sas customer analytics 2016 - mexico city - jesus hoyos
TRANSCRIPT
Company Confidential - For Internal Use OnlyCopyr ight © 2012, SAS Institute Inc. All r ights reserved.
EL MARKETING TECHNOLOGY STACK Y COMO IMPLEMENTARLO CON
AGILE MARKETING.JESUS HOYOS - @JESUS_HOYOS – SOLVIS CONSULTING, LLC
#SASCA2016
Company Confidential - For Internal Use OnlyCopyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MARKETING TECHNOLOGIES ADTECH + MARTECH + CRM = MARKETING ANALYTICS
El CRM ahora es un ecosistema de herramientas, datos, cultura, procesos y gente. La fusión de tecnologías de CRM, Analíticos, Advertising, y Marketing
necesitan un modelo operativo ágil.
141 10194
#SASCA2016
Company Confidential - For Internal Use OnlyCopyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MARKETING TECHNOLOGIES ADTECH + MARTECH + CRM = MARKETING ANALYTICS
• Agile Marketing – “Test and Learn”
• Data Integration – “306 Degree View of Consumer”
• De Marketers a Marketing Technologists
• AdTech se fusiona con MarTech y CRM
• Marketing Dashboards – “Decision Making In real-time”
#SASCA2016
Company Confidential - For Internal Use OnlyCopyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MARKETING TECHNOLOGIES ADTECH + MARTECH + CRM = MARKETING ANALYTICS
141 10194
#SASCA2016
Company Confidential - For Internal Use OnlyCopyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MARKETING TECHNOLOGIES ADTECH + MARTECH + CRM = MARKETING ANALYTICS
141 10194
#SASCA2016
Company Confidential - For Internal Use OnlyCopyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MARKETING TECHNOLOGIES ADTECH + MARTECH + CRM = MARKETING ANALYTICS
141 10194
#SASCA2016
Company Confidential - For Internal Use OnlyCopyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MARKETING TECHNOLOGIES ADTECH + MARTECH + CRM = MARKETING ANALYTICS
141 10194
#SASCA2016
Company Confidential - For Internal Use OnlyCopyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MARKETING TECHNOLOGIES ADTECH + MARTECH + CRM = MARKETING ANALYTICS
141 10194
#SASCA2016
Company Confidential - For Internal Use OnlyCopyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MARKETING TECHNOLOGIES ADTECH + MARTECH + CRM = MARKETING ANALYTICS
• Datos
• Audiencias
• Contenido
141 10194
#SASCA2016
Company Confidential - For Internal Use OnlyCopyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MARKETING TECHNOLOGIES ADTECH + MARTECH + CRM = MARKETING ANALYTICS
http://www.business2community.com/content-marketing/engaged-content-driven-marketing-just-content-marketing-01466651#
dsVOJszAxuPQoSm9.97#SASCA2016
Company Confidential - For Internal Use OnlyCopyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MARKETING TECHNOLOGIES ADTECH + MARTECH + CRM = MARKETING ANALYTICS
#SASCA2016
http://agilemarketingmanifesto.org/ http://www.docurated.com/all-things-productivity/agile-marketing-resources
Company Confidential - For Internal Use OnlyCopyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MARKETING TECHNOLOGIES ADTECH + MARTECH + CRM = MARKETING ANALYTICS
#SASCA2016
Company Confidential - For Internal Use OnlyCopyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MARKETING TECHNOLOGIES ADTECH + MARTECH + CRM = MARKETING ANALYTICS
• Multi-Channel Performance• Spend by Channel• Weekly Engagement By Channel• Top Performing Video• Customer Journey Effectiveness• Online Display Effectiveness• Cost Per Lead / Per Channel• Spend by Channel vs Buzz• Customer Life Cycle Performance: Awareness, Consideration, Decision,
Experience• Co-Hort• Conversions
#SASCA2016
Company Confidential - For Internal Use OnlyCopyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MARKETING TECHNOLOGIES ADTECH + MARTECH + CRM = MARKETING ANALYTICS
Resumiendo1. Muchas marketing technologies: Ads, Marketing Automation, CRM2. Enfoque en crecimiento3. Modelo 70/20/104. Datos, Audiencias & Contenido5. Agile Marketing6. Marketing Dashboards – “always on”, “always testing”
#SASCA2016
Company Confidential - For Internal Use OnlyCopyright © 2012, SAS Insti tute Inc. Al l r ights reserved.
MARKETING TECHNOLOGIES ADTECH + MARTECH + CRM = MARKETING ANALYTICS
Muchas gracias!Jesús Hoyos – [email protected] www.solvisconsulting.com
#SASCA2016