•Produced and publ ished engaging content for website redesign and socia l media

•Communicated a strategic message through photography and design, us ing Adobe Suite

B a y l o r C a m p u s R e c r e a t i o n | S p r i n g 2 0 1 6

S O C I A L M E D I A & M A R K E T I N G I N T E R N

•Organized a new store event , with the goals of se l l ing product and developing community contacts

•Presented my independent market ing project to top leadership

H - E - B | S u m m e r 2 0 1 5

M A N A G E M E N T & M A R K E T I N G I N T E R N

B a y l o r U n i v e r s i t y | M a y 2 0 1 6

B . A . H i s t o r y , J o u r n a l i s m m i n o r

C u m L a u d e , 3 . 7 9 G P A

B A C H E L O R ’ S D E G R E E

E X P E R I E N C E

E D U C A T I O N

A C T I V I T I E S

Advert is ing chair : Honors Student Advisory Counci l , Publ ic i ty team: FBC Waco Col lege Ministry , Reporter for the

Baylor Lar iat , McLane’s Scholars Program, Baylor Interdisc ipl inary Core (Peer-nominated Mrs . B IC by senior c lass) ,

Studied abroad at the Univers i ty of St Andrews in Scot land

•Demonstrated resourcefulness in obtaining donat ions , des igning an exhibit panel and event-planning

•Systemized research col lect ions and museum donat ions

B e l l C o u n t y M u s e u m | S u m m e r 2 0 1 3

I N T E R N

•Developed weekly socia l content and creat ive concepts for c l ients

•Produced photography and graphics for Instagram, Facebook, and Twitter channels

•Shot product photography for Civ ic L ine Coop.

D e u x S o u t h B r a n d i n g a n d D e s i g n F i r m | S p r i n g 2 0 1 6

S O C I A L M E D I A M A N A G E R

G o l i n D a l l a s | J u l y - D e c e m b e r 2 0 1 6

D I G I T A L & C O N T E N T M A R K E T I N G I N T E R N

•Produced creat ive content , developed socia l s t rategies and art iculated brand voice

•Monitored socia l media engagement between brand, in�uencers and audience

•Conducted in-depth research on c l ients and competitors ; generated real - t ime ins ights

•Bui l t and maintained detai led media and in�uencer l i s ts , leveraging Cis ion, SMMS and Sysomos

•Analyzed performance of socia l posts through weekly and monthly metr ics reports

•Cl ients : Texas Instruments , C isco WebEx, Wireless Power Consort ium and Afterschool Al l -Stars

T E C H N I C A L S K I L L SC i s i o nS p r i n k l rH o o t s u i t eS y s o m o sM i c r o s o f t E x c e lP h o t o g r a p h yA d o b e C r e a t i v e S u i t eB a s i c H T M LS q u a r e s p a c e

/ s a r a h k j e n n i n g s

/ s a r a h _ j e n n i n g sPeople-focused and global ly minded, I am an adept communicator and

analyt ica l th inker . My sk i l l s inc lude content and digita l market ing, in�uencer

engagement , c l ient and competitor research, brand messaging and socia l

media strategy across earned, owned and paid channels . Dr iven by cur ios i ty

and pass ion, I seek to work with brands to authent ical ly connect with their

key stakeholders and achieve their business goals .

P R O F I L E

SARAH JENNINGSi n t e g r a t e d P R & D i g i t a l M a r k e t i n g

Let’s get acquainted:

254 541 9885

sarahkjennings93@gmail .com

sarahkjennings.squarespace.com