Sarah Griffin

Portfolio

July 15, 2015

Facebook & Twitter Cover Photos for #UNCG19

http://admissions.uncg.edu/discover-UNCG19.php

Social Media

Coming soon!

To view any of the accounts I

manage, click on the icons above!

The next four slides contain the

2015 Social Media Report I

prepared for the Undergraduate

Admissions Marketing Retreat.

Twitter

UNCG Admissions Social Media Report July 2015 Sarah Griffin

Managed with

Twitter trends younger than Facebook, but Instagram and Tumblr still beat it out with the youngest populations of users (source).

Most of the users that interact with us on Facebook are prospective students and counseling professionals. We are followed by many prospective students and most interact with us by retweeting or “favoriting” our content. The great thing about Twitter is that it’s a casual community. Students can interact with us easily without the pressure of a phone call and we can respond very quickly. I also follow prospective students which allows them to direct message our account if they have more personal questions. Twitter allows you to “mute” users without their knowledge so you can follow them without seeing their posts.

Instagram and Twitter both make it easy to reward our followers with “social media swag” such as likes, favorites, retweets, and follows. I definitely stepped up the amount of “social media swag” we give out this year and we have seen increased interaction and followers as a result.

As of July 15, 2015, @UNCGAdmissions has 1,623 followers.

Below I’ve included some of the statistics and highlights from this year in social media. But there is so much more out there! I would encourage you all to peruse our accounts and check out what we’ve done this year. In addition, our marketing team has just created cover photos for #UNCG19 students that can be seen at admissions.uncg.edu/discover-UNCG19.php.

Facebook

Managed with

Facebook still has 3 times the users Twitter does, but trends older than other social media platforms with only about 37% of users aged 35 or younger. The largest percentage increase in 2016 is expected to be among users 65 and older (Source). Most of the users that interact with us on Facebook are alums and staff members. We are followed by many prospective students and parents, so they should be seeing our content even though they interact with the page very little. As of July 15, 2015, we have 2,835 likes on the UNCG Undergraduate Admissions Facebook page.

Instagram

*Sprout just added Instagram! No reporting or trends data yet, but that should be coming soon. and

Storify

Managed with

UNCG Admissions Instagram: • 169 photos • 882 followers • 87 we are following • Posts usually get 60-100 likes • ≈ 9200 total likes • Top 10 posts on the right

• Graduation • Campus in the snow

Spartan Guides Instagram: • 156 photos • 404 followers • 51 we are following • Posts usually get 30-60 likes • ≈ 4500 total likes • Top 10 posts on the right

• Campus beauty shots • SG group pictures

May 8, 2015 461 views April 11, 2015 128 views

Oct. 25, 2014 192 views Oct. 15, 2014 52 views

• 4 stories • 833 views total • Used Storify to collect images

and comments from Twitter and Instagram to tell the story of our events.

• Storify allows us to share with people who may not be social media users.

• Dr. Terry forwarded Spartan Showcase Storify to EM division.

• Graduation Story got a lot of interest. It seems like we are getting a lot of interest from the campus community at large, not just from prospective students.

Snapchat

Tumblr

New Platforms to Explore

Our marketing intern Ashleigh has been investigating the possibility of creating an Admissions blog. Content would be created by Spartan Guides during office hours and monitored by the staff social media coordinator. We’re looking into Tumblr as a platform.

Advantages of Tumblr: • No subscription fee. Only cost would be our time. • Flexible web-design. You can change your blog to look

however you want. • Will look great on mobile devices with little to no

effort. • Anyone can view a Tumblr blog, you don’t have to

have an account with Tumblr. • Easy to cross-post content on Instagram, Twitter, and

Facebook. They are well-integrated. • Anyone who has a Tumblr blog can easily and quickly

reblog content. • Commenting is pretty easily controlled… except when

someone reblogs your content, then they can add whatever comment they want, just like when someone quotes a tweet.

• Users use hashtags to search for content, just like on twitter.

• 23% of users are 18-24, 27% of users are 25-34 (Source).

• Would likely get more interaction than if we had a standalone blog. People already have Tumblr accounts, so they wouldn’t have to create an account to interact with us.

Disadvantages of Tumblr: • Can only have one “main blog.” If you

have multiple blogs, you can’t like content as your secondary blog, only as your main blog.

• Tumblr users post a wide variety of content, some of it NSFW (not safe for work). But, other users content shouldn’t affect us unless we repost it.

• Would have to use “uncgadmissions.tumblr.com” unless we wanted to pay for our own domain name.

Other Universities’ Admissions Blogs: • ECU: blog.ecu.edu/sites/students • UNCW: uncwadmissions.tumblr.com • NC State: ncstateadmissions.tumblr.com • Duke: dukestudents.tumblr.com • Elon: blogs.elon.edu/admissions • NYU: admissionsblog.nyu.edu • Vanderbilt:

admissions.vanderbilt.edu/vandybloggers

Render Experiences suggested we create Snapchat filters so our guests can use them when they take pictures on tour. Snapchat filters are locked to a specific location, so they would only be useable when a Snapchat user is on campus.

Spartan Guide Cameron created these awesome Snapchat filters for us! We can submit multiple filters to Snapchat, but they will have to be approved by the company before they are implemented. They could approve one or both of the filters. We have not submitted either yet. What you all think?

Mailings

2013 • 5,175 students

• $17,449 total cost

• $3.37 per student

• Supplies from 3

vendors, a 4th vendor

stuffed envelopes, 5th

vendor mailed them.

2014 • 5,982 students

• $6,420 total cost

• $ 1.07 per student

• Supplies from 3

vendors, a 4th vendor

stuffed and mailed

them.

2015 • ≈ 8,500 students

• ≈ $6,120 total cost

• ≈ $0.72 per student

• One vendor printed self-

mailer, 2nd vendor mailed

them.

• Also sent to admitted

transfer students!

This mailing is sent out every year to admitted freshmen to remind

them to complete their enrollment steps. The images below show the

evolution of the piece from the first year I was project manager to the

current year’s piece.

Promotional Items

We serve over 10,000 tour guests a

year. Last year we incorporated a stop

in Fountain View and a drink into our

tour! Guests get a navy UNCG

branded cup with #SeeTheG on the

opposite side. Our tour guides prompt

them to use the hashtag to share their

tour experience on social media.

Ordered from StitchFX

Below are just a few of the many “giveaway” items I designed and ordered this year. All were ordered from local companies.

I designed and ordered these static

clings. They were requested by our

Enrollment Manager to give to local

businesses with the goal of

promoting UNCG in the greater

Greensboro community.

Ordered from Jester Company

I redesigned our pens

when I was asked to

reorder them in 2014.

Ordered from GBF, Inc.

? - 2014 2015

Event Management

Since I began working in Undergraduate

Admissions, I have co-coordinated

Desination UNCG, our admitted student

open house.

I order all promotional items for the event

and have input on all print materials

(pictured on the left).

In addition, I coordinate the opening session,

all social media for the event, catering, and

room reservations.

This year, we hosted 673 students and 1035

of their guests.

89% of students who attended Destination

UNCG confirmed that they plan to attend

UNCG in Fall 2015.

The next slide contains “What’s Happening in

Greensboro?” a page I created for the event

program.

WHAT’S HAPPENING IN GREENSBORO?

International Civil Rights Center & Museum

If you’re looking for something to do after Destination UNCG, why not explore more of Greensboro? Below is just a small sampling of the events and attractions our city has to offer.

On February 1, 1960, four black college students sat down at the all-white Woolworth’s lunch counter in downtown Greensboro. That first “sit-in” is widely recognized as a catalyst of the Civil Rights Movement. Located at the site of the original Woolworth’s store, the International Civil Rights Center & Museum is an archival center, museum, and teaching facility dedicated to the international struggle for civil and human rights.

More information at sitinmovement.org • 134 S. Elm St. Open Saturday 10 a.m.-6 p.m. Closed on Sundays. • Adults $10 • Students $8

Downtown Greensboro Downtown Greensboro is home to numerous restaurants, shops, museums, theaters, and parks. With a wide variety festivals and special events going on throughout the year, you’re sure to find something to do. Take a stroll down Elm Street, lounge in the sun at Center City Park, grab a bite, or take in a show – enjoy “The Gate City!” More information at downtowngreensboro.net

UNCG Baseball vs. Western Carolina • UNCG Baseball Stadium, 2 to 5 p.m., free • uncgspartans.com

MFA Thesis Concert: Raina Cephas & Stephany Rayburn • UNCG Dance Theater, 7:30 p.m., $9-$12 • performingarts.uncg.edu

Pinocchio • UNCG’s Taylor Theatre, 7:30 p.m., $10-$15 • performingarts.uncg.edu

UNCG Women’s Tennis vs. Wofford • UNCG Tennis Courts, 2 p.m., free • uncgspartans.com

The Hobbit: Battle of the Five Armies screening • EUC Maple Room, 7 p.m., free • cap.uncg.edu

Emily Orzech printmaking and digital art exhibit • UNCG’s Gatewood Building Gallery, all day, free • uncg.edu/art

UNCG’s International Festival • College Avenue, all day, free • uncg.edu/ipg

UNCG Baseball vs. Furman • UNCG Baseball Stadium, 2 to 5 p.m., free • uncgspartans.com

Around We Go Indie Market • Deep Roots, 10 a.m. to 4 p.m., free• deeprootsmarket.coop

American Sniper screening • EUC Maple Room, 7 p.m., free • cap.uncg.edu

The Emancipation Proclamation: Voices of Freedom exhibit • Greensboro Historical Museum, 10 a.m. to 5 p.m., free • greensborohistory.org

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Weatherspoon Art Museum The Weatherspoon Art Museum with it’s premier collection of modern and contemporary art, is located right on UNCG’s campus at the corner of Spring Garden and Tate streets. Featuring the work of artists from around the globe as well as UNCG students and faculty, this museum is well worth a trip! The Weatherspoon is currently featuring Zones of Contention: After the Green Line, an exhibition of various artists’ explorations of the boundary between Israel and Palestine.

More information at weatherspoon.uncg.edu • 500 Tate St. Open Saturday and Sunday 1 to 5 p.m. • free

Greensboro Science Center With a museum, planetarium, zoo, and aquarium, the Greensboro Science Center is the only facility of its kind in the state. The center hosts daily zoo keeper talks and 3-D planetarium shows, and numerous special events.

More information at greensboroscience.org • 4301 Lawndale Dr. Open daily 9 a.m. to 5 p.m. • Zoo open daily 10 a.m. to 4 p.m. • Adults $12.50

Event Management

This year, I coordinated a brand

new event – Junior Day, a

enhanced campus tour for rising

seniors.

I created an event marketing plan,

worked with our technology

manager to invite students via e-

mail, worked with a designer to

create a paper invitation, and

created a college checklist for all

participants (on following 2 pages).

We hosted 300 students and 389

of their guests at our inaugural

Junior Day this past May.

Juniors – are you ready? In order to get into the college of your dreams, you’re going to need a plan! Below is a checklist that we hope will help you plan for the year ahead.

The Office of Undergraduate Admissions • admissions.uncg.edu • (336) 334-5243

Review your career plans and decide what type of school is right for you. Narrow your list of schools and decide which to visit. Visit a variety of colleges to decide what environment is best for you. Register to take the SAT and/or ACT if you have not already. Register to retake the SAT and/or ACT if you are not satisfied with your first scores.

This Summer

Decide where you want to apply. Make a list of admissions application deadlines and fees. Note that some schools have

multiple deadlines – there may be early deadlines for scholarship consideration, early decision, or priority consideration.

Make a list of all the clubs, athletic teams, service projects, and other organizations you have worked or volunteered with while in high school. Ask your parents if you need help – sometimes they remember what you’ve done better than you do.

August

Start sending your college applications. Apply to several schools, including “dream schools” and

“safety schools.” For colleges that require an essay, develop a rough draft

and consult your English teacher if necessary. Ask your teachers for recommendations. Give them plenty

of time to write. Don’t ask at the last minute! Put in a request for your high school guidance office to

send an official transcript to each college you’ve applied to.

September

Plan to attend open houses at your top choices.

Take the SAT or ACT if you haven’t already. Make sure to have your official scores sent to the colleges you’ve applied to.

Finish your applications. Watch out for early

deadlines!

Start the Free Application for Federal Student aid at FAFSA.gov.

December 1 is UNCG’s priority application deadline (also the deadline to be considered for merit scholarships!)

December

Submit your completed FAFSA as soon after January 1 as possible.

Start watching the mail for acceptance letters!

Don’t get senioritis! Colleges will check your final grades. If they have dropped, your offer of admission can be rescinded.

Start looking for scholarship award letters.

February

October

UNCG’s Fall 2016 application

will be available at the

beginning of September!

Our open house – Spartan

Showcase – will be on

October 24.

2016

January

November

Office of Undergraduate Admissions

Armfield-Preyer Admissions and Visitor Center

1400 Spring Garden Street

PO Box 26170, Greensboro, NC 27412

(336) 334-5243 • admissions.uncg.edu

March 1 is the priority deadline for filing the FAFSA. March 1 is also UNCG’s final application deadline. Look for your Student Aid Report (SAR) in the mail. Be on the lookout for information from the your college’s financial aid office. They will

begin putting together financial aid award packages in March and notify you when yours is ready.

Plan to attend admitted student open house!

March

Make your final college selection. Send in your enrollment deposit (if necessary) to the

college you select. UNCG does not have an enrollment deposit, just be sure to let us know you’ll be attending!

Notify other schools that you will not be attending. Watch for important dates and deadlines at your chosen

college (housing, orientation, financial aid, etc.).

April

May 1 is National College Decision Day. You must notify all schools of your decision by May 1.

Review financial aid information; decline offers from schools you will not be attending.

May

High School Graduation! Attend college orientation.

Take time to relax and celebrate your accomplishments!

June

Mark your calendars for

Destination UNCG, our

admitted student open

house! You can come on

March 19 or April 9.

July

You made it!

We hope to see you on campus in Fall 2016!

If you have any questions during your college

search and application process, please let us

know! Our counselors are happy to help.