sara kohout, ms assistant director/career consultant university career center virginia commonwealth...
TRANSCRIPT
HOW TO BRAND YOURSELF IN TO
THE RADIOGRAPHY FIELD Sara Kohout, MS
Assistant Director/Career Consultant
University Career Center
Virginia Commonwealth University
Agenda
Creating your brand Applying your brand Closing the deal
What is a brand? Do I have one?
Brand: a name, logo, slogan and/or design scheme associated with a product or serviceIt includes: a logo, font, color scheme,
symbols© and sound, which may represent implicit values, ideas and even a personality
Do I really need a brand?What are the:
ValuesIdeasPersonality
For each of these brands?
What kind of experience do you expect to have?
How do I develop mine?
Step 1: It’s not you – it’s “You”
Separate yourself from…yourself
There’s YOU
And there’s “superYOU”
Step 2: Be a unicorn
Describe yourself in one word Unique = memorable What experience, skill, ability,
knowledge base, trait, value system, career/life goal, personality do you have that makes you stand out in a crowd?
http://www.forbes.com/sites/susannahbreslin/2012/06/08/how-to-sell-yourself/
Step 3: The proactive bird gets the worm
How do you know Walmart, Apple, Disney and McDonalds? You see them…everywhere
If your brand isn’t in front of people, it’s not selling you
Active and passive branding: phone, email, Twitter, Facebook, Tumblr, Flickr, Pinterest…
So, what is your brand? What do people currently expect from you?
What values do you displayWhat is your current personality/imageWhat has been the experiences of those around you in
working with you?
What do you want people to expect from you?What values do you want to display?What kind of personality/image do you want to show?What kind of experience do you want people to have when
they interact with you
Then what?
Use your venues!
BRAND QUIZ QUESTION #1 What is a resume?a) A work historyb) A comprehensive
list of skills, experience and other qualifications
c) A marketing document
d) An unnecessary document
Answer → C
A personal marketing tool to sell your relevant experience, education, skills, accomplishments and qualifications to potential employers
It’s your first impression
Be strategic
Instructions:
1. Turn to your neighbor
2. Sell them this pen in 30 seconds
3. Switch “salesmen”
The resume: your marketing document
Your resume is… First impression Key selling points Achievement list Personal attributes
What do you want your resume to say about you and your brand?
BRAND QUIZ QUESTION #3
How long does an employer spend reading your resume?
a) As long as it takes to read everything
b) 15 secondsc) They won’t, if they don’t like
what they read in the cover letter first
d) 2-3 minutes
Answer → B – 15 seconds
Most employers read the cover letter after the resume
You must “front-load” your resume to ensure the employer sees your best experience!
The appearance and organization of the resume is just as important as content
BRAND QUIZ QUESTION #4 You must send a cover
letter for every job you apply for.
a) True
b) False
c) True, but only if the job description requires it
Answer A - True
The cover letter shows off your writing and communication ability
It completes your brand’s “first impression”
Resume
breadth of experience
Cover Letter depth of experience
The Cover Letter: your highlight reel
Your cover letter should… Be addressed to a specific individual Discuss your specific career goals and
qualifications Illustrate 1-2 unique skills or experiences, using
examples Complement, not repeat your resume Be no more than 3 or 4 paragraphs – one page only Written simply and clearly
BRAND QUIZ QUESTION #5 Networking is simply “talking to people”
a) True
b) False
Answer A - True
Networking: Your brand’s commercial
Any opportunity can be a networking opportunity
Your commercial includes: A greeting (5 Seconds) Your educational background (5 Seconds) A description of your interests (5-10 Seconds) Your strengths and accomplishments (5-10 Seconds) Your goal statement (5-10 Seconds)
BRAND QUIZ QUESTION #4 When does the interview
start?a) At the first
correspondence
b) When you walk through the door of the office
c) When the first question is asked
d) With the phone interview
Answer A – At the first correspondence
Every day of clinicals is an interview
Every interaction with any staff member is an interview
Interviews: Presentation of your brand
Interviews are an opportunity to: Bring your brand to life Sell face-to-face Show what you know
What are interviewers looking for?
Qualities: Compassion Empathy Self-awareness Maturity Motivation Intellectual curiosity
Knowledge: Familiarity with industry Familiarity with the
organization/company
Skills: Interpersonal skills Ability to work well with others Communication skills Multicultural awareness Industry specific technical
skills Composure under stress
BRAND QUIZ QUESTION #5: Scenario
Tonya has an interview scheduled with Hospital A. She knows that at Hospital A, most people wear business casual attire or scrubs.
What should Tonya wear to her interview?
a) A nice, collared, button-down shirt with some black pants
b) In business professional – a black suit
c) A sweater and khakis Answer B – ALWAYS business professional
Interview AttireMEN Conservative, dark suit Shirt ironed Belt matches shoes Comfortable shoes Hair cut/ shaven/ well-
groomed Remove jewelry Avoid aftershave or
cologne
WOMEN Conservative, dark suit Appropriate length skirt
with hose Bring extra hose Comfortable shoes with
low heel Avoid camisoles or low
riding pants Wear conservative
makeup and jewelry Avoid perfume or
scented lotion
Remember: Appearance is part of your brand!
BRAND QUIZ QUESTION #6 When addressing a
professional, Dr. Susan Smith, you should call her:
a) Dr. Smith
b) Susan
c) Hey you
d) Doc
e) Ms. Smith
Use names – always titles (Dr., Ms., Mr.) unless invited to use first names
Answer A – Dr. Smith
Closing the deal Verbal communication - only 7% of
communication How you say it/tone of voice – 38% Non-verbal communication – 55%!
Handshake, greeting, introductionBody Language/PostureFacial ExpressionsSmileEye Contact
Summary
Create your brand Use your venues Develop your “commercial” Practice, practice, practice interviewing Close the deal Sell your brand – GET HIRED!
Questions?
Sara Kohout, MS
Assistant Director/Career Consultant
Virginia Commonwealth University
[email protected]://wp.vcu.edu/smkohout/ - Handouts and Career Resources