Sara Baer-SinnottPresident, Oldways

Inspire • Support • Celebrate

1.Creates and provides information -- resources

2. Develops programs to spread Mediterranean Diet information and resources

• Website

• Resources

• Mediterranean

Foods Alliance

(MFA)

• Media and books

• Food companies

• Supermarkets

• Health

professionals

• Communities

This Oldways program raises consumer awareness of Mediterranean foods and flavors, and helps companies with healthy Mediterranean foods build their brands around the remarkably healthy Mediterranean Diet.

Med Mark Mediterranean Foods Alliance

January 2012 - MFA member, Lindsay Olives, created a blog post about the Mediterranean Diet, using the Pyramid to illustrate their story and including links to Oldways and the MFA.

U.S. News released their second annual diets ranking in January, 2012, giving the Mediterranean Diet the honor of being “Named a Best U.S. News Diet.”

The Huffington Post frequently features the Mediterranean Diet:

A feature on February 14 in The Wall Street Journal focused on a study led by a group of researchers at the University of Miami and Columbia University that used MRI scans to show that adherence to the Mediterranean Diet could protect against blood-vessel damage in the brain.

On February 20 Time ran a three-page feature citing the fact that the Mediterranean Diet is “more effective than a low-fat diet at minimizing heart-attacks and strokes and better than a reduced-carbohydrate diet at cutting the risk of diabetes.”

Sodexo introduced Mediterranean Fare to college students at several universities in 2011:  

Trade Media

• Dining with the Dietitian

• In-store display

• Local TV segments

• Cooking demo on in-store

repeater TVs

• In-store sampling of

Mediterranean recipes

• Take-home recipe cards

• Med handouts from

Oldways

• Med Diet cooking classes

• Med Diet info table

• Take-home recipes

• Med Diet grocery list

• Med Diet Pyramid poster

Hy-Vee Omaha

Hy-Vee Milan, IL

Hy-VeeCedar Rapids, IA

Dr. Will Clower

Public Library Display on the Mediterranean Diet