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© 2015 SAP SE or an SAP affiliate company. All rights reserved. 1Public

SAP User Experience Strategy

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 2Public

Disclaimer

This presentation outlines our general product direction and should not be relied on in

making a purchase decision. This presentation is not subject to your license agreement

or any other agreement with SAP. SAP has no obligation to pursue any course of

business outlined in this presentation or to develop or release any functionality

mentioned in this presentation. This presentation and SAP's strategy and possible

future developments are subject to change and may be changed by SAP at any time for

any reason without notice. This document is provided without a warranty of any kind,

either express or implied, including but not limited to, the implied warranties of

merchantability, fitness for a particular purpose, or non-infringement. SAP assumes no

responsibility for errors or omissions in this document, except if such damages were

caused by SAP intentionally or grossly negligent.

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 3Public

User Experience Drives Innovation

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 4Public

The Value of UX

Monetary Value

Human Value

Gain Productivity, Data Quality

Save Training Costs

Decrease Change Requests, User Errors

Increase User Satisfaction, Customer Loyalty, Solution Adoption

Strengthen Relationship (IT and Business)

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 5Public

The Future of UX

Remote Workforce

Social Business

Natural Language

Context-aware

Learns

Collaborative Benchmarks

Beyond Enterprise Boundaries

Microwork

Humanized

Personal + Business

Holistic Experience

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 6Public

Mindset

DESIGN

INNOVATIONBusiness

People

Technology

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 7Public

SAP’s UX Direction: Digital Transformation

SAP Fiori

Business

Technology

People

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 8Public

SAP Fiori Concept

Role-based simplification of business

processes

Shift from monolithic solutions to

activity-based apps

Empowers you and the way you work

HUMAN

RESOURCESFINANCE CRM PROCUREMENT

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 9Public

SAP Fiori Design Principles

Role-based CoherentSimpleAdaptive Delightful

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 10Public

On-premise

Single point of entry

for end users

SAP delivered

software

Custom built

and 3rd party

software

Cloud

Single Point of Entry for Business Applications

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 11Public

User Focus: Infos and Actions at Your Fingertips

One place to search

Leverage the user‘s work

context

Collaborate in context of the

business process

Work wherever you are

„User Flow“ in focus

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 12Public

Watch Video

Me AreaMain Content

Notifications

SAP Fiori Design Innovation Outlook

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 13Public

Fiori Analytics – Concepts and Designs

Analytical List PageOverview Page Object Page

• Light-weight analytical capabilities in context

• KPIs and data visualization as part of the business process

• Visual filtering and intuitive selection based on charts

• Reach-out from the transaction into powerful analytical tools

transferring available context

SAP Lab Preview SAP Lab Preview SAP Lab Preview

Cloud for Analytics

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 14Public

User Experience Meets Execution

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 15Public

Execution of SAP’s UX Strategy

Education & Best practices

Tools & Technologies

UX Design Services

EMPOWERCustomers to innovate through User

Experience

NEW & RENEWDelivering SAP Fiori UX across SAP Solutions *

WORKFORCE SUPPLIER

CUSTOMERASSETS

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 16Public

SAP Business Suite

SAP Fiori apps reference library

www.sap.com/fiori-apps-library

Coming soon

SAP Fiori running on SAP HANA Cloud Platform

www.sap.com/fiori-demo

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 17Public

Harmonize Analytics UX

Fiori Launchpad as Single Point of Entry

Harmonization of Analytics User Experience

• Lumira

• BI Launchpad

• Central Management

Console

• BI Admin Cockpit

• Design Studio

• Predictive Analytics

• …

Planned for

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 18Public

Fiori UX with Embedded Analytics

Transactional

Analytical

Embedded

SAP HANA Platform

Frequently used

Business critical

Need for information

Interactive

Drilldown

Immediate insights

Task relevant informationTransparency on data

Realtime data

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 19Public

Boardroom Redefined

Watch Demo Video >Powered by SAP S/4HANA

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 20Public

SAP S/4 HANA

SAP S/4HANAOn-Premise Edition

SAP S/4HANACloud Editions

New User Experience SAP Fiori

Efficient access to information

User productivity

Complexity reduction

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 21Public

SAP Fiori for S/4HANA

One Entry Point

Infos and actions for user „flow“

Capture details and work in depth

SAP Fiori Visually harmonized

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 22Public

Cloud

New Home Page

E.g.

People Profile

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 23Public

Execution of SAP’s UX Strategy

Education & Best practices

Tools & Technologies

UX Design Services

EMPOWERCustomers to innovate through User

Experience

NEW & RENEWDelivering SAP Fiori UX across SAP Solutions *

WORKFORCE SUPPLIER

CUSTOMERASSETS

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 24Public

Customers to Innovate through UX

Discover Design Deliver

Education & Best practices

Tools & Technologies

UX Design Services

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 25Public

Education & Best Practices To help you get the UX skills you need

Design Thinking Playbook Design for non-designers

OpenSAP: UX courses

SAP Splash

Scenes

• Design Guidelines• Design Knowledge• UX Value Calculator• Galleries with templates• Community

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 26Public

Tools & TechnologiesTo discover, design, develop, adjust and deploy SAP Fiori UX

Splash BUILD SAP Web IDE

SAP Fiori launchpad

SAP Fiori apps reference library

SAP Screen Personas

Discover Design Deliver

Deploy

Test

Prototype

Ideate Validate

ScopeSynthesize

360º Research

Develop

SAP UI theme designer

SAPUI5

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 27Public

User Experience as a Service (UXaaS)

Discover & Design

related

Develop & Deploy

related

SAP Splash

UI Theme Designer

HCP Mobile Services/ SAP Fiori Mobile

SAP Web Analytics

Build

SAP Jam

SAP Fiori launchpad / SAP HANA Cloud Portal

SAP Web IDE

SAP HANA Cloud Platform (HCP)

Scaleapplication design and development

SAPUI5

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 28Public

UX Design Services to Help Customers on the UX Journey

2) Foster design-led innovation culture at customers

1) Create business value with human-centered design

Discover Design Deliver

People Process Place

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 29Public

Success Stories

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 30Public© 2016 SAP SE or an SAP affiliate company. All rights reserved.

400 000+ viewsin the first 3 days

over 18million twitterImpressions

NHLTransforming Fan Engagement Through Statistics

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 31Public

SAP UX Design Services Customer Success Stories

AMG ApaxoChina

Grand AutoCity of Boston

City of Heidelberg <Coca-Cola

HellenicDEL

eBay Enactus Enjoy Jazz GameforgeHeidelberg University Hospital

Insurance Company

Job or Not

SAP HANA+ Google

GlassNCT NHL

Protestant Church

Heidelberg

Sailing Analytics

Sharks Foundation

Shell

SiemensState of Indiana

SybaseViloreFoods

CHIO Aachen

Ferroviedello Stato

Italiane

Oil and Gas company

Unilever

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 32Public

Design Recognition

“SAP Fiori UX: It is not a matter of if, but when and how.“

SAP Apphaus HeidelbergSAP BILTSAP Fiori 2.0SAP Medical Research Insight

SAP Consumer Insight 365SAP ScoutingSAP Patient Explorer

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 33Public

SAP Helps You To Innovate ThroughUser Experience

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 34Public

References & LinksWhere to go for more information

Learn everything about Fiori: sap.com/fiori

Start your UX journey and get involved: experience.sap.com

Calculate the value of UX: experience.sap.com/designservices/

Experience SAP Fiori UX: sap.com/fiori-demo

SAP Fiori apps reference library: sap.com/fiori-apps-library

Explore UI technologies: sap.com/uxexplorer

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 35Public

Thank You!

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 36Public

© 2016 SAP SE or an SAP affiliate company. All rights reserved.

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate

company.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP

affiliate company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for additional trademark

information and notices.

Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors.

National product specifications may vary.

These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP

SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company

products and

services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed

as constituting an additional warranty.

In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to

develop

or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible

future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies

at any time

for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality.

All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ material ly from expectations. Readers are

cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making

purchasing decisions.

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 37Public

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