sap mdm 1_overview
TRANSCRIPT
Legal Disclaimer
The information in this document is confidential and proprietary to SAP and may notbe disclosed without the permission of SAP. This presentation is not subject to yourlicense agreement or any other service or subscription agreement with SAP. SAPhas no obligation to pursue any course of business outlined in this document or anyrelated presentation, or to develop or release any functionality mentioned therein.This document, or any related presentation and SAP's strategy and possible futuredevelopments, products and or platforms directions and functionality are all subject tochange and may be changed by SAP at any time for any reason without notice. Theinformation on this document is not a commitment, promise or legal obligation todeliver any material, code or functionality. This document is provided without awarranty of any kind, either express or implied, including but not limited to, theimplied warranties of merchantability, fitness for a particular purpose, or non-infringement. This document is for informational purposes and may not beincorporated into a contract. SAP assumes no responsibility for errors or omissions inthis document, except if such damages were caused by SAP intentionally or grosslynegligent.
All forward-looking statements are subject to various risks and uncertainties thatcould cause actual results to differ materially from expectations. Readers arecautioned not to place undue reliance on these forward-looking statements, whichspeak only as of their dates, and they should not be relied upon in making purchasingdecisions.
1. Customer Challenges with Master Data MDM – Why is it Important?2. Consolidate Master Data In Heterogeneous Landscapes3. Current Release: SAP NetWeaver MDM 7.14. Customer Adoption5. Conclusion and Key Take Aways
Agenda
Results of Poorly Managed DataNegative impact on businesses in all industries
“40% of orders blocked due to master dataproblems” Ericsson
57% of marketing content work was to mitigateerrorsIDC Case Study 2006
90% of upper level management feel they don’t havethe necessary information for critical businessdecisions; 50% of them are afraid they are makingpoor decision because of it Economist survey 2008
Higher performing companies are 50% more likely touse analytical information strategicallyCompeting on Analytics, Thomas Davenport
Lost productivity is the No.1 impact on companiesthat do not have adequate access to information,Economist survey 2007
Master Data ChallengesMaterialize across the organization
Reduced Sales EffectivenessLack of consolidated view of customer data across all channelsCustomer transactions are compromised due to limited view of the facts
Sub-optimal Procurement DecisionsLack of transparency relating to suppliers and productsHigh costs due to insufficient supplier selection and rationalization
Delayed Go-to-Market ProcessFailure to capitalize on market opportunity when introducing new productsLack of real-time collaboration with front office, thus hindering customer services
Ineffective Business DecisionsLack of consistent information needed to make critical decisions that support innovation and growthBusiness dynamics is compromised and has a negative impact when managing resources effectively
Insufficient Corporate Risk ManagementVulnerability to non-compliance with given standardsHigh risk of penalties of non-fulfillment
Overall Impact From Bottom UpBy poorly managed master data
Business Execution
Analytics
Master Data
Time
Qua
lity
leve
l
Quality of master data dramatically impacts transactional and analyticalprocesses
What is worse, you’ll only notice it after the damage is already done
M&A
One-off cleansing
Consistent Data is the Lifeline of an EnterpriseBusiness networks amplify the need
Operational and financialdata drive excellence in
critical internal processes
Customer, supplier,product data enable agile
business partnermanagement
Consistent shared dataamong small and large
Businesses enablebusiness network
innovation
Analytical master dataenables accurate reportingand closed-loop businessperformance management
SAP NetWeaver Master Data ManagementBringing clarity on your master data
ERP 1Part:2574
Which employee should we assign?
Do I have the right product?
Who is my best supplier?
Who is my customer?
ERP 2Part:0814
ERP 3Part:1235
= =
1. Customer Challenges with Master Data – Why is it Important2. Consolidate Master Data In Heterogeneous Landscapes3. Current Release: SAP NetWeaver MDM 7.14. Customer Adoption5. Conclusion and Key Take Aways
Agenda
SAP NetWeaver Master Data ManagementMulti-domain coverage and versatile use
Consolidate and Harmonize Your Master DataExtract, load and de-duplicate master datafrom SAP or non-SAP systemsProvide key mapping information andalign key data across the entire organization
Build Business Processes on Excellent Master DataCreate and maintain master datain a collaborative and governed process
Increase Data QualityGuarantee high data quality with SAP NetWeaver MDMand SAP BusinessObjects Data Services capabilities
Apply Pre-defined Business ScenariosProduct Information ManagementCustomer Data IntegrationGlobal Data Synchronization
SAP NetWeaver Master Data ManagementVersatile deployments based on generic infrastructure
Generic ScenariosData ConsolidationData HarmonizationCentral Data Creation
Horizontal ScenariosCustomer Data IntegrationProduct Information ManagementImproved Business Intelligence
Industry ScenariosGlobal Data Synchronization
Clean Master DataClean Master Data
Embedded ScenariosSupplier Catalog Management
MDM
Consolidation with Sustained Data QualityUsing native MDM capabilities and BusinessObjects Data Services
Load data from SAP and non SAPsources
Leverage native MDM capabilitiesand/or SAP Business ObjectsData Services to raise masterdata quality
CleansingDe-duplicationValidationEnrichment
Use MDM processing layer forMass maintenanceWorkflow-orchestratedprocessingProvisioning of key mapping
ManageData Quality
A1 = B2
MDM
Load data from new systems
Match new data to internal,already consolidated data
Quick access to consolidatedinformation
Provide key mapping informationto subsequentmigration tools
Acquisition
acq1000 i4711
acq1001 i0815
Merger & Acquisitions (System Consolidation)Integrate the heterogeneous world while raising data quality
CreateKey Mapping
Harmonization Through Data DistributionRaise data quality in heterogeneous landscapes
Subscribe remote systems to enrich masterdata with centrally consolidated globallyrelevant information
Distribute data to remote systems(SAP and non-SAP)
Perform local completion of master data withapplication-specific information if required
MDM
Distribute ConsolidatedMaster Data
… … ……
Controlled Data CreationEnsure consolidated master data from the beginning
Governed data creation processleveraging SAP Business ProcessManagement, involving
SAP BusinessObjectsData Services for data qualitychecks prior to data creation
SAP NetWeaver MDM asrepository for consolidated data
MDM
Newrecord…
Check
Createand syndicate
Request
Search
Approve
Jane Smith
4418 N. Str.Chicago, IL60611
Extensive matching framework
Provides web services tocustomer data access
SAP and non-SAP integration
Customer Data IntegrationOne view of customer information anytime anywhere
Analysis
Jane Peters
199, 3rd StreetPalo Alto, CA94304
Jane PetersSmith
4418 North St.Chicago, IL60610
Complex product andrelationship management
Print/web publishing includinglayout and production
GEAR
Parts1038-GID
Product Information ManagementOne view of product information anytime anywhere
A124KParts
GEAR
Publish
GearsBR-2K
SPIDERGEAR
Understand your most profitableproducts, best customers andcheapest/reliable vendors
Gain insights by integratingtransactional data fromheterogeneous systems withmaster data for analysis
Improved Business IntelligenceDeliver unique insights with an integrated platform
+ Transactional data =Master data
Business Insight
Data Pool
Global Data SynchronizationLeverage master data consistency across the supply chain
Reduce supply chain costswith comprehensivesolution for consumerproduct companies
Certified to publishenriched product data to1Sync data pools
Unidirectionalcommunication with R/3
Data Pool
GlobalRegistry
SYNCHRONIZATION
MDM
SRM
Supplier Catalog ManagementManage supplier catalogues seamlessly in the procurement process
Supplier Catalogues
Load of supplier catalogues intoSRM/MDM catalogue
Quick data access byin-memory enabled parametricsearch
Integration into procurementprocess within SRM and ERP
Procurement
ManageSupplier Catalogues
1. Customer Challenges with Master Data – Why is it Important2. Consolidate Master Data In Heterogeneous Landscapes3. Current Release: SAP NetWeaver MDM 7.14. Customer Adoption5. Conclusion and Key Take Aways
Agenda
SAP NetWeaver Master Data Management 7.1A Great Leap Forward
"This is an important release that addresses a number of core issues in thetechnology, and is a big step forward for SAP MDM".Andy Hayler, CEO, The Information Difference (Source: http://www.it-analysis.com)
Great flexibility in data modeling and supportfor complex data structures
Optimized inbound and outbound processing(e.g. native MDM adapter for SAP NetWeaver PI)
Integration with SAP NetWeaver standardadministration and life-cycle components
Pristine data quality (e.g. through connectivityto SAP BusinessObjects Data Services)
Flexible generation of Web services
SAP NetWeaver MDM 7.1 SP02Availability
What’s the current release?SAP NetWeaver MDM 7.1 SP02 in unrestricted shipment as of CW 21 2009
Where to find further information about SAP NetWeaver MDM?Go to SDN> General information: https://www.sdn.sap.com/irj/sdn/nw-mdm> Release-specific info: https://www.sdn.sap.com/irj/sdn/nw-masterdatamanagement
Where to download MDM 7.1?http://service.sap.com/swdc
> SAP Software Distribution Center> Download> Installations and Upgrades> Entry by Application Group> SAP NetWeaver > SAP MDM > SAP NetWeaver MDM 7.1
1. Customer Challenges with Master Data – Why is it Important2. Consolidate Master Data In Heterogeneous Landscapes3. Current Release: SAP NetWeaver MDM 7.14. Customer Adoption5. Conclusion and Key Take Aways
Agenda
SAP NetWeaver MDMCustomer examples
The system properly supported master data centralization,harmonization and syndicationThe system “played well with others” and was not dependent onpurchasing other SAP systemsWe liked where SAP was going with NetWeaver and the vision ofenterprise SOA
Increased quality in master dataIncreased efficiency (internally & our vendors)Platform for consolidation of common Nordic master dataEase of use – making life easier for our usersWhere to be used: R/3, other ERP, POS, internet, print
To be able to consolidate vendor data from our local SAP and non-SAP systemsA tool compatible with our global SAP landscape and it’s currentdeployment of NetWeaver componentsSupport growth to other vital areas of Global Master DataManagement within Ericsson
SAP NetWeaver MDMCustomer examples
Web-based ecommerce for retail and wholesale productsCustomers can place orders, check inventory, pricing, search and findacross thousands of items
Meet compliance mandates for better reportingBusiness optimization based on single view of customers, suppliers,materials and employees
Enterprise MDM for consolidation, harmonization for all objectdomains i.e. 6m customer, 180K vendors/ supplier, 1.8m materialmastersEarly ROI estimates at $10-18M
SAP NetWeaver MDMCustomer examples
Managing one view of product dataReduced administrative costsImproved response time to distributor requests
Reduction in SKU cost from $19/SKU to $ 5.80/SKU60 % fewer FTE’s required
40% increase in Web Sales30 % reduction in headcount for data maintenanceProduct data updates automatically as opposed to manual efforts thattook 11+ hours
A few years ago we did a survey of our internal supply chain within our internalcompanies and discovered that 40% of our orders got stuck at some point due tomaster data inconsistencies. This highlighted the need to focus on increasing theconsistency of our master data in order to get more effectiveness in how we runour business. We see big things coming from MDM and the acceptance levelfrom our master data team suggests that we have a winner here and we want tomake use of it.”
Roderick Hall, Project Manager for Business Information, Ericsson – High Tech
“
Customer Testimonials
The number of systems and the number of interfaces we are reducing are quitesignificant, and we expect to lower our SG&A costs.”
Gabriele Bauman, SAP Technology Lead, Nortel Networks“
1. Customer Challenges with Master Data – Why is it Important2. Consolidate Master Data In Heterogeneous Landscapes3. Current Release: SAP NetWeaver MDM 7.14. Customer Adoption5. Conclusion and Key Take Aways
Agenda
SummaryKey Take Aways
SAP NetWeaver MDM is the source of truth for enterprise-class master data, leveraging best-of class data qualitycapabilities of SAP Business Objects Data Services.
With SAP NetWeaver MDM 7.1 customers can benefit fromsubstantial data modeling enhancements, optimized datainbound and outbound operation, and additionalconnectivity options.
SAP will lead the industry in helping our customers to turnmaster data into a differentiating corporate asset facilitatingbest-run business execution and decision-making
Copyright 2009 SAP AGAll rights reserved
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changedwithout prior notice.
Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.
SAP, R/3, xApps, xApp, SAP NetWeaver, Duet, SAP Business ByDesign, ByDesign, PartnerEdge and other SAP products and services mentioned herein as well as their respective logos aretrademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned and associated logos displayedare the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary.
The information in this document is proprietary to SAP. This document is a preliminary version and not subject to your license agreement or any other agreement with SAP. This documentcontains only intended strategies, developments, and functionalities of the SAP® product and is not intended to be binding upon SAP to any particular course of business, product strategy,and/or development. SAP assumes no responsibility for errors or omissions in this document. SAP does not warrant the accuracy or completeness of the information, text, graphics, links, orother items contained within this material. This document is provided without a warranty of any kind, either express or implied, including but not limited to the implied warranties ofmerchantability, fitness for a particular purpose, or non-infringement.
SAP shall have no liability for damages of any kind including without limitation direct, special, indirect, or consequential damages that may result from the use of these materials. This limitationshall not apply in cases of intent or gross negligence.
The statutory liability for personal injury and defective products is not affected. SAP has no control over the information that you may access through the use of hot links contained in thesematerials and does not endorse your use of third-party Web pages nor provide any warranty whatsoever relating to third-party Web pages
Weitergabe und Vervielfältigung dieser Publikation oder von Teilen daraus sind, zu welchem Zweck und in welcher Form auch immer, ohne die ausdrückliche schriftliche Genehmigung durchSAP AG nicht gestattet. In dieser Publikation enthaltene Informationen können ohne vorherige Ankündigung geändert werden.
Einige von der SAP AG und deren Vertriebspartnern vertriebene Softwareprodukte können Softwarekomponenten umfassen, die Eigentum anderer Softwarehersteller sind.
SAP, R/3, xApps, xApp, SAP NetWeaver, Duet, SAP Business ByDesign, ByDesign, PartnerEdge und andere in diesem Dokument erwähnte SAP-Produkte und Services sowie diedazugehörigen Logos sind Marken oder eingetragene Marken der SAP AG in Deutschland und in mehreren anderen Ländern weltweit. Alle anderen in diesem Dokument erwähnten Namenvon Produkten und Services sowie die damit verbundenen Firmenlogos sind Marken der jeweiligen Unternehmen. Die Angaben im Text sind unverbindlich und dienen lediglich zuInformationszwecken. Produkte können länderspezifische Unterschiede aufweisen.
Die in diesem Dokument enthaltenen Informationen sind Eigentum von SAP. Dieses Dokument ist eine Vorabversion und unterliegt nicht Ihrer Lizenzvereinbarung oder einer anderenVereinbarung mit SAP. Dieses Dokument enthält nur vorgesehene Strategien, Entwicklungen und Funktionen des SAP®-Produkts und ist für SAP nicht bindend, einen bestimmtenGeschäftsweg, eine Produktstrategie bzw. -entwicklung einzuschlagen. SAP übernimmt keine Verantwortung für Fehler oder Auslassungen in diesen Materialien. SAP garantiert nicht dieRichtigkeit oder Vollständigkeit der Informationen, Texte, Grafiken, Links oder anderer in diesen Materialien enthaltenen Elemente. Diese Publikation wird ohne jegliche Gewähr, wederausdrücklich noch stillschweigend, bereitgestellt. Dies gilt u. a., aber nicht ausschließlich, hinsichtlich der Gewährleistung der Marktgängigkeit und der Eignung für einen bestimmten Zwecksowie für die Gewährleistung der Nichtverletzung geltenden Rechts.
SAP übernimmt keine Haftung für Schäden jeglicher Art, einschließlich und ohne Einschränkung für direkte, spezielle, indirekte oder Folgeschäden im Zusammenhang mit der Verwendungdieser Unterlagen. Diese Einschränkung gilt nicht bei Vorsatz oder grober Fahrlässigkeit.
Die gesetzliche Haftung bei Personenschäden oder die Produkthaftung bleibt unberührt. Die Informationen, auf die Sie möglicherweise über die in diesem Material enthaltenen Hotlinkszugreifen, unterliegen nicht dem Einfluss von SAP, und SAP unterstützt nicht die Nutzung von Internetseiten Dritter durch Sie und gibt keinerlei Gewährleistungen oder Zusagen überInternetseiten Dritter ab.
Alle Rechte vorbehalten.
© SAP 2009 / O&G GIAC / Nils Herzberg / Page 34