sap mdm 1_overview

SAP NetWeaver MDMOverview

SAP NetWeaver MDMSolution Management RolloutMay 2009

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1. Customer Challenges with Master Data MDM – Why is it Important?2. Consolidate Master Data In Heterogeneous Landscapes3. Current Release: SAP NetWeaver MDM 7.14. Customer Adoption5. Conclusion and Key Take Aways

Agenda

Results of Poorly Managed DataNegative impact on businesses in all industries

“40% of orders blocked due to master dataproblems” Ericsson

57% of marketing content work was to mitigateerrorsIDC Case Study 2006

90% of upper level management feel they don’t havethe necessary information for critical businessdecisions; 50% of them are afraid they are makingpoor decision because of it Economist survey 2008

Higher performing companies are 50% more likely touse analytical information strategicallyCompeting on Analytics, Thomas Davenport

Lost productivity is the No.1 impact on companiesthat do not have adequate access to information,Economist survey 2007

Master Data ChallengesMaterialize across the organization

Reduced Sales EffectivenessLack of consolidated view of customer data across all channelsCustomer transactions are compromised due to limited view of the facts

Sub-optimal Procurement DecisionsLack of transparency relating to suppliers and productsHigh costs due to insufficient supplier selection and rationalization

Delayed Go-to-Market ProcessFailure to capitalize on market opportunity when introducing new productsLack of real-time collaboration with front office, thus hindering customer services

Ineffective Business DecisionsLack of consistent information needed to make critical decisions that support innovation and growthBusiness dynamics is compromised and has a negative impact when managing resources effectively

Insufficient Corporate Risk ManagementVulnerability to non-compliance with given standardsHigh risk of penalties of non-fulfillment

Overall Impact From Bottom UpBy poorly managed master data

Business Execution

Analytics

Master Data

Time

Qua

lity

leve

l

Quality of master data dramatically impacts transactional and analyticalprocesses

What is worse, you’ll only notice it after the damage is already done

M&A

One-off cleansing

Consistent Data is the Lifeline of an EnterpriseBusiness networks amplify the need

Operational and financialdata drive excellence in

critical internal processes

Customer, supplier,product data enable agile

business partnermanagement

Consistent shared dataamong small and large

Businesses enablebusiness network

innovation

Analytical master dataenables accurate reportingand closed-loop businessperformance management

SAP NetWeaver Master Data ManagementBringing clarity on your master data

ERP 1Part:2574

Which employee should we assign?

Do I have the right product?

Who is my best supplier?

Who is my customer?

ERP 2Part:0814

ERP 3Part:1235

= =

1. Customer Challenges with Master Data – Why is it Important2. Consolidate Master Data In Heterogeneous Landscapes3. Current Release: SAP NetWeaver MDM 7.14. Customer Adoption5. Conclusion and Key Take Aways

Agenda

SAP NetWeaver Master Data ManagementMulti-domain coverage and versatile use

Consolidate and Harmonize Your Master DataExtract, load and de-duplicate master datafrom SAP or non-SAP systemsProvide key mapping information andalign key data across the entire organization

Build Business Processes on Excellent Master DataCreate and maintain master datain a collaborative and governed process

Increase Data QualityGuarantee high data quality with SAP NetWeaver MDMand SAP BusinessObjects Data Services capabilities

Apply Pre-defined Business ScenariosProduct Information ManagementCustomer Data IntegrationGlobal Data Synchronization

SAP NetWeaver Master Data ManagementVersatile deployments based on generic infrastructure

Generic ScenariosData ConsolidationData HarmonizationCentral Data Creation

Horizontal ScenariosCustomer Data IntegrationProduct Information ManagementImproved Business Intelligence

Industry ScenariosGlobal Data Synchronization

Clean Master DataClean Master Data

Embedded ScenariosSupplier Catalog Management

MDM

Consolidation with Sustained Data QualityUsing native MDM capabilities and BusinessObjects Data Services

Load data from SAP and non SAPsources

Leverage native MDM capabilitiesand/or SAP Business ObjectsData Services to raise masterdata quality

CleansingDe-duplicationValidationEnrichment

Use MDM processing layer forMass maintenanceWorkflow-orchestratedprocessingProvisioning of key mapping

ManageData Quality

A1 = B2

MDM

Load data from new systems

Match new data to internal,already consolidated data

Quick access to consolidatedinformation

Provide key mapping informationto subsequentmigration tools

Acquisition

acq1000 i4711

acq1001 i0815

Merger & Acquisitions (System Consolidation)Integrate the heterogeneous world while raising data quality

CreateKey Mapping

Harmonization Through Data DistributionRaise data quality in heterogeneous landscapes

Subscribe remote systems to enrich masterdata with centrally consolidated globallyrelevant information

Distribute data to remote systems(SAP and non-SAP)

Perform local completion of master data withapplication-specific information if required

MDM

Distribute ConsolidatedMaster Data

… … ……

Controlled Data CreationEnsure consolidated master data from the beginning

Governed data creation processleveraging SAP Business ProcessManagement, involving

SAP BusinessObjectsData Services for data qualitychecks prior to data creation

SAP NetWeaver MDM asrepository for consolidated data

MDM

Newrecord…

Check

Createand syndicate

Request

Search

Approve

Jane Smith

4418 N. Str.Chicago, IL60611

Extensive matching framework

Provides web services tocustomer data access

SAP and non-SAP integration

Customer Data IntegrationOne view of customer information anytime anywhere

Analysis

Jane Peters

199, 3rd StreetPalo Alto, CA94304

Jane PetersSmith

4418 North St.Chicago, IL60610

Complex product andrelationship management

Print/web publishing includinglayout and production

GEAR

Parts1038-GID

Product Information ManagementOne view of product information anytime anywhere

A124KParts

GEAR

Publish

GearsBR-2K

SPIDERGEAR

Understand your most profitableproducts, best customers andcheapest/reliable vendors

Gain insights by integratingtransactional data fromheterogeneous systems withmaster data for analysis

Improved Business IntelligenceDeliver unique insights with an integrated platform

+ Transactional data =Master data

Business Insight

Data Pool

Global Data SynchronizationLeverage master data consistency across the supply chain

Reduce supply chain costswith comprehensivesolution for consumerproduct companies

Certified to publishenriched product data to1Sync data pools

Unidirectionalcommunication with R/3

Data Pool

GlobalRegistry

SYNCHRONIZATION

MDM

SRM

Supplier Catalog ManagementManage supplier catalogues seamlessly in the procurement process

Supplier Catalogues

Load of supplier catalogues intoSRM/MDM catalogue

Quick data access byin-memory enabled parametricsearch

Integration into procurementprocess within SRM and ERP

Procurement

ManageSupplier Catalogues


Agenda

SAP NetWeaver Master Data Management 7.1A Great Leap Forward

"This is an important release that addresses a number of core issues in thetechnology, and is a big step forward for SAP MDM".Andy Hayler, CEO, The Information Difference (Source: http://www.it-analysis.com)

Great flexibility in data modeling and supportfor complex data structures

Optimized inbound and outbound processing(e.g. native MDM adapter for SAP NetWeaver PI)

Integration with SAP NetWeaver standardadministration and life-cycle components

Pristine data quality (e.g. through connectivityto SAP BusinessObjects Data Services)

Flexible generation of Web services

http://www.it-analysis.com)/

SAP NetWeaver MDM 7.1 SP02Availability

What’s the current release?SAP NetWeaver MDM 7.1 SP02 in unrestricted shipment as of CW 21 2009

Where to find further information about SAP NetWeaver MDM?Go to SDN> General information: https://www.sdn.sap.com/irj/sdn/nw-mdm> Release-specific info: https://www.sdn.sap.com/irj/sdn/nw-masterdatamanagement

Where to download MDM 7.1?http://service.sap.com/swdc

> SAP Software Distribution Center> Download> Installations and Upgrades> Entry by Application Group> SAP NetWeaver > SAP MDM > SAP NetWeaver MDM 7.1

https://www.sdn.sap.com/irj/sdn/nw-mdm

https://www.sdn.sap.com/irj/sdn/nw-masterdatamanagement

http://service.sap.com/swdc


Agenda

SAP NetWeaver MDM – Selected CustomersGlobal 2000 companies are leveraging MDM today

SAP NetWeaver MDMCustomer examples

The system properly supported master data centralization,harmonization and syndicationThe system “played well with others” and was not dependent onpurchasing other SAP systemsWe liked where SAP was going with NetWeaver and the vision ofenterprise SOA

Increased quality in master dataIncreased efficiency (internally & our vendors)Platform for consolidation of common Nordic master dataEase of use – making life easier for our usersWhere to be used: R/3, other ERP, POS, internet, print

To be able to consolidate vendor data from our local SAP and non-SAP systemsA tool compatible with our global SAP landscape and it’s currentdeployment of NetWeaver componentsSupport growth to other vital areas of Global Master DataManagement within Ericsson


Web-based ecommerce for retail and wholesale productsCustomers can place orders, check inventory, pricing, search and findacross thousands of items

Meet compliance mandates for better reportingBusiness optimization based on single view of customers, suppliers,materials and employees

Enterprise MDM for consolidation, harmonization for all objectdomains i.e. 6m customer, 180K vendors/ supplier, 1.8m materialmastersEarly ROI estimates at $10-18M


Managing one view of product dataReduced administrative costsImproved response time to distributor requests

Reduction in SKU cost from $19/SKU to $ 5.80/SKU60 % fewer FTE’s required

40% increase in Web Sales30 % reduction in headcount for data maintenanceProduct data updates automatically as opposed to manual efforts thattook 11+ hours

A few years ago we did a survey of our internal supply chain within our internalcompanies and discovered that 40% of our orders got stuck at some point due tomaster data inconsistencies. This highlighted the need to focus on increasing theconsistency of our master data in order to get more effectiveness in how we runour business. We see big things coming from MDM and the acceptance levelfrom our master data team suggests that we have a winner here and we want tomake use of it.”

Roderick Hall, Project Manager for Business Information, Ericsson – High Tech

“

Customer Testimonials

The number of systems and the number of interfaces we are reducing are quitesignificant, and we expect to lower our SG&A costs.”

Gabriele Bauman, SAP Technology Lead, Nortel Networks“

SAP NetWeaver MDM – Success StoriesLearn how MDM can help companies realize meaningful value


Agenda

SummaryKey Take Aways

SAP NetWeaver MDM is the source of truth for enterprise-class master data, leveraging best-of class data qualitycapabilities of SAP Business Objects Data Services.

With SAP NetWeaver MDM 7.1 customers can benefit fromsubstantial data modeling enhancements, optimized datainbound and outbound operation, and additionalconnectivity options.

SAP will lead the industry in helping our customers to turnmaster data into a differentiating corporate asset facilitatingbest-run business execution and decision-making

Thank you!

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