SAP® Community Network (SCN) w/EcoHub

Click-thru Performance Trends

Released by SAP March 2011

During Q4/2010, SCN measured click-thru results among

41 SAP Community w/EcoHub advertising campaigns.

Results are contrasted to B2B data measured globally by

MediaMind Research (Slide 3).

© ERPKonnect March 2011 1Confidential & Proprietary for SAP Business Partners

SAP’s Alliance Partner ROI Program was piloted with 4 partners during Q4/2011. Results below are incorporated in the table above.

Alliance Partner Impressions Clicks CTR

Large Technology Partner 2,833,099 2,983 0.105%

Linux Network Partner 415,364 881 0.212%

Careers Partner 461,076 1,995 0.432%

Virtualization Partner 346,169 561 0.162%

SAP Community w/EcoHub ROI Program CTR

Campaigns Impressions Clicks CTRSAP Community w/EcoHub 41 37,057,572 35,066 0.095%

© ERPKonnect March 2011 2Confidential & Proprietary for SAP Business Partners

Standard Banner CTR Performance Decline Stabilized (2006 – 2010)

Global:2006 = .15%2007 = .12%2008 = .11%2009 = .08%2010 = .09%

North America: B2B (2009-2010) = .07%North America: Careers (2009-2010) = .10%

Geo:

© ERPKonnect March 2011 3Confidential & Proprietary for SAP Business Partners

CTR Comparissons

0.000% 0.050% 0.100% 0.150% 0.200%

SAP Communityw/EcoHub (3)

ROI Program CTR (2)

Global B2B CTR (1)

Click Thru Rate

Careers VS. SCN SAP-skills Advertising CTR

0.00% 0.05% 0.10% 0.15% 0.20% 0.25% 0.30% 0.35% 0.40% 0.45% 0.50%

SAP Careers Partner - USA(5)

North America Careers (4)

Click Thru Rate

© ERPKonnect March 2011 4Confidential & Proprietary for SAP Business Partners