sap community network (scn) overview - march 2011

The SAP Community NetworkAccelerating SAP’s Leadership in Social Business

Mark Yolton | SAP Community NetworkMarch 2011

© 2011 SAP AG. All rights reserved. 2

Intro to SAPThe world’s leading supplier of business software …

VISION

Make the World Run Better

MISSION

Make Every Customer a Best-Run Business

STRONG FOUNDATION

100,000+ customers

25 industries

All market segments

~49,000 employees

38 years of business process experience

#1 business applications

#1 business intelligence

#1 in SME


Strategy & Key Technology ElementsDelivering Instant Value To One Billion People

Technology Foundation

On DEVICE

On DEMAND

On PREMISEOR

CH

ES

TR

AT

ION

All devices All user experiences Easy to extend

SAP Business Suite 7

SAP Business ByDesign

LoB on Demand

Collaboration Analytics Mobile

Platform In-Memory

Instant value Line of business or suite Integrated to On Premise

SOA-enabled Best-practices packages Non-disruptive enhancements


The SAP Community NetworkWhat is it…?

SAP Community Network (SCN) is the

Social Network for SAP professionals (covering developers, IT professionals, business process experts,

business users, business intelligence pro’s, professors and students)

delivering

to SAP customers, partners, employees,and independent experts

S O C I A LI N N O VAT I O N

S O C I A L I N T E L L I G E N C E

S O C I A LC O M M E R C E

S O C I A L I N S I G H T


The SAP Community NetworkKey Elements of our Social Business

S O C I A LI N N O VAT I O N



• Extracting intelligence from customer behaviors and conversations to equip our field force with insight into customer hot topics, burning issues and new opportunities

• Using the wisdom of the crowd to drive higher quality solutions and innovations that better meet customer needs and therefore have greater market impact

• Leveraging the reach of our online channel and the unique tools of our platform to drive dramatically increased leads and revenues with a focus on big plays through targeted campaigns

S O C I A L I N S I G H T

• Enabling customer success through the active sharing of knowledge, solutions and best practices


SCN: The Social Network for SAP Professionals The Engine for Social Business Acceleration

S O C I A L P L AT F O R M

O RC H E S T RAT I O N

EN

AB

LER

S

S O C I A LI N N O V A T I O N



OU

TCO

MES S O C I A L

I N S I G H T


Social Media – Tim O’Reilly on Web 2.0 “…a set of technology, social, and economic trends...”

Leverage the power of crowds in a low-cost, high-

leverage, extremely engaged model

http://wordle.net

http://en.wikipedia.org/


Explosive growth: Dissemination and management of high-volume information can overwhelm

Exponential rate of change: Cycle times compress and accelerate

Proliferation of devices: Increasing need to access information on new form factors, anywhere, anytime

Fragmentation: Sources of information are generated by a multitude of formal and informal influencers

Globalization: How to engage appropriately and effectively with inter-connected economies, societies, and cultures

Business Challenges That Social Networking Could Address

110 1001

110 1011

101 0111

110 1001

a × 10b

Fewer resources: Pressure to reduce costs for higher efficiency and productivity at scale


How Does Social Networking Address These Business Challenges?

Connect with others to find answers and insight

Save time and $$ by re-using or

adapting solutions built, proven,

recommended by trusted others

Build and refresh skills in a dynamic peer learning environment for career

growth

Discover, evaluate, and buy based on peer recommendations

and with more info and knowledge

Exchange information in knowledge stores and via knowledge flows

Get just-in-time solutions to

urgent business or tech challenges

Increase success, quality, value by

adopting shared best-practices

Gain insight and generate net-new knowledge thru

innovations


SAP Community Network (SCN) A Rich, Global Network of Communities and Assets

Customers


SAP Community Network: Snapshot Three Major Components

Community Online Engagement: SCN = SDN, BPX, BOC, UAC

Forums, Blogs, Wiki, Articles, eLearning, Downloads, Newsletters, Code Exchange, Idea Place, InnoCentive, Career Center, Reputation Program, Mentors

2.3M members @ 200+ countries

Rich, expansive, innovative, world-class programs / practices

Long-term relationships + enablement + influence

Recognized leadership position

Strategic business value

Community In-Person Events:

SAP TechEd

SAP Tech Tour, Virtualization Week, Developer Challenges, Partner Pinnacle Awards …

35,000+ attendees annually

Financially self-sustaining

Satisfaction >95%

Tremendous market influence

Customer / partner technical education & enablement

Best practice: beyond virtual

Community-Powered Marketplace:

SAP EcoHub

SW, Services, Business Analytics, Sustainability, Micro-Apps, and ALM

~700 storefronts w/ >1000s of leads

2010 revenue 150% growth from 2009

Partner Work Center, Online Ads, Referral Partners, Themes, iPad app, and Lead-Gen Campaigns

Real leads / pipeline / revenue traction with significant partner & SAP benefit


SAP Community NetworkLeadership in Social Innovation, Social Commerce and Social Intelligence

> 2.3 million members strong

> 200 countries and territories

~ 20,000 new members / monthMembers

> 1.5 million unique visitors / month

> 4 million visits @ 20 million pages / month Traffic

> 200,000 have contributed (ever)

> 100,000 last year w/ 2,000 top contributors

~ 6,000 bloggers … 100+ SAP Mentors … Contributors

~ 4,000 posts / day in 350+ forums

~ 2 million topic threads @ 7M messages

~ 2 million monthly newsletter impressions Momentum

~ 700+ SAP ecosystem solutions

Thousands of demos and trials delivered

Serving >200 countries @ all industriesImpact

“SAP Community Network may be the most extensive use to date of social media by a corporation.”

Leveraging the Talent-Driven Organization The Aspen Institute - 2010

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• Open access to subject matter experts for fast implementation + issue resolution • Many support resources reduce customer operations costs (TCO) • Increase knowledge and insight • Connect with peers and partners; increase influence • Co-innovate by connecting experts for surprising results • Discover, evaluate, and buy partner and SAP solutions

Customers

• Quick product/service adoption and market ramp-up • Speed, agility, better decision making, and risk reduction via rich insights • Higher customer satisfaction and loyalty; better retention, up-sell, and cross-sell• Improved product and information quality with outside-in feedback on our products,

services, processes, and customer experiences SAP

Partners

• Proof of strong commitment to ecosystem enablement and success• Lead generation for the ecosystem – SAP and partners • Co-innovation by connecting experts with others = leadership • Gateway to solution certification, roll-out, ramp-up, and success Our Ecosystem

SAP Communities Drive Value to…

• Subject matter experts for solutions, innovation, and market insight• Many implementation and support resources reduce support costs • Demonstrate expertise, generate leads to > 2M members globally • Gain access to massive SAP installed base


• Leading Practices and Solutions • “How-to” Guides, Whitepapers, Articles • Newsletters and eLearning • Enterprise Services Definitions, Business

Maps, and Implementation Documents • SAP EcoHub Partner Solutions & Services

Marketplace• Solution Demos and Specs

Exclusive Content

• Configuration & Optimization Examples• Audio / Video Demos, eLearning • Widgets, Wizards, Editors • Previews, Trials, Add-On Downloads • Tools, Analyzers, Development Kits• Solution Composer • InnoCentive for Open Innovation• Partner and SAP Solutions + Services

Rich Assets

• Peer Networking• Major Conferences & Local Events • Industry & Solution Forums • Thought Leader Blogs • Collaborative Wikis • Expert Discussion Forums • Access to Influencers + Execs • Partner to Partner

Connectivity

• Skills Enhancement• Member-Granted Points • Awards Program • Appreciation, Status, Awareness, Visibility • Education, Development• Skills Certification• SAP Mentor Program • Career Center Job Board

Career Enhancement

SAP Communities Deliver Value thru…


Gain More Value from SAP Via the SAP Community Network

Speed – accelerate execution through access to technologies, models, and a network of experts

Efficiencies – reduce wasted resources, cycles, and money, by re-using existing experiences and solutions

Impact – drive higher quality and better business results by leveraging the community and known best practices

Insight – innovate and differentiate with the benefit of collective wisdom and a broad perspective


Standard Bank is using SDN enterprise service use cases to ensure accuracy and shorten cycles.

“Project resources together with the SAP Community Network are proving paramount to us realizing our vision. We were able to capitalize on the content and lessons learned on SCN to significantly shorten our learning curve and development lifecycles.”

Phillip ParkinsonIntegration Developer

Standard Bank

Colgate Palmolive saved 10% to 20% of project time using the SAP Communities as a resource.

“SCN has been a very helpful resource for many questions that we encountered during the development phase of our SAP implementation; easily saving us 10-20% of overall project time. Finding a similar solution ourselves might have taken an extra 2-3 weeks, in some cases.”

Faisal MehmoodBusiness Process Analyst

Colgate Palmolive

Customers Gain Insight with CommunitiesDirect Access to Best Practices

Hamelin learned from trusted sources what worked and didn’t, leading to informed decisions and successful implementation.

“ We wanted technical information, step-by-step instructions on how to get [SAP BusinessObjects solutions and SAP ERP] to work together. The SAP BusinessObjects community gave us what we needed to implement the software successfully.”

Jean-Marc ViallatteManaging Director

Hamelin


SCN Delivers Value across ConstituenciesCustomers, Partners, Individuals, SAP, Influencers…

“SCN offers SAP partners like us the opportunity to get connected with 2 million members of the SAP ecosystem, who

live and breathe SAP, to exchange know how and to demonstrate our thought leadership. It’s a great way to connect directly with SAP customers, partners and SAP employees.”

Ross MorisDirector of Alliance Sales

“There are many instances when my clients have read my blogs and articles in SCN and as a result, it was much easier

to convince them or make them listen to my proposal. …It actually creates a brand for you in the SAP community.”

Dipankar SahaSAP Mentor

IBM India

SAP Community Network… may be the most extensive use to date of social media by a corporation.”

Leveraging the Talent-Driven Organization, The Aspen Institute, March 2010

“Siemens resolves NetWeaver-related technical problems using SDN 50% faster than through other channels.”

Richard HirschSenior Portal/SAP NetWeaver® Consultant

“[My customers] hear directly from peers about the solution, and get comfortable that they’ll have a vast network to tap into once they’ve deployed. I’m glad

Chevron has over 1,000 members in the communities - it speeds up sales cycles, improves customer

satisfaction and ultimately increases revenue for SAP.”

Jen CampbellSAP AE for Chevron

“SAP EcoHub is an easy to use single source that will streamline the process for identifying trusted,

relevant solutions that meet our business needs and work within our existing SAP installations. This is

something that I have been searching for a long time” Matt Stultz

Vice President, Global Information Technology


http://scn.sap.com

sap.com/techtour

The Social Network for SAP Professionals

http://scn.sap.com/

Thank You!

Contact information:

Mark Yolton | Senior Vice PresidentSAP Community [email protected]

mailto:[email protected]


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sap community network (scn) overview - march 2011

Business

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social business

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