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The European Network of Living Labs and the Open Innovation I JORNADAS DE CENTROS DE CONOCIMIENTO Citilab-Cornella Barcelona 26-27 de marzo 2010. Roberto Santoro, COLLABS Coordinator, ENoLL Co-Chair , ESoCE Net President

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Intervención Roberto Santoro. Presidente ESoCE net, ENOLL governance chair, Living Labs en las Primeras Jornadas de Centros de Conocimiento. Citilab Cornellà #citilab #joceco

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Page 1: Santoro  Barcelona 26 3 2010

The European Network of Living Labs and the Open Innovation

I JORNADAS DE CENTROS DE CONOCIMIENTO

Citilab-Cornella Barcelona

26-27 de marzo 2010.

Roberto Santoro, COLLABS Coordinator, ENoLL Co-Chair , ESoCE Net President

Page 2: Santoro  Barcelona 26 3 2010

European Society of Concurrent Engineering

•Established in 1994 as Non-profit-making organisation•Sustainable knowledge community for Concurrent Enterprising

Over 500 members

50% Academic 50% Industrial

35 Countries worldwide

Concurrent Engineering-Enterprising-InnovationCommunity based Living LabsCollaborative Networks

ESoCE Industrial Forum

USER DRIVEN OPEN INNOVATION

Rome, December 2009

[email protected]

Collaborative Environment for Sustainable Innovation

Lugano, 21-23 June, 2010

Page 3: Santoro  Barcelona 26 3 2010

Islands ofautomation

supporting newcollaborativetechnologies

Vision Research Need

Harmonized legal framework for open

innovation & collaborative business at EU level

Engineering collaborative work place fully support

participation of all stakeholders

Companies and People interactions will be

supported by extensive IT services & platforms

as business utility

People creativty and productivity benefits

form multicultural interaction

Address regulatory needs for networked

organizations and individuals

Develop models for open collaborative &

concurrent workspace

Study, design & develop an open, self-adaptive, generic ICT integrated solution and services

Approaches for augmenting effectiveness

of human interaction based on diversity

Policy & Regulation

From Vision to Action

CI area Roadmapping process Projects

Service/Product development

Business: User driven demand creation

Organization: Networked professionals & organizations

Human: Creativity

Consumers, suppliers and partners are fully involved in the value

and demand creation

Elaborate inclusive business models for LLabs, Clusters and

networked organizations,

LION : Legal issues for Llabs open innovation

CRESCENDO

KBS: Human KBS Experience in Virtual worlds

72,3%

19,2%

8,5%

55,3%

38,3%

6,4%

26,1%

30,4%

43,5%

0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

70,0%

80,0%

Networking Living Labbibg Viving Labbing

Concurrent Innovation: Vision 2020

Probably

Uncertain

Not-Likely

Page 4: Santoro  Barcelona 26 3 2010

Living Labs and User Driven Open Innovation

• Bringing users early into the creative process, accessing the Collective Intelligence

• Bridging the innovation gap between technology development and the uptake of new products and services

• Allowing for early assessment of the socio-economic implications of new technological solutions

Living Labs are User Driven Open Innovation Platforms where stakeholders have formed a Public-Private-People-Partnership (PPPP) of firms, public agencies, universities, institutes and users all collaborating for creating, prototyping, and validating new service-products and societal infrastructures in real-life contexts. Such contexts are cities, villages and rural areas as well as industrial plants.”

A Living Lab empowers users to drive research, development and innovation for ICT based services addressing major socio-economic issues (energy and environment; well being, e-health and inclusion; media and creativity; logistics and manufacturing regional development…)

Living Labs are User Driven Open Innovation Platforms where stakeholders have formed a Public-Private-People-Partnership (PPPP) of firms, public agencies, universities, institutes and users all collaborating for creating, prototyping, and validating new service-products and societal infrastructures in real-life contexts. Such contexts are cities, villages and rural areas as well as industrial plants.”

A Living Lab empowers users to drive research, development and innovation for ICT based services addressing major socio-economic issues (energy and environment; well being, e-health and inclusion; media and creativity; logistics and manufacturing regional development…)

Page 5: Santoro  Barcelona 26 3 2010

University

Research Centre

Public Institution

Regional ClusterIndustry and Research Entities

Social Settings

LL client

Company

LL Collaborative ICT Infrastructure

New product/Service Co-creation

Social Community

VPCVPC

Living LabUser community

User-driven Open Innovation: Functional Region scenario

Page 6: Santoro  Barcelona 26 3 2010

LLAB Concurrent Innovation Vortex for Reality Breeding: From Promising Ideas to solve user needs to validated opportunities for the ICT service market

Conceiving

Developing

Experiencing

Evaluating

User Driven Demand Creation

Ideas Competition

LLab Innovation Vortex

Validated Opportunity• Service/Product • Market demand• Collaborative Enterprise

Improved capacities for SMEs, including micro-entrepreneurs, to develop, validate and integrate new ideas and rapidly scale-up their services and products from their local region to other regions with different characteristics

Page 7: Santoro  Barcelona 26 3 2010

European Network of Living Labs

• 129 Living Labs

• Hundreds of public bodies, including Municipalities, Innovation Agencies, Universities...

• Thousands of companies, especially SMEs clusters

• Hundreds of thousands of final users organized in user communities

• 129 Living Labs

• Hundreds of public bodies, including Municipalities, Innovation Agencies, Universities...

• Thousands of companies, especially SMEs clusters

• Hundreds of thousands of final users organized in user communities

200620072008

ENoLL 4th Wave lauching 2010!

Page 8: Santoro  Barcelona 26 3 2010

ENoLL AISBL Council and Secretariat

LL-Open

LL-Partners

ENoLL

LL-Partners

LL-Policy

mediaenergy

health

regio

secretariat

council

cities

manufacturing

Page 9: Santoro  Barcelona 26 3 2010

Open Innovation and LLABSCo-Creating “SMART” COMMONS

Energy• Saving

Behaviour

Health• Active

Living

Media• Creative

Participation

Page 10: Santoro  Barcelona 26 3 2010

ENoLL Services

• entry point of contact for User Driven Open Innovation and Future Internet Services

• Living Lab Prize• Policy Linking• Share practices and success

stories • Co-Learning Summer School• Catalyzing Opportunities for wide

scale cross-border pilots• Co-create Commons accessible to

the Community• Enable Networking through

physical and virtual events

User Driven ENoLL Services

3° wave MembersExpectations

• international visibility, prestige, brand

• attract business to the region• access European funding• co-creation of new knowledge on

llabs• share users communities globally• share practices, for-with-by-user

methods, business models, ipr• Collaborate in joint large scale pilots• get connected to new partners

Page 11: Santoro  Barcelona 26 3 2010

Living Labs Services for SMEs InnovationCO-LLABS CIP project apr 2008- jul 2010 Coordinated by ESoCE Net

SMEs

Living LabOrganiser

Expert Support Partner

InnovationAgency

The over-all objective of the CO-LLABS Thematic Network is to achieve a European-wide adoption of ICT-based Living lab services and practices to allow SMEs to improve their innovation processes and become part of “open innovation” environments

http://www.ami-communities.eu/wiki/CO-LLABS

Supporting Enoll Development and Policy LinkingCatalizing Multi Site Collaboarative Pilots

Page 12: Santoro  Barcelona 26 3 2010

Main Results

• Best practices on how Living Labs and Experience research services are supporting SMEs innovation: identification, evaluation and exchange of such practices within and across European regions.

• Pilots development of SME-oriented Living Lab initiatives in domains of e-business, e-inclusion, e-health, and stimulating the collaboration among Living Labs, innovation agencies and business stakeholders to develop these pilots.

• Living labs business models and governance structures development for networks of Living labs supporting SMEs.

• Network mobilisation, exploitation and dissemination to create an active community stimulating SMEs for open innovation and exchange experience in how to use the living labs concept for SME innovation.

• Policy initiative development to stimulate Living labs, Innovation Agencies and Research organisations to work with SMEs on open innovation.

• Joint action plan to establish self-sustainable pilots and ensure viability of the CO-LLABS / ENoLL network after its formal project duration.

Page 13: Santoro  Barcelona 26 3 2010

Regional living lab policy for the benefit of SME

• Enhancing regional innovation systems to foster SME innovation: the role of living labs as part of regional policy instruments – Establish a Functional Region Model – Leverage Network Scale Factors for ensuring Sustainability

• Towards a set of recommendations and a way forward – Constitute a Group of Regional Living Lab Policy Innovators– Develop a joint action plan for validating emerging policies

• Functional Region Model• Sustainability and Impact Indicators• Consensus Building and Consolidation• Regional Living Lab Policy Prize

Page 14: Santoro  Barcelona 26 3 2010

MedLab Project

• ERDF 2007-2013 Territorial Cooperation– MED Programme: competitiveness of Med space,

territorial cohesion, sustainable development– Objective 1.1: dissemination of innovative

technologies and know-how– Two Italian partners: Latium and Sicily + FAO

• Objective: build a Mediterranean Living Lab– Multi-level multi-sector governance network– Integration of LL approach into regional policy– National networks as an intermediate step

• Trans-national Pilot Projects– Inno-SMEs, Rural, Coastal, Planning, Tourism

Page 15: Santoro  Barcelona 26 3 2010

SMEs can use Living Lab networks to test and enter new markets!

SMEs can use Living Lab networks to test and enter new markets!

Homecare & ILS

Energy Efficiency

eParticipationeManufacturing

APOLLON: Advanced Pilots of Living Labs Operating in

Networks

The APOLLON objectives:Demonstrate the value for SMEs of a European network of local open innovation platforms

Set up thematic networks of Living Labs across Europe Develop a common approach for cross-border Living Lab experiments

What is needed for cross-border Living Lab Networks?

What is needed for cross-border Living Lab Networks?

Common methodology

Common ecosystem approach

Common research benchmark

Common platform guidelines

Common integration framework

Page 16: Santoro  Barcelona 26 3 2010

Impact Creation Strategy

APOLLON

Methodology, Tools and Guidelines

eManufacturing

Health

Energy

eParticipation

Domain Networks

and Services by ENoLL

SMEsaccess other markets

LLABsScale-up cross-border projects

Cross-border thematic domain Networks

manufacturing

media

health

energy

Page 17: Santoro  Barcelona 26 3 2010

SMEs and Living Labs• SMEs can engage with Living Labs

– Access and Share knowledge by registering to ENoLL thematic domains

– Take opportunities to be actively involved in ENoLL pilots

• New Benefits for SMEs– Access Living Labs community

• Living Labs are your new market• “Reality check” and Commercial viability

– Access network of clusters• Complement your capabilities with new partners• Set up Collaborative developments for new

products/services

Page 18: Santoro  Barcelona 26 3 2010

Dissemination Approach

BECAME AWARE ENGAGE ADOPT

General Public

Supporting Partners

Associate Partners

Page 19: Santoro  Barcelona 26 3 2010

Partners Involvement LevelBenefits Mechanisms Commitments

Supporting Partners

•Knowledge of APOLLON methodology and emerging practice•Customized information for APOLLON stakeholders (i.e. SMEs, LLs, Large Enterprises, Research centers) •Opportunity to participate to new projects at CIP and local level

•Customized Dissemination Material•General and Domain Specific events•Dedicated APOLLON web portal sections for Supporting Partners and SMEs

•Sign a Letter of Support to commit for dissemination•contributing to the APOLLON best practice exchange activity

Associate Partners

•Access and gain direct Experience with APOLLON solutions•Access to Business opportunities within APOLLON stakeholders

•Participation to APOLLON internal workshops•Participation to APOLLON Pilots/demonstrations

•Sign a Declaration of Accession•Conduct activities within pilots•Provide Feedback from experimentation

Page 20: Santoro  Barcelona 26 3 2010

Supporting Partner: 68 organisations (58 at the project kick-off) from 23 European Countries signed a letter of support, committing to one or several vertical domains.

APOLLON Partners

Associate Partner: 17 organisations (0 at the project kick-off) from 7 European Countries are in the process of becoming Associate Partners.

Page 21: Santoro  Barcelona 26 3 2010

APOLLON Workshops and Events Apollon general dissemination Events (6 months period) Event Schedule Date Location Leader

Supporting Partners Engagement EC-CIP-ICT Infoday M3 jan-10 Brussels ESO1-Objectives and Plan, Awareness raising Spain Presidency M7 may-10 Barcelona UOM2-Network mobilization, Overcoming Barriers Belgium Presidency/ICT2010 M13 nov-11 Brussels ESO3-Opportunities Identification for SMEs and Stakeholders, Raising Expectations Bled conference M20 jun-11 Bled UOM4-Delivering Multi-site / Multi experimenting results, Quantifying Benefits Industry Forum M26 dec-11 Rome ESO5-Commercialization Opportunities for SMEs and Partners, Creating Impact ICE Conference M32 jun-12 Brussels ESO

Domain Network specific Event Schedule Date Location Leader

e-health IBBengaging SMEs and other stakeholders M12 oct-10 IBBcapitalizing results for network sustainability M23 sep-11 IBBe-energy ALFengaging SMEs and other stakeholders Save Energy M8 jun-10 ALFcapitalizing results for network sustainability Save Energy M20 jun-11 Helsinki ALFe-Manufacturing SAPengaging SMEs and other stakeholders Future factory Open days M13 nov-11 Dresden SAPcapitalizing results for network sustainability Fiapal M24 oct-11 Lisbon SAPe-participation/media ISSengaging SMEs and other stakeholders World Democracy Forum M11 sep-10 Paris ISScapitalizing results for network sustainability M22 aug-11 Manchester ISS

Page 22: Santoro  Barcelona 26 3 2010

APOLLON: Your Next Event

APOLLON Generic EventsRelated Event Month Place/City

Organiser

Organisation/Name

1-Objectives and Plan, Awareness raising

Spain PresidencyM6/April 14th 2010

 Valencia UOM/Joze Gricar

2-Network mobilization, Overcoming Barriers

Belgium Presidency/ICT2010

M11/September 27-29, 2010

BrusselsESO/ Roberto Santoro & Olivier Rerolle

3-Opportunities Identification for SMEs and Stakeholders, Raising Expectations

Bled conference M19/June 2011 Bled UOM/ Joze Gricar

4-Delivering Multi-site / Multi experimenting results, Quantifying Benefits

ESOCENet Industrial Forum 2011

M24/ December 5th & 6th 2011

Rome ESO/ Roberto Santoro

5-Commercialization Opportunities for SMEs and Partners, Creating Impact

ICE2012 M29/June 2010Nottingham (UK) to be confirmed

ESO/Roberto Santoro

Page 23: Santoro  Barcelona 26 3 2010

Galileo Advanced INnovation Services

Page 24: Santoro  Barcelona 26 3 2010

• The GNSS Living Lab Prize will award three winners, who will get the opportunity to conduct a “reality check trial” in a suitable Living Lab with the involvement of relevant user communities and potential future customers.

• The nominated innovators will thus benefit from the:• validation of their ideas• user-oriented engineering of their products and services• development of their entrepreneurial team• intensifying of their network of industrial relationships

• In addition the winners will receive a prize money of EUR 10.000 each

• Theme 1: GNSS for health, ageing and inclusion• Theme 2: GNSS for energy efficiency and environment• Theme 3: Media and Participation

“reality checks”

Page 25: Santoro  Barcelona 26 3 2010

Timetable

• 3-5 March: Official launch of the European Satellite Navigation Competition;• 1st May to 31st July: Ideas submission;• 1st August to 30 Sep: Ideas evaluation;• 3rd week of October (TBC): Award ceremony in Munich;• 4th week of October 2010, calls for proposals open to Living Labs to ensure

the best possible breeding environment for the winning ideas– Guaranteed access to users communities, relevant to the winning ideas;– Potential for adoption;– Capability of attracting additional resources for undertaking the „reality

checks“ activities, to ensure that the required mobilisation of resources is achieved.

• 1st December 2010 to 31st January 2011; Submission of proposal from Living Labs, for adopting and implementing the winning ideas;

• 1st of April 2011 (TBC): Start of the trials in the selected Living Labs.

Page 26: Santoro  Barcelona 26 3 2010

Future Internet Research and Experimentation By Adopting Living Labs

Coordination Action Toward SMART CITIES

Living Lab

Living Lab

Living Lab

Testbed

Testbed

Testbed

Urban setting

Urban setting

Urban setting

• Engaging Diverse Communities• Creating Commons• Empowering the emergent SMART CITIES NETWORK

Page 27: Santoro  Barcelona 26 3 2010

Open innovation for future Internet-enabled services in Smart Cities

• 16-17 November 2009, in Brussels a workshop organized by EUROCITIES and DG-INFSO to elaborate a position paper on Open innovation for future Internet-enabled services in "smart" cities

• 15 January 2010, in Brussels a Constituency building workshop will be held on the ICT PSP Work Programme Theme 4 Organized by the Commission.

• 26 January 2010, in Brussels Networking sessions for proposals preparation jointly organized by the 3 relevant communities for the Smart Cities call: ENoLL, EUROCITIES and Future Internet Communities

Cross-border networks of

“smart” cities

Innovative Internet-based

services

User-driven open innovation

ecosystems

Cross-border networks of

“smart” cities

Innovative Internet-based

services

User-driven open innovation

ecosystems

Several Pilot B projects are planned to be supported with the aim of accelerating the uptake of innovative Internet-based technologies and services in cities. The pilots should apply user-driven open innovation methodologies across networks of smart cities. draft Work Programme 2010 CIP-ICT-PSThttp://ec.europa.eu/ict_psp .

Page 28: Santoro  Barcelona 26 3 2010

mediaenergy

health

regio

JOIN The Open System of Living Labs Communities !

1. Individuals can register at any time at http://www.ami-communities.eu

2. Public Institutions and Industrial Organizations can apply as associated member, LL-Partners of ENoLL at http://www.openlivinglabs.eu

3. Express your interest to become APOLLON Supporting Partner http://www.apollon-pilot.eu/contact.html

LL-Open

LL-Partners

ENoLL

LL-Partners

LL-Policy

cities

manufacturing