santa global's innovation showcase

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INNOVATION SHOWCASE Leading the field in Christmas technology

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Thanks to our ongoing relationship with Santa Global, we're thrilled to have been involved in their recent Innovation Showcase. Santa himself talked through many of the new technologies the organisation is both exploring and using on a day-to-day basis to help them keep Christmas on track. With special permission, we've been allowed to share this presentation with you here. We hope you enjoy this small insight into the workings of such an innovative firm.

TRANSCRIPT

Page 1: Santa Global's Innovation Showcase

INNOVATION SHOWCASE

Leading the field in Christmas technology

Page 2: Santa Global's Innovation Showcase

★ In an unprecedented move, we’re lifting the curtain on how we use the latest innovations to enhance our Christmas service delivery.

★ Having been in business for over 1,700 years, what our inventioneers don’t know about Christmas, simply isn’t worth knowing!

Santa Global reveals all

Page 3: Santa Global's Innovation Showcase

Santa gets new glasses

★ Our elves have been trialling Glass in the warehouse to improve efficiency.

★ Santa will also be using it this year for voice-activated navigation and delivery data.

★ Special lenses protect his eyes from solar glare.

Google GlassGoogle Glass

Image by glassguy12345 on Flickr http://flic.kr/p/eLPdph

Page 4: Santa Global's Innovation Showcase

There’s no hiding in the stables

★ Mrs Claus is using Jawbone UP to keep track of Santa’s exercise regimen and health.

★ No sitting in front of the fire for hours anymore.

★ Although, our little helpers have been known to wear Santa’s UP for the day. Mrs Claus gets very cross when this happens!

Jawbone UP

Only 100 steps today, Nicholas! How will you fit down the chimney?

Page 5: Santa Global's Innovation Showcase

It’s all about who you know

★ Jonny Ive recently came to visit us in Lapland. Our elves were very excited!

★ Santa even managed to get his hands on an early iWatch prototype.

★ Features? We couldn’t possibly say—watertight non-disclosure agreement—but it’s looking good.

iWatch

TOP S

ECRET

Page 6: Santa Global's Innovation Showcase

Real-time track and trace

★ Thanks to a long standing relationship with NORAD, we’ve been offering real-time track and trace since 1955!

★ From 3.00am MST on 24th December you can phone 1-877 446-6723 and someone will be able to tell you Santa’s exact location.

★ Real-time tracking is also live on NORAD’s website.

Centre of operations

Page 7: Santa Global's Innovation Showcase

eBlitzen

★ eReindeer for the first time this year—one of our clever elves hacked their antlers.

★ Santa and his support team can now monitor vital reindeer statistics, such as heart rate, body temp and in-flight performance.

★ Means we can plan logistics, organise rest stops and prevent injury.

Connected eReindeer

eDasher

Images by Robin McConnell on Flickr http://flic.kr/p/ay4aey and RukaKuusamo.com on Flickr http://flic.kr/p/9HUgtn

Page 8: Santa Global's Innovation Showcase

Rapid repairs to the sleigh

★ 3D printing not yet ready for present production due to difficulty in achieving volume and quality required.

★ But we are using it to rapid prototype new and unusual presents before they’re manufactured.

★ We’re also trialling 3D printing for creation of spares for sleigh, as they’re difficult to get hold of.

Could this be your present?

Image by dvanzuijlekom on Flickr http://flic.kr/p/bTm9Fn

Page 9: Santa Global's Innovation Showcase

Little data, big data

★ We know big data: last year, more than 783,200,000,000 entries were made into our ‘Good Deeds/Bad Deeds’ database (GBD).

★ Mining our data is transforming Santa Global. The Data Elves are in their element.

Oodles of data

Image by speedoflife on Flickr http://flic.kr/p/dBev8j

★ Little data is also providing key insights to all, improving individual performance.

Page 11: Santa Global's Innovation Showcase

Global Postal Partnerships (GPP)

World’s largest postbox

Dear SantaImages by lovstromp on Flickr http://flic.kr/p/66ARjZ, didbygraham on Flickr http://flic.kr/p/svEHj and timlewisnm on Flickr http://flic.kr/p/7jSzSe

★ We still love snail mail and continue to accept traditional ‘Chimney to Santa’ delivery.

★ Our GPPs remain the biggest delivery operation ever known.

★ Partners include Royal Mail, the RNIB, the US Postal Service, the Finnish Post Office, Canada Post, and the St.Helena Post Office.

Page 12: Santa Global's Innovation Showcase

The coast is clear

★ We’re excited about the new WiTrack technology that allows 3D motion to be tracked, even through walls.

★ It allows us to avoid excited children who are still wide awake when we arrive to fill their stockings.

★ Don’t worry, we come back later when they’re asleep!

007 would be proud

Image by tawalker on Flickr http://flic.kr/p/t1yKm

Page 13: Santa Global's Innovation Showcase

Bringing the cloud closer

Fog (but with tech)

Image by Hamedog on Flickr http://flic.kr/p/uX6eY

★ In a wholesale move to the cloud, Santa Global is also looking into the latest fog computing technologies.

★ Large numbers of IT Elves have been reassigned to present wrapping due to efficiency savings.

★ Special agreements are in place over Christmas to ensure 100% uptime.

Page 14: Santa Global's Innovation Showcase

★ We’ve even created an ‘Elf Landing Lights’ team for the secret sleigh runway.

LED embedded workwear

★ We have long, dark nights at the north pole, even with the northern lights.

★ Combining this with the fact that our elves are so small, we needed to find a way to ensure they were highly visible.

400% more visible

50% fewer accidents

Images by internets_dairy on Flickr http://flic.kr/p/67pLki and orijinal on Flickr : http://flic.kr/p/5VSrbi

Page 15: Santa Global's Innovation Showcase

Home and dry

★ We’ve gone a little NeverWet mad here at Santa Global.

★ So far, we’ve treated:★ The sleigh to eliminate ice issues

—no water, no ice!

★ Santa’s coat and trousers so he doesn’t get covered in soot going down the chimney.

★ Some of the elves in a ‘never wash’ experiment. Now they just don’t get dirty—ever!

Never Sooty

Page 16: Santa Global's Innovation Showcase

Biomimicry

Rudolph’s warm and happy

Just the right temp!

Images by Loren Javier on Flickr http://flic.kr/p/96Qeq9 and Antarctica Bound on Flickr http://flic.kr/p/8XjAUe

★ Around the world flights = vast temperature fluctuations.

★ In collaboration with Rudolph, our elves are developing smart textile reindeer rugs.

★ Phase change materials and bionic membranes hold promise. Penguins have even let us into the secret of their own adaptive insulation.

Page 17: Santa Global's Innovation Showcase

Before we go...

★ Special thanks to our strategic innovation partner, Stocker Partnership, without whom this showcase would not have been possible.

★ Throughout the year, they’ve worked with us to rediscover the magic of Christmas, consistently envisioning and inspiring our inventioneers.

Page 18: Santa Global's Innovation Showcase

Wishing you a very merry ChristmasHo! Ho! Ho!

www.santaglobal.com