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DESCRIPTIONThis Is My Research Report On Newspaper Media In Gujarat Saurashtra Regions. Sanj Samachar Is Very Famous News Paper In Saurashtra.
A RESEARCH REPORT ONMARKET ANALYSIS AND READING CRITERIA
SANJ SAMACHAR(For Partial Fulfillment of MBA)
Submitted By:- Guided By:-
PARAKHIYA VASANTKUMAR R. Mr. AKHILESH SHUKLAMBA Semester-IV (Asst. Lecturer)Submitted To:-K.N.V. INSTITUTE OF BUSINESS MANAGEMENT
(Affiliated to Saurashtra University, Rajkot)
B/H Khirasara Police Station
Kalavad Road, Metoda, Rajkot-360003
In todays era of cut-throat competition BBAs and MBAs are sure to have an edge over their counter parts.
During Graduation in Businessman Administration program, students come in direct contact with the real corporate world through Industrial Training.MBA programs provide its students with an in-depth study of various managerial activities that are performed in any organization.
A detailed research/analysis of managerial activities conducted in various departments like finance, marketing, human resources, production, credit management department, etc. gives the student a conceptual idea of what they are expected to manage, how to manage and how to obtain the maximum output through minimum inputs of resources available and how to minimize the wastage of resources.
As a MBA student, I have taken my industrial Training at Sanj Samachar. From Rajkot Branch and completed my research work at Rajkot.
I, the undersigned, PARAKHIYA VASANTKUMAR the students of K.N.V. Institute of Business Management Metoda (Rajkot). Here by declare that this report is my own work carried out under supervision and guidance of lecturer Sir: - Mr. AKHILESH SHUKLA. This research report has not submitted to any university or institute for examination by any one.
[PARAKHIYA VASANTKUMAR R.]
I am feeling great pleasure in submitting this report and it is my great opportunity to convey thanks to all of them who have helped me in completing this report. There are many people who play a very vital role in our achievements but giving a vote of thanks to that great people is also one achievement. And this opportunity I have got at a time of submitting this report.
Firstly, I am indebted to Saurashtra University for the introduction of systematic learning method.
Secondly I would like to take this opportunity of expressing my profound and inevitable gratitude to the Sanj Samachar for giving me a great opportunity for doing market research and develop such strategies, and I am also thankful to all staff members of the firm for kind response and guidance. Especially I take this opportunity to thank Mr. K. R. Trivedi without him my project would never have been possible
I am also thankful to my college authority and especially my project guide Mr. Akhilesh Shukla for continuous encouragement and guidance.
[PARAKHIYA VASANTKUMAR R.]
1INTRODUCTION OF ADVERTISING1
Types of Advertising5
Advertising Agency In India13
2INTRODUCTION TO THE STUDY14
Brief Introduction To The Paper16
History Of Sanj Samachar17
Statement Of The Problem19
Aims And Objectives Of The Study20
3THE STUDY OF RESEARCH METHODOLOGY21
Introduction To Research Report22
Source Of Data 26
Sampling Procedure 27
Scope Of The Study29
4STUDY OF BACK GROUND30
The Study Of Theoretical Background31
5NEWSPAPER READERSHIP SURVEY45
6LIMITATION OF THE STUDY48
7SUGGESTION AND FINDINGS49
Advertising is a form of communication whose purpose is to inform potential customers about products and services and how to obtain and use them. Many advertisements are also designed to generate increased consumption of those products and services through the creation and reinforcement of brand image and brand loyalty. For these purposes advertisements often contain both factual information and persuasive messages. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, video games, the Internet (see Internet advertising), and billboards. Advertising is often placed by an advertising agency on behalf of a company.
Advertising, in its non-commercial guise, is a powerful educational tool capable of reaching and motivating large audiences. "Advertising justifies its existence when used in the public interest - it is much too powerful a tool to use solely for commercial purposes." - Attributed to Howard Gossage by David Ogilvy.
Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and in-store public address systems. Advertisements are usually placed anywhere an audience can easily and/or frequently access visuals and/or audio and print organizations which frequently spend large sums of money on advertising but do not strictly sell a product or service to the general public include: political parties, interest groups, religion-supporting organizations, and militaries looking for new recruits. Additionally, some non-profit organizations are not typical advertising clients and rely upon free channels, such as public service announcements.
Advertising spending has increased dramatically in recent years. In the United States alone in 2006, spending on advertising reached $155 billion, reported TNS Media Intelligence. That same year, according to a report titled Global Entertainment and Media Outlook: 2006-2010 issued by global accounting firm PricewaterhouseCoopers, worldwide advertising spending was $385 billion. The accounting firm's report projected worldwide advertisement spending to exceed half-a-trillion dollars by 2010.
While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers. Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation.
Advertising is the promotion of a companys products and services carried out primarily to drive sales of the products and services but also to build a brand identity and communicate changes or new product /services to the customers. Advertising has become an essential element of the corporate world and hence the companies allot a considerable amount of revenues as their advertising budget. There are several reasons for advertising some of which are as follows:
Increasing the sales of the product/service
Creating and maintaining a brand identity or brand image.
Communicating a change in the existing product line.
Introduction of a new product or service.
Increasing the buzz-value of the brand or the company.
Thus, several reasons for advertising and similarly there exist various media which can be effectively used for advertising. Based on these criteria there can be several branches of advertising
One definition of advertising is: "Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media."(Bovey, 1992, p. 7) So much for academic doubletalk
Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular
Advertising - communication whose purpose is to inform potential customers about products and services
Advertising - Any paid form of no personal presentation and promotion of ideas, goods, or services by an identified sponsor.
Advertising - Usually a companys encouragement to consumers to buy its products or services. Advertising is paid for by the sponsoring business. No journalists often confuse advertising with publicity
Advertising - A paid, mediated, form of communication from an identifiable source, designed to persuade the receiver to take some action, now or e future.
Types of advertising
1. Print Advertising Newspapers, Magazines, Brochures, Fliers
The print media have always been a popular advertising medium. Advertising products via newspapers or magazines is a common practice. In addition to this, the print media also offers options like promotional brochures and fliers for advertising purposes. Often the newspapers and the magazines sell the advertising space according to the area occupied by the advertisement, the position of the advertisement (front page/middle page), as well as the readership of the publications. For instance an advertisement in a relatively new and less popular newspaper would cost far less than placing an advertisement in a popular newspaper with a high readership. The price of print ads also depend on the supplement in which they appear, for example a