Get BOLD Social Business Agenda Sandy Carter | VP, Social Business Evangelist IBM Corporation

Follow me @ sandy_carter http://twitter.com/sandy_carter

Subscribe to my blog http://socialmediasandy.wordpress.com/

Mainframe

PCs

Internet

Social

Departmental

$200B by 2015

The Fifth IT Era: The era of Social Business

2

What is a Social Business?

3

Engaging

Transparent

Nimble

3

A smarter approach to the people-centric processes of an

organization

IDC named IBM

#1 in WW Social

Platforms for the

3rd consecutive

year

#1

Eight of the top 10

retailers and

banks use IBM

social business

software

80% Almost half of the

Global Fortune

100 use IBM

social business

software

45%

400,000+ 400k+ IBMers use

the company’s

social platform to

connect and

collaborate

Social Business

4

0

5

10

15

20

25

Adoption is Moving Fast! Social Business: Months to Get to 1M Users

Facebook Source: http://www.facebook.com/press/in... Source: http://www.businessinsider.com/one-million-users-startups-2012-1#

24

20

16

13

10

Source: “Get Bold: Using Social Media to Create a New Type of Social Business” by Sandy Carter,

ISBN: 0132618311, Copyright © 2011, IBM Press

The Social Business Agenda

6

So

cia

l B

usin

ess

Align Organizational Goals & Culture A

Gain Social Trust G

Engage through Experiences E

Network Your Business Processes N

Design for Reputation & Risk Management D

Analyze Your Data A

IBM: Cultural Shift to “Digital IBMer”

7

A

Goals:

CULTURE eats strategy for lunch!

Capture Intellectual

Capital

Remove traditional

barriers to innovation

Provide Business Value to

our customers

8

Culture Driven by Strong Governance

9

A

Community Management

Content Management

Center of Excellence

Reputation / Risk Mgmt

Metrics & Measurement

Standards

Key Activities

Executive Sponsors

Digital Council

Gain Social Trust

15%

Tippers

Friends

Followers

Expertise

Responsive

&

Consistent

Transparent

&

Open

G

10

New Leadership Techniques Build Trust G

11

Much more

likely (31%)

More likely (51%)

No

difference

(16%)

Less likely

(2%)

Likelihood of trusting CEO & leadership

who openly communicate on Social*

* 2012 CEO, Social Media & Leadership Survey, BRANDfog, March 2012, p11

Source: “Designing for the Social Web” by Joshua Porter

1st Time

Participant Interested Unaware

Regular

Participant

Passionate

Participant

Consumption

Engagement

Engage through Experiences What is an Exceptional Experience

Integrated: Consistent online and offline

Interactive: Gaming, Video, Mobile, Virtual Gifting

Identifying: Personalized, knowledge of you

The Usage Life Cycle

12

E

Integrated Experiences

13

E

Interactive: SoMoClo at IBM

14

E

Social Networking Mobile Access

Expertise Location, Social File Sharing, Communities

GPS Location provides access to key IBM resources

Access to “Role” based solutions via Mobile apps

Cloud Access

Interactive: Social Gaming

15

Drive adoption rate and success of product

Mini-Dashboard

Community Pride Post at a Glance

Featured Contributor

E

Product & Service Development

Marketing, Customer Service

Social Model to Marketing

Wisdom of Crowds

Successful Initiatives Operations,

Human Resources

Traditional Business

'Push' marketing Control brand

Invest R&D Ideas from inside

Siloed Rigid

Outcomes

Social Business

Listen to market Build advocates

Embed social in process Connect in and outside

Build communities Act small

(Social) Network Processes N

16

IBM new “Social” Advertising Model N

Wisdom of the Crowds

Faster time to market for products & services

N

Social Human Resources at IBM N

“The rise of the networked enterprise. Web 2.0 finds its payday” – McKinsey Global Survey Results, 2010

30%

20%

20% HR & Talent Management Cost reduction + Increased speed to

knowledge and experts

Customer Service Increased customer

satisfaction

R&D Increased time to market and

successful innovation

Value of Social Business

20

N

Source: “Get Bold: Using Social Media to Create a New Type of Social Business” by Sandy Carter,

ISBN: 0132618311, Copyright © 2011, IBM Press

Design for Reputation and Risk Management

D

21

98% Positive Sentiment of IBM’s Social Business messaging (Jan 17-23rd)

A

Predictive Social Analysis

Analytics software draws insight from blogs, tweets and other social media

IBM predicted that more people would travel on Memorial day weekend than the year before.

23

In last year’s cloud, “travel cost”

was the most mentioned tag

A

Insight on Best Practices

• Culture and leadership matter

• Always embed in a business process

• Measure, measure, measure

• Pick a great Social platform (we use IBM Connections!)

Follow me @ sandy_carter http://twitter.com/sandy_carter

Subscribe to my blog http://socialmediasandy.wordpress.com/

25

Available Now

ISBN-10: 0132618311

ISBN-13: 9780132618311