sandra hogan, sas, presentation at chief data & analytics officer forum, melbourne
TRANSCRIPT
Copyr i g ht © 2013, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
FIVE SUCCESS FACTORS TO EMBED ANALYTICS IN YOUR ORGANISATION
SANDRA HOGAN – DIRECTOR, BUSINESS ANALYTICS ADVISORY
Copyr i g ht © 2013, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
5040 #1
13,700
TOP
93 80,000
280
1,000+
23%
94%
Ranking for ANZ Great Place to Work list
the past years5SAS employees worldwide
of the top
100companieson the
GLOBAL500 LISTAnnual reinvestment in
R&D
Employees in Australiaand New Zealand
Annual customer retention rate
Years of
BUSINESS
ANALYTICS
World’s
privately heldsoftware company
LARGEST
Customer sites worldwide
In Australia and New Zealand
Copyr i g ht © 2013, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
A BIT ABOUT ME..
Copyr i g ht © 2013, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
GARTNER SAYS….
http://www.gartner.com/newsroom/id/3198917
"The shift to the modern BI and analytics platform has now reached a tipping point," said Ian Bertram, managing vice president at Gartner. "Organizations must transition to easy-to-use, fast and agile modern BI platforms to create business value from deeper insights into diverse data sources."
Worldwide Business Intelligence and Analytics Market to Reach $16.9 Billion in 2016
Copyr i g ht © 2013, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
FIVE SUCCESS FACTORS……….
It’s still about the data; but don’t over engineer it
Development analytics vs operational analytics
What you measure you can change
Soft skill competencies are just as important as technical skills
Don’t underestimate change management and your culture
Copyr i g ht © 2013, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
1. IT’S STILL ABOUT THE DATA; BUT DON’T OVER ENGINEER IT
Data Strategy
Data Ingestion
Governance
Security & Privacy
Copyr i g ht © 2013, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
2. DIFFERENTIATE BETWEEN DEVELOPMENT ANALYTICS AND OPERATIONAL ANALYTICS
Copyr i g ht © 2013, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
3. WHAT YOU MEASURE YOU CAN CHANGE
Stakeholder buy in
Plan and Baseline
Measurement Framework
Agile Analytics
Copyr i g ht © 2013, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
4. SOFT SKILL COMPETENCIES ARE JUST AS IMPORTANT AS TECHNICAL SKILLS
Technical Skills
Soft skills
Personality Traits
Copyr i g ht © 2013, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
5. DON’T UNDERESTIMATE CHANGE MANAGEMENT AND CULTURE
Strategy & Planning
Analytics Services
Executive Sponsorship
KPI alignment
IT support model
Copyr i g ht © 2013, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
FIVE SUCCESS FACTORS……….
It’s still about the data; but don’t over engineer it
Development analytics vs operational analytics
What you measure you can change
Soft skill competencies are just as important as technical skills
Don’t underestimate change management and culture
Copyr i g ht © 2013, SAS Ins t i tu t e Inc . A l l r ights reser ve d .
WANT TO KNOW MORE TO ACCELERATE YOUR ANALYTICS?
Copyr i g ht © 2013, SAS Ins t i tu t e Inc . A l l r ights reser ve d . sas.com