PROJECT REPORT

ON

“ BUSINESS DEVELOPMENT IN FRANCHISEE EXPANSION”

SUBMITTED TO

MGM’S INSTITUTE OF MANAGEMENT STUDIES & RESEARCH,

NAVI MUMBAI

BY

SANDEEP KUMAR

ROLL NO. 01

BATCH-A

UNDER THE GUIDANCE OF

Mr. SANJIV GONDALIA

MANAGING DIRECTOR

3DIMENSIONS, MUMBAI

IN PARTIAL FULFILLMENT OF THE REQUIREMENT

FOR THE COURSE

MASTER OF MANAGEMENT STUDIES (MMS), UNIVERSITY OF MUMBAI

2009-10

Table of C O N T E N T S

Chapter No. Title Page No.

Declaration from student iiiCertificate from college iv

Certificate from Guide VAcknowledgement viList of Tables viiiList of Graphs viiiExecutive Summary ixEnvironmental Policy x

I Introduction1.1 Background of the study 11.2 Background of the topic 21.3 Organization profile

Industry Profile 4Company Profile 5

1.4 Statement of the problem 111.5 Need of the study 111.6 Objectives of the study 121.7 Product Profile 131.8 Methods Of Awareness 181.9 District Profile 21II Research Methodology 252.1 Research design 262.2 Primary data 272.3 Secondary data 272.4 Sample design 282.5 Instrument for data collection 282.6 Limitations 29

III Data Processing and Analysis 30-38

IV Findings 39V Conclusions 40VI Recommendations 41

Bibliography 42Appendices /Annexure 43

A Questionnaire 43B The technical details. 48

DECLARATION

I, Mr. /Ms. Sandeep kumar

hereby declare that this project report is the record of authentic work carried out by me during the

period from 01/05/10 to 30/06/10 and has not been submitted to any other University or Institute for

the award of any degree or any purpose.

Signature

Name of the student

Date

CERTIFICATE

This is to certify that Mr. / Ms. Sandeep kumar of MGM’s Institute of Management

Studies & Research has successfully completed the project work titled Business

development franchisee expansion in partial fulfillment of requirement for the

completion MASTER OF MANAGEMENT STUDIES as prescribed by the

University of Mumbai.

This project report is the record of authentic work carried out by him / her

during the period from 01/05/10 to 30/06/10

He / She has worked under my guidance.

Signature

Name

Project Guide (Internal)

Date :`

Counter signed by

Signature

Name

Director

Date:

ACKNOWLEDGEMENT

A summer training project is an integral part of MMS curriculum. It helps the student to

undergo a simulation test of what the student is going to face in his future job sphere and a taste

of practicality. It helps the student to understand how an organization works. The competitive

atmosphere, the ups and downs in the cycle of the organization, the enthusiasm of interacting

with newer people and gaining vast practical knowledge is what a summer trainee goes through

during his /her training in the organization.

Our project in 3Dimensions was an experience worth sharing. The summer training

project has enhanced my managerial skills and made me apt to face all the hurdles in future.

The vast knowledge that we have gained in these two months in 3Dimensions, we have tried to

put them down in this project report. We are really thankful to Mr. Sanjiv Gondalia, CEO &

Managing Director- of 3Dimensions, Mumbai, for constantly mentoring my efforts and guiding

us for making this project a success.

Our deep sense of gratitude to all summer interns who are part of local brand

management and sales task force for their invaluable help, constant support and encouragement.

We are greatly indebted to all my family members and friends for their support and

encouragement.

Sandeep kumar

EXECUTIVE SUMMARY

This is well known fact that due to huge competition companies have become very

aggressive in their approach to sell out their product, same is the case with ANIMATION

INDUSTRY.

Ever wondered why some of the most important things in the world come in pairs like arms,

legs, eyes, science and arts, innovation and experience. It is because one can be suffice but two

can do magic. Growing business are no different, they too need a partner. A partner that can look

into the future and can predict changes. A business with a capable partner can battle challenges

of a dynamic business landscape.

So 3Dimensions partnered with registered agencies which is Corel training partner that is

uniquely positioned to provide world class Animation education.

As we all know any project work is incomplete without setting a common objective. Any

objective defines the ultimate target and the way to achieve success. Any plan can never be

fruitful without deciding objective. Thus the very first step to start a project is to determine

objective.

Main objective of this project are as follows

To study various plans and policies for PR Dept. of 3Dimensions.

To develop business for 3Dimensions in corporate sector.

To explore new areas for business development.

To give valuable suggestions to 3Dimensions to improve its performance.

To study competitors in the market and help company to develop further sales strategy.

We followed our objectives for our action. We as the member of Public Relation

Department collected data from primary as well as secondary sources and created

awareness of 3Dimensions.

We did follow ups of that data.

We conducted free workshops of 4 software’s viz. Editing Special FX, Animation, and

Graphics created interest in people’s mind about animation.

In Career counseling program for 10th & 12th standard students we placed Animation as

an option in which they can make their career.

We sent the current students of 3Dimensions for an interview which was arranged by

placement team (summer interns) with the proper training of how to face interview, style

of speaking, body language, formal dressing style, time management.

We took feedback from current students as if they want any productive changes in

3Dimensions institute like changes in infrastructure, faculties, the way or process of

teaching, study materials.

To make animation study more interesting we kept every Saturday as animated Movie

Day. So that even from that movie session student can get ideas about the animation and

can do animation practically better.

To get more practical knowledge of animation we sent the students for the studio visit

which was conducted by Placement team of HR.

If there are any students interested for an admission we did House calls which gave

knowledge about the animation and its career opportunities to their parents also.

We made presentation as per the standard format for that and presented in front of those

students and their parents.

That presentation was our main support to enhance public awareness and public relation.

Even when interested person visit to 3D institute we called it as ‘enquiries’ we gave the same

presentation to them to convert enquiries into admissions.

1 INTORDUCTION

1.1BACKGROUND OF THE STUDY

The Indian animation market, fairly “static” until a few years ago and activity on this Front only

began in earnest in the later half of the 90s when animation studios made an appearance in the

country and the industry developed a more serious, export oriented outlook. India is now waking

up to a host of global opportunities that promise a lot of “action” for the country’s leading design

specialists. According to NASSCOM study, the forces that are shaping the development of the

animation industry in India include technical manpower to meet the 2-D and 3-D animation

requirements, lower costs of animation production, the expected demand from domestic Indian

television channels and the formation of domestic animation studios and training centers.

A snapshot of the Indian animation market scenario in the 90’s:

The merger of two existing and leading design studios-Ram Mohan Biographic and

United Studios-made available for the first time, infrastructure and resources required for

animation. Design studios began teaming up with overseas animation firms.By 1993,

there were around 15 animation studies in the country, with three to four using IT tools

and techniques. These studios were coming up in cities such as Mumbai, Hyderabad,

Animation solutions are also finding a place in niches such as film titling, special effects,

Web entertainment programs; TV broadcast graphics, 3D modeling and background

development. In each of these areas the extent or scope of services for an animation

production company includes offering services in animation production services, co-

production and content creation. Segments such as online education, CAD/CAE, and

industry specific applications such as architecture, medical, legal/insurance, etc. are also

potential platforms for animation, though Indian studios are not focused on these markets.

Skill sets in 2D and 3D animation are leading to opportunities in segments such as TV

programs and feature films. India has several training institutes that cater to the demand

of training animation professionals. Chief among them are the National Institute of

Design (Ahmadabad), J.J. School of Arts, Zee Institute of Creative Arts (ZICA),

Mumbai, Industrial Design Center (IIT Mumbai), IIT Guwahati, C-DAC’s National

Multimedia Resource Center (Pune). Private training institutes include Arena Animation

Academy (Mumbai) and pent media Graphics (Chennai).

1.2 BACKGROUND OF THE TOPIC

The main reason selecting for the topics A recent study on the animation industry by

NASSCOM shows that the global animation production market is set for major growth. The

study, which is based on multiple statistical projections on the market, from segments such as

industry sources, Pixel Inc. and Arthur Andersen (Study on the Entertainment and Media sector)

forecasts that the global animation market will generate revenues worth US$ 50-70 billion by

2005. Total animation production by Indian producers meanwhile is expected to touch US$1.5

billion by 2005 (Arthur Andersen’s study on the Entertainment and Media sector). India is

gradually positioning itself as a significant provider of animation production services. The

country’s strengths and edge in the market include the following:

Franchising

In Franchising a franchisor, who already has a proven and successful brand, authorizes a

franchisee to associate from the brand name. A franchisor-franchisee partnership is sensitive and

has often been referred to as a marriage between two individuals. Franchising has been around in

one form or another since man first began to engage in commercial enterprise. It has evolved

from a simple grant of a right or privilege in the middle ages to the sophisticated business format

franchise concept of today. There are more than 3,000 different franchise opportunities available

for Hispanics in the U.S. today, with investments ranging from $20,000 to over $200,000.

INDUSTRY PROFILE

THE GLOBAL SCENARIO

ANIMATION IS REGARDED AS A

PART OF THE CREATIVE OR

CONTENT INDUSTRY AS ARTISTIC

OR CREATIVE EFFORT IS

ESSENTIAL TO THE PROCESS OF

DEVELOPING ANIMATION. THE

SEGMENT, ACCORDING TO THE UK

CREATIVE INDUSTRIES TASK

FORCE, HAS THE POTENTIAL FOR

JOB CREATION THROUGH THE

GENERATION AND EXPLOITATION

OF INTELLECTUAL PROPERTY. THE

US INDUSTRY, THE LARGEST USER

OF ANIMATION PRODUCTS AND

SERVICES, DESCRIBES

ENTERTAINMENT AS FEATURE

FILMS, TV PROGRAMS, MUSIC,

BROADCASTING, CABLE TV,

GAMES, SPORTS, PERFORMING

ARTS THEME PARKS AND TOYS.

THE TOTAL GLOBAL ANIMATION

PRODUCTION FIGURES,

ACCORDING TO THE NASSCOM

ANIMATION REPORT, RANGE

BETWEEN US$ 16-31.5 BILLION FOR

THE YEAR 2000. STATISTICS FOR

2001, STAND ANYWHERE BETWEEN

US$ 25 BILLION AND US$ 38

BILLION. ANALYSTS ESTIMATE

THAT THE GLOBAL ANIMATION

PRODUCTION ROSE TO ABOUT US$

45 BILLION IN 2002.($ billions) 2005 2010E 2012FTotal global animationproduction

31.5 45.0 51.7

Demand from EntertainmentSector

22.7 32.4 37

Demand from NonEntertainment Sector

8.8 12.6 14.7

Animation Production by India

0.6 - 1.5

E-Estimate, F- Forecast

Note: Non-entertainment comprises the industrial & commercial applications of

Animation

Source: NASSCOM Animation report

Some of the other estimates of the NASSCOM report on animation indicate the

Following:

• The global entertainment market will generate a demand for animation production services of

the order of US$ 37 billion by 2003 (forecasts by Pixel Inc.)

• In the non-entertainment segment the demand for animation production services will touch US$

14.7 billion by 2005 (forecasts by industry source)

• The global film/TV program production market will create a US $ 17.5 billion revenue

opportunity for animation production houses (forecasts by Pixel Inc.)

• On the gaming side, according to an ICT industry leader, the demand for animation production

services was of the order of US$ 5 billion in 2000.

India Emerging In the Global Arena of Animation

The giants like Walt Disney, Fox kids, Nickelodeon, Film Roman, Saban Fox Outsource their

projects to Asia because of the factor of cheap labor, cost, Countries like Korea, china, Taiwan;

Philippines are developed animation nations, India for the past 3 years have become the new

frontier for the reason 13 new Studios have been setup to cater to international requirements.

Already these listed animation studios have been contracted for their outsourcing work and are

working to full capacity of 300 – 400 people per studio.

This is just the beginning of better things to shape up with more and more studios coming up the

need for trained people is ever increasing in volumes estimated 15000 trained professionals for

the year 2003-2004.

India is being flagged as the new Mecca for the worldwide $30 billion animation and special

effects industry,

With a heady growth rate; revenues of Rs 850 corer, in computer graphics, character animation

and data digitization. With the era of digital animation Production, the resources are now

accessible to anyone at a much higher quality. It is possible for animation artists to generate

commercial product, right from their own homes. Despite having numerous art-schools, huge

potentials and tremendous interest from animation houses in Canada, France and UK in our

mythological concepts and original talents, India is still behind in producing well trained

animators.

The reason could be lack of awareness as well as misguidance on the career prospects of this

field. The future definitely looks rosy, but unless skill sets are enhanced, India might still lose

out to competitors like South Korea, Philippines and China. The advantage is that they have

decades of experience in the area of traditional 2D animation with graphics and animation being

a compulsory part of their school curriculum as opposed to India.

But a whole new market for animation is budding and no Industry is better suited

to compete in it than ours. It is estimated that India could use 3,00,000

professionals in the fields of content development and animation by 2008, with

the remuneration grossing a range of Rs.5000-60000 a month.

INDIAN ANIMATION MARKET

The Indian animation market, fairly “static” until a few years ago and activity on this Front only

began in earnest in the later half of the 90s when animation studios made an appearance in the

country and the industry developed a more serious, export oriented outlook. India is now waking

up to a host of global opportunities that promise a lot of “action” for the country’s leading design

specialists. According to NASSCOM study, the forces that are shaping the development of the

animation industry in India include technical manpower to meet the 2-D and 3-D animation

requirements, lower costs of animation production, the expected demand from domestic Indian

television channels and the formation of domestic animation studios and training centers.

A snapshot of the Indian animation market scenario in the 90’s:

The merger of two existing and leading design studios-Ram Mohan Biographic and

United Studios-made available for the first time, infrastructure and resources required for

animation. Design studios began teaming up with overseas animation firms, taking the

co-producing or subcontracting route, and in this way upgraded their technical skill sets

By 1993, there were around 15 animation studies in the country, with three to four using

IT tools and techniques. These studios were coming up in cities such as Mumbai,

Hyderabad, Chennai and New Delhi.

Leading animation studios included the Silvertoon Studio and Crest Communications,

both of which took on subcontracted work from US, French and British studios.

Training in animation became more rampant, with organizations such as the Film and

Television Institute in Pune offering three-year diploma programs in Animation

India attempted to enter the global animation market in 1997 with the setting up of Heart

Animation Academy, a specialized animation school established in Hyderabad.

Yet another animation training institute the Zee Institute of Creative Arts (ZICA) in

Hyderabad began offering production services using over 100 alumni.

The animation market in India today is characterized by the presence of multiple players

including Crest Communications, Films Division Maya Entertainment, Silvertoon Studio, 2NZ

Studio, Cine Magin, Climb Films, UTV Toons, Zee Institute of Creative Arts (ZICA), Digital

Studio, Pent media Graphics, Prasad Studios, Acropetal, jadooWorks, Color Chips, Heart

Animation, Ocean Park, Padmalaya Telefilms, and Toons Animation, Magic Shop, Moving

Pictures, among others. These companies are spread across cities such as Mumbai, Chennai,

Bangalore, Hyderabad and Thiruvananthapuram. India’s animation studios are catering to the

requirements of various end user segments such as feature films, TV programs,

advertisements/commercials and computer games.

Animation solutions are also finding a place in niches such as film titling, special effects, Web

entertainment programs; TV broadcast graphics, 3D modeling and background development. In

each of these areas the extent or scope of services for an animation production company includes

offering services in animation production services, co-production and content creation. Segments

such as online education, CAD/CAE, and industry specific applications such as architecture,

medical, legal/insurance, etc. are also potential platforms for animation, though Indian studios

are not focused on these markets. Skill sets in 2D and 3D animation are leading to opportunities

in segments such as TV programs and feature films. India has several training institutes that cater

to the demand of training animation professionals. Chief among them are the National Institute

of Design (Ahmadabad), J.J. School of Arts, Zee Institute of Creative Arts (ZICA), Mumbai,

Industrial Design Center (IIT Mumbai), IIT Guwahati, C-DAC’s National Multimedia Resource

Center (Pune). Private training institutes include Arena Animation Academy (Mumbai) and pent

media Graphics (Chennai).

INDIAN ANIMATION INDUSTRY

Number of studios active in Computer, Graphics and

Animation :

3000

Number of films produced in one year : 1200

Number of Indian television channels : 100

Original Television programming hours: 182,500

Cartoon publishers : 12

Number of large software producers : 1000

Number of technical design engineering studios : 200

Government establishments into design and digital content

creation :

150

GIS imaging development workload hours : 200,000

Simulations and scientific visualization (Space, Automotive,

Aviation, Defense, etc.) :

10 lac

Training Centers (Computer, Graphics & Animation) : 3000

INDIA: THE ANIMATION HUB

A recent study on the animation industry by NASSCOM shows that the global animation

production market is set for major growth. The study, which is based on multiple statistical

projections on the market, from segments such as industry sources, Pixel Inc. and Arthur

Andersen (Study on the Entertainment and Media sector) forecasts that the global animation

market will generate revenues worth US$ 50-70 billion by 2005. Total animation production by

Indian producers meanwhile is expected to touch US$1.5 billion by 2005 (Arthur Andersen’s

study on the Entertainment and Media sector). India is gradually positioning itself as a

significant provider of animation production services. The country’s strengths and edge in the

market include the following:

• A vast base of English speaking manpower: animation, which requires a familiarity with the

English language, benefits when the work is outsourced to India. Besides, a number of initiatives

are underway in the country targeted at creating skill manpower for the animation market

• Presence of animation studios: a number of Indian cities already boast hi-tech animation

studios (equipped with state-of-the-art hardware and software) which are successfully

completing projects from overseas companies. There are at least 12 animation studios in India

that are global class with the relevant hardware software and communications infrastructure,

experience, skill sets and consumer profile

• Low cost of animation services: India’s edge in terms of pricing is stated to be unmatched.

Compared to countries like US and Canada or even Korea, and the Philippines, the Indian

animation costs are the lowest. NASSCOM’s study shows that while the rates for production of

half hour TV animation program would be around US$ 250,000-400,000, in the US and Canada,

it is in the region of US$ 60,000 in India.

• India’s large entertainment sector: Owing to a prolific entertainment segment, India has a

ready supply of content developers

• Heritage of traditional literature: Indian content developers also have exposure and access to

rich heritage of traditional literature. This would offer the potential for content-based

partnerships.

• Studios those are well equipped: The larger film production studios in India are equipped

with state-of-the-art computer hardware and software platforms the main end use segments of

animation, which constitute opportunity areas for animation producers in India are feature film

production, TV programs, Advertising/Commercials and Games. The Indian domestic market

too is throwing up revenue generation prospects for ICT solutions providers specializing in this

market. The requirement by the burgeoning Indian television segment for animation and special

effects related work is also giving a fillip to this segment. Recognizing this potential, a number

of Indian software players are turning their attention to animation.

COMPANY AND PRODUCT PROFILE

COMPANY PROFILE

3Dimensions was founded with a vision to impart world class, innovative and latest training in

the field of multimedia and Web technologies. 3DIMENSIONS opened its doors in 2005 to

provide a solution for the lack of well-trained digital artists. High-end 3dimensional software

packages are tools which have become incredibly deep and versatile. However, there is an

unfortunate lack of well-designed, production-specific curriculums. The reasons for this are

clear, as large educational facilities are not able to add the necessary facilities and courses as

quickly as the toolsets change.

In conjunction with several major studios across India, 3Dimensions's curriculum and facilities

have been designed to constantly evolve to reflect any new demands that may arise from the

entertainment industry. At no other institute are the directors and instructors are more involved in

the industry.

3DIMENSIONS is an innovative training facility that stresses the importance of creativity in

computer graphics. We believe that, while technology offers new tools to create your visions, it

is our ultimate goal to allow you to interact transparently with the software. At 3DIMENSIONS,

we know that it is not the technology that drives results, but the artist. Therefore our instructors

are industry professionals with traditional backgrounds who started using the technology to bring

their imaginations to life.

COURSE HIGHLIGHTS

World-class, industry specific comprehensive curriculum.

Industry standard study techniques.

Dedicated machines and studio time for every individual.

Regular workshops & seminars by experienced faculty.

Extensive industry based projects.

State-of-the-art lab & world-class infrastructure.

Industry approved faculty.

Innovative teaching methodologies.

Guest Lecturers.

Library and digital content for reference.

Only place to have 2D, 3D & SFX Training and Production under one roof.

TRAINING METHODOLOGY

LEARN LEARN Real World TrainingProject Based CoursesPortfolio Guidance

THE MISSION AND OBJECTIVES OF

THE COMPANY

To become the leading provider of computer education and computer based education using

multimedia and web technologies.

To bridge the gap between demand & supply of knowledge workers by creating a pool of

multimedia professionals thereby catering to the needs of the industry.

WORKWORKPRACTISE

PRACTISE

Career PlanningShow Reel ReviewsFree Update Support.

InternshipFreelance WorkFull Time work.

To build/acquire a software solutions division catering to the Animation, web and multimedia

industries.

MANAGEMENT TEAM STRENGTHS

3Dimensions has a qualified, experienced and multi-skilled management team with proven

delivery expertise. This team is committed and entrepreneurial in spirit and they are building a

values-based organization that enables all employees to deliver at Peak levels.

The key attributes of the leadership team are:

Experience and cross-functional expertise

Deep functional expertise in core areas: Operations, Brand Building, Marketing, Animation

production & training, etc

Strong bonding and team spirit

Focused on building together a global brand

World-class corporate governance

The founders have more than a decade of experience in running this business and have a

thorough grasp of the market and the industry.

More often 3Dimensions has been the first to identify and pursue new opportunities in this

industry. The management has been successful in carving a niche for the brand

“3Dimensions” in the multimedia, animation industry.

The notable achievements since incorporation include:

Became ISO Certified company

Awarded COREL Authorized Training Center

Recruiting a leadership team that is committed and entrepreneurial in spirit and building a

value-based organization with highest ethical standards and positioning an appropriate

support team that is passionate about animation education.

Design of industry relevant courses and development of course contents.

Signing up three joint venture relationships in Mumbai, Kerala and Lucknau.

Setting up two owned training Centers.

Recruiting faculty from the leading production houses to bring depth and excellence in

course design and delivery.

Bringing together an eminent team on the Board of Advisors consisting of enlightened

persons drawn from across technology, education and animation production.

Market Opportunity / Multimedia-Animation

Careers

The convergence of media, software and the web has provided a unique challenge to the industry

where technical skills as well as creative skills are required. 3Dimensions is ideally and uniquely

positioned to be a facilitator for this blend of skills and exploit this potentially huge opportunity.

COMPANY STRUCTURE3Dimensions primarily caters to 4 distinguished areas:

IT education on Multimedia Technologies

Manpower Resources for the Infotainment Industry

Corporate Solutions

Development

IT Education

Catering to the Educational Needs of the country, 3Dimensions has specialized courses such as

Diploma in Multimedia with Animation, Advanced Diploma in Animation etc. Which are

imparted on world

Class products from Adobe, Macromedia, Corel, Autodesk and others

On Windows platforms.

Manpower Resources

Students and professionals have been placed in leading Indian and International companies such

as Sony System, Java soft computers (USA), Khaleej Times (UAE), Shape Adverting (UAE).

Nationally; ICICI, Raheja Group, Zee Tele films, B4U Multimedia international, Lotus India

systems among others.

Corporate Solutions

This division caters to a wide spectrum of Multimedia solutions right from Education to

Infotainment segments. Viz. Information kiosk, eLearning, Multi-linguistic CBTs & WBTs and

broadband solutions.

Development

3D Antz, sister concern of 3Dimensions and situated in Mumbai (India) develops digital content

for broadcast, CD-Rom and web Core Competencies: 2D / 3D animations and special effects for

the advertising industry. Interactive Corporate Presentations, WBTs, CBTs and Flash web sites.

3D Antz also creates web games and Kids CD Titles.

SERVICE UNIQUENESS

3DIMENSIONS is the only institute in India, which provides training on advanced

computer graphics.

Corel Authorized Training Center.

3DIMENSIONS has consistently been the pioneers in offering latest courses on

software that have eventually become standards in the industry. We believe in

teaching software of tomorrow.

3DIMENSIONS has a high profile in the professional community of Advertising

Agencies, Publishing houses, Studios, Web Solution Companies, Dotcoms, and

Fashion & Jewellery designing.

A clear positioning of the institute in terms of teaching methodology and its courses

in terms of content and target audience.

Standard and consistent quality in training all the centers.

Ability to attract and retain critical talent in the form of qualified professionals as

tutors/faculty.

THE PRODUCT

3DIMENSIONS provides multiple trainings which address the needs of both beginning and

advanced level digital artists. It provides courses in Graphics, 2D Animation, Web Designing,

3D Animation, Interior Modeling, Exterior Modeling, Character Modeling and Special Effects.

The list of courses and the fees are detailed in Appendix A.

Our general career programs consist of both long and short format classes. The long-format

classes are ideal for those who are interested in learning or refining their skills and do not have

access to the hardware and software. For students who wish to work extra hours for their

projects, additional lab time is also available. Homework is assigned to students with an

emphasis on personal projects, realism, complexity and research.

Software such as Adobe Photoshop CS4, CorelDraw X4, Adobe Illustrator CS4 and Art Rage 2

are taught to make students adept at raster as well as vector graphics. For Web Designing and 2D

Animation, Adobe Flash CS4 Professional is taught. Character Modeling can be done using

Autodesk 3ds Max as well as Autodesk Maya 2008. Autodesk 3ds Max can be used to design

interiors and exteriors of rooms and buildings as well. Autodesk Maya 2008 is used to create 3D

characters. A detailed description of the software used is given in Appendix B

The course which is sold most is the MA2 limited course (Masters in Advanced Animation

(limited) This course includes Graphics, 2D Animation, Web Designing, 3D Animation, Interior

and Exterior Modeling, Character Modeling and Special Effects. However, in this course, only

an introduction is given to Autodesk Maya 2008. The course titled MA2 unlimited offers

Autodesk 3ds Maya in detail.

3Dimensions recognizes the fact that apart from technical skills, soft skills are extremely

essential for a student to make a successful career in any industry. Hence, 3Dimensions also hold

seminars and workshops for personality development and interview preparation

Introduction

3Dimensions is an institute that trains students in Graphics, Animation, Modeling and Special

Effects. It has centers all over Maharashtra. The centers at Dombivli and Kalyan are mother

centers while others are franchisees. There are two types of projects involved on the marketing

front. One is that of getting new franchisees for 3Dimensions. The other is that of increasing

sales for existing centers of 3Dimensions. And there are two types of projects involved on the

Human Resource front. One is that of placement committee of 3Dimensions. The other is Public

Relation Department of 3Dimensions.Some of the centers are not profit making. While some

problems are common to all centers, most of the problems are unique to the individual centers.

The objective of this project would be to increase sales at individual centers and to suggest brand

building activities.

The organization and franchise structure

3Dimensions was launched in the year 2005. Since then, along with its franchisees, it has been a

leading quality training center for training in graphics, animation, modeling and special effects.

While it does provide training in a gamut of courses, the strength of 3Dimensions lies in its

graphics courses. It is the first Corel Authorized Training Center in Mumbai. In the year 2008, it

was awarded the ISO 9001 certification.

All courses are job oriented courses. The curriculum is designed by industry professionals. Even

the faculty has industry experience; several faculty members from the different franchisees have

worked in a studio prior to joining 3Dimensions. In association with the Advisory Board,

3Dimensions works to provide print, film, television and game industries with well-rounded

visual effects artists.The institute has a clear positioning in terms of the teaching methodology

and its course in terms of content and target audience. It strives to provide standard and

consistent quality in training at all the centers. Over time, it has been able to attract and retain

critical talent in the form of qualified professionals as faculty members.

3Dimensions has an in-house R&D department to cater to the latest technologies as per

international standards. To keep abreast of the latest trends, it regularly organizes workshops and

seminars which are conducted by industry professionals.

The pedagogy of 3Dimensions includes online training with Simple Learning Methodology

(SLM) support. It has consistently been the pioneer in offering latest courses on software that has

eventually become standards in the industry. It believes in teaching the software of tomorrow. As

a result, 3Dimensions has a high profile in the community of Advertising Agencies, Film

Studios, Fashion and Web Designing.

OBJECTIVE OF THE STUDY:

Getting Animation Franchises for 3Dimensions Pvt. Ltd from Raigad Dist.

To become the leading provider of computer education and computer based education using

multimedia and web technologies.

To bridge the gap between demand & supply of knowledge workers by creating a pool of

multimedia professionals thereby catering to the needs of the industry.

To build/acquire a software solutions division catering to the Animation, web and multimedia

industries.

FRANCHISING

In Franchising a franchisor, who already has a proven and successful brand, authorizes a

franchisee to associate from the brand name. A franchisor-franchisee partnership is sensitive and

has often been referred to as a marriage between two individuals. Franchising has been around in

one form or another since man first began to engage in commercial enterprise. It has evolved

from a simple grant of a right or privilege in the middle ages to the sophisticated business format

franchise concept of today. There are more than 3,000 different franchise opportunities available

for Hispanics in the U.S. today, with investments ranging from $20,000 to over $200,000.

Unfortunately, the cards have become stacked against a new small business making it big - or

making it at all. An endless stream of problems makes competition from large, sophisticated

chains just too intense. So most new start-ups end as failures. Franchising levels the playing

field. The U.S. Department of Commerce statistics show that in 1998 one-third of all U.S. retail

sales were through franchised establishments. This figure is expected to mushroom to over 50

percent by the end of this year.

What is a Franchise?

What exactly is a franchise? A franchise is a business arrangement where the developer/owner

(the franchiser) of a business concept grants others (the franchisees) the licensed right to own

and operate a business’s based on the franchiser's business concept, using its trademark. The

franchiser helps the franchisee start his or her business, providing training, assistance with site

selection, site development and ordering inventory, advertising and marketing support. For this,

the franchisee pays an initial franchise fee, ongoing royalty fees, advertising fees and other fees

to the franchiser. And the franchisee needs to raise the money to start the franchise and must

manage its ongoing operation. The fees, projected start-up costs, and other requirements for the

franchisee are described in the Uniform Franchise Offering Circular (UFOC).The Federal Trade

Commission requires all franchisers to submit a UFOC to all potential franchisees before

receiving money. It provides detailed information on the franchise company–its history,

information about the officers, litigation history, audited financial statements, the franchise

agreement, and a current list of franchises with owner’s names and telephone numbers. The

UFOC should provide enough information so that the prospective franchisee can make an

informed decision.

Types of Franchises 

There are a number of different types of franchising. The type that developed early on was the

product franchise, in which a manufacturer grants a franchisee the right to sell its products. .

Another is the name and process franchise. This format allows the franchisee to use a special

process or recipe, and to use the franchiser's name. Kentucky Fried Chicken and One Hour

Martinizing are examples. Today, franchising constitutes the business format mode, in which the

franchiser not only grants the right to use its name and sell its products or services but also

transfers the total way of doing business that it has developed, including its operating, marketing,

and training systems, management methods, as well as technical expertise to the franchisee. The

franchiser also trains the new franchisee extensively up front and provides ongoing training and

support While McDonalds, H&R Block, 7-Eleven and Radio Shack are familiar names,

franchises are now available in a wide range of fields. The list of 3,500-plus companies that span

150 different categories includes such favourites as automotive, beauty and health, business

services, fast food, home improvement, hotels and motels, printing, publishing, retail, sports,

travel, video and more. Regrettably too many over-eager, first-time franchise investors leap in

without understanding the in's and out's of a franchise relationship or the background of the

industry or company they have selected. If the potential franchisees don't know what they're

getting in to, or pick a marginal company, it may be years before they begin to see any return on

their investments. Or they can lose their investments entirely. Fortunately, proper planning,

research and investigation can reduce these risks. A recent Gallup Poll of franchisees found that

over 94 percent considered themselves successful and that over 75 percent would buy their

franchise again if they had it to do over. The same poll also found that the average pre-tax gross

income was $124,290.

How Franchising Works

If you are thinking about buying into a franchise system, it is important that you understand

exactly how franchising works, what fees are involved, and what is expected of you from the

franchise company. An individual who purchases and runs a franchise is called a "franchisee."

The franchisee purchases a franchise from the "franchisor." The franchisee must follow certain

rules and guidelines already established by the franchisor, and in most cases the franchisee must

pay an ongoing franchise royalty fee, as well as an up-front, one-time franchise fee to the

franchisor. Franchising has become one of the most popular ways of doing business in today's

marketplace. In most states you cannot drive three blocks without seeing a nationally recognized

franchise company.

BENEFITS OF FRANCHISING

There are many advantages to buying a franchise. Some of these advantages are:

Franchising's primary benefit is risk minimization. Starting a new business is risky. Most

studies show that over 90 percent fail within three years. The primary reason that the failure

rate is so high is because the owners have to go through the learning curve of operating that

specific type business. Franchising reduces that curve substantially.

Another reason to buy a franchise is that a franchise investment can be thoroughly researched

before any significant expenditures are made. Existing franchisees offer a wealth of

information about the business so that new franchisees can try the business on before they

buy to make sure it's a good fit for them.

Franchisers sell a defined, proven business format or method of operation, offering a product

or service that has sold successfully. An independent business is based on both an untried

idea and operation.

The experience of the franchiser's management team increases the potential for success. This

experience is often conveyed through formal instruction and on-the-job training.

Franchisees can often buy lower-cost goods and supplies through the franchiser, resulting

from the group purchasing power of all the franchises.

Established franchisers offer national or regional name recognition. While this may not be

true with a new franchiser, the benefit of starting with one is the potential to grow as its

business and name recognition grow.

A franchiser also provides management assistance, including accounting procedures,

personnel and facility management. An individual with experience in these areas may not be

familiar with how to apply them in a new business. The franchiser helps a franchisee

overcome this lack of experience.

Franchisors help franchisees develop a business plan. Many elements of the plan are standard

operating procedures established by the franchisor. The most difficult part of a new business

is its start-up, since even experienced managers lack the knowledge to set up a new business.

One of the biggest benefits to franchising is marketing. The franchiser can prepare and pay

for the development of professional advertising campaigns. Regional or national marketing

done by the franchiser benefits all franchisees. In addition, the franchiser can provide advice

about how to develop effective marketing programs for a local area through a cooperative

marketing fund, to which the franchisees contribute a percentage of their gross income.

It's possible to receive assistance in financing a new franchise through the franchiser, who

often makes arrangements with a lending institution to lend money to a franchisee. The

franchisee must still accept responsibility for the loan, but the franchiser's involvement

usually increases the likelihood that a loan will be approved.

A franchiser also provides training for the franchisee. This is especially important if the

concept is complex. The best training combines classroom or one-on-one training at the

franchiser's facility with field training at the franchisee's place of business.

Finally, franchising has found a solid economic niche that caters to specialized needs. Many

American consumers no longer want a muffler installed by a service station, a hamburger

from a diner, a pizza from someone who won't deliver it within 30 minutes or their hair cut

by a local barber. Specialists, it seems, "do it better," and the franchise industry is only too

willing help.

Corporate image –

The corporate image and brand awareness of the company is already established Consumers

are always more comfortable purchasing items from a familiar name or company they trust.

Training –

The franchisor usually provides extensive training and support to the franchise owner.

Savings in time –

Since the franchise company already has the business model in place you can focus on

running a successful business.

There is a reason why franchising has been around for decades. It is a great way for individuals

to own and operate their own business. If you are thinking about buying a franchise, do your

homework, research the company, and you should consult with a franchise consultant or

Franchise attorney before making a final commitment.

WAYS OF MARKETING FRANCHISE

Mandatory centralized marketing programs are probably one of the greatest strengths of

franchising. Pooling funds from all of the franchisees in a system gives them, collectively, much

greater marketing power. This central fund can be used to do things that no single franchisee

could afford, like running television advertising campaigns. The fund can also be used to hire

experts to produce advertising materials of far better quality than what an individual owner

could create. These funds can also be a great source of conflict, though, because franchisees

often feel that the pooled money is not being spent in the way they think it should be. This can be

a huge issue in any franchise system, especially in a recession when all advertising tends to be

less effective than in better times. So it is essential for anyone contemplating a franchise

investment to know in advance that the company’s marketing system is a good one. The

following are five essential qualities of a good franchise marketing program:

1. It drives customers- Plain and simple, the number one question for any franchisee to ask

is whether or not the marketing fund brings enough people through the door to make the

business successful. If the answer is yes, conflicts will be kept to a minimum.  If the

answer is no, watch out for World War III.

2. It involves the franchisees- Successful franchise marketing programs typically give

franchisees substantial opportunity to weigh in with their opinions. The ultimate

decision-making authority is normally still reserved for the franchisor, but well-run

funds get plenty of input from the people closest to the customer—the franchisees. You

should look for at least a franchisee advisory group (elected or appointed) that meets

with the company’s marketing executives regularly to provide input on future projects

and campaigns.

3. It gets the splits right-Marketing fund dollars are used primarily for three things. First,

they cover the costs of administering the marketing effort (internal expenses, agency

fees, etc.). Second, they cover the costs of producing advertising materials (print, direct

mail, radio and television ads, etc.). Finally, they pay for media purchases to place these

advertisements for the benefit of the contributing franchisees. A common franchisee

complaint is that too much is being spent in one of these area and not enough in another. 

For example, the fund clearly needs to produce high-quality promotional materials, but if

all of the money is spent on production, there won’t be any left to deliver these

wonderful materials to consumers. There obviously has to be a reasonable balance

between these two needs. Another common conflict is over the amount spent to promote

“brand-building” advertisements versus the amount spent on “customer attraction”

advertisements. Many marketing department executives seem to favor the first approach,

whereas most franchisees strongly favor the latter. So again, if there’s not a reasonable

balance between these two needs, massive conflict can result.

4. It is well-documented- A well-thought-out and proven franchise marketing system will

be carefully documented by the franchisor. Though they probably won’t provide you

with all of their proprietary internal marketing documentation, you can request at least

the table of contents of the marketing support manuals they provide to franchisees. This

will give you a good idea of the scope of the strategies they address in training

franchisees to market effectively. It will also demonstrate that they have perfected their

systems to the point where they have documented them in manuals and other support

and training tools.

5. It validates well- The surest way to find out how well the marketing program is working

is to get on the phone and start asking the existing franchisees. You’ll find that they will

be very forthcoming on this topic since few things are closer to their hearts than

marketing. Be specific and ask them how well the marketing works in terms of driving

customers into their business.  Also ask if they think they’re consistently getting good

value from their contributions to any required marketing fund. If you find a franchise

system where the majority of the existing franchisees are unhappy about the way their

marketing dollars are being managed, you can safely assume that you’ll end up unhappy

as well if you become an owner. Do yourself a favor and find another company. On the

other hand, if most of the franchisees are pleased with the way the marketing fund is

handled by the franchisor, that’s a great sign.  You’ll often find that if this is the case, the

franchisees are happy about most other factors in their business as well.The topic of

marketing is probably one of the most important you’ll address in your search for a

franchise opportunity, so expect to spend some time on it.  If the marketing materials are

of good quality, if the systems are effective and well-documented and if the end result is

working well in terms of driving new customers into the business, everyone will be more

than happy to give you lots of information about the marketing systems.  If things are

not going well, you’ll find that they want to move off this topic and onto something else

as fast as they can. Take your time and make sure you know whether or not you’re

dealing with a good marketing program.  This is no small matter, since your livelihood

will rely on the success of the marketing program in driving customers to your business. 

The time and diligence you invest in this area can pay big dividends in the long run, and

you’ll be happy you made the effort.

Courses offered

MAIN COURSES DURATION

PROFESSIONAL COURSE IN MULTIMEDIA WITH ADVANCED ANIMATION (LIMITED)

18 MONTHS

PROFESSIONAL COURSE IN MULTIMEDIA WITH ADVANCED ANIMATION (UNLIMITED)

24 MONTHS

ADVANCED PROFESSIONAL COURSE IN GRAPHICS, ADVERTISING & WEB DESIGNINING

3 MONTHS

ADVANCED PROFESSIONAL COURSE IN 3D INTERIOR & ARCHITECTURE 4 MONTHS

DESIGNING

PROFESSIONAL COURSE IN COMPUTER GENERATED FASHION DESIGNING 2 MONTHS

PROFESSIONAL COURSE IN DIGITAL TEXTILE DESIGNING 2 MONTHS

2D

PROFESSIONAL COURSE IN 2D ANIMATION 3 MONTHS

ANIMATED WIZKID 2 MONTHS

3D

ADVANCED PROFESSIONAL COURSE IN 3D ANIMATION WITH CHARACTER MODELLING

4 MONTHS

SOUND & VIDEO & SPECIAL FX

ADVANCED PROFESSIONAL COURSE IN VIDEO & SOUND EDITING WITH SPECIAL FX.

4 MONTHS

ADVANCED PROFESSIONAL COURSE IN VIDEO & SOUND EDITING 3 MONTHS

ADVANCED PROFESSIONAL COURSE IN SOUND EDITING 1 MONTH

PROFESSIONAL COURSE IN SPECIAL FX 1 MONTH

RESEARCH METHODOLOGIES

Research methodology is a way to systematically do the job. It may be understood as a

science of studying how research is done scientifically. The most desirable approach with

regards to the selection of the research methodology depends on the nature of particular

work, time and resources available along with the desire level of accuracy.

Following are some of the major objectives of the research that I had carried out during my

internship with 3Dimensions

1) To study how the customers perceives the 3Dimensions

2) To know the growth prospectus of 3Dimensions

3) To know the satisfaction level with the 3Dimensions

RESEARCH DESIGN

As descriptive research focus on the accurate description of the various in the problem

model it includes promotion studies, consumer segmentation studies, attitude survey so

here descriptive research design is adopted

DATA SOURCES

PRIMARY DATA questionnaire for customer

SECONDARY DATA from jorunals, magazines, internet, news papers

QUESTIONNAIRE DESIGN

One of the best ways to clarify your study goals is to decide how you intend to use the

information.

As a general rule, with only a few exceptions, long questionnaires get less response than short

questionnaires. Keep the questionnaire short. In fact, the shorter the better. Response rate is the

single most important indicator of how much confidence you can place in the results. A low

response rate can be devastating to a study. Therefore, one must do everything possible to

maximize the response rate. One of the most effective methods of maximizing response is to

shorten the questionnaire.

Use simple and direct language. The questions must be clearly understood by the respondent.

The wording of a question should be simple and to the point. Do not use uncommon words or

long sentences. Make items as brief as possible. This will reduce misunderstandings and make

the questionnaire appear easier to complete. One way to eliminate misunderstandings is to

emphasize crucial words in each item by using bold, italics or underlining.

Well-defined goals are the best way to assure a good questionnaire design. When the goals of a

study can be expressed in a few clear and concise sentences, the design of the questionnaire

becomes considerably easier. The questionnaire is developed to directly address the goals of the

study.

TYPES OF QUESTIONNAIRE

1. OPEN-ENDED QUESTIONS

This type of question allows participants to respond in any way they choose. Open-ended

questions provide primarily qualitative data, and are frequently used in exploratory

research.

A. Unstructured

Description: Question that respondents can answer in an unlimited number of ways?

B. Word Association

Description: Words are presented one at a time and respondents give the first word that comes to mind

C. Sentence completion

Description: Incomplete sentences are presented, one at a time, and respondents are asked to complete the

sentence

D. Story completion

Description: An incomplete story is presented and respondents asked to complete it

2. CLOSE-ENDED QUESTIONS

In contrast to open-ended questions, closed-ended questions require participants to choose from a

limited number of responses predetermined by the researcher.

A. Multiple Choices

Description: Use a multiple-choice question when you want your respondents to choose the best possible

answer among all options presented.

B. Categorical

Description: Use a categorical question when the possible answers are categories, and the respondent

must belong to one category.

C. Likert-Scale

Description: Use a Likert-scale question when you are trying to determine respondents’ attitudes or

feelings about something.

D. Numerical

Description: When the answer must be a number, ask a numerical question.

SAMPLE DESIGN

SAMPLE UNIT

100

SAMPLE FRAME

Franchisee of 3D

TIME FRAME

8 weeks

PLACE & POPULATION

Navi Mumbai & Raigad district

SAMPLING METHOD

Random Sample

METHOD OF DATA COLLECTION

This method of data collected is quite popular, particularly in case of big enquiries is

being adopted by private individuals research workers, private and public

organizations and even by government in this method a questionnaire is sent to the

concerned with the research answer the questions and return the questionnaire, a

questionnaire consists of number of questions printed or typed in a define order an

form of a forms .The questionnaire are mailed to respondents who are expected or

read and understand the questions and write down the reply in the space meant for

the purpose in the questionnaire itself. The respondents have to answer the

questions on their own.

The method of collecting data by mailing the questionnaires to respondents is most

extensively employed in various economic and business surveys. The merits

claimed on behalf of this method are as follows:

1. There is low cost even when the universe is large and widely spread

geographically.

2. It is free from the bias of the interviewer, answers are in respondents own

words.

3. Respondents have a adequate time to give well thought out answers.

4. Respondents, who are not easily approachable, can also be reached

conveniently.

5. Large sample can be made use of and thus the result can be made more

dependable and reliable.

LIMITATIONS As we worked only in Vidyabihar area, the area covered is less to

make great result.

And even it is impossible to cover each and every part of Vidyabihar personally.

This can be happened by advertisement but the drawback of the print media advertisement like pamphlet, letters, and banners can’t be reached at the every corner of each area.

One more limitation is some of the people have tendency not to listen anything. As we tried are best but we found such people who are not at all interested to listen our words. So this caused some % less output.

CHAPTER III

DATA PROCESSING ANALYSIS

Then we started working on collected data simultaneously included calling on

that data and follow ups of that data.

Calling on that data included:

1) Calls to potential customers

Institute had a huge database of current college going students; our task was to pitch them about the courses of 3Dimensions, counsel them about careers in field of animation and multimedia and finally convince them to join 3Dimensions.

Before pitching on phone about courses; we made a strategy through which we could convince them to visit our institute. We came up with a free seminar on graphics and editing and personality development; asked those students to register on phone. In that seminar we told them about basics of multimedia and animation, its uses in industry with industry projects, scope in field of multimedia and how 3dimensions could help them to become a

master animator. Apart from that in personality development session we taught them how to groom for corporate world, public speaking etc. Our main target was the students who just passed 12th and were looking for a diploma in some creative and professional field.

Each day apart from handling day to day office work we were asked to make around 60-70 such calls with the aim of generating maximum walk-ins.

2) Calls to the Current customers

Calls were made to current students of institute regarding changes in batch timings or cancellation of batches, taking their feedback about teaching methodology and difficulties faced by them this was done to build strong relations among existing students and encourage a positive word of mouth by them.

3) Calls made to Ex-customers

Calls were made to students who didn’t take their certificates after completing the course to take that certificate as well as students who left the course midway due to some problem; here the task was to convince them to join again in order to increase sales and collection of the centre.

According to data analysis which we have made:

70% people became interested and came for free workshop as shown in the 1st Qtr some of them can be take admission after their 12th in 3Dimensions to make career in animation industry as we have already created awareness of 3Dimensions in their mind.

20% people said we will see if possible will come as shown in the 2nd Qtr from which we can take lowest probability that at least 2-5% people will come for free workshop.

And 10% people said not interested as shown in the 3rd Qtr.

CHAPTER IV

FINDING

In order to keep a follow up of the societies that we have visited after a 15 days’ time we again visited the same societies & made door to door marketing. On one floor we used to start from any one room & first we asked them if there are any students above 12 yrs of age We have targeted all the banks in the locality of Ghatkopar.

We started with State Bank of India.We asked permission to meet the Manager of the bank.It was not easy to get the permission easily. The managers were very busy but still we didn’t lose our hopes.

House Calls are a technique in which we visit the houses and give presentation on Animation.

After creating awareness of 3 Dimension Animation Institute in the locality of Ghatkopar we had many walk-ins for free workshop.When the students used to come for workshop, we initially gave them a small demo about entire animation course.

In case of shop tie-up, our major targets were Stationery shops, Sweets centre, and Cosmetic shops.We located such areas where there was continuous flow of public.We approached the shops and explained them about animation and its future in all industries.

We approached the students present there and explained them in short about animation and its career in different industries.We made records of those students’ details on datasheet of 3Dimensions.After 3 days we called them and asked to visit to 3Dimensions institute for free workshop.

We arranged the participation certificate on behalf of 3Dimensions and we gave that certificate to them after completion of free workshop of 4 Software’s i.e. Graphics, Animation, Editing, and Special FX

Our director had a list of coaching Classes and their contact numbers Call them up and took appointment of class owner.

On the day of appointment we introduced about 3 Dimensions and animation course, future of it for students with standard presentation to the class owner.

And then asked for the students details e.g. Students name, Address, Contact No., Standard etc

Tell them that we will call their students on behalf of the classes.

Ask for database.

With that we have decided the area and in that area we made a list of almost all commerce and arts classes as well.

CHAPTER V

CONCLUSION

WHAT WE HAVE LEARNED AT INTERNSHIP:

PERSONAL LEARNING

Personal learning is a moral and ethical obligation set by a person to move in a mellow way to

excel in present and future.

During the internship I realized following duties.

Cohesiveness

Ever Ready For Challenges

Broad vision

Learning From Cradle To Grave

Always Create Opportunities

Open Communication With The Boss

Appearance

COHESIVENESS

A team player can achieve more than an individual. Good coordination and cooperation

with peers and other staff members can impulse a person to perform better in difficult situations.

During my internship I noticed that the degree of cohesiveness among the nestle employees is

high, that is why nestle is achieving its target quite efficiently.

EVER READY FOR CHALLENGES

If a person can handle problems and challenge adequately, he can grow especially in

marketing field where everything is presently dynamic.

BROAD VISION “THINK BIG”

Think positively to avoid any kind of discrepancy and hurdle in your task. Positive

thinking and broad vision helps you to achieve something different and new.

LEARNING FORM CRADLE TO GRAVE

Latest researches and journals can be very helpful in order to generate new ideas.

At nestle, Sales department offers many new courses to the employees to upgrade their

knowledge.

ALWAYS CREATE OPPORTUNITIES

“Don’t wait for opportunities always create opportunities”

“Time & Tide Waite for None”

If you are able to create opportunities, success is yours. Now the question is how? The answer is

very simple, by generating new and useful ideas for the organization.

OPEN COMMUNICATION WITH YOUR BOSS

To avoid any kind of misunderstanding with your boss, communicate freely with him.

During my internship I analyzed that;

“People don’t leave the organizations they leave their bosses”

So be friendly with your staff and boss and communicate freely to avoid organizational

switching.

APPEARANCE

“Treat yourself as a product”

Attractive appearance can be very useful to impress others. A professional should be dressed up

properly to influence others.

CHAPTERVI

SUGGESTIONS AND

RECOMMENDATION

SUGGESTIONS:

15 STRATEGIES TO INCREASE PUBLIC RELATION

We have suggested some strategies to enhance 3Dimensions publicity and public relation

1. Small welcome gift

2. Intro session with other students when new student enters into 3D

3. Movie time where videos used are made by 3D students

4. LAN computer games competition session made by 3D

5. Different types of competitions which will help us to know about the hidden talent in

students which will require in 3D animation ideas.

6. E-magzines-student's made animated series should include in this

7. Parents meetings- show them animation made by their child and progress of his/her

take their feedback & ideas also.

8. Best student of 3D from all branches of 3D

9. Best student of the month in particular branch give a medal or a trophy or certificate

which will increase students potential

10. Competition between all branches of 3D about no. of admission takes place and

extent of success of activities done by them.

11.Exhibition of animated posters, banners(print media) and even 2D,3D animated videos

made by students-open for all so which will attract others and they will be interested in

taking an admission

12. Photographs of events on notice board of each branch of 3Dimenssion

13. Meeting with professionals who are working in industries as animator to share their

views experience and knowledge twice in a month

14. Make a website and on that put student’s team projects which others can also check.

15.Tell Students to take a permission & appointment of such industries which are

animation oriented and show the team projects to them so that may be in the future

student will get that company's contract. This is like task assignment for the students.

RECOMMENDATION

There are few recommendations that are recommended if the project is to be conducted again in

future.

Employees should be trained according to the changing standards of the organization.

Company should conduct survey from time to time to according to which changes can be

Introduced in the organization to stay updated in the market.

They should introduce creativity into the work, so that the employees can do their work

Active mindedly.

Employees should be given compensation in order to keep them loyal.

Employees should be more involved in decision making to become more differentiated.

Company should provide incentives to shop keepers.

Bibliography

Books:-

Marketing Research by Ranjan Saxena

Marketing Management by Philip Kotlar

Marketing Research by RajendraNargundkar

Marketing Research by G.C. Beri

Marketing research by L.M.Prasad

Journals:-

Business today

Economic Times

Business World

Franchise India

Websites:-

www.google.com

www.3dimensions.in

www.franchiseindia.com

www.Exploreindia.com

www.bestcenter.com

APPENDIX A- SOFTWARE’S NAME AND ITS USE

Adobe Photoshop

Adobe Photoshop, or simply Photoshop, is a graphics editing program developed and published

by Adobe Systems. It is the current market leader for commercial bitmap and image

manipulation software, and is the flagship product of Adobe Systems. It has been described as

"an industry standard for graphics professionals and was one of the early "killer applications" on

the PC. Adobe's 2005 "Creative Suite" rebranding led to Adobe Photoshop 8's renaming to

Adobe Photoshop CS. Thus, Adobe Photoshop CS4 is the 11th major release of Adobe

Photoshop. The CS rebranding also resulted in Adobe offering numerous software packages

containing multiple Adobe programs for a reduced price. Adobe Photoshop is included in most

of Adobe's Creative Suite offerings. Photoshop's popularity, combined with its high retail price,

makes Photoshop's piracy rate relatively high. Adobe countered by including Safe Cast DRM

starting with Adobe Photoshop CS.

CorelDraw

CorelDraw is a vector graphics editor developed and marketed by Corel Corporation of Ottawa,

Canada. It is also the name of Corel's Graphics Suite. Its latest version, named X4 (actually

version 14), was released in January 2008. CorelDraw Graphics Suite Corel Capture X4Over

time, additional components were developed or acquired and bundled with CorelDraw. There are

several mainstays that have remained in the package for many releases now, however Power

trace (a bitmap to vector graphic converter), PHOTO-PAINT (a bitmap graphic editor), and

CAPTURE (a screen capture utility

Adobe Flash

Adobe Flash (previously known as Macromedia Flash) is a multimedia platform originally

acquired by Macromedia and currently developed and distributed by Adobe Systems. Since its

introduction in 1996, Flash has become a popular method for adding animation and interactivity

to web pages. Flash is commonly used to create animation, advertisements, and various web

page components, to integrate video into web pages, and more recently, to develop rich Internet

applications. Flash can manipulate vector and raster graphics, and supports bidirectional

streaming of audio and video. It contains a scripting language called Action Script. Several

software products, systems, and devices are able to create or display Flash content, including

Adobe Flash Player, which is available free for most common web browsers, some mobile

phones and for other electronic devices (using Flash Lite). The Adobe Flash Professional

multimedia authoring program is used to create content for the Adobe Engagement Platform,

such as web application games and movies, and content for mobile phones and other embedded

devices.. Files in the SWF format, traditionally called "Shockwave Flash" movies, "Flash

movies" or "Flash games", usually have a swf file extension and may be an object of a web page,

strictly "played" in a standalone Flash Player, or incorporated into a Projector, a self-executing

Flash movie (with the .exe extension in Microsoft Windows). Flash Video files have a fly file

extension and are either used from within.Swf files or played through a fly-aware player, such as

VLC, or QuickTime and Windows Media Player with external codec’s added.

Flash Animation

A Flash animation or Flash cartoon is an animated film which is created using Adobe Flash

animation software and often distributed in the .swf file format. It can be created in Flash or with

other programs capable of writing .swf files. The term Flash animation not only refers to the file

format but to a certain kind of movement and visual style which, in man circles, is seen as

simplistic or unpolished. However, with dozens of Flash animated television series, countless

more Flash animated television commercials, and award-winning online shorts in circulation,

Flash animation is enjoying a renaissance. In the late 1990s, when for most Internet users,

bandwidth was still at 56 Kbit/s, many Flash animation artists employed limited animation or

cutout animation when creating projects intended for web distribution. This allowed artists to

release shorts and interactive experiences well under 1 MB, which could stream both audio and

high-end animation. One example is the first episode of The Goddamn George Liquor Program

released in 1999, rendered at only 628kB. Some hallmarks of poorly-produced Flash animation

are jerky natural movements (seen in walk-cycles and gestures), auto-twined character

movements, lip-sync without interpolation, and abrupt changes from front to profile view.

Although Flash is able to integrate bitmaps and other raster-based art, as well as video, most

Flash films are created using only vector-based drawings which often result in a somewhat clean

graphic appearance. Flash animations are typically distributed by way of the World Wide Web,

in which case they are often referred to as Internet cartoons, online cartoons, or webtoons. Web

Flash animations may be interactive and are often created in a series. A Flash animation is

distinguished from a Web comic, which is a comic strip distributed via the Web, rather than an

animated cartoon.

Adobe Premiere Pro

Adobe Premiere Pro is a real-time, timeline based video editing software application. It is part of

the Adobe Creative Suite, a suite of graphic design, video editing, and web development

applications made by Adobe Systems, though it can also be purchased separately. Even when

purchased separately, it comes bundled with Adobe Encore and Adobe on Location. Premiere

Pro supports many video editing cards and plug-ins for accelerated processing, additional file

format support, and video/audio effects. Premiere Pro CS4 is the first version to be optimized for

64-bit operating systems, although it is not natively 64-bit. Premiere Pro is the redesigned

successor to Adobe Premiere, and was launched in 2003. Premiere Pro refers to versions released

in 2003 and later, whereas Premiere refers to the earlier releases. Although the fir two versions

of Premiere Pro only supported Windows, Premiere Pro CS3 is available for both Windows and

Mac OS (only Intel-based Macs are supported), making it one of the few cross-platform NLEs

available.

Features

Premiere Pro supports high quality video editing at up to 4K x 4K resolution, at up to 32-bits per

channel color, in both RGB and YUV. Audio sample-level editing, VST audio plug-in support,

and 5.1 surround sound mixing are available for high audio fidelity. Premiere Pro's plug-in

architecture enables it to import and export formats beyond the constraints of QuickTime or

DirectShow, supporting a wide variety of video and audio file formats and codec on both MacOS

and Windows. Version 1.5 improved support for high-definition video content, and added new

project management tools and new filters. It also included support for 24p footage. Version 1.5.1

added support for HDV. Version 2.0 further refines 24p and HDV editing, and it is the first

major NLE to natively support the Canon 24Fformat on cameras such as the Canon XL H1, with

an additional update. Since version 2.0, Premiere Pro has required a processor that supports

SSE2, which is unavailable in some older processors. Premiere Pro CS3 added support for output

to Blu-ray Disc, MPEG-4/H.264 and Flash-based w sites, as well as Time Remapping, an easy-

to-use variable frame rate implementation. Starting in Premiere Pro CS3, Adobe Encore is

included for authoring menus and interactivity for DVDs, Blu-ray discs, and Flash projects for

the web. Adobe on Location (now cross-platform as of CS4) is also included for direct-to-disc

recording and monitoring. Updates to Premiere Pro CS3 have added native support for new

camera file formats. 3.1 added native Panasonic P2 MXF import, editing, and export of

DVCPRO, DVCPRO50 and DVCPRO HD material. 3.2 added native XDCAM HD and EX

import and editing.

Adobe Premiere Pro

3ds Max is the third most widely-used off the shelf 3D animation program by content creation

professionals according to the Roncarelli report. It has strong modeling capabilities, a flexible

plug-in architecture and a long heritage on the Microsoft Windows platform. It is mostly used by

video game developers, TV commercial studios and architectural visualization studios. It is also

used for movie effects and movie pre-visualization. In addition to its modeling and animation

tools, the latest version of 3ds Max also features advanced shaders (such as ambient occlusion

and subsurface scattering), dynamic simulation, particle systems, radiosity, normal map creation

and rendering, global illumination, an intuitive and fully-customizable user interface, and its own

scripting language. A plethora of specialized third-party renderer plugging, such as V-Ray,

Brazil r/s, Maxwell Render, and final Render, may be purchased separately.

Questionnaire

1) OLD CUSTOMER SATISFACTION

Name -

Age-

Sex-

Address/location-

a) From how many days do you have a franchisee?

1) > 1 years 2) < 1years 3) < 2 years 4) < 3 year

b) Payment option/franchisee money how you have chosen to pay?

1) ONETIME PAYMENT 2) INSTALLMENT PAYMENT

c) Are you satisfied with the service what the company provide to each & every franchisee?

1) YES 2) NO

d) Are you willing to switch over some other company?

1) YES 2) NO

e) Are you comfortable with the royalty charged by 3D for providing different services?

1) YES 2) NO 3) DON’T KNOW

f) Reference for the new franchisee?

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g) Suggestion?

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2) FOR NEW CUSTOMER

1) Do you like the company?

A) YES B) NO

2) Do you like the presentation?

A) Yes B) No

3) Why you had not taken the franchisee?

A) MONEY PROBLEM B) NO TIME C) BRAND NAME D)ANY OTHER

4) In future when you resolve the problem do you like to join 3D?

A) YES B) NO) C) DON’T KNOW

5) Reference?

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