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A PROJECT REPORT ON HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN FOR THE YEAR 2011-2012 S.K COLLEGE OF BUSINESS MANAGEMENT, PATAN

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a project report on the marketing for BBA student of T.y BBA for the training for the ahemdabad

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Page 1: Samrat Namkeen Pvt.Ltd

A

PROJECT REPORT

ON

HEMCHANDRACHARYA NORTH GUJARAT

UNIVERSITY, PATAN

FOR

THE YEAR 2011-2012

SUBMITED TO PREPARE BY;

Prajapati Nirav b.

DIV-B

Exam No-

S.K COLLEGE OF BUSINESS MANAGEMENT, PATAN

Page 2: Samrat Namkeen Pvt.Ltd

The project report has been as a part of the S.Y.B.B.A.

studies. Here I have to prepare a report on the different department of the

organization or the company.

Generally I have to study about production department, marketing

department, Research and development department which is known as quality

control and quality analyses, sales department, financial department, H.R.M.

department etc. so, with this intension in the mind and to take practical

knowledge of the organization or the company I have select SAMRAT

NAMKEEN PVT LTD .

In the SAMRAT NAMKEEN PVT.LTD I have taken best

practical knowledge of the production department. We have made this project

with the help of the web-site of the company and with the support of employee

in the company.

S.K COLLEGE OF BUSINESS MANAGEMENT, PATAN

Page 3: Samrat Namkeen Pvt.Ltd

It was my opportunity and golden chance to visit the

company like SAMRAT NAMKEEN PVT SLTD. Prepared project report on

it with the help of the company web-site and with the help of the current

managing director who is very simple and knowledgeable person and he has no

ego of his position in the company and he has given necessary information

about the company regarding our project report. He has given us to visit the

company with good co-ordination of his employee.

During my industrial visit I had seen the production of the company on

the large scale and I get the knowledge that money cannot do production or any

other work of the company only good behavior and best co-ordination make all

the work successful with minimum amount of money because good relation

with employee is the key factor of the success of the company.

With the help of industrial visit I have collect the good information of

the organization and I know the how I can be the successful person in the life.

S.K COLLEGE OF BUSINESS MANAGEMENT, PATAN

Page 4: Samrat Namkeen Pvt.Ltd

Here I have made an attempt to put forwards the ability regarding the

mutuality for preparing the project with my friend. I have learned many things

while preparing the project. The summary indicated here highlights the core

project.

During the traning of 21 days at samrat namkeen pvt.ltd I know directly

what is happening in the company about the production affort, transportation

Marketing afforts financial afforts. The history of samrat is about

S.K COLLEGE OF BUSINESS MANAGEMENT, PATAN

Page 5: Samrat Namkeen Pvt.Ltd

Two Decades of Delicious Business

Today, Samrat is a snack foods conglomerate that

manufactures 25 popular products. These products reach taste-lovers in

every nook and corner of Gujarat. They are also exported quite

successfully. 

S.K COLLEGE OF BUSINESS MANAGEMENT, PATAN

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Today, Samrat is quoted as one of Gujarat's most inspiring

scratch-to-riches stories. The story of Samrat Namkeen is sweet and simple.

It began as a small home-made eatables unit at Swaminarayan Temple,

Narayan Ghat, Ahmadabad, and Gujarat, INDIA in 1979.Wafers, Sevs,

Bhujias, Dal, Chavana, Chevda . . . made in ancient gastronomic traditions

of Gujarat.The tastes were irresistible, the products are fresh, and the

packing is hygienic.Customers responded enthusiastically. And in the

following years, the company evolved continuously, dictated by customer

demands and market trends.Today, Samrat is a snack foods conglomerate

that manufactures 25 popular products. These products reach taste-lovers

in every nook and corner of Gujarat. They are also exported quite

successfully.Not really surprising, as there was no way such good taste

could lose.1979. Mr. Jayshankar S. Vaid was young and his mind was

brimming with ideas of enterprise.Through the week, he scouts around for

an entrepreneurial break. He visited and studded various industries weigh

pros and cons.On weekends, Jayshankar indulge in what most of his

friends thought was an unusual hobby -- making Namkeens.

On those days, he had turned his kitchen into a virtual R&D lab for

his experiments in Namkeens. Later, he would relish these with his family

and friends.Then one day, in a moment dictated by destiny, the thought

struck him: why not turn the hobby into a business? After all, everyone

S.K COLLEGE OF BUSINESS MANAGEMENT, PATAN

Page 7: Samrat Namkeen Pvt.Ltd

likes to eat good things.Thus began Jayshankar`s life as a Namkeen

manufacturer.

He was a modest man, but named his product `Samrat`, meaning

`King / Emperor` , because he was confident of its taste value.He himself

prepared the Namkeens, packs them and supplied to homes nearby.There

was no way that such conviction could lose.Today, he employs above 200

people and more than 25 sumptuous food items are marketed under the

Samrat brand.Today, he has taste experts, foods scientists, management

veterans, and a network of marketing channels, to take the Samrat brand

far and wide.But there is one aspect of his business that he still directly

controls -- QUALITY.And this is the reason why Samrat products still

retain their home-like crunchy taste and freshness.

And this is the reason of Jayshankar S. Vaid`s success.

S.K COLLEGE OF BUSINESS MANAGEMENT, PATAN

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‘‘Continuous Innovations, Continuing Leadership’’

S.K COLLEGE OF BUSINESS MANAGEMENT, PATAN

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In the future, we will bring more and more tastes into more and more

homes around the world.

We will bring out more and more traditional food items of Gujarat in a modern

packaged format, and offer them to taste-lovers everywhere.

We will experiment more and introduce more blend recipes that combine

traditional Namkeens with popular food items from other States of India and

with even Continental and European cuisines. We will develop newer and

newer methods of long-term storage and freshness retention. We will set up

more and more domestic and overseas distribution outlets to take the Samrat

brand to more markets.

However there`s one thing about us that will never change – that

Distinct home-made taste which has been the signature of our success.

Even in the new century, in every packet of Samrat Namkeen, you will find that

special element of human care.

May the taste gods be with you!

S.K COLLEGE OF BUSINESS MANAGEMENT, PATAN

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Recognition & Awards

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ORAGANISATION STRUCTURE

S.K COLLEGE OF BUSINESS MANAGEMENT, PATAN

BOARD OF DIRECTOR DIRECTODIRECTOR

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MANAGING DIRECTOR

PRODUCTION MARKETING OFFICE

EMPLOYEES

EMPLOYEES

SALESMEN EMPLOYEES

S.K COLLEGE OF BUSINESS MANAGEMENT, PATAN

PURCHASEMANAGER

WORKSHOP MANAGER

SALESMANAGER

ADVERTISEMENT MANAGER

ACCOUNTANT SECRETARY

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Introduction

The production is carried out through the Samrat

namkeen pvt.ltd at the following address.

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NAME OF PRODUCT

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Introduction

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Personal Management is the most vital part of any

organisation. There is the basic requirement for the work to be done,

viz.The employees. Personal Management handles the problems and

manages the needs of organisation related to the workload.

The organisation is centered around the man-employee .so

no one know the important of this department. The HR manager has

to make effort to get employees do the work.

As we know, the present scenario is more dependent upon

technology in the context of organisation. The value of employee

itself is to be recognized through HR manager.

Let’s know about the strategies conducted by the company-Samrat

namkeen pvt. Ltd

ORGANISATION STRUCRURE OF PERSONNEL

DEPARTMENT

S.K COLLEGE OF BUSINESS MANAGEMENT, PATAN

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Managing Director

Senior Manager

At Office At Factory

Sten Telephone Operator Inquiry Office Telephone Operat

Supervisor

Labours

RECRUITMENT & SELECTION:

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1. Recruitment:

Recruitment is defined as “It is the process to discover the source of

manpower to meet requirements to the supplying schedule and to employ

effective measure for attracting that manpower in adequate number to facilitate

effective selection of an effective efficient worker.”

There are mainly two sources of recruitment.

1. Internal Sources

2. External Sources

Internal sources means to select the required person from the company

itself. While external sources means to recruit the person from the outside

the organization through advertisement, employees agencies, other

professionals. The Samrat namkeen pvt.ltd is mostly worked on external

sources. But they also sometimes use the internal sources. They adopted

following policy:

Type of Labour:

Skilled

Experienced

Contractors

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Administrative Officers

2. Selection:

Selection is the process of the choosing the right person right job, which is

from, recruited ones. Following are the selection policy which is used by

the Samrat Namkeen pvt.ltd

Application Blank

Interviews

Psychological Test

Reference Checking

Final Selection

Induction

After going through all the above quoted steps the company gets

the best persons for the required job.

(3.4) MANPOWER:

Samrat namkeen pvt.ltd has qualified work force of 360 persons.

Building on legacy of quality and test.

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Samrat namkeen pvt.ltd is continuously investing in plant,

machinery and other infrastructure to upgrade its design, and

manufacturing facilities.

They are emerging as one of the key companies in the area of our

operation.

(3.5) TRAINING & DEVELOPMENT:

Training is process of learning as sequence of programmed

behaviour.

Training increases the knowledge and skill of employees. It attempts

to improve employees’ performance on the current job or prepare

them for an intended job. Training

Programmed is a systematic programmed which designed

tons, insight theories,

experience of opportunities. This company uses method of training

like the following:

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On The Job:

In this training method they give job instruction, job rotation,

coaching,

appreciation, versatile and organization training etc.

We can say it is the best way to give the training to the personnel by

the

company.

Off the Job:-

Off the job training considers lectures, conference, case studies,

rule

Playing, audio-visual and discussion etc.

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Introduction

As an important aspect of the organisation, it is

more important to be familiar with the finance involved in business.

Let be more specific about the important aspect

The finance is the heart of the organisation without

which the company would not take a single bit. It is the responsibility

of the finance manager to handle the all issue related to company with

regard to acquiring the funds.

The present market structure has become so vast

and so also complex that to maintain competition is the only step to

survive in the economy. Since business firms operate in the macro-

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economic environment, it is important for financial manager to

understand the broad economic environment.

Looking aggregately the finance minister should

recognize and understand how monetary policy affects the cost and

the availability of funds. They must be aware about the source of

finance.

It should be in the mind that financial decision should

be made on the basis of managerial revenue and managerial cost

M.D

Ass. Manager (Finance) Ass.Manager

(Account)

Superintendent Superintendent

S.K COLLEGE OF BUSINESS MANAGEMENT, PATAN

Senior Manager

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Supervisor

Taxation Computer cash

Head Clerk

Balance sheet

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Ratio analysis

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It is an important aspect to review the efforts

made by the organisation. The financial statements as prepared and

presented annually are of little use for guidance of prospective

investors, creditors and even management.

If relationship between various related items in these

financial statements is established, they can provide useful clues to

gauge accurately the financial health and ability of business to make

profit.

This relationship between two related items of financial

statements is known as ratio. A ratio, is thus, one number expressed in

terms of another, e.g. in order to obtain the rate of return on paid up

capital , the net profit of the business is divided by the paid up share

capital.

The use of ratios has become increasing popular during

last few years only.

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This was a great opportunity to visit the company

and of preparing a project on the basis of training of 21days. A

response from even department to collect information helped me to

quite experience old as well as a management student. I am getting

information from various departments.

In the visit of Samrat Namkeen pvt.Ltd & I am being

aware of operation of the company but I can get complete idea of

business in limited period of time. The main purpose of this training is

to develop student practical experience of industrial activity.

Which may be not be gained by only through books so I

am very thankful to the entire department managers.

This company is large scale industry so I can get all

information about financial condition of the company. This company

has good management who has provided me best & useful

information. This is necessary for preparing the project report.

S.K COLLEGE OF BUSINESS MANAGEMENT, PATAN

Page 63: Samrat Namkeen Pvt.Ltd

All the required informations for preparing this

project are based the web site that I have visited.

Sources: www.samratnamkeen .com

S.K COLLEGE OF BUSINESS MANAGEMENT, PATAN