Sample Social Media Messaging

Tips for Effective Posting on Facebook

Engage Your Fans: When you’re promoting an event, it can be tempting to only post key information and move on. But if you want readers to really notice your message, it’s important to craft a catchy, conversational post. Also use bright colors, catchy graphics and engaging imagery to keep people’s interest and attention. By asking questions, soliciting feedback, posting pictures, and asking your readers to share your post, you are far more likely to get friends excited for Connect for Respect!

Share the Right Information: When you craft your message, take the time to reflect on all the information you need to cover. Be as concise as possible with the Who, What, When, Where, and Whys, keeping in mind that most readers won’t read lengthy paragraphs of text. Best practice is to keep posts in the 190-250 character range – if you can make it even more brief, do so.

Tips for Posting on Twitter

Know Twitter’s Messaging Format: If you’re on Twitter regularly, you probably already know that you are limited to 140 characters per message. It’s a good practice to leave space to allow other users to retweet your message, so aim for making posts no longer than 120 characters if you are looking for re-tweetability. Make sure you use @NationalPTA or our official hashtags, #PTA, #PTSAProud and #Connect4Respect in all your tweets.

Sample Facebook Posts

Announce Your School’sConnect for Respect Initiative

{Your School’s Name} is getting Connected for Respect! Students, parents, teachers, and community members are welcomed to join us on {insert day, time} for {insert type of activity}.

Get Students Involved

{Your School}’s PTSA is seeking students who are ready to take on leadership experiences and build a better school culture. Join us {insert date and time and location} for our next PTSA meeting or send us a Facebook message to learn more!

Solicit Volunteers and Attendees

Are you looking for a way to get more involved with {your school’s name} PTSA/PTA? We are currently looking for volunteers for our Connect for Respect {insert event}. Send us a Facebook message if you’d like more information!

Recap the EventThanks to all who joined us for our {your school’s name}’s Connect for Respect forum! A better school climate starts with an engaged school community. Future meetings will be posted on {link to PTSA site or Facebook}.

Sample Social Media Messaging

EVERGREEN TWEETS: Content You Can Use To Announce the Initiative And Solicit Support:

1. @NationalPTA {Insert School Name} kicking off #Connect4Respect forum on {insert date} at {insert time}. Join us and get connected!

2. Healthier school climates start with stronger family + school partnerships. #Connect4Respect3. Students advocate for students with #Connect4Respect! #PTSAProud4. Students gain important leadership skills and improve their schools with #Connect4Respect

and #PTSAProud.Engage your student team members for more ways to promote C4R on social media. Try utilizing Instagram and tag your event photos @nationalpta.

Helpful Links to Share:

www.pta.org/C4R

http://instagram.com/nationalpta

https://www.facebook.com/ParentTeacherAssociation

https://twitter.com/NationalPTA

Your PTA’s website

Your state PTA’s website (email programs@pta.org if you need help finding this)