sample retargeting introduction
DESCRIPTION
Sample of a Stealth Applicant retargeting introduction.TRANSCRIPT
An Introduction to Online Retargeting For College and University Enrollment
Presented to: Northern Illinois University
June 7, 2010
Without Retargeting…..……Many of your visitors become lost opportunities, never to be seen again.
CNN.com
Yahoo.com
Fox Interactive.com
Weather.com
USTA.com
School Website Visitors Leave…
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With Retargeting….Re-capture, Re-message, Recruit!
Other Websites
Your Home Page Your Admis. Page Student Testimonials
Your Videos Campus Visits Page
Bringing your visitor traffic back to YOU!
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Site Retargeting Basics 101
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Paul looks at the your admissions page, and your pixel places code in his cookie file flagging Paul as someone who visited your site.
Paul looks at the your admissions page, and your pixel places code in his cookie file flagging Paul as someone who visited your site.
Back to Your Website
Paul sees your ad, clicks it, and is directed back to your Schools website landing page or where ever you direct them.
Paul sees your ad, clicks it, and is directed back to your Schools website landing page or where ever you direct them.
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VH1.comLater, Paul visits VH1.com. The cookie code on his browser identifies Paul as a person who has visited your site. Instantly, the code instructs our ad server to “Go and find your schools ad” and serve it to Paul on VH1.com.
Later, Paul visits VH1.com. The cookie code on his browser identifies Paul as a person who has visited your site. Instantly, the code instructs our ad server to “Go and find your schools ad” and serve it to Paul on VH1.com.
Viewing Your Website
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Retargeting ad placement on a sample website…VH1
Ads fit into spaces made
available on site
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Reach Qualified Candidates Continuously
Best Practices…Retargeting Requires a Well Thought-Out Plan: Since retargeting is like a decision tree, it requires advanced planning to help define a student's future intention, motivation and action.
Maximize Site Traffic During a Retargeting Campaign: The greater user pool exposed to the retargeting pixel, the more the institution increases the chance their retargeting will perform.
Use Subtle Creative Messaging: The message to the visitor shouldn't glaringly or aggressively refer to their previous uncompleted action or visit intent. Instead, it should have elements that relate to that site to motivate them to return.
Test Various Calls-to-Action: Retargeting allows you to serve different communications to the same user within the recent period of their visit to your institutions site.
Have Complete Creative Ad Size Coverage: Since no one can predict where a user may go after leaving your site, have a full range of sized ads so they can be served on various publisher's sites. Don't forget rich media options.
Consider Layering Other Targeting Criteria: When it's relevant and the audience is large enough you may review options to employ additional targeting capabilities to control cost.
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And You’re in Best of Company…
About
Other Alloy Services
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Universities
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•Wintergreen Orchard House
•Find Tuition .com
•Porter Sargent Handbooks
•Channel One Network
•Inside College
•Alloy Media and Marketing
Contact…Matthew Cashdollar, Vice President, Interactive at [email protected] or call direct 814-266-6272
Visit us at www.alloyeducation.com
Alloy Education is a division of Alloy Media + Marketing, one of the country’s largest providers of targeted media and promotional programs. As innovators of products and services for teens and young adults, we create information connections to motivate your audience. Our print, entertainment, events, field marketing, and web properties target teens as they begin their transition to young adulthood.
We serve education and provide students with options for life-after-high school. We integrate the resources of the nation’s largest teen marketing company with our team’s proven experience in direct marketing, lead generation, custom publishing, research, brand management and database sales.
Please give me a call.
Chris FirestineRegional [email protected]
Jennifer LoncharRegional [email protected]
Ken SnowRegional [email protected]
Jennifer LukiewskiRegional Director312.525.3092 [email protected]
Christine DistasioSales Consultant [email protected]
Peter FuhrmanSenior Account [email protected]
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