sample project -marketing management

Sample Project On Marketing Management

Cover Page Write your name ,board roll number ,school name etc.

Write the product selected

Index Page

Index Page(cont.)

Preface and Acknowledgement Write this on your own and acknowledge all the people who have helped you like shopkeeper, teacher, Librarian ,websites etc.

Index Page(cont.)

Introduction Why have you selected this product/service

Write at least 5 competitive brands that exist in the market. Write their features and Unique Selling Proposition.[U.S.P.] You can paste picture and wrappers

Page -7 Our product and its features &U.S.P What is the name of your product? Enlist its features. What is going to be your U.S.P

Product and its features &U.S.P (Cont.)

Range of product Does your product have any range ? Give details and its features

Range of product(Cont.)

Permission and Licences What permission and licences would be required to make the product

Label of product and social message Draw the label of product Both front and Back Draft a social message for your label. This label can be pulled out

Front side of Label

Back side of Label

Tagline and Logo of product Brief reason for design of logo and its significance Draw the logo of product Brief reason why taglines are used for products Draft a tag line

Tagline and Logo of product (Cont.)

Selling price and profit margins of competitors Strategy followed by you competitors for setting selling price Give reference of Appendix no. Make table to be put in end under Appendix

Selling price and profit margins of competitors (cont.) Draw diagrams where ever possible

Pricing of our Product What factors are you considering for setting selling price Give reference of Appendix no. Make table to be put in end under Appendix

Pricing of our Product(Cont.)

Packaging Importance of packaging Types of Packaging-Primary, secondary & transportation Material used or any innovation in packaging

Packaging (Cont.)

Grading and Standardisation

Channels of distribution Importance of Channels of distribution Which channel level will you use- Zero, One , Two or three level Reason for selecting particular level Make diagram

Channels of distribution (Cont.)

Importance of warehousing in brief Number of warehouses Location of warehouses Own warehouses or rented Page 17 -Warehousing

Warehousing (Cont.)

Transportation

Promotion Ways of promoting your product Explain how will you use 4 elements of Promotion: Advertising, Personal Selling, Sales promotion and Public Relations

Promotion schemes Any Promotion schemes for (i) The wholesaler (ii) The retailer (iii) The consumer

Observations and Findings

Conclusion Suggestions Future scope of study

Appendix Includes all tables questionnaires used for study bibliography

Questionnaires (Cont.)

Price tables

Bibliography

Teachers observation

The total length of the project will be of 25 to 30 pages. The project should be handwritten. The project should be presented in a neat folder. This project will give you basic idea . You can use your own creativity and modify it according to your requirement and according to product selected.

Compiled by Mamta Narula

sample project -marketing management

Education

profit margins

promotion

make table

features amp

appendix

features

label

competitors