sample 8 actionable on site optimization techniques

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8 Actionable On-site

Optimization Techniques

to Boost your SEO

End the question of “Why am I not Ranking Right Now” And Start Making

your SEO Work for you

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8 Actionable On Site


1 Title Tag Arguably the most Important On Site factor there is

2 Keyword Density Keywords are vital to your site’s SEO

3 Keyword Prominence & Proximity Where you place your Keywords and how you arrange them

4 Outbound Links You’ve got a link here and a link there

5 Image SEO Hiding keywords inside every picture

6 Sitemap Making it easy for Search Spiders to Crawl your stuff

7 URL Slugs That URL is very, very important

8 Internal Linking All the relevant stuff go together

On site

optimization

accounts for

around

twenty five

percent (25%)

of your entire

SEO factor.

This is a

simplified,

Complete On

Site

Optimization

Tutorial for

anyone who is

new to SEO

and wants to

know how to

make the

most out of

their on site

optimization

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On site

optimization

accounts for

around

twenty five

percent (25%)

of your entire

SEO factor.

This is a

simplified,

Complete On

Site

Optimization

Tutorial for

anyone who is

new to SEO

and wants to

know how to

make the

most out of

their on site

optimization

4

The title tag is one of the oldest attributes there is to a webpage’s layout. Title Tags have been existent since websites came to being. Title tags are also one of the most important attributes that you will ever get to use in your on site optimization.

As a user, you see the title tag in the top-leftmost part of your internet browser.

It is also used in the search engine results page as indicated in the illustration:

Title Tag

http://seo-hacker.com/wp-content/uploads/2011/04/Title-Tag-SERP.jpg

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It doesn’t take a genius to create a title tag. You can always see how title tags are created in the source code of an internet browser.

For example, if you’re using Firefox, type in CTR+U and you’ll see the source code of this page. Press CTR+F and look for <title>

I would say title tags have a very valuable usage both for people and for search engines. It holds really good weight as an on-site optimization factor – giving you a good foundation for your desired keyword. It also lets users know what your page is all about in the search engines and in your website itself.

Don’t take the title tag for granted. But don’t stuff in too much of your keywords in it too.

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The title tag is good for 70 characters. Any more than that and the search engines will show an ellipsis (…) to indicate that the excess characters in the title tag have not been included anymore.

It is also advised that the keywords in the title tag should be found in the body of the content for a higher rank. It would be great if your title tag is also an on-page H1 title tag. For example: This article’s H1 title is the same as the page’s title tag.

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Another good strategy for the

title tag is that you should place

the keywords that you want to

rank for in front – put it as the

first words of your 70 character

title tag – this way, they would

be more helpful for ranking and they would have

better impact on a user as a relevant result.

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You can optimize your title tags for branding as well. If you check http://seo-hacker.org, my title tag is “Learn SEO | SEO Hacker School” because that’s what the site is all about.

SEO School is all about making sure that the SEO that you’re learning really works. I don’t get technical with the lessons, but if and when I do, I explicitly outline every step and every shortcut to it.

Putting your brand in the title tag leverages your brand both in the SERPs and in your website. And that’s a good thing.

http://seo-hacker.org/

http://seo-hacker.org/

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A great title is what it is – GREAT. It should attract people to click the moment that they see it in the Search Engine Results Page (SERP). It should compel them to read what your article is all about. It should lure them in.

People don’t read your article’s body unless they like your title. Statistics say that you have 2 seconds for people to shrug off what you have to say because you did not intrigue them with your title.

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People are emotional beings. Whether they are male or female, their decision making abilities are impacted by their emotional pull. You have to capitalize on that and make your title alluring to what tugs people emotionally.

The title tag is the first thing people will see in the SERP about your website/webpage. Make it good so that you will have a positive first impression.

Tips for Keeps: Stick to the basic rules here about title tags and a big chunk of your On Site optimization would have already been solved.

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On site

optimization

accounts for

around

twenty five

percent (25%)

of your entire

SEO factor.

This is a

simplified,

Complete On

Site

Optimization

Tutorial for

anyone who is

new to SEO

and wants to

know how to

make the

most out of

their on site

optimization

12

Keywords are vital to your site’s SEO. They are the

cornerstone of your entire SEO campaign. Without

the right keywords, your SEO structure has no

foundation and will get you nowhere.

Understanding keyword

density is one step to

leveraging your

website’s on-site

optimization.

http://seo-hacker.com/wp-content/uploads/2011/04/Keyword-Density.jpg

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Keyword density

Deals with the ratio of your keywords in light of the

total number of index-able words placed in your

webpage.

For example, you have 100 words article, then having

a 1% keyword ratio means that you should have the

presence of your keyword one time within that 100

word text.

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Being mindful of your keyword density can give a

signal to the search engines that your article is all

about a certain specific topic – which is the keyword

you are targeting. Having this signal gives your

webpage relevance and good keyword presence.

Don’t mistake this with

keyword stuffing.

Keyword stuffing is

squeezing in as much of

your desired keyword as

you can inside your article

without much/any regard

to your readers. Keyword stuffing is plain wrong and

is a spammy method that won’t get you up in the

ranks anyway. Don’t believe me? Check this out.

http://seo-hacker.com/over-optimization-penalty/

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The recommended keyword density is not the same for all search engines.

For example, Google’s recommended keyword density ranges from 1-2%(pictures taken from gorank.com)

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While Yahoo’s recommended keyword density is at

3%.

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In general, I would recommend that you stick to 2%.

Is keyword density still used in SEO today? Yes I’m sure it is. It still has an effect towards search engines to some extent.

But if you ask me if people still count their keyword density, I would say no.

Why?

Because people don’t usually write for search engines – unless he/she is a black hatter or a spammer trying to get up the ranks quick.

Tips for Keeps: You don’t need to really count if you have a 2% ratio in order to rank well. Just try to be mindful to insert your keywords when necessary. Don’t overdo it. Write for people because in the end, it’s people who will be reading what you have to say.

http://seo-hacker.com/do-not-write-for-search-engines/

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On site

optimization

accounts for

around

twenty five

percent (25%)

of your entire

SEO factor.

This is a

simplified,

Complete On

Site

Optimization

Tutorial for

anyone who is

new to SEO

and wants to

know how to

make the

most out of

their on site

optimization

19

Now that we’ve discussed keyword density, it’s time

you know the other factors when it comes to

keywords in your on-site optimization. Understanding

keyword prominence, frequency and proximity can

help you leverage the power and placing of your

keywords in your website. This is a tutorial for

Keyword Prominence,

Frequency and Proximity.

Keywords are what makes

your site tick. It is the

bread and butter that your

readers are going to bite

and chew. Knowing where to place them, how to use

them and how often to insert them in a sentence is

important.

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Keyword Prominence deals with how eye-catching

your keywords are within a web page. The important

keywords should be the most prominent in your

webpage.

For example:

Do you see that the keyphrase

I’m trying to target? “Your sex

drive is not the problem”, is

very prominent in the page as

it is my article’s title.

It is at a good place in my

webpage with good fonts and

height. That spells out prominence.

http://seo-hacker.com/wp-content/uploads/2011/05/Keyword-Prominence.jpg

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Keyword frequency deals with the number of times

you let your keyword or keyphrase appear in a

webpage.

It is said that the more times a

keyword appears in your

webpage, the more relevance a

search engine will likely attribute

to it whenever a user would

search for those keywords.

Again, there is a fine line

between keyword stuffing and having good keyword

frequency.

Watch how many times you repeat those keywords

and make sure that your article makes sense. In fact, I

would advise you to just be mindful of your keyword

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frequency - don’t force it or put too much emphasis

on it.

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Keyword proximity deals with the closeness between

two or more keywords with each other.

The idea is the closer the keywords are to each other,

the better.

Let me give you an example:

“How your on site optimization will

affect your search engine

rankings”

“How your on site optimization will

affect your rankings in search

engines”

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There ain’t much difference, is there? But if someone

searches “Search engine rankings” it is more likely

that the previous title will rank higher than the latter.

This scenario is within the context and assumption

that all else is equal for both pages.

It ain’t a huge factor, but knowing these little things

matter.

Tips for Keeps: Create great, quality, compelling content – that is of first importance. Just be mindful of these three things about your keyword. It’s good awareness but don’t make it the basis for your next article.

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Copyright 2013 by

Sean Patrick Si

Founder & Consultant SEO Hacker

[email protected]

eBook Design and Layout by:

Trisha Si

mailto:[email protected]

sample 8 actionable on site optimization techniques

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