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TERRA MADRE

PRESS KIT

SALONE DEL GUSTO

OUR FOOD

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#TerraMadre #SlowFoodforChange OCT2020-APR2021TURIN PIEDMONTand all over the world !

Terra Madre Salone del Gusto 2020 in a nutshell WHAT: Terra Madre Salone del Gusto 2020 is the most important international event dedicated to food, the environment, agriculture, and food politics.

WHEN: From October 8, 2020 to April 2021. WHERE: Online at www.terramadresalonedelgusto.com and in physical events around the world. WHO: Slow Food and its international network (which involves over a million activists, chefs, experts, youth, farmers, fishers, and academics in over 160 countries), and special guests.

HOW: Visitors can navigate a catalogue of conferences, forums and events that will tackle the most urgent issues linked to food production on our online platform. But Terra Madre is also a celebration, and there will be plenty of occasions to party!

HASHTAGS: #TerraMadre & #SlowFoodforChange

Terra Madre Salone del Gusto 2020 has been made possible thanks to the support of businesses that believe in the projects. Among them, we’d like to thank our Platinum Partners, Pastificio Di Martino, Unicredit, Lavazza, Acqua S.Bernardo and Quality Beer Academy, and our Gold Partners, Agugiaro&Figna, Astoria and BBBell. With the support of Fondazione Compagnia di San Paolo, Fondazione Cassa di Risparmio di Torino, Associazione delle Fondazioni di Origine Bancaria del Piemonte. With the contribution of IFAD and the EU. In collaboration with SANA and Turismo Torino e Provincia.

The press kit for

Terra Madre Salone del Gusto 2020 is written in

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Terra Madre Salone del Gusto Press Office: Slow Food - non-Italian press: press@slowfood.it

Paola Nano (+39 3298321285) – Giulia Capaldi (+39 3428278485) Slow Food - Italian press: press@slowfood.it

Valter Musso (+39 3357422962); Elisa Virgillito (+39 3452598615); Marco Gritti (+39 3357789849) City of Turin: Luisa Cicero +39 01101121932 – luisa.cicero@comune.torino.it

Piedmont Region: +39 0114322549 – donatella.actis@regione.piemonte.it

www.terramadresalonedelgusto.com

Terra Madre Salone del Gusto 2020

Launches on October 8

Six months of online and in-person events dedicated to good, clean and fair food, the environment and food policy

in 160 countries around the world The 13th Terra Madre Salone del Gusto gets underway on October 8, 2020. Instead of the usual five days in the northern Italian city of Turin, this year the festival will last six months, offering a program of thousands of initiatives organized by the Slow Food network in 160 countries and involving the public in online events and in-person activities across the globe. Terra Madre Salone del Gusto will conclude with the Slow Food International Congress, planned for April 2021 in Turin, when Slow Food delegates will close the circle of reflections on the future of food that will have emerged during this six-month journey. The world's most important event dedicated to good, clean and fair food, organized by Slow Food, the City of Turin and the Region of Piedmont with the support of MIPAAF (the Italian Ministry of Agricultural, Food and Forestry Policies) and MATTM (the Italian Ministry for Environment, Land and Sea Protection), this year Terra Madre Salone del Gusto is demonstrating its spirit of resilience, adapting to the new conditions imposted by the Covid-19 emergency with a revolutionary transformation of its format. The main reference point for the event will be its web platform, accessible at terramadresalonedelgusto.com, which as of October 8 will begin filling up with all the planned online activities and in-person meetings. The digital content will be subtitled in Italian and English and freely available to everyone. To support Terra Madre, but most importantly the projects that Slow Food runs every day all over the world, the "Let's Act Together for the Common Good" fundraising campaign has been launched. Our Food, Our Planet, Our Future The theme of the 2020 event is Our Food, Our Planet, Our Future. The interlinked relationships between these three concepts—food, planet, future—show us how the way we interact with our food, how we produce, distribute, choose and consume it, has major impacts on our planet. This vision is more topical than ever before, given the scale of the current crisis, which is not just a health crisis but also an environmental, economic and social crisis. But we must see Covid-19 as an unprecedented opportunity to open our eyes and find solutions: solutions to the climate and environmental crisis, solutions to the economic crisis generated by a development model based on unsustainable infinite growth which fuels social injustice and the unfair distribution of wealth, solutions to the exclusion of wide swathes of the population from basic rights, solutions to the dramatic migrations taking place across the world. Slow Food believes that the only path that leads to feeding the planet, ensuring that everyone has access to good, clean and fair food, is biodiversity at all levels, from invisible bacteria to wild and domesticated species to the diversity of knowledge and cultures. This is why Terra Madre Salone del Gusto is more needed than ever before, and this year thanks to the number of countries and participants involved, the message that has been maturing since the first Salone del Gusto in Turin in 1996 will be carried to every corner of the world.

The new event, online and in the world The six months of Terra Madre will be inaugurated with a packed calendar of activities, both in-person and online, concentrated on the days initially planned for the event (October 8-12). Conferences, Food Talks and many other innovative formats designed by Slow Food can be freely accessed from the Digital section of the platform. But that's not all. Terra Madre will still have a physical component this year, with events spread across the globe, indicated on the platform by a large map that will light up to mark the physical places where activities are being organized. Over the months, the calendar will fill with many different activities organized by the Slow Food network in Italy and the rest of the world, including dinners from Slow Food Alliance chefs and Slow Food osterias, events at Earth Markets and guided tastings run locally by Slow Food Convivia and Communities. The hub will be the event's traditional location of Turin and its surrounding region of Piedmont, where to date over 200 events have already been scheduled for the next six months, with more to come along the way. Here some examples from Italy:

• October 17-18, 20 Years in the Name of Biodiversity: We celebrate two decades of Slow Food's Presidia and look forward to the future with a conference and "Open Presidia" on Sunday, a day when producers will open their doors to visitors and share their stories as custodians of biodiversity. The weekend's events are part of the European Green Week program, whose theme for 2020 is nature and biodiversity.

• October 23-24, Terra Madre Bergamo: In one of the Italian cities worst hit by the pandemic, Slow Food Italy together with the municipal authorities of Bergamo and Milan is organizing a meeting between the Italian towns participating in the Milan Urban Food Policy Pact. Guests include the mayor of Bergamo, Giorgio Gori, and Milan's deputy mayor, Anna Scavuzzo, as well as Antonio Parenti, head of the European Commission's Representation in Italy; the president of Coldiretti Italia, Ettore Prandini; the president of WWF Italia, Donatella Bianchi; the president of the Symbola foundation, Ermete Realacci; Maurizio Martina and Moni Ovadia.

• November 12-15, Terramare Napoli: This will be the first edition of an event organized by Slow Food Campania and the Region of Campania, offering the public a chance to get to know the region's food with a market-fair featuring around 100 stalls offering heirloom legumes, seafood caught in local waters, baked goods made with flour milled from locally grown wheat and many other regional specialties.

… and around the world:

• From October 8, Terra Madre Fringe: Five days of virtual events focusing on the response of the restaurant industry and food production in the UK to Covid-19.

• From October 8, Slow Food Germany: The Terra Madre program will be launched with a round-table discussion and a photographic flash mob on biocultural

diversity and how European institutions can use EU funds (starting with the CAP) to support it.

• October 13, Terra Madre Philippines: A six-month program with dozens ofphysical and digital meetings focusing on the issues of food sovereignty,regenerative agriculture for soils and the need to support local communities—especially those vulnerable communities in big cities that have seen their accessto food worsen in the recent months of crisis.

• October 24: A Slow Food Market will open as part of the Food Zurich event.• November 17-22, Terra Madre Brasile: The third edition of this event will have

three main themes: food culture and biodiversity, food education and foodsecurity (particularly in schools) and the political impact and mobilization ofcivil society.

• October 2020-April 2021, Azerbaijan: Many activities are planned for thecountry as part of Covcheg (Community-based Value Chain Enhancement in theGreater Caucasus Mountains), a project funded by the EU and coordinated bySlow Food.

•

Opportunities for exhibitors, from the marketplace to e-commerce and B2B The Market, featuring Italian and international producers, has always been at the heart of Terra Madre Salone del Gusto, but the pandemic has made its traditional format impossible, as well as wiping out many opportunities for direct sales and visibility for good, clean and fair foods around the world. How can artisan producers be supported? With a Market hosted on the web platform, featuring a virtual showcase packed with text, videos and photos and providing the exhibitors' direct contact details, plus an e-commerce site, active for six months from October and giving producers a chance to sell a selection of their products in Italy and abroad. What's more, thanks to a collaboration with the Turin Chamber of Commerce and Unioncamere Piemonte, this year the B2B events will become even more important. An online space will give buyers and sales agents a chance to meet with Terra Madre exhibitors and finalize business agreements. And that's not all: A digital system, implemented with the support of In.HR and SCAI Comunicazione, will make it possible to organize one-to-one online meetings between exhibitors and representatives from Slow Food network restaurants, specialist shops and large-scale retailers.

We're Online at terramadresalonedelgusto.com! A five-day inauguration, from October 8 to 12, will introduce the people, formats

and themes that will animate the six months of TM SdG The terramadresalonedelgusto.com website offers much more than just the calendar of Terra Madre Salone del Gusto 2020 activities being held in Italy and the rest of the world. It also serves as the platform for participating in the initiatives scheduled as part of its online program. Here, the conferences, Food Talks, Forums with network delegates and many other innovative formats designed for this new kind of event will be available for free, all subtitled in Italian and English. More Terra Madre information and the latest updates can also be found on Slow Food's social media channels, on Facebook, Instagram, Twitter and YouTube, under the #TerraMadre and #SlowFoodForChange hashtags. Below we offer a taster of what the online program will have to offer during the event's opening five days, which begin on October 8. The Inaugural Conference: "New Geographies and Possible Futures" The cycle of conferences for this year's Terra Madre Salone del Gusto will be launched on Thursday October 8 at 5pm (CEST) with a focus on the science that most allows us to interpret the world around us: geography. But to read reality from a new perspective we need to abandon political borders and narrow nationalism and instead turn our attention to the Earth, its ecosystems and the relationships between humans and nature. For "New Geographies and Possible Futures" we will be joined by Franco Farinelli, former Professor of Geography at the University of Bologna and now teaching at the University of Geneva, UCLA, UC Berkeley and the Sorbonne in Paris; Paul Collier, director of the International Growth Centre (IGC), an economic research center based at the London School of Economics, and author of The Future of Capitalism and The Bottom Billion: Why the Poorest Countries are Failing and What Can Be Done About It; and Virginie Raisson, an international relations analyst specializing in geopolitics, director of the French research center Lépac and author of Atlas of the World’s Futures.

The October 10 Relay Like a traditional opening ceremony, but redesigned for the digital era: Think of the October 10 relay as a miniseries, a journey in five parts that crosses continents and time zones, a global dialog that will explore the biggest questions of our age and in which everyone, all over the world, can participate online. Here is a preview of the program that will be accessible on October 10 on terramadresalonedelgusto.com and the event's social media channels:

• The relay will kick off at 5am (CEST) with Asia and Oceania and a look at the climate and environmental crisis, the biggest problem we must tackle in order to ensure a sustainable future for the planet. Slow Food believes the answer lies in biodiversity and the search for a healthier equilibrium with nature. We'll hear from Sunita Narain, an Indian activist and director of the Centre for Science and Environment in New Delhi; Bruce Pascoe, an Australian aboriginal writer and professor of Indigenous Knowledge at the University of Technology in Sydney; and Korean activist, writer and producer Daekwon Hwang.

• At 9.30am (CEST) the spotlight will turn on Africa and the Middle East with an examination of how migrations are resulting from the degradation of natural resources, water shortages

and violations of the right to land. This hugely topical subject will be explored by Agness Kirabo from Uganda, the executive director of the Food Rights Alliance; Mary Abukutsa Onyango, professor of horticulture at the Jomo Kenyatta University of Agriculture and Technology in Nairobi, Kenya; and Saad Dagher, a renowned Palestinian agroecology expert.

• Then at 11.30am (CEST) we'll hand over to Europe and an investigation into how the policies on the table as part of the Green Deal and the Farm to Fork strategy can contribute to the construction of a more healthy and sustainable food system able to reinforce competitivity and resilience in the EU. With Johan Rockström, director of the Potsdam Institute for Climate Impact Research; Virginijus Sinkevicius, European Commissioner for Environment, Oceans and Fisheries; and French paleoclimatologist Valérie Masson-Delmotte, co-chair of the IPCC (Intergovernmental Panel on Climate Change).

• At 5pm (CEST) we'll turn to South America and burning issues like the devastation of the Amazon rainforest and the struggles of indigenous peoples as they face discrimination, oppression, theft and genocide. We've invited the father of agroecology, Miguel Altieri of Chile, who teaches the subject at the University of California, Berkeley; one of the most extraordinary of the new generation of Latin American chefs, Virgilio Martínez Véliz of the restaurant Central in Lima, who will represent a category at the far end of the food production chain able to influence a country's gastronomic culture and promote its threatened biodiversity; and Brazilian educator and indigenous activist Célia Xakriabá, working to defend the rights of indigenous peoples to land and natural resources.

• Lastly we come to North America at 7pm (CEST) with a debate on education, fairness, inclusion and justice, showing how oppression is profoundly rooted in all American systems, including the food system. Touching on these emotive themes just a few weeks before the November elections in the US will be Alice Waters, chef, writer and owner of Chez Panisse in Berkeley, California, a pioneer of local, sustainable eating in the country; Matthew Raiford, owner and chef of The Farmer & The Larder, in Brunswick, Georgia, who still cultivates the land that has belonged to his family since 1874 and is one of the most promising figures to emerge on the American fine dining scene recently; and Leah Penniman, producer, educator, author of the book Farming While Black: Soul Fire Farm's Practical Guide to Liberation on the Land and co-director of Soul Fire Farm in Grafton, New York. The debate will be moderated by Chanowk Yisrael of Slow Food USA, active within the movement in the fight for equity, inclusion and social justice.

Food Talks This year Terra Madre will be launching a new format, Food Talks, videos lasting 10 minutes and broadcast in streaming, during which writers, economists, philosophers, anthropologists, ecologists, educators and chefs will offer their vision of the environment, agriculture and food. Here are the guest speakers confirmed to date:

- Dave Goulson, professor of biology at the University of Sussex and a specialist in ecology and insect conservation, with his contribution on the dangerous decline in pollinators.

- Fritjof Capra, the Austrian physicist, writer and systems theorist, with a systemic analysis of the pandemic as Gaia's biological response to the ecological and social emergency caused by humans.

- Architect and author Carolyn Steel with her idea of "Sitopia" and how food can become a tool for regenerating urban centers.

- Jessica Fanzo, professor of global food policy and ethics at Johns Hopkins University in Baltimore, USA.

- Salvatore Settis, archeologist and art historian, director of the Scuola Normale in Pisa between 1999 and 2010 and author of Paesaggio costituzione cemento. La battaglia per l’ambiente contro il degrado civile and Costituzione incompiuta. Arte, paesaggio, ambiente.

- Geographer Larissa Bombardi, who specializes in the issue of pesticides in Brazil. - California-based restaurateur, chef, activist, writer and food consultant Anthony Myint. - Sarah Frazee, the director of Meat Naturally Africa, a South African social enterprise that has

long promoted a sustainable model for livestock farming. - Marianeli Torres Benavides, an Ecuadorian activist working to protect the marine environment

and the mangrove ecosystem.

Forums The Forums, a traditional cornerstone of Terra Madre, are back. These are opportunities for delegates from the Slow Food network to discuss issues around agriculture, food, sustainability, biodiversity and production models. This year the Forums will be online on the platform, with morning and afternoon sessions, allowing participants from all over the world to join in and discuss the challenges facing four key ecosystems. As Terra Madre kicks off, we will begin by exploring some crucial issues around these ecosystems:

- Two strongly opposed production systems face off in the lowlands, one based on GMOs and the other on traditional seeds, representing two antithetical ways of understanding agriculture, yields, the environment and society itself (Friday October 9).

- The highlands, suffering from depopulation and abandonment that can lead to environmental degradation and often hydrological instability, also offer many examples of good management (Sunday October 11).

- Water: a common good and the cause of international wars (Sunday October 11). - A look at food and cities to understand what good practices can be put in place to re-establish

a harmonious relationship between urban spaces and the rural world (Monday October 12). How It's Made Come with us on a journey to discover the crafts and trades passed down through the generations around the world from the comfort of your sofa. With the How It's Made videos you can visit an apiary, see how mead is turned into hydromel, learn how to make your own walnut liqueur (and mix it in a cocktail), watch the production of karsambaç, a Turkish dessert made from snow, find out from a young University of Gastronomic Sciences student what a "democratic" focaccia is and meet many other young people from the Slow Food network. We will also be developing focuses with our partners, on pasta with Pastificio Di Martino, on flour with Agugiaro&Figna and on vermouth with the Turin Vermouth Institute.

Six Months Online This year, Terra Madre will extend far beyond its usual five days, with a program that will develop and expand, taking in all the themes closest to the Slow Food movement's heart, until April 2021, when the network will converge on Turin for the Slow Food International Congress. These themes will be explored in depth during the cycle of Conferences, with the following already planned for the Digital program:

• "20 Years in the Name of Biodiversity" (October 17, in Turin and in streaming): Over 5,400 mapped products and 500 Presidia across 160 countries, a revolutionary narrative labelling project and as of October 2020 a new logo based on the famous Slow Food snail.

• "Reconnecting the Highlands" (November 13): With the support of BBBell, we discuss the role technology and the service industry can play in the future of the mountains. We'll touch on similar themes in "Good Technology for Good Agriculture" (on November 14 as part of the Biennale Tecnologia in Turin) in order to understand what solutions can lead towards cleaner cultivation techniques that are more respectful of natural resources.

• "Communities as a Lever for Change" (on December 11 in collaboration with the La Sapienza University in Rome): A theme dear to the utopians of the last century, the right to happiness, has become highly topical. Could the community model offer a response to the challenges facing social living today?

• "The Health of the Planet and the People" (January 22): The pandemic has made it clear how crucial the battle to protect biodiversity is to ensuring the survival of our planet and humanity itself. Slow Food's position paper will be presented, with the support of Reale Mutua.

• "Food and the Land: Future Scenarios" (February 19): Questioning where the future of food should lie: in lab production that promises to feed the world and solve the problem of soil fertility loss or in the capacity to reconnect food with the land, the water cycle and the sun?

• "Underwater Biodiversity" (March 19): All life on Earth originates from the water and the plankton that produce two-thirds of the oxygen that we breathe. How can we preserve aquatic ecosystems and the biodiversity living in fresh and salt water? How can communities act? And what role can artisan fishers play?

Highlights of the Forums with network delegates include:

• Events organized by IFAD, the Slow Food Youth Network (SFYN) and Slow Food in preparation for the Indigenous Peoples' Forum organized by IFAD for next year. The program is still evolving, but currently scheduled are "Indigenous Peoples' Resilience in Confronting the Future" (October 24), "Forest Peoples' Food Systems and the Threat of Land Grabbing" (November 21) and "Afro-Descendant in the Americas: The Protection of Traditions and Food Biodiversity" (December 21).

• The "Rivers Connect the World" series has been organized with the support of Lighthouse Foundation and is curated by Gary Granata, a member of Slow Food New Orleans and the driving force behind Vanishing Foodways, a project that explores, gathers and shares stories of traditional food systems and cultures along the world's river basins and coastal regions. It includes "Land Creators: The Mississippi and the Mekong" (October 25), "Amazon: The Lungs of the Earth" (November 22) and "Salmon Rivers" (December 6).

• When it comes to good practices against climate change and for a healthy lifestyle, coherence between theory and everyday actions is crucial to avoid contradictory messages, especially in educational contexts like schools. One example will be discussed in the Forum "Cooks and School Canteens: An Alliance to Feed Future Generations" (January 24).

The Slow Food Youth Network Global Academy for all the young people of Terra Madre A series of six conferences organized as part of the Slow Food Youth Network Global Academy is aimed at young people who want contribute to the movement of global transition towards sustainability. Since 2010 the Academy has been offering its innovative program of studies, conceived by the Dutch SFYN, to people aged between 18 and 32 around the world. This year thanks to the virus it will not be possible to hold lessons in their usual venues of farms, artisan workshops and kitchens. Instead, everything will be online. In addition to the six lessons planned for the 25 young people registered for the 2020 edition of the Global Academy, another six lessons will be included in the Terra Madre calendar and made freely accessible to everyone. The theme chosen for this year is meat production: what interests it generates, what businesses and institutions it involves and what sustainable alternatives are on offer. The first conference is planned for October 16 on www.sfynacademy.com.

Terra Madre Salone del Gusto 2020: Online and In-Person in Italy

The pandemic has forced us to imagine a new way of interacting with each other and leading our lives, and made it necessary to come up with a new formula to make sure that Terra Madre Salone del Gusto 2020 could still go ahead. While we hope that it will soon be possible to safely return to large-scale events, this year we have had to accept the challenge of making Terra Madre Salone del Gusto a diffused event, composed of many different initiatives in Italy and the rest of the world, all organized by our local networks. If we cannot bring the people of Terra Madre to Turin, then at least we can bring the spirit of the gathering to the world. Read on for some examples of a few of the physical and digital events planned so far. To find more, just search those closest to you, or check the streaming possibilities for events far from you, all on the website terramadresalonedelgusto.com. 20 Years of Slow Food Presidia: Turin and around Italy, October 17-18 Slow Food has been working since the mid-1990s to ensure recognition for the crucial value of biodiversity, not just for ecosystems but also our diets, a principle confirmed by a 2019 FAO report. Slow Food's most important tools are the Ark of Taste and the Slow Food Presidia, which have seen great achievements: 5,400 products mapped and over 500 Presidia created in 160 countries, an innovative narrative labelling project and, since October 2020, a new logo based on the Slow Food snail. We will be celebrating two decades of Presidia and looking forward to the future of Slow Food's biodiversity projects with a conference that will be held on Saturday October 17 at Nuvola Lavazza in Turin and with Presìdi Aperti, Open Presidia, a day when producers will be opening the doors of the farms and workshops to visitors who can see how the products are made, taste samples and hear the stories of these custodians of biodiversity. The conference and Presìdi Aperti are part of the European Green Week program, which in 2020 has the theme of nature and biodiversity. Festival della Partecipazione: Bologna, October 18 As part of the 5th Festival della Partecipazione (held in Bologna and online from October 16 to 18), Slow Food Italy will take part in two events on Sunday October 18, both at 11.30am. The first is a hackathon entitled "We Youth Imagine a New World," dedicated to planning the policies needed to achieve a more hopeful future, with awards for the winning proposals. The second is a panel discussion, "The dual crisis of the invisible: Distortions of the food chain in Covid-19 times," which will investigate the relationship between participation and the food chain to understand how the involvement of workers, associations and consumers can make the food industry more fair. Terra Madre Bergamo: October 23-24 We are truly proud of this event organized by our network in Bergamo. In one of the parts of Italy worst hit by the pandemic, Slow Food Italy, the City of Bergamo and the City of Milan are organizing a meeting between the towns who have signed the Milan Urban Food Policy Pact.

Over 100 delegates representing Italy's cities and regions are expected to attend, participating in thematic workshops on Highlands, Lowlands, Water Lands and Urban Lands, with the aim of coming up with commitments for each theme. There will also be meetings and activities for the public, including the Bergamo Earth Market. The two-day event will close with a conference on the Farm to Fork strategy within city food policy, with a particular focus on the themes of education, biodiversity and the climate crisis (available streamed on terramadresalonedelgusto.com) Guests will include the mayor of Bergamo, Giorgio Gori, and the deputy mayor of Milan, Anna Scavuzzo, as well as Antonio Parenti, head of the European Commission's Representation in Italy; the president of Coldiretti Italia, Ettore Prandini; the president of WWF Italia, Donatella Bianchi; the president of the Symbola foundation, Ermete Realacci; Maurizio Martina and Moni Ovadia.

Terra Madre Irpinia: Caposele (Av), October 24-25 Slow Food Alta Irpinia and Slow Food Irpinia Colline dell’Ufita e Taurasi will be coming down from the hills to promote the gastronomic specialties of the Irpinian Apennines. The best of local food production will be shared and promoted at the Caposele Earth Market with guided tastings, Taste Workshops (featuring extra-virgin olive oil, beer, Senatore Cappelli flour and sweets, all from Irpinia) and a discussion with producers. Oltreterra: Santa Sofia (Fc), November 6-7 To ensure that the rediscovery of mountain lands is not just a passing fad but becomes a consolidated practice that can implement new economic and social paradigms with a strong environmentalist bent, many players must be involved. Over two days of meetings, representatives from parks, universities and mountain communities will be discussing what can be done to guarantee that communities can access services and rights even at high altitudes. The event will be led by Slow Food, Legambiente, Parco Nazionale delle Foreste Casentinesi, Monte Falterona e Campigna and Parco Nazionale dell’Appennino Tosco Emiliano.

Mediterranea: Pescara, November 8-9 The 35th Mediterranea joins Terra Madre Salone del Gusto 2020 with a Special Winter Edition, reserved for professionals (with free entry), at the Porto Turistico Marina di Pescara in November. Since 2019 Mediterranea has been partnering with Slow Food Abruzzo. The region is home to 18 Slow Food Presidia and a dizzying array of food biodiversity, which often brings value to remote and marginal areas in the region. This partnership marks a significant step in promotion and support for a local-based tourism that showcases the environment without abusing it—something we would like to see become the rule in Italy. La Festa degli Orti in Condotta On November 11 Terra Madre will join with all the Italian schools that want to celebrate the end of the harvest season with the Festa degli Orti in Condotta, the festival of Italian school food gardens, which this year has the theme "water, a precious good." Last year the Festa involved 21,000 students from 860 classes across Italy in a week of actions against the climate crisis.

Terramare. Le 4 giornate (del cibo) di Napoli: Naples, November 12-15 Slow Food Campania and the Region of Campania look forward to welcoming visitors to Naples from November 12 to 15 for this first edition of Terramare. Debates on Campanian food and agriculture and a market-exhibition with around 100 stalls selling legumes, locally caught seafood, baked goods and many other Campanian specialties, including plenty of Slow Food Presidia, PDOs and PGIs, will be joined by Taste Workshops dedicated to Campanian gastronomy, delving deep into pasta, oil, bread and vegetables with producers and chefs sharing their experiences. A special area will be set aside for the Mediterranean Triad of grapes (wine), grain (beer) and olives (extra-virgin olive oil), taking Campania's typical products as a starting point for an investigation into the roots of Mediterranean culture. Terra Madre Taranto: November 27-29 Three days dedicated to the projects that the Taranto area is using to protect natural resources, support communities of producers and promote the image of a city in resurgence. Discussions, workshops, tastings and direct experiences, animated by Slow Food Communities and local producers, will form the backbone of the event, which will develop around the themes of the sea and the blue economy as a new development paradigm, the Green Deal and resilient cities, local agriculture and the fight against illegal employment practices and tradition and innovation in the highlands and seasonal livestock migration routes. Slow Olive: Umbria, Toscana, Lazio, Puglia, Liguria, November 26 For Terra Madre, Slow Food's Slow Olive group is organizing a program of events, both online and in-person, that will take us up to April. There will be conferences on olive growing, but also meetings and educational activities on the gastronomic, cosmetic and medicinal uses of oil, with specific trainings for olive growers. In March, consumers will be able to participate in the Festa dell'Olio, a week dedicated to Italian extra-virgin olive oil featuring tasting workshops, visits to olive groves and oil mills, dinners and themed meetings. But first, on November 26, the Slow Olive network and all of Slow Food Italy will celebrate a day dedicated to one of Italy's greatest assets, with events in Umbria, Tuscany, Lazio, Puglia and Liguria: open oil mills, farm visits, walks in the olive groves, tastings and cooking classes. For the full program of events see terramadresalonedelgusto.com. Climate-friendly dinners The call has gone out to all restaurants, osterias, dining clubs and wine bars, within the Slow Food network but also beyond, who want to join in with the Terra Madre program, organizing an initiative, a dinner or a lunch, to bring people together, share good things to eat and find out what it means to cook a climate-friendly menu. From October to April, dozens of chefs around the world will be organizing dinner dates or other kinds of convivial events with a climate-friendly spin, using fresh, seasonal, local ingredients from a clean, biodiversity-rich agriculture, offering fewer meat dishes made only with quality meat and sourcing products directly from small-scale local producers. That's not all of course: There will also be a focus on food waste and energy use and reduced plastic, replaced where possible by less-polluting materials. All of this can mean a reduced environmental impact, as much as 4.5 times less than a conventional restaurant!

Terra Madre around the world

From Azerbaijan to Uganda, six months of food diversity events all over the world

Farm visits, conferences, educational activities, tastings and much more besides. The Slow Food world is in action across every continent, organizing events—where health and safety conditions allow—to fortify the international community of sustainable food producers and mindful consumers. This is a movement that, thanks to the way it uses natural resources and makes buying decisions, possesses the wherewithal to help solve the major crises that the world is currently experiencing. Below are a few examples of events in the physical and digital program that allow us, at last, to see for ourselves that Terra Madre is everywhere every day. We begin on October 8 in the UK with Terra Madre Fringe: five days of virtual events focused on the British restaurant business and food supply chain’s response to Covid-19, sustainable mussel farming, plus farm visits and screenings of films such as the documentary When Tomatoes Met Wagner (Greece, 2019). Chefs will host show-cooking events and debates on catering and their role in educating the general public. There’ll also be at-home tastings of Scottish Ark of Taste products, British charcuterie, dairy specialties, ciders and many other food products. Slow Food Germany also begins its Terra Madre program on October 8 with a round table and a photography flash mob on bio-cultural diversity and how European institutions can use EU funding (beginning with the CAP) to sustain this diversity. The six months of Terra Madre feature events organized around three themes: thinking about, tasting and changing the world. The month of November will be dedicated to biodiversity, with workshops and tastings that explore Ark of Taste products. In Cuba there are events organized by the Plassiga Slow Food Community as part of the Finca la China in Havana agro-ecological festival. On Wednesday October 7, they’ll stage a market with the farm’s produce, including fruit and vegetables from the Ark of Taste, plus educational activities on healthy food, agro-ecology and gastronomy. On Thursday 8 a conference of experts will focus on the subject of food and health, particularly regarding the eating habits of Cubans, hygiene and food preservation. Terra Madre Philippines launches a six-month events program which begins on October 13, with dozens of physical and digital meetings focusing on food sovereignty, regenerative agriculture and the need to support local communities—especially the poorest in the large cities whose access to food has deteriorated during the crisis of the last few months—by teaching them how to recognize local produce and use it to make healthy, tasty dishes. The farmers, activists, artisan fishers, cheesemakers, beekeepers, quilombolas (descendants and members of communities of former slaves), indigenous populations, journalists and cooks who combine to form the great Slow Food network in Brazil host the the third edition of Terra Madre Brasil from

November 17 to 22, whose three keynote themes will be food culture and biodiversity, food education and security, especially in schools, and the political impact and mobilization of civil society. Educational activities include children’s workshops and guided tastings. The event involves cooks whose work demonstrates the importance of Brazilian ecosystems and representatives of rural communities committed to protecting Ark of Taste products. Terra Madre Brasil will also include a packed artistic and cultural program, with screenings of films and documentaries, debates, cultural events, an interactive map of Slow Food Communities, family farms and geographical indications, and an installation depicting the world of manioca and the production of its flour. Protecting biodiversity means consolidating food security and protecting food sovereignty: to that end Food Wise 2020 is being organized in Uganda for November 27. This is an opportunity to promote food culture, celebrate small producers who work for good, clean and fair food, and, of course, to reflect upon the close link between our food and the climate. Guests will explore traditional food heritage in many ways: from a Terra Madre Kitchen to tastings, from lectures to debates and workshops in which they will be able to see with their own eyes how food travels from farm to fork. A medley of events across the world celebrate Slow Food projects: the theme of biodiversity is very much to the fore with the Ark of Taste, the Slow Food Presidia and the Slow Food Cooks’ Alliance, and there will be no lack of activities devoted to the short supply chains with farmers’ markets, Earth Markets, and taste education through school gardens. In Serbia, on October 3-4, Crvena Ranka Days will celebrate the plums used to make the local grappa, Gledić rakija, a Slow Food Presidium. Producers and agronomists have been invited to the two-day event to study this and other heirloom varieties, to focus attention on the survival of small family farms, and to protect biodiversity and reduce the impact of food systems on the climate. In Poland things kick off on October 8 with a Slow Food Masterclass Dinner in Kraków, the first in a series organized by the convivium to spread the word about the Ark of Taste and the Cooks’ Alliance nationwide. From November 6 to 11, the Slow Food Central Poland Culinary Heritage Promotion Community will organize a traveling tasting in which participants explore local Ark of Taste products in the dishes of a number of restaurants as part of the Dobrego Smaku Lodzkie Festival in Lodz. In Colombia, the only organic market in the city of Cali, which brings together 30 traders representing more than 70 farming families and agro-ecological producers, will become a Slow Food Earth Market. The transition will be officialized on October 17, the 17th anniversary of the birth of the market, with an event organized by producers and consumers allied in the participatory guarantee system, whereby customers take part in markets, visits to farms and periodic controls. On October 18 Turkey will inaugurate its fourth Earth Market in the old Kubat Pasa Madrasa Koranic school building in Tarsus. During the inauguration, guests will be able to enjoy street food made with the produce of the market’s 60 participating traders. In Switzerland we begin with a Slow Food Market, part of the Food Zurich event on October 24, where Slow Food network producers, the authors of the Slow Wine guide and Zurich-based members of the Slow Food Cooks’ Alliance, will serve menus made with Presidium and Ark of Taste produce.

Slow Food Austria will organize more than 30 events during the six months of Terra Madre, dedicated to the Ark of Taste, Slow Food Presidia, Earth Markets and Slow Food Travel itineraries. A number of activities have been organized in Romania by the Slow Food Targu Mures Convivium, among which is a dinner dedicated to the produce of the Armenian community and another combining the country’s Romanian, Hungarian, Saxon, Armenian and Jewish gastronomic traditions. The Convivium will also launch the first Slow Food school garden in Romania at a nursery in Targu Mures. Many events have been organized in Azerbaijan as part of the Community-based Value Chain Enhancement in the Greater Caucasus Mountains (COVCHEG) project funded by the EU and coordinated by Slow Food: there’ll be Taste Workshops to discover local specialties, "slow" cooking with Ark of Taste ingredients, and the long-awaited launch of the Slow Food Chefs’ Alliance in the country. Spain’s first Terra Madre event will be Rebato: the first toll for rural areas, a festival organized by, among others, the El Rincón de la Biodiversidad Convivium from October 10 to 12 in Castielfabib: this will be a cross-cutting cultural, social and gastronomic experience to promote unban resilience in the small towns of the Rincón de Ademuz region. In Chile, the Slow Food Crianza Ecológica Valle del Itata and Extender Fronteras Alimentarias del Bio Bio Communities will celebrate World Food Day on October 16 with an event advocating the importance of food sovereignty and the emendation of the Chilean Constitution, in which participants will work in the fields and farms that feed the town of Conception. Also on October 16, in Macedonia, the Slow Food Vodno Consortium will organize the first Food Film Festival in Skopje, with the patronage of the local government and the FAO. The festival will focus on local producers, their role in the community, and the institutions’ capacity to support them as custodians of tradition and biodiversity. Mexico celebrate the biodiversity of corn in the auxiliary district of La Resurreción on October 20 with a conference entitled What Our Earth Gives Us, organized by the Slow Food Academia Puebla Community in collaboration with the Universidad Popular Autónoma del Estado de Puebla (UPAEP). In Kobe, Japan, on November 21 and 22, Slow Food Nippon will organize We Feed The Planet. Through conferences and workshops, this Japanese take on Terra Madre will address the themes of seeds, sustainable fishing, supporting coastal communities and animal welfare on livestock farms. Slow Food Live is a series of training initiatives and lectures organized on social media in the United States to raise public awareness about food sustainability. It will begin with indigenous communities and the recovery of the gastronomic culture of native American peoples by cooks in the Indigenous Terra Madre network. Other subjects will include social justice, the cooks-producers alliance, and policies to protect aquatic resources.

The Terra Madre Salone del Gusto 2020 Market With a showcase of producers, e-commerce and B2B, TM SdG offers an immense

virtual piazza to support producers of good, clean and fair food Already over 250 producers—Italian and international—have expressed interest in taking part in Terra Madre Salone del Gusto 2020, a significant number for an unprecedented year and a brand-new format, which will be launched on October 8 and continue for six months. What's changed and what's the same? We could never have imagined that we would have to do without the Market at Terra Madre Salone del Gusto, that showcase of Italian and international food producers that has always been at the heart of the biennial event, a meeting place for farmers, cheesemakers, butchers, food artisans and visitors from all over the world. And yet this year it would have been an impossibility. That's why the Market is going online. A virtual piazza, where producers who care about sustainability and the environment can intersect with consumers aware of the importance of their everyday choices. As ever, it will be a unique opportunity to discover the extraordinary gastronomic diversity that our exhibitors represent. Among them are many Slow Food Presidia, from Italy and beyond, as well as regional institutions. A virtual showcase and an e-commerce site The virtual showcase The Terra Madre virtual showcase, online from October, offers a window onto the world of our producers. Each exhibitor will be able to present themselves through descriptions, videos and photos that will help tell the story of their business and explain its philosophy, detailing the products, their ingredients and the place where they are made, production techniques and the traditions that lie behind them. The producers' pages will be open to all, with cross-referencing and search options offering paths for visitors to follow their interests and discover new exhibitors, just as they would if they were wandering through the pavilions of the Terra Madre Market in Turin. It will be possible to search by country or region of origin, by product category, by type of exhibitor and also by one of the four ecosystems the form the new geography of Terra Madre Salone del Gusto 2020 (Highlands, Lowlands, Water Lands and Urban Lands). E-commerce As well as presenting themselves in the showcase, exhibitors can also sell their products through an e-commerce platform developed especially for Terra Madre Salone del Gusto 2020. Sales will start in October, when exhibitors, including many Slow Food Presidia, will be able to sell a selection of their products for shipping to Italy and other countries, offering shoppers the chance to buy the best good, clean and fair foods from around the world. The B2B area: Sustainability and Circular Economy for Food Technology The B2B area is a virtual space for buyers and sales agents interested in setting up new business agreements. To date 150 businesses have already signed up: 90 technology providers and 60 agrifood

operators from 16 countries (Austria, Belgium, Bulgaria, Chile, Croatia, Denmark, Greece, Hungary, Italy, Luxembourg, Portugal, Romania, Spain, Switzerland, Turkey and the United Kingdom). The B2B area at Terra Madre Salone del Gusto 2020 is organized by the Turin Chamber of Commerce and Unioncamere Piemonte as part of the activities of the Enterprise Europe Network, co-funded by the European Commission to support the competitivity of small and medium enterprises in Europe. The many initiatives in the program are divided into two main categories: technology and commerce. B2B meetings will be held entirely online and will bring together technology providers and food producers, agricultural businesses and retailers interested in everything to do with the three C's of the Circular Economy for Food: • Natural and cultural capital: agroecology, biodiversity, sustainable agriculture, precision agriculture, urban agriculture. • Circularity: efficient and sustainable food production, recovery and reuse of secondary products from the food industry, sustainable packaging, soil regeneration. • Coevolution: reduction of food losses throughout the food chain and waste during processing, distribution and final consumption, circularity monitoring systems, labelling, social sustainability and gender equality. Many webinars are also scheduled over the six months of the event, starting on October 9 with "Green Deal Call - Area 6 Farm to Fork," which will discuss innovation able to support the new Farm to Fork strategy developed by the European Commission, and continuing with events on digital transformation and innovation in SMEs in the food industry (October 20) and influencer marketing strategies (November 16). From December, the Turin Chamber of Commerce will be organizing six events on packaging and food delivery materials, in collaboration with its own chemistry lab and the Turin Polytechnic. In early 2021 we'll be exploring business communication and marketing with the participation of the University of Gastronomic Sciences and also looking at exports. Another new element this year are the B2B meetings for selected professional operators, including restaurateurs, specialist shopkeepers and buyers for large-scale retail, run in collaboration with InKind partner In.HR and SCAI Comunicazione. The program of one-to-one meetings has been designed to amplify the beneficial multiplying effect of the Slow Food network. Over the six months of Terra Madre Salone del Gusto, themed days will be organized to bring chefs and retailers from the Slow Food network and buyers from large-scale retail chains together with producers from their area or other producers selected based on their categories of interest. That's not all: During this time of crisis we have seen how strength comes from union, and this is also true when it comes to events, as can be seen in the alliance between Terra Madre Salone del Gusto and Sana, the natural and organic fair held in Bologna from October 9 to 11. As well as cross-pollinations between the conferences at the two events, Sana has also offered the producers who will be exhibiting in Bologna the chance to present themselves and sell on the Terra Madre platform. Sana will also be proposing the B2B program dedicated to technology and the circular economy to the buyers with which it is working. Lastly, as part of Terra Madre, UniCredit will organize a series of meetings to link together different areas of the food and wine sector. Workshops on trends and potential opportunities for collaboration

in the food industry will fall under the "Economies" forums, while "Easy Export" forums will focus on exports and the "Tourism Economies" forums will deal with trends in the sector, the appeal of local areas and digital reputation with the support of Studi Nomisma and Travel Appeal.

Terra Madre Salone del Gusto 2020 rallying over European policies

From the Good Food Good Farming campaign to the partnership with the EU Green Week, Terra Madre will be a driving force for mobilization to achieve policies to support small farmers and protect the earth, the soil, ecosystems and biodiversity

In its new version involving physical events in many places all over the planet and the digital diffusion of debates, conferences, videos and live reports, Terra Madre Salone del Gusto 2020 will be placing a special focus on Europe. The initiative will kick off on October 10 with a “Round the World Relay”, a five-part journey across continents and time zones in a global dialogue on the major questions of our time. The European stage will address the policies implemented by the Green Deal, in particular the Farm to Fork strategy for a healthier, more sustainable food system, in a debate involving Virginijus Sinkevičius, European Commissioner for Environment, Oceans and Fisheries, Johan Rockström, a scientist renowned for his work on global sustainability and former director of the Stockholm University’s Stockholm Resilience Centre, and Valérie Masson-Delmotte, an expert on climate change and currently leader of Working Group 1 (WGI) of the Intergovernmental Panel on Climate Change (IPCC). Voting within the European institutions over the next few weeks will have a decisive impact on the food system of almost 500 million people, and Slow Food has committed to the Good Food Good Farming (GFGF) campaign which will proceed across Europe throughout October. Joining forces with hundreds of European organizations, many Slow Food groups will organize local events in the four corners of the continent in countries such as Greece, Rumania, Italy, Latvia, France, Croatia, Bulgaria, Austria and Spain to bring pressure to bear on politicians to make them implement or favor food and agricultural policies that support farmers and agro-ecological systems, and protect the soil, water, ecosystems and biodiversity. Slow Food is also a partner of EU Green Week 2020 , promoted by the European Commission and scheduled to take place from October 19 to 22 2020, which will focus on the subject of nature and biodiversity. Following the adoption of a new EU biodiversity strategy for 2030 last May, the Green Week will highlight the contribution biodiversity can make to society and the economy, as well as the role that it can play in supporting and stimulating post-pandemic recovery with employment and sustainable growth. More specifically, on October 22 the President of Slow Food Carlo Petrini will speak at the session entitled It’s Alive! Why Soil Is The Most Important Habitat You’ve Never Thought About, dedicated to the health of the soil, a key element for achieving the targets of the European Green Deal, such as climate neutrality,

zero pollution, sustainable food systems and a healthy, resilient environment. Ensuring that eco-systems are in good condition is essential for ensuring the sustainability of economic activities and human wellbeing. Marta Messa, director of Slow Food Europe and a member of the Slow Food International Council, will speak on October 21 at the session entitled Protecting Biodiversity For A Healthy And Sustainable Food System, devoted to the vital role biodiversity plays in achieving a sustainable food system that protects our planet whilst ensuring food security, food safety and diverse and nutritious diets for all. Both events are included in the Terra Madre Salone del Gusto 2020 program. Also within the context of the partnership with European Green Week, on October 17 an online conference will celebrate the 20th anniversary of the birth of the Slow Food Presidium project. The results of 20 years of work are extremely positive, with 5,400 food products mapped, more than 500 Presidia launched in 160 countries, a state-of-the-art labeling project and, since October 2020, for all the producers who have shared the project and subscribed to rigorous production protocols, a new logo: the Slow Food snail. The following day, Sunday October 18, will mark the first edition of Open Presidia, an initiative in which farms will open their doors to allow the public to discover the stories of the custodians of biodiversity and taste their products. As part of the Food is Culture project, funded by the Creative Europe program with the patronage of Fondazione CRC (Carrara Savings Bank Foundation), a webinar entitled Food and Cultural Heritage: an EU policy perspective and mixing art, food, culture and politics will be organized on November 17, from 11am to 1pm. Participants will be asked to take a look at the online exhibition “What you didn't know existed. Endangered food from around the world,” featuring the products at risk of extinction catalogued by the Slow Ark of Taste. The exhibition will also be staged physically in Turin. A round table will go on to explore the connections between food, agricultural and cultural policies, and a policy brief entitled “Food Is Culture” on the need for Community actions to protect the immaterial food heritage, as well as concrete recommendations on how to better integrate agricultural and cultural policies. Taking part will be representatives of the European Commission, Europa Nostra and Slow Food.

The Relational Capital Driving Terra Madre Over 15 years of research, seven editions of Terra Madre Salone del Gusto, more than 600 initiatives with 200-plus partners and 3,000 people directly involved: That's SEeD (Systemic Event Design), an innovative sustainability project applied to Slow Food's main events which has opened the way to many other initiatives at an international level. Research, coordinated by the University of Gastronomic Sciences in Pollenzo and led by Professor Franco Fassio, started in 2005 with the aim of defining a new concept of quality for an event, transforming it into an example of how people can co-exist with the ecosystem. Over the years, the research has been applied to reducing negative externalities, giving a value to "waste" following a systemic and circular economy mindset and encouraging information accessibility, among other initiatives, with the constant ambition of raising awareness and encouraging the public to replicate every good action in their own everyday lives. SEed and Terra Madre Salone del Gusto 2020 The SEeD project plans to monitor the impact of the activities generated by the Slow Food network around the world during this global event, specifically the impact of the cultural message being brought to the public and local areas, with a particular focus on the Piedmont region and the city of Turin where Terra Madre Salone del Gusto has its roots. SEeD first and foremost wants to try to understand if, after participating in this initiative, "visit-actors" change their behavior, becoming more virtuous and respectful of the environment in their everyday actions and overcoming entrenched habits, one of the greatest obstacles to testing out new development models. Local events will be tallied and their content, the number and type of people involved, what participants learned and if the information has generated a push for change will be analyzed, along with many other aspects. Out of this research, the event will emerge as a living organism made up of people and ecosystems set in relation to each other and generating something more than the static sum of its parts. Particular attention will be paid to an analysis of the relationship between the relational networks generated by the events and the spread of new food consumption behaviors, and more generally an attention to sustainability. For the first time the research will have a global remit and will involve a large number of the people of Slow Food. After an initial information-gathering phase, the research will develop within the University of Gastronomic Sciences (led by Professor Franco Fassio), the University of Turin's departments of Languages, Foreign Literature and Modern Cultures (Professor Damiano Cortese) and Management (Professor Valter Cantino) and LabNET Laboratorio sulla Social Network Analysis within the SAA School of Management (Professor Marcello Bogetti). And over the six months of the event many other actors are expected to join the research unit, with the objective of contributing to bringing into focus this overview that looks at relationships and contexts as a complex sphere in which people's behavior and processes of change take place. Out of this will emerge a common, shared language, useful for beginning to define that relational capital that arises out of all the dialogs (market, empowerment, collaboration, etc.) between businesses, agencies, institutions and people, who, joined together by a strong sense of belonging, will be participating in the event.

SEeD: A project with deep roots and many recognitions The project has been awarded many national and international recognitions for event design, becoming in 2008 a model for the development of the British Standards Institute (Standard BS 8901) and, in 2013, for the UNI ISO 20121 "Event sustainability management systems" standard. During various editions the Italian Ministry for the Environment and Land and Sea Protection gave its backing to the research as it was deemed to be in the national interest for the communication of cultural messages linked to sustainable development. At Terra Madre Salone del Gusto 2018, the project was supported by ASviS and became SEeD for Global Goals, taking on a new educational dimension and moving towards the promotion and sharing of the 17 Sustainable Development Goals (SDGs) from Agenda 2030. The activity led to the production and circulation of knowledge, bringing many stakeholders together for common objectives and transforming the cultural event into a vector for sharing values. It opened a new path towards the sustainability reporting of an event, becoming, according to Enrico Giovannini, spokesperson for the Italian Alliance for Sustainable Development, "an example of how it is possible to learn to read complexity and to evaluate the impact that each individual action has on SDGs, constructing an integrated vision of reality, the only way to change paradigm and try to reach true sustainability,"

A Team of Businesses Working Together With Slow Food

Edition after edition, the Terra Madre Salone del Gusto event has been growing over its 24 years of life. This growth has been possible thanks to the many partners who have made available to the organizers and to hundreds of thousands of visitors the skills, equipment and financial support essential to holding this uniquely complex event. A major new technological and global challenge awaits us in 2020, but the organizers are facing it with the knowledge that they have at their side many different businesses from all kinds of sectors. Some have long had a fruitful relationship with Slow Food while others are embarking on a new alliance this year. Below you can read all about the first businesses to have confirmed their partnership on this new adventure. First, the Platinum Partners: Pastificio Di Martino, which for over 100 years and through three generations of pasta-makers has helped make the name of Gragnano famous around the world; UniCredit, the pan-European banking group with strong local roots and a close relationship with the communities in which it works, providing support for them on multiple fronts; Lavazza, a Salone del Gusto partner since the first edition in 1996, which has had a long and productive partnership with the Slow Food world; and Quality Beer Academy, the project raising the profile of beer culture, created by Radeberger Gruppe Italia to encourage conscious and informed consumption. They will be joined by a new addition, Acqua S.Bernardo, an Italian brand that since 1926 has been bottling mineral water from the Maritime Alps.

Next up, the Gold Partners: Agugiaro & Figna Molini, the Italian business that leads the market in soft wheat milling and has factories in Collecchio (Pr), Curtarolo (Pd) and Magione (Pg); Astoria, which distributes its professional espresso machines in 140 countries and has come up with the philosophy of "slow coffee"; and BBBell, a telecommunications operator that for over 10 years has been bringing high-speed ultra wideband to Piedmont and Liguria, especially to areas struggling with the digital divide.

Then we have the Silver Partners: Cuki, a specialist in high-performance products for preparing and cooking foods safely and conveniently; Compagnia dei Caraibi, a Piedmontese importer and distributor of high-quality spirits; and the Consorzio del Formaggio Parmigiano Reggiano, representing the world's most important natural cheese, made from raw milk and without added starter cultures. The In Kind Partners: Bormioli Rocco and Bormioli Luigi, Italian leaders in the glass sector who make products for the cooking and dining experience; Liebherr, the German group whose domestic and professional appliances have long been synonymous with quality, design and innovation, distributed in Italy by BSD S.p.A.; and In-HR, an employment agency that has been working alongside Slow Food since October 2020. And lastly, the Slow Food project partners: Conapi, with whom we will be looking at the state of health of bee populations in cities and peri-urban areas and analyzing how consumers can protect themselves from honey-related fraud; Bioclin, the brand attentive to biodiversity and the protection of water resources, which the Istituto Ganassini has been using to support several Slow Food Presidia;

Life, with whom this year we have created five new school and community food gardens in Malawi; Reale Mutua, the largest Italian mutual insurance company, which supports activities around the Food and Health theme; and Ricola, with whom we are developing an initiative to support the High Mountain Honeys Presidium.

Pastificio Di Martino at Terra Madre Salone del Gusto 2020

Pastificio Di Martino has renewed its involvement to Terra Madre Salone del Gusto as Official Supporter of Slow Food Italia and joins the new format thought for 2020: a widespread and digital event to face the health emergency world is coping with. During the following 6 months, the ancient pasta factory from Gragnano will have its own digital marketplace on Terra Madre platform, through which it will be possible to discover more about the company and its history. Also, thanks to a series of activities organised together with Slow Food, Pastificio Di Martino intends to build a bridge among different entities and connect that world that is still not able to meet phisically through its IGP Gragnano Pasta. More in details, the company will join several formats of the event, involving chefs and producers through live videos on socials, both to spread pasta culture and to promote raw materials and their seasonality. Inside the brand’s pasta bars in Naples and Bologna then, a series of dinners will be devoted to Slow Food environment and its presidia. At a regional level, instead, there will be meetings with schools to move students closer to the scented world of IGP Gragnano Pasta. For the whole duration of the event and beyond, all shapes of Di Martino pasta will be available on www pastadimartino it THE COMPANY – Pastificio Di Martino was founded in Gragnano in 1912, plunging its roots in the city where local spring water and durum wheat semolina have been giving rise to the Italian gastronomic monument for over 500 years: pasta. Thanks to bronze die extrusion, slow drying at low temperature, connection with the territory and quality of the final product, Gragnano Pasta has been conferred the IGP. Through each of its over 120 pasta shapes, Di Martino aims at offering consumers an excellent product, good to taste, firm during cooking and highly digestible, thanks to its minimum 14% protein content. A rough and scented pasta, 100% Italian. Indeed, Di Martino has always selected the best Italian durum wheat for its white gold. Nowadays the company promotes pasta culture through its flagship stores at Napoli Airport, F I.CO. Eataly World, and at the very center of Naples, in Piazza Municipio. To get even closer to consumers, then, Pastificio Di Martino has launched its e-commerce platform that helps them to easily receive at home all its pasta shapes, even those difficult to find on market shelves. As proof of its desire to communicate the excellence of made in Italy with a contemporary and innovative approach, since 2017 Pastificio Di Martino is partner of Dolce&Gabbana. Thanks to the joyful design drawn by the stylists, Di Martino pasta has changed its look and has become a real postcard from Italy. Company’s soul, devoted to the promotion of territory and og good, clean and fair food, has inevitably approached Slow Food Italia, which Pastificio Di Martino has been Official Supporter of since 2015. Tireless travel companion, the company has been walking next to Slow Food for years, suggesting, sharing and actively joining to the spread of those values in which they both strongly believe.

Social: Facebook, Instagram, Twitter @pastadimartino | YouTube @pastificiodimartino

Sito web: www pastadimartino it

Marchio Bormioli Rocco: Colore Pantone Rosso 485 C, quadricromia 100% Magenta - 100% Yellow 3 ottobre 2003

• per ingrandimenti: da 300 mm a 3.000 mm

• per riduzioni: da 24 mm a 12 mm

• per riduzioni particolari: da 10 mm

• marchio standard: da 25 mm a 299 mm

UNIVERSITÀDEGLI STUDIDI TORINO

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Platinum Partner

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Systemic event design PartnersCollabora con Terra Madre Salone del Gusto

Gold Partner

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Silver Partner In Kind Partner

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