salesperson websites: insider secrets that will leave your competition behind

Salesperson Websites

Insider Secrets That Will Leave Your Compe99on Behind.

Mike Fitzpatrick | President of DealerTrend | [email protected] Renee Stuart | President of Reputa9on Revenue | [email protected]

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Your Presenters

Mike Fitzpatrick

25 years of automo9ve experience. CommiJed to helping auto dealers control their online presence.

WordPress Expert30 year veteran of the car business. Believer of career reinven9on. Excavator of your best professional self.

Personal Brand Strategist

Renee Stuart

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Why Salespeople Websites?

To Sell More Cars!

First impressions are no longer happening on the showroom floor. !They are occurring online, and It’s 9me to put yourself where your customers are.

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Why WordPress?

Wordpress is simple. It’s a perfect plaTorm that provides dealers a fast, efficient and cost effec9ve way to stay ahead of their online compe99on.

60In the World

Million

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Your Circle of Influence

Consumers buying decision is influenced by WOM & recommenda9ons from friends and family. We will show you how to leverage this sta9s9c?

92%

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Wordpress Integration Get Social

Google + Facebook Twitter YouTube

E n h a n c e y o u r visibility by pos9ng your professional evidence where car shoppers will recognize you.

Posi9on yourself to engage in 100’s of conversa9ons with the people who already know, like and trust you.

Tell your story in 140 Characters to a specific audience by pos9ng links to your website -‐ use #Hashtags.

Create FAQ video’s [then] embed your content file, with a subscribe buJon, as a blog post on your website.

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Personal Plus Corporate Branding

The most successful companies help employees understand their personal brands, and capitalize on the integra9on of their individual traits with the broader corporate objec9ves.

Product Experts

10x greater reach than your marketing team

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What tools to use

Selec9ng the right tools and then using them correctly is a huge part of being successful.

WPengine Genesis Forms Plugins

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Personal Brand Plan

YOUbefore

get started

Create a personal brand outline that will keep you on track [and] will give your brand the clarity & consistency it needs to blend across all your other plaTorms.

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Build It For Lasting Results

SEO Strategy

SEO is no longer something you can buy. You earn good S e a r c h E n g i n e placement with consistent quality content.

Social Media Marketing

Engage in & create conversa9ons on Social plaTorms.

Reputation Management

Building trust from posi9ve feedback, based on quality service. Learning to ask beJer.

Brand Awareness

Being everywhere with a consistent, ta rgeted brand message.

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Position Your Personal Brand

Know your Target Audience

These are the people who need to know YOU in order for you to achieve your goals and experience long term success.

+

=

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Activate Your Team

How can you motivate your salespeople?

incentive

rew

ard

Incen9vize your team to take ac9on.

ROI

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Consistency Is Key

Communicate who you are, what you do, and where you work. Offer your audience authen9c helpfulness. Be clear on these topics [and] always include a call to ac9on.

Give Give Ask

Give Give Ask

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Be Available Across Platforms

Make use of responsive themes. Salesperson websites are a tool for communica9on.

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Co-Branding Plan

2It takes

to maximize your reach.

Join forces with your employer.

Corporate Personal

Purpose Vision Audience

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Complete Your Brand Plan

Focus on the results you want to achieve. Decide what flavor you want your brand to be. Choose the plaTorm you’re commiJed to mastering. Take ac9on daily.

Idea Recipe Share Audience

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Blogger


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Brand Awareness


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Evidence Manual


Link Your Evidence Together

Share links of all your professional evidence from your website on all your social plaTorms. Tag and men9on members of your network who will find the content helpful.

Share Your Message

Engage Your Audience

Achieve Brand Recognition

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Embed YouTube Playlists


Facebook

Repurpose all your content by strategically posi9oning your pictures, videos and posts from your social plaTorms with links back to your site.

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Embed Facebook Post On Your Site

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Link Your Networks

Ask for Reviews


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Link Your Social Networks To Your Site

Add Call To Actions


Be The Authoritative Expert

of PeopleMillions

As shoppers take to the internet to research their next vehicle purchase, posi9on yourself so they’ll say… I’d be out of my mind not to do business with this person!

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salesperson websites: insider secrets that will leave your competition behind

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