Salesforce Cloud Solutions | PaaS | Salesforce1 Platform

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At Bodhtree, we realize every one of our customers is actively defining and budgeting a mobile strategy so they can connect with their customers in whole new ways.In addition we also enabled Salesforce 1 for tablets/mobiles to access information on the go, reducing back office dependency.

TRANSCRIPT

  • Organizations are relying on Salesforce1 as their platform of choice

    How many of you would be lost without your

    smartphone, both in your personal life and at

    work? As per a recent study from Pew Research

    Center 24% of teens go online almost

    constantly, facilitated by the widespread

    availability of smartphones. No wonder

    organizations today are keener on analyzing

    these facts and making mobile strategy as one of

    their strategic objectives.

    At Bodhtree, we realize every one of our customers is actively defining and budgeting a mobile

    strategy so they can connect with their customers in whole new ways. In 2014, according to

    Accenture, 87% of C-level executives currently have a formal mobile strategy at the enterprise or

    unit level, and roughly one-third have the CEO directly involved.

    Overall findings as per a recent survey on mobile behavior

    I would like to draw your attention towards some of the interesting facts from a recent survey

    conducted by a research firm on mobile behavior.

    Whether its a tablet or, more typically, our smartphones, these mobile devices give us access to

    our social and business lives on demand.

    Consumers most frequently associate mobile with a smartphone/cell phone (54% selected this

    association), while only 14% said tablets/e-readers. Thirty-two percent also said they associate

    mobile with ease of use on the go, demonstrating that consumers feel a strong link between that

    device in their pockets and the connected freedom it brings.

    At the end of the day, success in building applications goes back to the platform: Is it easy to

    script workflows? Configure, test, and validate code? Access data? Build in strong security? Put

    new applications into production quickly so they can start delivering business value? Time and

    again, Salesforce1 Platform users cited these factors as among the most critical to their success.

    Why would you want to enable your users with mobile access to Salesforce?

    Enabling your Salesforce users with real-time Salesforce information from their mobile browser

    or a mobile application when they are not in front of their desktop is priceless. This means

    providing users with the ability to view and update contacts, accounts and opportunities from

    their mobile device. That implies searching contacts, responding to leads and checking

    dashboards all would be from a mobile device. According to leading research company Gartner,

    Mobile strategy for custom relationship management not only imperative, but offers better

    return on investment from improved sales conversations and cost efficiencies.

    Additionally, salesforce.com recently announced Heroku1, which extends the value of

    Salesforce1 platform by making it easy to build customer-facing apps that leverage existing

  • Salesforce1 Platform data. The service automatically keeps employee workflows in sync with

    customer app experiences.

    Today I am excited to share an interesting experience that I had while implementation Salesforce

    1 platform for a leading manufacturing firm. The implementation was done to automate dealer

    management, mobility and geotagging. The client wanted to simply their complex sales processes

    by automating key units. They were also concerned about the transparency on the field officers

    visits to dealers, journey plans and reports. To address some of these challenges we automated

    check in functionality (Geotagging) to track the field reps daily activities based on role based

    mechanism or as per hierarchy. In addition we also enabled Salesforce 1 for tablets/mobiles to

    access information on the go, reducing back office dependency.

    When communicating on terms that the consumer on the other side finds useful and relevant,

    brands can efficiently capitalize on the immediacy and convenience of the mobile channel.

    For more details on how our customers leveraged cloud-based PaaS like Salesforce1 Platform to

    serve their customers better email us at business@bodhtree.com. Just know that we read all

    your comments and want your feedback.

    Source: Salesforce1 Platform, Force.com, Salesforce Cloud solution