Salesforce Cloud Solutions | PaaS | Salesforce1 Platform
Post on 22-Jul-2016
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DESCRIPTIONAt Bodhtree, we realize every one of our customers is actively defining and budgeting a mobile strategy so they can connect with their customers in whole new ways.In addition we also enabled Salesforce 1 for tablets/mobiles to access information on the go, reducing back office dependency.
Organizations are relying on Salesforce1 as their platform of choice
How many of you would be lost without your
smartphone, both in your personal life and at
work? As per a recent study from Pew Research
Center 24% of teens go online almost
constantly, facilitated by the widespread
availability of smartphones. No wonder
organizations today are keener on analyzing
these facts and making mobile strategy as one of
their strategic objectives.
At Bodhtree, we realize every one of our customers is actively defining and budgeting a mobile
strategy so they can connect with their customers in whole new ways. In 2014, according to
Accenture, 87% of C-level executives currently have a formal mobile strategy at the enterprise or
unit level, and roughly one-third have the CEO directly involved.
Overall findings as per a recent survey on mobile behavior
I would like to draw your attention towards some of the interesting facts from a recent survey
conducted by a research firm on mobile behavior.
Whether its a tablet or, more typically, our smartphones, these mobile devices give us access to
our social and business lives on demand.
Consumers most frequently associate mobile with a smartphone/cell phone (54% selected this
association), while only 14% said tablets/e-readers. Thirty-two percent also said they associate
mobile with ease of use on the go, demonstrating that consumers feel a strong link between that
device in their pockets and the connected freedom it brings.
At the end of the day, success in building applications goes back to the platform: Is it easy to
script workflows? Configure, test, and validate code? Access data? Build in strong security? Put
new applications into production quickly so they can start delivering business value? Time and
again, Salesforce1 Platform users cited these factors as among the most critical to their success.
Why would you want to enable your users with mobile access to Salesforce?
Enabling your Salesforce users with real-time Salesforce information from their mobile browser
or a mobile application when they are not in front of their desktop is priceless. This means
providing users with the ability to view and update contacts, accounts and opportunities from
their mobile device. That implies searching contacts, responding to leads and checking
dashboards all would be from a mobile device. According to leading research company Gartner,
Mobile strategy for custom relationship management not only imperative, but offers better
return on investment from improved sales conversations and cost efficiencies.
Additionally, salesforce.com recently announced Heroku1, which extends the value of
Salesforce1 platform by making it easy to build customer-facing apps that leverage existing
Salesforce1 Platform data. The service automatically keeps employee workflows in sync with
customer app experiences.
Today I am excited to share an interesting experience that I had while implementation Salesforce
1 platform for a leading manufacturing firm. The implementation was done to automate dealer
management, mobility and geotagging. The client wanted to simply their complex sales processes
by automating key units. They were also concerned about the transparency on the field officers
visits to dealers, journey plans and reports. To address some of these challenges we automated
check in functionality (Geotagging) to track the field reps daily activities based on role based
mechanism or as per hierarchy. In addition we also enabled Salesforce 1 for tablets/mobiles to
access information on the go, reducing back office dependency.
When communicating on terms that the consumer on the other side finds useful and relevant,
brands can efficiently capitalize on the immediacy and convenience of the mobile channel.
For more details on how our customers leveraged cloud-based PaaS like Salesforce1 Platform to
serve their customers better email us at firstname.lastname@example.org. Just know that we read all
your comments and want your feedback.
Source: Salesforce1 Platform, Force.com, Salesforce Cloud solution