salesengine. the nuts & bolts of our shop our focus: lead generation lead capture lead...
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S a l e s E n g i n e
The Nuts & Bolts of Our Shop
Our Focus: Lead Generation Lead Capture Lead Conversion
No Outsourcing (100% U.S. talent)
24/7 Support
Our Marketing Tools Web Development Pay Per Click Management Sales Funnel Creation Landing Pages SEO Branding Social Media Mobile Development
Our Website Work
Our Mobile Work
Captive Reach + MGM Resorts
Augmented Reality & Bluetooth Beacons
Social Media & Paid Campaigns
Setup or Optimize (improve) assets including:
• Website & Landing Pages• Facebook fan page• Twitter• YouTube• Google +/Google Places• LinkedIn• Your website• Pinterest• Instagram & more
Plan and make changes throughout seasons according to event, promotion, product launch, etc.
SOCIAL & DIGITAL PRESENCE
COMMUNITY GROWTH
Attract and retain real, actionable fans, followers, LinkedIn connections and more via:
• Facebook ads• Twitter ads• LinkedIn ads• YouTube ads• Direct connection strategies• Hash tag strategies• Content strategies
Facebook Ads & Promoted Posts – Serve ads to qualified users in a Facebook session who may be either end user/buyer or potential partner. Used to create new fans and also take Facebook users directly to website to transact or participate.
Google Pay Per Click – Serve ads to users actively searching for products, services or opportunities online and bring them to the website to transact.
Linkedin Ads & Promoted Posts – Serve ads and make posts show up for qualified users such as dieticians and massage therapists and either bring them to the Linkedin page to connect or website to learn more.
Twitter Ads – Identify users by discussion (#glutenfree for example) and serve posts to them or connect.
PAID MEDIA
MARKETING AUTOMATION
We plan email campaigns and auto responders for your email user silos based on their interest and place in the sales cycle. We use tools such as:
Marketo – ExactTarget – Salesforce – Pardot – MailChimp - Infusionsoft
SOCIAL PUBLIC RELATIONS
Increase awareness in the market via:
• Press Releases• Blogger Outreach• Media Outreach
Measure all tactics including:
• Social• Paid Search• Content• Social PR• Other marketing
efforts• We report and meet
weekly with clients
To understand what works, how to improve and ultimately derive ROI.
ANALYSIS/REPORTING
WEB TRAFFIC/REVENUE
Driving traffic to website, landing pages, email capture or social assets via:
• Google PPC• Display Advertising• Social Ads• PR Efforts *above are actual results for
real SE client, Twins Fight Gear
WEB CONVERSION OPTIMIZATION
Increase conversion by improving bounce rates, time on site, page views and lead submissions via improvements in:
• User interface and user experience• Content• Design• Technologies
ENGAGEMENT, NEW MEMBERS & VIRALITY
NEW PRODUCT BUZZ
LEVERAGE SOCIAL BASE TO INCREASE REVENUE
ON-SITE
SOCIAL CAMPAIGNS ON THE NEWEST PLATFORMS
SOCIAL GROWTH, ENGAGEMENT &
REVENUERisen Magazine had been around for 11 years and had stagnant sales and 1,400 Facebook fans.
Parallel 6 grew their fan base over 200,000 REAL Facebook fans in under 12 months.
How do we know they are real?• Subscriptions up 400%• Engagement WITHOUT boosted
posts better than major brands such as Cosmopolitan Magazine (see next slide for comparison)
SOCIAL GROWTH, ENGAGEMENT &
REVENUERisen Magazine vs. Cosmopolitan Magazine
Comparing the highest engaged post of a single month, Risen received:
• 8,000 more likes• 13,000 more shares• 1 Million Impressions (unpaid, no
boost)
CREATE CONTESTSVIRILITY &
AMPLIFICATION
Traffic/Awareness/Viral – Instagram/Vine
• Instagram has over 6 million posts on the hashtage #Fishing and reaches fishing fanatics in the palm of their hand visually.
SOCIAL PLATFORMS ACTIVATED FOR YOUR BRAND
