Ika Mayang Ramadhaningrum / 344163

Ilham Akbar Sinantara / 350081

Nabila Sheba / 350353

Wildan Aprian Wiharsanto / 342774

Retailer of apparel, accessories, beauty products and homeware that targets fashion conscious, value-minded consumers.

In the first quarter of 2008, › 79 toserbas,

› 38 hypermarkets,

› 31 supermarkets,

› 46 pharmacies,

› and more than 88 family entertainments in more than 50 cities all over Indonesia.

Was ran by PT. Matahari Putra Prima

In 2009, Matahari became a separate entity from PT Matahari Putra Prima Tbk (MPP), and was renamed PT Matahari Department Store Tbk (Matahari)

Asia Color Company Limited and CVC Capital Partners (together “CVC Asia Fund III”), became the majority shareholder of Matahari in April 2010.

Matahari’s IPO was a success: On March 3, 2014, Asia Color Company held 11.2% of Matahari’s shares, PT Multipolar Tbk held 20.5% of Matahari’s shares and the public, including new shareholders, had a shareholding of 65.4%.

fashion conscious, value-minded

consumers.

Positioning? Yes.

Coupons? Yes.

FEB UGM Students? Yes.

Description: consists of short-term incentives

to encourage the purchase or sales of a

product or service. Whereas advertising

offers reasons to buy a product or service,

sales promotion offers reasons to buy now.

Sales promotion are varied

1. Free gifts

2. Discounted prices

3. Joint promotions

4. Free samples

5. Vouchers and Coupons

6. Competitions and prize draws

7. Cause-related and fair-trade

8. Finance deals

Goods can be very effective if it is on

secondary goods which can be

elaborated with the price and

promotion.

It would be better than having coupon

on tertiary goods that people tend to

buy it later.

47%

24%

29%

Recognise?

No

Not Sure

Yes

51%

7%

42%

Interested?

No

Not Sure

Yes

51%

7%

42%

Ever Used?

No

Not

Sure

Yes

38%

21%

33%

8%

Reason?

Don't have

enough time

Not

prestigious

The price is

still

expensive

Other

Putting coupon up on the newspaper is very high at cost.

Display Ads – KoranSindoInside Page, ( BW ) = Rp. 58.800 / mmk

Page 1, ( FC ) = Rp. 147.000 / mmk

Page 3, ( FC ) = Rp. 93.500 / mmk

Page 5, ( FC ) = Rp. 93.500 / mmk

Page 7, ( FC ) = Rp. 91.500 / mmk

Inside Page, ( FC ) = Rp. 88.900 / mmk

Technological Environment

Effective to attract potential buyers? Do

people today still read newspaper? Not recigniable. Technology era people update

news from phone.

Lifestyle

Consumers in Indonesia putting prestige as

important motive

Why do people feel ashamed to use

coupons for shopping?

Actually there are some reasons behind it,

one of them is because people in

Indonesia do not want to be called "poor

consumers", which means that the level of

prestige of Indonesian people is quite high.

Mobile coupon is cheaper than paper/printed coupon

Can be created and sent in minutes

It makes people easy because no need tpcarry the paper coupon

People tend to be more focus on their gadgets these days

Printed coupon is not prestige, people shame to carry paper coupon, but if just uaing mobile coupon (using their smart phones) they're feel more confident

http://pasangiklankoran.net/harga-

pasang-iklan-koran-sindo/