sales force b2c cheatsheet
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8/3/2019 Sales Force B2C Cheatsheet
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AbstractIf your customers areindividual clientsrather than compa-nies or institutions,person accounts al-low you to effectivelymanage your clientrelationships inSalesforce.
Tips & Hints for Person Accounts
Understanding Person Accounts
Distinguishing Person
Accounts from Business
Accounts
In search results, lookup dialogs,
and the Recent Items section ofthe sidebar column, person
accounts have a person icon ( ),
while business accounts have a
folder icon ( ).
Person accountsrepresent individual consumers, while business accountsrepresent companies or
institutions. Person accounts can have all of the fields found in business accounts, except for the
following:
Reports To
Parent Account
View Hierarchy
Note: In the Salesforce documentation and online help, the word account by itself always
refers to both business accounts and person accounts. The terms business account and
person account are used when there are differences between the two kinds of accounts.
Special record types called person account record types make an account a person account.
Person accounts combine the functionality of accounts with the functionality of contacts. For
example, you can:
Use contact fields and related lists on person account detail and edit pages
Associate person accounts with tasks and events using either the Name or Related To fields
Send individual and mass emails to person accounts
Invite person accounts to multi-person events
Add person accounts to campaigns
Convert leads into person accounts
On cases, enter person accounts in the Account Name field, the Contact Name field, or both
Add person accounts to the Contact Roles related list on cases, contracts, and opportunities
Enable person accounts as users of your organizations Self-Service portal
Send individual and mass Stay-in-Touch requests to person accounts
Include person accounts in contact list views (except the Recent Contacts list on the Contactshome page)
TIPS & HINTS FOR PERSON ACCOUNTS
Last updated: October 9, 20
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Usage NotesPerson Accounts for the
Customer Portal
If a Customer Portal is enabled
for your organization, then users
with the Edit Self-Service Userspermission can give person
accounts access to your CustomerPortal. For more information on
enabling a person account for a
Customer Portal, see theSalesforce online help.
Access person accounts on the Accounts tab. Note that your administrator may have renamed
the display label of this tab; if in doubt, the tabs color scheme is always medium blue.
You can use person accounts if your administrator has enabled one or more person accountrecord types on your user profile. For more information on record types, see the online help.
You may have multiple person account record types enabled, such as Mortgage Clients,
Banking Clients, and Insurance Clients. You can change the record type of a person account
only to another person account record type.
If the default record type for the Accounts tab is a person account record type, the Quick Create
fields in the sidebar include First Name and Last Name instead ofAccount Name.
Leads with a blankCompany field are converted automatically to person accounts. The default
person account record type for your profile is applied to the new person account. Similarly, leads
with a value in the Company field are converted to business accounts.
When searching, person accounts appear only in account search results.
Person accounts appear in both account and contact list views. Add the Is Person Account
icon to your personal list views to visually differentiate person accounts from other records, and
to include or exclude person accounts in a list.
Person accounts do not have a Contacts related list; however, you can use the Partners related
list to track relationships between different person accounts.
You can merge person accounts only with other person accounts.
When selecting the columns to include in a report, person account fields are included wherever
account fields are available.
Importing Your Person AccountsYou can import person accounts that you own from an Excel (.csv) file using the Import My Person
Accounts wizard.
1. Launch the wizard
a. Choose Your Name > Setup > Import > Import My Person Accounts, or clickImport
My Person Accounts in the Tools area of the Accounts home page.
b. For best results, perform all of the steps provided on the introductory page.
c. ClickStart the Import Wizard! to begin your import.
2. Prevent duplicate records
a. Choose the field you are using to match existing records in Salesforce with records in yourimport file. The External ID option is disabled if no external ID fields have been created
for your records.
b. Choose what you want to happen if matches are found - only import new records, only
update existing records, or update existing records and import new ones. If you have chosen
to match by Salesforce ID, you can only update existing records; you cannot import new
ones.
Tips & Hints for Person Accoun
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c. ClickNext.
3. Select record type
a. Choose the record type you want to assign to the records in your import file.
b. If you are inserting new records and updating existing records at the same time, then choose
whether to override the record types of existing records.
c. ClickNext.
4. Upload your import file
a. ClickBrowse... to provide the location of your import file.
b. Choose the character encoding of your import file. In most cases, you can accept the default
value.
c. Make additional settings depending on the setup of your organization, such as whether
workflow rules will be triggered and the language of the records in the import file.
d. ClickNext.
5. Map fields
a. Map the fields in your import file with the appropriate Salesforce fields by matching the
fields on the left, which includes all the columns in your import file, with the appropriate
Salesforce field on the right.
b. If the column labels in your import file exactly match field labels in Salesforce, the wizard
automatically maps those fields for you; however, if two or more of your file's column labels
are identical matches with a field in Salesforce, you must map the fields manually.
Note: Some Salesforce fields cannot be updated using import, for example, Created
Date and Last Modified Date. Therefore, even though you may be using an
exported report as your import file, some of the Salesforce fields in your file cannot
be mapped.
c. ClickNext. The import wizard warns you if you have not mapped all of the fields in your
import file. Unmapped field values are not imported.
6. Confirm and submit your import
a. Read any warning messages that the import wizard displays. Optionally, clickPrevious to
return to earlier steps and resolve potential problems.
b. ClickImport Now! to submit your import request to Salesforce. A message indicates how
long the import will take. When the import operation is done, a message from Customer
Support is sent to the email address shown.
c. ClickFinish to exit the wizard.
d. To monitor the status of your pending import, visit the import queue.
Tips & Hints for Person Accoun