Safeguard your Brands with Anti­Counterfeiting Solutions

The technological upgrade available today has provided the business world with opportunities to

market their products and services both at the local and global marketplace. The growth of the

Internet has facilitated the use of e-commerce and social networking sites, emails, blogs and

auction sites that offer possibilities for brand promotion and selling to a larger audience. In the

bargain the enterprises with a web presence become more susceptible to cyber crime attacks as

cyber criminals also make use of the online marketplace to deploy their malicious activities such

as counterfeiting, Phishing, and search engine manipulation.

Counterfeiting is an activity that makes fake replicas of products, often produced and sold with the

intention to take advantage of the market value of the original product. Used to describe forgeries

of currency, documents, work of arts, toys, clothing as well as software, this mainly affects the

electronic products, pharmaceuticals, and luxury products. This activity erodes the brand

reputation and has an adverse effect on the brand equity of the enterprise and at times can be life

threatening irrespective of the industry vertical. With counterfeiting causing such serious damage

to the business, enterprises need to take up effective measures such as anti-counterfeiting

solutions to secure their environment and IT infrastructure from the activities of cyber criminals.

Because of the vast reach of the Internet it may not be practically possible to completely stop

counterfeiting activity affecting the brand reputation. Though governments are working to bring

about solutions to tackle the counterfeiting issues, enterprises need to deploy anti-counterfeiting

solutions and strategies that can protect their brands from counterfeiters. A successful

anti-counterfeiting strategy is one that has several quantitative techniques incorporated to ensure

protection of the brands. Leading service providers of brand protection solutions offer

anti-counterfeiting solutions along with brand monitoring solutions to help enterprises face the

challenges posed by counterfeiters.

However, with today's counterfeiters being skilled, leading service providers offer global

enterprise anti-counterfeiting solutions that are intelligent, intuitive and one that spans across

the length and breadth of the enterprise. The cohesive anti-counterfeiting solutions help

enterprises with effective brand management through

● Trademark protection by confiscating of counterfeit goods

● Protecting intellectual property by working with trade groups having common interests

● Deploying Anti-counterfeiting solutions that facilitates global monitoring of e-commerce for

actionable intelligence

Offered as software-as-a service anti counterfeiting solution helps enterprises encounter the

counterfeiters with end-to-end brand protection and real-time monitoring of the sources.

Read More About: Enterprise Risk Management, Anti-Fraud, Gray Market.