sa treads sept 2013

Vol 1

9 •

Sep

tem

ber 2

013

a set of 4 Sailun tyres to the value of R5,000 courtesy of CFP TyresFocu

s o

n R

ETRE

ADIn

G

Retreading – dying technology or cost-saving solution?

Back to basics with Trentyre’s Nigel Sowerby

Tyres & More, Fit & Go enter the market

Tyre importers establish TIASA

Michelin launches new X-Super Terrain + tyre

RETREADING DOWN TO AN ARTBandag’s exclusive Application Specific tread range has placed them firmly at the top of the retreading food chain. As kings of the retreading jungle, we’ve become accustomed to pretenders to the throne who try to copy our designs. What can’t be copied however is the superior tread quality that provides fleets in the Bandag pride, best in class performance and Bandag’s unrelenting commitment to premium quality and better CPK! That’s what we do.

Tel: +27 11 439 6000, Fax: +27 86 682 7027, e-mail: [email protected] or visit www.bandag.co.za

Syn

c - 1

071

5 -

Tre

ad S

.A

10715 - Application specific ad - Tread SA.indd 1 2011/11/08 1:28 PM

Editor LianaShaw

Technical consultant WrayShaw

Reproduction DianevanNoort

Printing TYPO

–ColourPrintingSpecialists

Distribution PrestigeBulkMailers

Advertising LianaShaw

Contentsone-on-onewithTrentyre’sNigelSowerby............................................................... 3

Focus onRetreading.............................................................................................. 7TyreManagementintheUK–doestheRetreaderplayarole?............. 14

ManufacturingMichelinlaunchesthenewX-SUPERTERRAIN+tyre........................... 17

DistributionNewAutoFitmentCentresPromise“Tyres&More”............................. 18ContiTradeAfricastrengthensdistributionnetwork............................... 19

Industry newsBandaglaunchesProWheelatBTSConference.................................... 23JointheTubestoneLoyaltyClub(TLC)................................................... 23TyreImportersestablishAssociation..................................................... 33DunlopgivesastylishtwisttoTyreCareTips........................................ 33

Talking TyresPuttotheTest–Toughenough............................................................. 27

JHB Motor showCommercialVehicleSectorinthespotlight........................................... 30

Goodyear newsHi-QcementsitsiconicstatusasSA’sbestlovedtyreretailer.............. 34

World newsSailunOutshinesLocalCanadianTyreBrand........................................ 37ApolloTyresannouncesthreeyearpartnershipwithManchesterUnited......................................................................... 38NewAgriculturaltyrewebsitefromFirestone....................................... 38BridgestoneservesastitlesponsorforWorldSolarChallenge2013... 39AnewwetweatherRallycrosstyrefromCooper................................... 39GoodyearTire&RubberCo.’sNewZealandunitissellingoffitschainofretailtyreandautoservicecenters................. 39

competition, subscription, Website ........................................ 40

A note fromthe editor

With imported tyres still very much on our

minds following our feature story in June,

in this issue, we examine whether or not

imports are having an effect on another,

vastly important market segment – the

retreading sector.

Lowcosttyresinparticular,thatareentering

South Africa on a growing scale, are often

cheaper to purchase than retreads and this

hasledtoadirectmarketshiftwithsmallertransportoperatorsoptingtofitimports

aheadofretreadedtyres.Inlightofthismarkettrend,whichisbeingdescribedby

theretreadingcommunityasalarming,weasked thenation’s leadingplayers to

tellustheirviewsonwhetherretreadinginthecommercialsectorhadalong-term

future.Isretreadingadyingtechnology,ordoesitremainacost-savingsolutionfor

endusers?Thistopiccomesunderscrutinyonpage7.

Andwhataboutretreadinginotherpartsoftheworld?AnexcerptfromtheUK

publication“RetreadingBusiness”onpage12makesforfurtherinterestingreading,

outliningthedevelopmentspertainingtoTyreManagementandRetreadinginthe

UnitedKingdom.

ThislastquarterhasalsoseenagreatdealofmovementintheDistributionsector

withtwoexcitingnewtyrecompaniesmakingtheirentrance–thenewTyres &

More Franchise aswellasContinental’s Fit & Go Concept stores,storieswhich

youcanreadonpages18&19.

Other storiesmaking the rounds include the launchofMichelin’snewX-Super

Terrain+tyreaswellasthelaunchofBandag’snewProWheelsystemwhichwas

launchedtoBandag’sBTSfranchiseesattheirrecentannualconference.

Ourexcitingline-upforthisissuewouldnotbecompletewithoutourregularOne-

on-One Interviewsection,which inSeptember, featuresamanwhohasbegun

totransformthefaceofoneofSouthAfrica’sleadingcommercialtyreprovision

companies.NigelSowerbyassumedresponsibilityforTrentyre18monthsago.In

themonthsthatfollowed,he,togetherwithhisteam,embarkedonanextensive

drivetorestorecompanyprideandimage,withtheultimateaimbeingtoboostthe

company’sserviceofferingtotheenduser. Inthisexclusive interview,Sowerby

outlinestheirachievementstodateandletsusinonhisvisionforTrentyreinthe

monthstocome.

Lastbutcertainlynot least,one luckyreaderstands thechance towinasetof

Sailuntyres,whichout-performedalocalCanadiantyrebrandrecently(seestory

onpage37)tothevalueofR5000,00.

Sohurry,answer thesimplecompetitionquestiononpage40andentereither

onlineonwww.satreads.co.zaorviafax(011)658-0010!

I n t r o d u c t i o n • 1

Publishers SkyPublicationscc

POBox702

Douglasdale,2165

Tel: (011)6580011

Fax: (011)6580010

Cell: 0828516777

E-mail: [email protected]

Website: www.satreads.co.za

FrontCover:www.istockphoto.com

O n e - o n - O n e • 3

We met up with nigel who explained how he, together with

senior management, went about introducing a much-needed

cultural shift in the company.

Nigel, what were some of the issues first identified as needing

immediate attention?

Our primary task focused on re-energising our people and the

organisationasawhole in the interestsof restoringcompanypride.

Trentyres’ image was in need of a revamp and this could only be

achievedthroughtheeffortsofanenthusiastic,motivatedstaffforce.

I spent a considerable amount of time personally visiting every

brancharoundthecountryinanendeavourtoengagewithallsenior

personnel. Quarterly Roadshows with all our branch and regional

managersoffered furtheropportunities forme toengagewith them

facetoface,aswellastointroducetheGroup’sModelBranchConcept

which has been expressly designed to assist them in enhancing

performanceandstrivingtowardselevatedstandards.

What does the Model Branch Concept entail?

WehaveintroducedanaccoladessystemconsistingofGold,Silver

orBronzestatussoastoarriveatacollectivebenchmarkwithinthe

BacktoBasicsReapsDividends!

ONE-ON-ONEWITHTRENTYRE’SnIGEL soWERBY

NigelSowerbyassumedresponsibilityforTrentyresome18months

ago,atatimewhencompanyownedbusinessesinthecommercial

tyresectorhadbeguntorecognisetheneedtoreinventthemselves

intheinterestsofsustainability.Evidently,Nigelwasthemanfor

thejob.Inthemonthsthatensued,Trentyrehasallegedlymade

significantstridesinthisareainaquesttore-energiseitsstaffand

ultimatelyimproveitsservicelevelstotheenduser.

4 • O n e - o n - O n e

organisation. By the end of 2012 several branches had attained Gold,

SilverorBronzestatusandourgoalfor2013isforallTrentyrebranches

toachieveSilverstatus (ifnotalready there), so thatcustomersacross

thecountrycancometorelyonconsistentservicelevelsirrespectiveof

geographiclocation.

How is this going?

Weemploy1800peoplesosufficetosay,ourobjectivesareaworkin

progress.Thatbeingsaid,associateengagementsurveyresultsfor2013

thusfararepositive,indicatingthatwearewellontheroadtoachieving

ourultimategoals.

And are your efforts beginning to translate to market?

Thisisnotalwayseasytojudge,butultimately,thisispreciselywhywe

wentaboutintroducingthesenewinitiatives.

Currently, let’s just say that the positive and neutral feedback from

our customers outweighs the negative, which is a huge leap forward

comparedto12monthsago.

Moreexcitingstill,ourstaffappeartobemoremotivatedwithmanybusy

repaintingtheirbuildingexteriorsandbranchmanagersnowaskingforus

to judgethemastheyaspiretoreachingtherequiredcriteria toqualify

foranaccolade.

Inshort,all indicatorspoint toafarmorefavourablescenariothanwas

beingexperiencedwhenIfirstarrived.

How would you sum up your efforts over the past 18 months?

Alotofhardworkbutit’sbeenwellworthitaswearenowheadinginthe

rightdirection.Moreover,wehavemanagedtoachievethisinarelatively

shortspaceoftime.

Did you introduce any initiatives that helped you generate such

favourable results so quickly?

Idon’tbelieveyouneednewinitiativesassuch…gettingbacktobasics

iswhatit’sallabout!

However,wehave implementedaRewardsculture that rewardspeople

forexcellence.

Wearealsoinvestingindatareportinginordertobeabletoprovideour

customerswithmoreaccurate,fasterreporting.Thisisessential,notonly

fortheoperatortoexecutehisjobmorethoroughlybutmoreimportantly,

inassistingourcustomerstoreducetheirrunningcosts.

What do you believe are Trentyre’s strengths in the marketplace?

DefinitelyourfootprintwhichIbelieveisnotablythestrongestcurrently

in the commercial sector, together with our ongoing quest to strive

towardsexcellence.

WealsooperateaverysophisticatedCallCentre–servicingbothTrentyre

andGoodyearcustomers–whichrecently relocated toUitenhage.The

Centre operates 24/7, 365 days a week and provides much needed

breakdownassistancetoourcustomers.

Do you believe that a company-owned company is able to react to the

needs of the market in a swift and efficient manner?

The only way for an organisation of our size to achieve this is by

furnishingourpeoplewithmoreautonomythanistraditionallycommon

incompany-ownedcompanies.Theyaretheonesatthecoalfaceandwe

need tobegin relyingon their intuitionandability tomake thecorrect

decisionforthecustomer.Thisrequiresasignificantmindshift,but it is

animportantpartoftheculturechangethatwearebringingaboutwithin

Trentyre.

Myphilosophyisthis:Ican’ttellmypeoplehowtodrive.AllIcandois

showthemtheroad.

Inshort,wehaveanoverallplanbutthefundamentaldifferencebetween

TrentyretodayandTrentyreofyester-yearisthatotherthanprovidingthe

necessaryguidance,wedonotdictate toourpeople. Insteadweallow

themtoruntheirregionsandprovidefortheircustomers’specificneeds

astheyseefitwithinourcompanypolicies.

So when it comes to company-owned companies, do you see a long-

term future for them in SA?

Weareatatimewhencompanyownedbusinessesinthecommercialtyre

sectorhavebeguntorecognisetheneedtoreinvent themselves in the

interestsofsustainability.

However, the South African market is complex. Manufacturer-owned

distribution chains are commonplace and as this is something we’ve

inherited,weneedtofindthebestwaytoworkwiththesituation.

What do you see as the biggest challenge to the commercial sector in SA?

Definitely labour issues and the ultimate impact continuous unrest will

haveontheSouthAfricaneconomy.Lastyearalone,strikeshittheMining,

FreightandBussectorswithmorestrikesexpectedthisyear.

Alsoofgrowingconcernaregeneraleconomicfactorssuchasinflation,low

growth,crime,infrastructureandthelike.

Speakingofinfrastructure,thedecliningstateofroadsinthiscountryare

ofequalconcernastyresdonotreachtheiroptimumlife,therebyopening

thedoortolowcostcompetitors.

What is more, from a customer perspective, they will continue feeling

pressuretoreducetheircostswhichwillultimatelyplacegreaterpressure

on the tyresector.This iswhyaddingvalue toourcustomershasnever

beenmoreimportant!

We certainly live in interesting times, but at least where Trentyre is

concerned, the renewedenergy andenthusiasm to strive for excellence

withinourorganisationispositiveandbodeswellforthefuture.

19770 Trentyre Mag Ads FA.fh11 12/2/11 8:46 AM Page 1

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F o c u s o n R e t r e a d i n g • 7

SouthAfrica traditionallyboasts ahighly sophisticated retreading industry.Atone

timeinthecommercialsector,retreadsaccountedforcloseon50%ofanoperator’s

total volume of tyre purchases. Whether this ratio has shifted is not clear, but

accordingtosomeofSouthAfrica’sleadingplayersinthissegment,retreadedtyres

continuetoplayanimportantrolewithinthetransportsector.

For the most part, retread demand and volumes appear stable at this stage, but

someprofesstobeadoptingnewmeasuresinorderfortheirbusinessestoremain

competitive.

Said Dries Lottering, Operations Director for Bridgestone SA: “Imports have

had a significant impact on the retreading sector and have led to significant new

approachesbeingdevelopedinanattempttoeducatetheoperatorsonthecpkvalue

ofpremiumretreadedproducts.

“Therandsandcentsaspectofprocurementisimportanttoanoperator,”headded,

“but thankfully,professionalswho take the time to test analyseactual cost versus

performance, are continuing to support retreads. There was an initial frenzy of

importpurchasewhichwasunderestimatedbymanyretreaders,but thisseemsto

haveslowedwithoperatorsstartingtorealisethatinmanycases,theirretreadable

casingsareonthedecline,whichhasanegativeeffectontheircpkinthemedium

tolongterm.

“The smalleroperators aremostly theones switching from retreads tonew foreign

tyres,mostlyduetopriceandthelackoftherelevantdatatosuggestthatswitching

fromaretreadtoanew‘cheapie’maynotbethebestwaytoachieveafavourablecpk.”

Wayne Nicholson, Product Business Unit Director Commercial Tyre Sales for

Goodyearagreed:““Inthemediumtolongertermitisclearthatthelowestachievable

cpkisachievedthroughbenefitingfromtheextendedlifeofatyre.Hence,apremium

RETREADING–DyingTechnologyor

ViableCostSavingSolution?Imported tyres are making massive

inroadsinourmarket,nowaccounting

for more than 50% of South Africa’s

total market share. The impact to the

local new tyre manufacturing sector

is substantial, with the new tyre

companiesconstantlybeingcompelled

to combat their effect by way of new

initiatives, both at plant level and

with regard to thesale andmarketing

of their products. Which begs the

question, ‘what impact, if any, are

the rising volumes of imports having

on the commercial retreading sector,

especially with respect to low cost

productswhichinsomecases,arenow

sellingcheaperthanretreadedtyres’?

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tyrewithbetterdurabilityandretreadabilitywillalwaysbecompetitive,

inmyview.

“As such, the end user should evaluate his operation based on cpk

results,fromthenewtyre,rightthroughtotheretreadedlifeprocess.

Dependingontheoperationandresultsfromongoingcpkevaluations,

onewouldthendeterminewhethertoretread,usenewonlyorutilise

stockretreadsonfirstpurchase.”

Sentiments that are further being echoed by Monal Naik, Marketing

Manager for Bandag SA: “Astute fleet end users have retreading

programmes inplacewhereby theirowncasings arebeinggenerated

forretreadingpurposesandthisallowsthemtoachieveoptimalreturn

ontheirtyrebudget.

Headded:“Therisingnumberofimportshashadadirecteffectonthe

trucktyrereplacementmarket,however,asBandag

hasgrownitssalesvolumeoverthepastfivetosix

years,wecanbutconcludethattheimpactismostly

beingfeltonthenewtyrereplacementfront.”

When asked whether they believed the South

African retreading sector could possibly come

under threat in the short to medium term, the

nation’sleadingplayersvehementlydeniedthis.

“Underthreat,no,”claimedBridgestone’sLottering,

“but retreaders are certainly under pressure to

comeupwithnewapproachesaswellastoprovide

their customers with constant education as to

how retreading can contribute towards achieving

optimumtyre lifeandmore important,adesirable

costperkilometre.”

“Retreading is a well-accepted discipline in South Africa,” concurred

Bandag’s Naik. “There are numerous benefits to this practice, but

reduced operating costs features highly at the top of the list. Plus, I

believethatretreaders,andBandaginparticular,deliverthemostvalue

toendusersbymeansofserviceorientedsolutions

andcontinuousbenchmarking.

Thatbeingsaid,theretreadingindustrycannotrest

on its laurels and must actively strive to promote

its existence in the market in a number of ways.

“Innovationandpersistenceinthedeliveryoffacts

aroundtheuseofretreadsandthesavingsrealised,

must remain a constant,” suggested Lottering.

“Secondly,andincreasinglyimportant,therehasto

beacceptancebyallpartiesthatretreadingisgood

fortheenvironment,andjustastherearecompany

initiatives to track Carbon Footprints on aspects

suchasAirTravel,sotoocompaniesneedtofocus

ontheirenvironmental impactof tyreuseandthe

benefitsderivedfromretreading.”

Nicholson added: “Saving the user on total cpk by utilising premier

newtyresandaretreadpolicywillensuresustainability.Andofcourse,

serviceandturnaroundtimeareparamount.”

Naikagreed:“Service,serviceandmoreservice–intheendthisiswhat

willdefineusandensureourlongevity.Endusersdemandahighlevelof

professionalisminaftersalesserviceaswellascontinuousbenchmarking.

Gone are the days of cracking a deal over a beer. While relationships

remainimportant,thelongevityofthisindustryliesinitsabilitytooffer

valuethathasapositiveimpactonthecustomer’sbottomline.”

Retreading plants gear up for competitiveness

In an effort to remain competitive, retreaders around the country

appeartobetakingthenecessarymeasurestoimprovetheproductivity

andoutputoftheirfactories.

❝

Saving the user on

total cpk by utilising

premier new tyres and

a retread policy wil l

ensure sustainability

❞

1 0 • F o c u s o n R e t r e a d i n g

“At plant level every effort is being made to ensure that product

consistencytakesplacewithzerotoleranceforcompromiseonquality,”

explainedNaik.“ISOstandardsarefurtherbeingimplementedtoensure

SouthAfricanendusers receiveaproudlySouthAfricanproduct that

meetsworldclassstandardswhentheypurchaseaBandagproduct.”

Added Lottering: “The improvement in processes and materials is

constantandisbeingpursuedaggressively,asisfocusonproductivity

perworkstationandfactory.”

“We are continuously assessing our product line-up, service levels

andcompetitive standing in themarket,” echoedNicholson. “For the

majority of end users retreading remains a viable option. Cpk based

data and calculations prove the necessity of retreading throughout

the industry. In certain fleets a breakeven point is determined where

the end user creates the most value, either by continuing to retread,

selling the casingor scrapping.As such, it is vital that the retreading

communityinSouthAfricacontinuestoadvanceanddevelopsoasto

beabletoprovidethismuchneededservicetotheenduser.”

Lotteringagreed:“Thecradletograveconceptintyreuseisgenerally

accepted as the proven way to reduce and control tyre costs. The

challengeistoavoidthementalitythatbecauseourroadsarenotgood,

the drivers are not as careful as they could be, and in that sense, it

ismoreconvenient tosimplybuyacheapernew tyre, asopposed to

continuing to manage this substantial cost within a fleet. However,

retreaders are serious about their business and the quality and

performance of their product, so it is essential that partnerships are

formedwithcostoptimisationasthekeyfocus.”

Similarly,whenaskedtoprovideasuitablecommentalongtheselines,

Naik claimed that cost-cutting is an ageing term. “We prefer value

adding! Bandag is about achieving optimum tyre

operatingreturns.Byretreading,acasing thathas

already been expensed, is given multiple lives.

This is not cost-cutting. It is maximising on your

investment.Coupledwith this,webelieve that the

mileageperformanceofBandagretreadsaddseven

greatervalue,”hesaid.

Andthenthere’sthequestionoftheenvironmentand

theresponsibilitythatretreaders(aswellasnewtyre

manufacturers)tofulfiltheirobligationsinthisregard.

ArguedLottering:“Theretreadingofcasingshasan

obviousbenefittotheoperators,andiftheinitiative

is truly an Environmental Drive then retreading is

inseparablefromtheplan.”

“For every retreaded tyre there is one less tyre

that needs to be scrapped and one less new tyre to

produce,”concurredNaik.“Theenvironmentalbenefits

are many but so is the positive impact on natural

resourcessuchasoilandrubber.Coupledtothis,every

new tyreand importedcasingattractsagreen fee.A

retreadingprogrammeoffersawaytomaximiseonthis

additional‘tyrerelated’costbyimplementingBandag’s

RetreadingProgrammeandSaving!

“Retreaders are often the ones delivering after

salesservice to fleetendusers,even if tyredeals

arestruckincorporateboardrooms.Assuch,they

arecrucial in theeffectivedisposalofcommercial

tyres,therebycomplyingwithREDISA.”

❝

The cradle to grave

concept in tyre use

is generally accepted

as the proven way to

reduce and control tyre

costs

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O n e - o n - O n e • 1 31 2 • F o c u s o n R e t r e a d i n g

Itappearsthatwiththeexceptionofstockretreads,

whicharebecomingincreasinglydifficulttosource

andarethereforeoftenaspriceyassomeimported

tyres, retreading in the commercial sector is not

onlyaliveandwell,butmoreimportant,remainsan

integralcoginthe‘cradle-to-grave’wheel.

SaidLottering:“Thekeytocosteffectiveretreading

istheuseof‘good’casingswhichcanberetreaded

multiple times in order to achieve the best cpk.

Theincreasedpurchaseoflesserqualitynewtyres

means that there are fewer ‘good’ casings in the

market.Thereissomesupplementationofcasings

in South Africa by importing, but this is heavily

influenced by the Rand exchange rate and the

availabilityofqualitycasings,andtheintegrityoftheexporter.Inshort,

thereisacasingshortage.

“This is one of the reasons that innovations like the CCP (Casing

ConfidencePledge)hasbeen introducedbyMaxTSolutionsonboth

BridgestoneandFirestonecasings,wherethereisanincentiveforthe

fleetoperatortosupporttheMaxTretreadingprocess,therebyfurther

reducinghiscostsandoverallrisk,”heoffered.

He added: “The fleet operator should be asking his suppliers of new

tyresfortheretreadabilityindex(thenumberoftimesacasingcanbe

retreaded),ofthecasingsaspartofthecompany’sprocurementpolicy

decision.

Rising to meet the challenges

Notwithstanding the importance of the retreading sector, it is not

withoutitschallenges.AccordingtoNaik,thebiggestchallengeforthe

retreadingcommunityiscommoditisation.Heclaimed:“Bycompeting

solelyonpriceandignoringtheservicecomponent,theindustryisat

riskofbecomingcommoditised.Margins are already lowandwithout

profit,anyindustrystandstheriskofbeingdeemed‘unfeasible’.”

A second challenge to the industry, according to

Naik, is that the new tyre industry views its core

business as being the new tyre, with little or no

regardtothebenefitsofretreading.

Added to this, retreaders also raised the need

for a continuous education drive to the end user.

Explained Lottering: “Education of fleet operators

andachievingthebalanceofwherethefleetspend

is allocated, remains crucial. Fuel price hikes are

damaging to the overall costs, and retreaders

havetoguardagainstbecomingcasualties in ‘cost

cutting’ endeavours on the part of the transport

operator.”

Nicholson was in complete agreement with these sentiments,

concluding that the biggest challenge for retreaders is end users not

fullyunderstandingtheircpkequation.”Asaresult,”hesaid,“theyopt

for cheaper alternatives initially, which could in the long run, prove

moreexpensive.”

❝

The key to cost

effective retreading

is the use of ‘good’

casings which can

be retreaded multiple

times in order to

achieve the best cpk

❞

O n e - o n - O n e • 1 3

Excellent mileage and retreadability•Delivers competitive cpk•Tread design for your application•DOT and E-Mark approved•Approved by DTI SA• Official SA Distributor of Hanksugi Tires

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Tirepoint A4 Ad - SA Treads.indd 1 2013/02/26 21:38:21

1 4 • F o c u s o n R e t r e a d i n g

Untilrelativelyrecenttimes,retreadinghasnotreallybeenasectorofthe

trucktyremarketthathasbeenthecentreofattentionformostnewtyre

manufacturers inEurope.Michelin,ofcourse, isanexception,being the

onlyoneofthekeymanufacturerstohavehadalongtermretreadingpolicy

aswellasbeingapioneerofthewholelifecostsapproachtotyresalesand

management.Goodyearhad retreadoperationsbut theywerenot really

a focusof thebusiness.Othersdabbled,Bridgestonehad itsQualitread

operation,andContihadagreementswithretreaderstoproduceretreads

for them where they had dialled retreading into a tyre contract. Pirelli

did have a retread operation in the UK, but they chose to sub contract

retreading back in 2004. However, Michelin aside, the field had always

beenopenforindependentretreaderstoselltoindependenttruckersand

localfleetsalike,butthemarkethasbeenchangingandinrecentyearsthe

likesofBridgestone,GoodyearandContihavetakenstepstosecuretheir

retreadmarket.

ThetruckmarketintheUK,GermanyandFrance,atleast,hadbeengoing

throughatransformation,fleetswerebecominglargerandthenumberof

operatorsfewer.Largefleetstendedtofollowacentralbuyingpolicy.Thisled

toashiftinthemarketthatsupportedthoseretreaderscapableofsupplying

highvolumesofconsistentlyhighqualityproduct. IntheUKthatplayed

intothehandsofMichelinasthekeyretreadmanufacturerinthemarket,

plus two independents,BandvulcandVacu-Lug,plusofcourse,Bandag.

Goodyearseemedtobeslowoffthemark,butarevampoftheiroperation

atWolverhamptonputthembackonthemapandTreadmaxretreadsare

nowanintegralpartoftheirsalespackagetofleets.Bridgestoneacquired

Bulldog,thethirdlargestretreaderintheUKandfollowedthatupwiththe

acquisitionofBandag.PirellihadalreadysubcontractedtoVacu-Lug.Conti

hadanagreementwithBandvulctoproduceConti-Remouldcureretreads

andwithMarangoniforpre-cureretreads.

Increasingly, the fleets wanted a one stop package. They wanted a total

tyremanagementoffer,withalltheirservicescomingfromonesourcewith

oneinvoicepoint.Thisplayedintothehandsofthebigmanufacturersand,

withthegradualdemiseofthemanufacturerownedequitynetworks,anew

breedofspecialistfleetmanagementcompanies.

The long term futureof the independent retreader is increasingly linked

totheability tonotonlyservetheretreadneedsof the largerfleets,but

alsotobeabletoofferwhole lifetyremanagementservices.Thisfactof

business was indelibly stamped on the tyre industry when Bridgestone

acquired Bandag at the end of 2008 and increasingly when a company

launches anew tyre it includes in thedesign, features that enhance the

retreadabilityofthecasingandenablethesalesteamstoofferwholelife

tyrepackagestothemarket.So,today,Michelin,Bridgestone,Goodyear

andnowContinentalallofferwholelifepackagestothemarket,inhouse,

whilstPirelli,Hankookandothersoffersubcontractedservicestocomplete

their whole life package. This has the potential to close the market to

smallercompanieswhodonothavetheeconomiesofscaleorthefinance

toexploitthemarket.However,thosewiththecapacityarelinkingupwith

thesecondarytyremanufacturers inasymbioticrelationshipwhereboth

partiescanbenefit.

A knock-on effect of these contracts is that there is the potential for

the retread suppliers to also link in to these partnerships. A new tyre

manufacturer who wants consistency may not only do a deal with the

retreader,but include itspreferred retreadmaterials supplier in thedeal

too. So, this development of the fleet tyre management sector could

haveadeepimpactuponthewholeretreadsupplychain.Itmaybecome

criticalforasuppliertobeapprovednotonlybytheretreadersbutbythe

retreader’s new tyre partner. In turn, if a new tyre manufacturer wanted

globalconsistency,theycouldenterthetreadsupplymarkettoo,orbuya

treadsupplier,itisthenextlogicalstep,perhaps.

(courtesyRetreadingBusiness,UK)

TyreManagementintheUK– does the Retreader play a role?

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HANKOOK TYRE CO. LTD SOUTH AFRICA Tel: 011-256 4079

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Quality Service Value

M a n u f a c t u r i n g • 1 7

MichelinhaslaunchedthenewX-Super

Terrain + tyre designed specifically

for articulated dump trucks that

operate in difficult conditions,

where tyres must deliver

excellent performance in terms

of traction, robustness and

reliability.

Allegedly, the new MICHELIN

X-SUPER TERRAIN + reuses

the most outstanding feature

of the MICHELIN X-SUPER: its

exceptional traction. To further

enhanceperformance, thenew

tyre also integrates Michelin’s

latesttechnologicalinnovations:

additional reinforcements and

thelatest-generationC2casing.

Furthermore, Michelin claims

that the use of new, more wear-

resistant rubber compounds has

increasedtyrelifebyupto15%.

The company further claims that

articulated dump trucks, which can

carrypayloads thatvary from20 to50 tonnes,need tobeextremely

adaptable, versatileandable tocarrymaterialsonsometimesdifficult

terrain,regardlessofweatherconditions.

ThenewMICHELINX-SUPERTERRAIN+tyre, issaidto integratethe

fullrangeoftechnologicalsolutionsthatMichelinprovidestooperators

workinginquarriesandonlarge-scaleinfrastructureprojects.

AccordingtoMichelin,theMICHELINX-SUPERTERRAIN+offersthree

significantgainsacrosstheboard:

• Enhanced safety. The new MICHELIN X-SUPER TERRAIN + delivers

enhancedsafetyperformancethankstoitsreinforcedsidewalls.Unlike

theprevious-generationtyre,thetyrefeaturesalateralscuffrib.

• Improved profitability. The new MICHELIN X-SUPER TERRAIN +

provides more profitability thanks to its improved resistance to cuts

and scrapes and itsmoredurable casing that, combinedwith amore

resistant treadcompound, increases the tyre’s longevity.The treadof

theprevious-generationtyre,seenasabenchmark,wasmaintainedin

MICHELINLAUNCHESTHENEWX-SUPERTERRAIN+TYRE

thenew-generationMICHELINX-SUPERTERRAIN+.Tyrepressurehas

been increased by 0.5 bar to limit the impact of abrasion. The new

MICHELINX-SUPERTERRAIN+also integratesC2technology,which

consistsofanew-generationcasingthatreducesheatbuild-uponthe

shoulderswhenthetyreisinuse,therebyincreasingtyrelife,thanksto

theuseofthicker,corrosion-resistantcables.

• More respect for the environment. The new MICHELIN X-SUPER

TERRAIN + was designed to optimize the amount of material needed

in its manufacture, which takes place in ISO1400-certified plants

whose environmental impact has been reduced by 16% since 2005.

Respectingtheenvironmentalsomeetsextendingtyrelife.That’swhy

MichelindesignedthenewMICHELINX-SUPERTERRAIN+tobefully

andeasilyreparableandretreadable.

ThenewMICHELINX-SUPERTERRAIN+ is currently available in the

market’smostpopularsize,29.5R25,asadirectreplacementfor the

MICHELINX-SUPERTERRAIN,andMichelinteamsarealreadyworking

todevelopothertyresizes.

1 8 • D i s t r i b u t i o n

TiAuto,aleadingplayerintheautomotiveretailandwholesaleindustry,

today announced the launch of Tyres & More, this new chain of,

franchised and company owned automotive fitment centres will be

developed nationally in conjunction with the Groups growth strategy.

ThisnewscomesastheGroupopensthedoorstoitsfirststoretodayin

Woodmeadat14aWatervalCrescentoppositeWoodmeadValueMart.

Chief Operating Officer of TiAuto, Alex Taplin explains, “Tyres & More

isa fresh, funbrandwhosecorebusiness is focussedonamongother

offerings, the sale and fitment of top quality tyres, shocks, brakes and

batteriesaswellaswheelbalancingandalignment,allatappealingprices.”

“Ourbusinessphilosophyisfirstandforemosttoofferourcustomers

choiceofbest lovedbrandsataffordablepriceswithakeenfocuson

greatserviceandonensuringourcustomers’continuedsafetyonthe

road.Weachieveourgoalofgivingvalue-consciouscustomersaccess

to brands and quality service through the smart use of technology,

efficienttrainingandbycuttinganyexcessoutofthevaluechain.”

SouthAfricanmotoristsshouldhavenotroubleatallgettingbehinda

fitment centre that promises a no-nonsense, price-is-right, service is

keyapproach,withhighlytrainedandskilledstaffworkingflatouttoget

itrightthefirsttime.

Given parent company TiAuto’s 40-plus years’experience in the

automotive and retail industries, you can bank on it that by the time

Tyres&Morestaffaretrainedasking“howcanIhelpyou”,thattheyare

readyandabletoactuponyoureveryneed.

AddsTaplin,“Therecession isunlikely tobeoverany timesoon,and

theeconomyhasbeenslowtorecoverandpeoplearenowmorevalue-

consciousthanever.Whileweallneedtosavemoney,youshouldnot

havetocompromiseonqualityoronsafety.AtTyres&Morethey’llget

‘moreforless’–morebig-brandproducts,morevalue,moreservicefor

lesscost,lesshassleandlessstress.”

Tyres & More centres will stock a wide range of tyres, including top

brands like Michelin; Pirelli; BFGoodrich; Continental; Yokohama;

Hankook, Dunlop as well as the affordable tyre ranges of Unigrip;

Gripmax;Achillesandmore.Amongtheshockabsorberbrandsinstock

willbeGabriel,Femoandmore,whilebrakebrandswillincludeSafeline,

Ferodoandmore.

Customers will no doubt also benefit from TiAuto’s requirement that

all Tyres & More franchised stores be owner-operated and managed.

Withtheowneronsite,engagingwithcustomersandstaff,andrunning

theday-to-daybusinessoperations,standardswillremainconstantand

staffperpetuallymotivatedtodeliver.

Apartfromall themorethatthisnewventureoffersmotorists,there’s

alsothemoreoftheopportunitiesavailabletoentrepreneurstoowna

Tyres&MorefranchiseanywhereinSouthAfrica.Taplinsayspotential

franchiseesshouldcontactFredScheeperson0112564114orMike

O’Sheaon0112564095todiscusstheseopportunities.

IfyouliveinJohannesburg,goseeforyourselfwhatthefussisallabout

at Tyres & More at 14a Waterval Crescent, Woodmead, Sandton 011

8020304.Otherwise,hang in there just a little longer.MoreTyres&

Morefitmentcentreswillbeopeningnationwideinthenearfuture.

NewAutoFitmentCentresPromise“Tyres&More”

D i s t r i b u t i o n • 1 9

ContiTradeAfricastrengthensdistributionnetwork

ThefranchisenetworkofContiTradeAfricahasgrownsignificantly

over the last few months in South Africa with the retail chain of

FIT&GO stores increasing to nine stores within eight months.

ContiTradeAfricaisthelocaltradeorganisationofContinentalAG

responsibleforfranchiseandretailoperations.

ThemostrecentstoreopenedinKimberley,justsevenmonthsafter

thefirstFIT&GOopeneditsdoorsinWelkominDecemberlastyear.

Threemorestoresareplannedtoopenacrossthecountrysoon.

FIT&GOisanewfitmentcentrefranchisethatoffersarangeoftyre

fitment and related vehicle services. It offers affordable, quality

products and services while being honest and dependable to the

customer. “Our aim is to enhance the traditional offering of the

tyrefitmentstoreandassistinimprovingservicelevels,”saidKevin

Slabbert,HeadofFranchisingforContiTradeAfrica.

FIT&GO Kimberley is a partnership between Cassie and Liza

SteynbergandHennieBritswho jointlyhave50yearsexperience

intheindustry.Theyconvertedandoldexhaustfitmentcentreinto

aFIT&GO.

According to Brits, it was time to convert the exhaust business

to something more commercially viable. “To survive the difficult

automotivemarketneedsandchallengestheonlywayistodiversify

yourserviceoffering.Asthesayinggoes,diversifyordie,”hesaid.

Headded that thenewContinental FIT&GO franchiseoffered the

opportunitytodiversifytheirbusinesswithafullrangeofproducts

andservices.Thenewstorewillnowoffertyres,batteries,shocks,

exhausts, brakes, suspension repairs, tow bars and trailers with

wheelbalancingtyrerepairandwheelalignment.“Backedbyabig

globalcompanylikeContinental,wecannowofferqualityproducts,

respondquicklytomarketchangesandhaveaccesstoresearchand

development,”saidBrits.

FIT&GO Kimberley is now the main supplier of Continental

passenger, bakkie, SUV/4x4, agricultural and truck tyres in

Kimberley. In line with the business goals of FIT&GO where

franchiseownersaredirectly involved, thisstorewillbemanaged

bySteynbergandhiswife.

SATREADS-09-2013.FH11 Tue Aug 27 09:41:23 2013 Page 1

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Performance & reliabilityfor ProfessionalsFor more information visit www.tyrecor.co.za tyrecor (Pty) ltd, 771 Cincaut Crescent, Saxenburg Business Park Blackheath, Cape TownTel: 0861 TYRECOR Fax: 086 530 2118

I n d u s t r y N e w s • 2 3

BandaglaunchesProWheelatBTSConferenceAt this year’s annual conference,heldon24 July at Emperor’sPalace in

Johannesburg,Bandag launched its latest innovation–ProWheel–toan

excitedgroupofBTSfranchisees.

An integrated tyre asset management software which forms part of

Bandag’s online tyre management solution, ProWheel is said to provide

a fully integrated solutionwith theexisting tyre surveying and scrapping

modules.BandagfurtherclaimsthatProWheelnowallowsfleetendusersto

tracktyremovementsandrecordtyrelocationswithease.BTSfranchisees

cannowofferthisvaluepropositiontofleetenduserssothattheround

blackassestfleetendusersspendthousandsonarenotonlymaintained

todeliverthebestpossiblemileage,butthroughtyretracking,theseassets

cannowbeoptimallymanagedinauserfriendlysystem.

TheyfurtherallegethatBTSfranchiseesareserviceorientedtyreservice

providersthatprovidefleetcustomersauniqueofferingbywayofpremium

Bandag retreads, professional on-site services, unbeatable Emergency

TyreAssistance(ETA),anextensivenetworkofmorethan30BTScentres

coveringallmajortransporthubs,aswellasindustryleadingmanagement

information in the formof theirProTurboFleetSurveys,ProOostaScrap

TyreAnalysis,theProfleetTyreManagementSystem,andnow,ProWheel

TyreAssetManagement.

TheConferencewasheldtoreinforcetheBTSFranchisemodelsoBTS’s

may continue delivering on their unique value proposition but also to

providesomenewinnovationforthisthrivingnetworkoftyreprofessionals.

Emperor’s Palace provided the perfect setting where a very talented

magician, Ilan Smith, provided entertainment... of a magical nature of

course.

Whileguests continuedbeingwowedby Ilan’smagic,dinner anddrinks

endedanabsolutelysuccessfulconference,onewhichaccordingtoBandag

SA,promisestobringsomemagictoSouthAfricanfleetendusersaswell.

TubestoneisextremelyproudtointroduceitsnewTUBESTONELOYALTY

CLUB(TLC)programme–launchedearlierthisyearatNAMPO.Arewards

programme specially designed with the company’s loyal and valued

supporters in mind, the TLC has already met with a pleasing response

withcloseto300TLCdealerscurrentlyparticipatingandnearly400TLC

members.

Theconceptiseasy.CollectTLCpointswhenpurchasinganyBKTproduct

fromaparticipatingTLCdealerwhichwillserveasafuturediscountwhen

youpurchaseanyBKTand/orNankangproducts.

Inshort,pointsequalmoney,moneybackinyourpocket.

HoW To JoIn THE TLc PRoGRAMME?

Joiningtheprogrammeissimple.MerelycompleteaTLCregistrationform

available at anyparticipatingTLCdealersor go towww.tubestone.co.za/

myrewards,toregisteronline.Registrationwillautomaticallyqualifyfor20

freepointsfree,worthR100.00witheachpointcurrentlyworthR5.00(VAT

inclusive).

Anemailconfirmingtheregistrationwillalsocontainthecustomer’sunique

TLCcardnumber,usernameandpasswordandthiswillbedulyfollowed

byawelcomepackbypost,containingtheTLCmembercard,‘welcome’

letterandbrochure.

EARNINGTLCPOINTS

WhenpurchasingBKTproductsfromaparticipatingTLCdealer,amember

willearnTLCpoints,(Tubestonewillrequireacopyoftheinvoicecontaining

JOINTHETUBESTONELOYALTYCLUB(TLC)yourTLCcardnumber,whichcaneitherbesent

byemailorfax)andTubestonewilldotherest.

Whatismore,shouldamemberpurchaseBKT

productsintheirbirthdaymonth,theywillearn

DOUBLETLCpoints!

HoW To REDEEM TLc PoInTs?

When redeeming TLC points, they can be

redeemedoneitherBKTand/orNankangpurchasesfromanyparticipating

TLCdealersbysimplyprintingtheirvoucherandpresentingittotheTLC

dealer. Should a customer not have access to the internet or a printer,

theycanpresenttheirTLCcardtotheparticipatingdealerwhowillassist.

Alternatively,theycancontactTubestonedirectlyforhelp.

This TLC voucher amount will then be deducted from the total invoice;

which means the customer will only be responsible for the outstanding

amount.And,shouldamemberpurchaseBKTpointswhileredeeminga

voucher,theywillstillearnTLCpointsonthatpurchase.

PARTIcIPATInG TLc DEALERs

TubestonedealersareinvitedtolearnmoreabouttheTLCprogramme,and

thebenefits itoffersbycontactingaTubestonerepresentativeorvisiting

the Tubestone website for more information at www.tubestone.co.za/

myrewards.

TubestoneisaTyreandTubeDistributioncompany,withitsproductrange

including OTR, Industrial, Agricultural, Implement, Truck and Passenger

tyresaswellasJantsarims.

N e w P r o d u c t

B a n d a g N e w s • 2 5

With the reliability you get from Bandag, your fleet can take on anything. www.bandag.co.za

8182 Bandag Strip Ad.indd 3 5/15/08 4:39:38 PM

Yes, tyres have a stock value but their use converts a truck into a

payload. So why are these assets often neglected? Why is this asset,

oftendescribedasafleetoperatorssecondlargestvariableoperatingcost

reducedtoacommodity?Wemaynothavetheanswerstothesequestions

butBandag’slatestinnovationwillcertainlyprovideasolution…

The solution comes through years of experience, during which time

Bandaghavedevelopedamultitudeoftoolsallaimedatdeliveringbetter

tyre management. This has coincided perfectly with the evolution of

theneedsoffleetendusers,whereBandaghavethemselvesevolvedto

provideTyre Management solutions.

With Bandag, you don’t have to be a tyre expert. You just have to know one!

For more information on how you can benefit contact Bandag today on +27 11 439 6000 or visit www.bandag.co.za.

Integrated Tyre Asset Management

Fromhumblebeginningsasasupplierofpremium retreadproducts,the

Bandagofferinggradually incorporatedtyremaintenanceandnowoffers

ProTurbo and Prooosta for fleet inspection and tyre scrapping reports.

The latest innovation comes with the launch of ProWheel which is an

Integrated Tyre Asset ManagementmodulethatformspartofBandag’s

onlinetyremanagementsystem.IntegratedbecauseProTurbo, ProWheel

and Prooosta together provide the means to offer a solution geared

towardsempoweringfleetendusers to takecontrolof their tyre assets

andembraceTyre Management. Everyefforthasbeenmadetoensure

thesystem(s)worksseamlesslytoprovideanoutputthatcanoffergreater

controlforfleetoperatorswhendealingwiththeirtyre assets.

ProWheelisonlyavailablefromyour

nearestBandagorBTsFranchisee.

Now that’s what you call Tyre

ManagementDoWn To An ART…

Averybroaddefinitionofanassetissomethingthathasvalue.Butanassetismorethanjustthis…itis

somethingthatcanbeusedtogeneratefurthervalue.Inthetransportbusinessonesuchassetistyres!

TYRE suPPLY TYRE MAInTEnAncE TYRE MAnAGEMEnT

T a l k i n g T y r e s • 2 7

PuT To THE TEsT

Tough enough!

Itwasn’tthatlongagothatbundubashinganddrivingoff-roadmeant

carrying a hefty load of spare tyres. Venturing up into Africa was a

majorlogisticalexercisewithaveryrealchanceofbeingstranded.

Youcouldleantowardsahard-core4x4tyrethatwouldbelessprone

todamage,butendureanear-piercingdronethatprovedintolerable

formore thanadaymatched toan impossiblyhard ride thatwould

pummel your spine and kidneys into submission on all but the

smoothestofroads.

Ifyouoptedforaquieter,morerefinedtyreitwouldlikelysuccumbto

theveryfirstobstacleyoucameacross,turnintoaslickatthefirsthint

ofmudorlandupbeingcompletelyoutofitsdepthinsandandrocks.

Butthelatestdesignsandadvancednewtechnologieshaveproduced

off-roadtyreswithafarbroaderbreathofabilities–aswellastyres

withanon-roadbiasthatarecapableofheadingfurtheranddeeper

offthebeatentrackthaneverbefore.Indeed,someofthenew-generation

heavy-dutymud-terrain tyresaresuperbon-road,whilegeneralpurpose

all-terrainershaveexcelledinthemostextremeoff-roadterrain.

No doubt the raft of vehicle suspension, traction and stability control

systemsthatpermeatethesegmenthaveraisedthislevelofcompetence

tonewheights.Afterall,when lastdidyougetoutofa4x4tomanually

lockthehubs,pullaleverratherthanflipaswitchorplantherouteahead

insteadofchargingaheadandsimplyrelyingonthevehicle’sintricatebut

brilliantlyeffectiveelectronicbrain?

Accordingly,you’relesslikelytogetintoserioustroublethaneverbefore.

Andwhenyoudo,it’sfareasiertocallontheelectronicsafetynettoget

youout.Equally,withallthehigh-techgadgetsdoingalotoftheworkfor

you,andinteractingmillionsoftimespersecond,identifyingtheconditions

andpre-emptingthevehicleparameters, theworkloadonthedriver, the

Tyre development has come

so far that modern off-road

tyres are exceptionally well

equipped to tackle even

the most arduous off-road

conditions in their stride.

But a touch of care will get

you a very long way …

ByColinMileman

vehicleandthetyresareinfactbeingdramaticallyreduced.

Thiscertainlydoesn’tapplyonall4x4s,butthegadgetsandgizmosbuilt

into some of the latest off-roaders are simply bewildering. For example,

forward-facing cameras (and yes, there’s a panoramic bevy of them all

aroundsomeofthesevehicles)constantlyscantheroadahead,andinturn

identifytheappropriateparametersrequiredintermsofdifflock,traction

andstabilitycontrol,steeringandthrottlesensitivity…andsomuchmore.

Eventheinclusionoftractionandstabilitycontrolhasshiftedthegoalposts.

Previously the driver had to be exceptionally careful to find that ideal

balance between using the power and exceeding the available traction.

Now,insomesituations,yousimplyplantyourrightfootontheaccelerator

andlettheelectronicsworkitalloutforyou.

Itremainsclear,though,thatproperdrivingtechniquesandunderstanding

thebasicsoftyresisthecornerstoneofanyoff-roadexpedition.

In thepast18months I’vebeen fortunate to travel through10different

2 8 • T a l k i n g T y r e s

Colin Mileman is a freelance motoring journalist, photographer and advanced driving specialist with over 13 years of experience in this

field. As a former editor of Topcar and Topbike magazines, he’s as enthusiastic about cars and bikes as they come, and has extensive

knowledge of all motoring-related matters, including the topic of tyres, having run the annual and highly regarded Topcar tyre tests for

several years.

Africancountriesonseparate4x4trips–andit’sbeensimplyastonishing

toemergefromsomegenuinelytoughexpeditionswithoutapuncturedor

damagedtyreinsight!Thisusedtobetheexception,butisnowbecoming

thenorm!

However, it doesn’t eliminate the need to understand the fundamental

basics of off-roading though, as demonstrated by one lonely and weary

familyontheirwaybackuparemotetrailbetweenBotswanaandZimbabwe

aftergettingtheirfancy4x4SUVandoff-roadtrailercomprehensivelystuck.

Aside from making the mistake of travelling alone, it was clear that tyre

pressureshadreceivedlittle,ifany,attention.Hencebesidesthefrustration

of losing severalhours, itwas likely tobe the tyresand thevehicle that

wouldhavereceivedtheblame,notthedriver.

Ifthere’sanythingI’velearntfrommanyyearsofoff-roading,it’sthattyre

maintenance iscritical.And that includesadjusting the tyrepressures to

suittheconditions.

Dropping the tyrepressureswhenhitting thedirtmayseem likea time-

consumingexercise,andyouhavetopumpthemupagainsoonenough,

whichisevenslowerandmorepainful.Butintermsofsafety,stabilityand

comfortit’sabsolutelyessential.

The difference that appropriately reduced tyre pressures can make is

astonishing,particularlyoncorrugatedand rutted roads, andevenmore

sowithaheftyloadonboardwhentheinclinationistokeepthetyreshard.

Havealookatthebeatingthevehiclesuspensiontakesonthesesurfaces

andyouwillbeshockedthattherearen’tcoils,shocks,leafsprings,rims

and rubberscatteredall along the region’smostpopular trails.Somuch

of this is down to the role that tyres play – and yet many people still

underestimateitsimportanceandvalue.

Thismaypartlybeduetotheincreasedlevelsofrefinement,comfortand

noisesuppressioninmodernvehicles,asevenseriousoff-roadvehiclesare

verywellinsulatedfromtheoutside.

Nevertheless there definitely needs to a more concerted effort to get

people to understand and appreciate the value of tyre pressures better,

aswell as thewhole conceptof tyre care– and that applies tooff-road

segmentasmuchasitdoesgeneralmotoristsandindustry.

3 0 • J H B M o t o r S h o w

The2013JohannesburgTruckandBusShowtakesplacefrom16–27October

and co-locates with the Johannesburg International Motor Show. The Show

featuresproductupdatesandnewproductlaunchesinthecommercialsector

includingtrucks,trailers,buses,bodybuildersandutilityvehiclespecialists.

Animpressivelistofcommercialexhibitorshavealreadycommittedtothe

showincluding:

Johannesburg Truck & Bus show

Johannesburg Expo centre, 16 - 27 october 2013

October is traditionally Transport Month in South Africa and all facets

of road transport will be celebrated at this twelve-day gathering of the

industry’sfinest.

AfritSouthAfrica MANTruckandBus(SA)

Benetrax MarcopoloSouthAfrica

CumminsSA MCVSouthAfricaDeHaansBodyWorks

DAFTrucks Mercedes-BenzSouthAfrica

FAWVehicleManufacturersSA MitsubishiFUSO

Freightliner Powerstar

HenredFruehauf SATruckBodies

HinoSouthAfrica ScaniaSouthAfrica

HyundaiAutomotiveSouthAfrica SercoIndustries

IrizarSouthernAfrica TATAMotors

IsuzuTruckSouthAfrica TFMHoldings

IvecoSouthAfrica VDLBus&CoachSouthAfrica

JMG&Sons VolkswagenCommercialVehicles

JostSouthAfrica WesternStar

KiaMotorsSouthAfrica

VisitorstotheJohannesburgTruckandBusShowcanexpecttoseethe

latest technologyanddevelopments in thecommercialsectorwithan

extensivemedialaunchprogrammeinplaceoverthetwomediapreview

days.

Anewadditiontotheprogrammeofeventsistherecentlyannounced

TruckandBusIndustryConferencesanctionedbytheNAAMSAHeavy

CommercialVehicleDivisionandBusForumwithanimpressiveline-up

oftopicsandspeakers.Topicswhichtheattendeeswilldebateinclude:

•SA Truck & Bus Industry : Performance Review & Medium Term

Prospects

•HeavyCommercialVehicleFuelStandards&Specifications

•Sub-SaharanAfricaCrossBorderTransportChallenges

•Transnet/PortnetLogistics:IntegrationofTransportModesinSub-

SaharanAfrica

•ChallengesConfrontingtheSABusTransportIndustry

•SouthAfrica’sBRICSMembership : Implications for theSATruck&

BusIndustry

•Managing the Influence of Strategic Operational Cost Variables :

E-Tolls,FuelStandards,Portnet&TransnetOperations

TheJohannesburgTruckandBusShowhostsmediapreviewdaysonthe

16thand17thofOctoberwiththeshowopentothepublicandindustry

visitorsfromFriday18thOctoberuntilSunday27thOctober2013.

AvisittotheJohannesburgTruckandBusShowwillprovidecommercial

vehiclesectorfleetownersandoperatorsaone-stopshoptoviewthe

latestvehiclemodels,trailers,technologyanddevelopments.

CommercialVehicleSectorintheSpotlight

3 2 • O n e - o n - O n e

OTR RADIALS

FOR ORDERS & INFORMATIONContact: Ken Martin or Marlin Pillay

Tel: 031 764 6451 | Ken: 083 387 8403 | Marlin: 071 880 9247 | Fax: 086 558 8382 Email: [email protected] or [email protected]

Exclusive Distributor for RSA, Lesotho, Swaziland and Botswana

OnLy AvAILABLE fROm

Transafrica Tyre & Wheel

l Suitable for all OTR Machines

l Full size range in 25” to 35”

‘E’ and ‘L’ type Radials

l Robust Steel Belted Radial

construction

l Abrasion resistant tread

compound

l Steelbelt reinforced tread area

l Modern tread patterns

l Global quality standard

l Manufacturer Warranty

= Low Cost Per Hour

TESTED & PROVEN

3 2 • O n e - o n - O n e I n d u s t r y N e w s • 3 3

AtameetingheldinJohannesburgon26August,itwasdecidedthatitis

importantforSouthAfricantyreimporterstoalignthemselvesbywayofan

associationwhocanrepresentitsmembersasacollectivevoiceatvarious

Government departments. This led to the establishment of TIASA(Tyre

ImporterAssociationofSouthAfrica),whichhasbeenimplementedwith

aviewtoachievingandtargetingvariousobjectives.Thenewly-established

constitutionincludes:

1.1 ThemainobjectsoftheAssociationshallbeto:

1.1.1 actinthebestinterestofallMembersandprotectandfurtherthe

interestsoftheMembersinensuringasustainable,environmentally

sound, profitable and an organised industry and business

environmentfortheimportation,distribution,andmarketingoftyre

productsinSouthAfrica;

1.1.2 ensurethathealthy,fairandethicalcompetitiontakesplacewithin

theSouthAfricantyreindustry;

1.1.3 protect the image and integrity of the industry and to act as its

representativeandvoice;

1.1.4 protect the consumer by ensuring confidence in imported tyre

products;

1.1.5 workwithandlobbygovernmentdepartmentstowardssimplifying

legislationandstandardsapplicable to thedifferentcategoriesof

tyreproducts;

1.1.6 define a code of ethics in respect of imported tyre products in

relation to importation, marketing, distribution, Black Economic

TyreImportersestablishAssociationEmpowerment,andenvironmentalmatters,andadherencethereto;

1.1.7 establishapolicingmechanismforself-regulation;

1.1.8 encourageallparticipantsintheindustrytoadheretotheprinciples

set out in this Constitution and the statutes, specifically those

relatingtosoundenvironmentalpractices;

1.1.9 lobbyandengagegovernmentonanational,provincialand local

level to further the general interests of the Association and its

Membersand ifnecessary,promote,supportoroppose,asmay

bedeemedexpedientanyproposal,legislativeorothermeasures

whichmayaffecttheinterestsofanyoralloftheMembers;

1.1.10 actively encourage and advance Black Economic Empowerment

(historically disadvantaged individuals) in the tyre industry in

accordancewiththisConstitutionandtherelevantstatutes;

1.1.11 co-operate with such other organisations and entities when

expedienttodosointheoverall interestoftheenvironmentand

theMembersoftheAssociation;

1.1.12 endeavour to promote representation of all stakeholders

throughoutthetyreindustry;and

1.1.13.promoteco-operationandgoodwillamongMembersforthegood

oftheAssociation.

AllinterestedpartieswhoimporttyresintoRSAandwhowishtojoinTIASA

intheinterestsofensuringfairrepresentationintheindustryareinvitedto

contactCharldeVilliers,MDofTyrecoron0219057688,0833899950

orfaxtomail0865302118.

Tyres are one of those products that people often take for granted, until

somethinggoesawryandthenitbecomesanurgentpriority.Tyrecarealso

isn’tthemostexcitingoftopicsbutDunlophaschangedthatperceptionwith

theirnewrangeoffun,animatedtyrecarevideoclipsavailableonYouTube.

Aspartoftheinnovativedigitaldrivecurrentlybeingrolled-outbyDunlopin

theformofFacebookandTwitterplatformsandSmartzonemotoringapps;

Dunlophasalsoundertakenthedevelopmentoftheanimatedtyrecareclips

topromoteeducationandsafetyinamannerthatcanbeeasilyunderstoodby

adiverseaudience.

Currently playlisted on their YouTube channel under Dunlop Tyres SA, the

vibrantandcontemporaryclipshaveaneasy-goingretroappealandaresure

tobeaninstanthitwithviewers.Theclipsworktheirwaythroughsomeofthe

morebasictyreguidelinesdetailingthereasonswhytyresshouldbebalanced,

aligned and rotated regularly, as well as explaining tread depth indicators,

sidewallmarkingsandthedangersofincorrectinflation.

Evenifyou’renotinthemarketforanewsetoftyresjustyet,ordon’thave

anyissueswithyourtyres,makesuretocheckouttheclipsforabitoffunand

insight.Thesevaluabletipswillbesuretosaveyoumoneydowntheline.

DunlopgivesastylishtwisttoTyreCareTips

3 4 • G o o d y e a r N e w s

The tyre retail category was one of 163 across nine industries and more

than 8 000 brands researched in TGI’s annual quest to find the ones

South Africans love the best. This recognition from local consumers sets

Hi-Q among a special group of iconic brands from other industries, such

as All-Gold and Huletts, Black Cat, Coca-Cola and Nokia.

Theglobally respectedTGI IconBrandssurveywas firstconducted in

1969and is the largestof itskind inSouthAfrica.Morethan15000

randomlyselectedconsumerswereinterviewedinthesurveythisyear,

representingover19millionadults.Inthetyreretailsector,consumers

had to have purchased tyres in the preceding 12 months, to ensure

recentfirst-handexperienceintheirresponses.

“We really are a truly South African brand,“ said Dustine Gascoyne,

Hi-QGeneralManager.“Wecontinuallystrivetoliveoutthevaluesthat

launchedthenetworkoveradecadeago.It’srewardingtoknowthatour

customersareunshakeableintheirbeliefthatHi-Qisthestillonethey

cantrustforalltheirvehicles’tyreandundercarriageneeds.

“Now,wearemoredeterminedthanevertostayontop.Ourcustomers

can expect us to try even harder, because being the best is just the

beginning. The results of the TGI survey portray the effort the Hi-Q

Hi-Q cements its iconic status as sA’s best loved tyre retailer Independent consumer research by the

TargetGroupIndex(TGI)hasplacedHi-Q

at the forefront of tyre retail brands for

thefourthconsecutiveyear.

network and suppliers put into the brand and their business. It’s

somethingweareveryproudof.

GascoynesaidtheHi-Qphilosophyaimedtodeliveressentialemotionalas

wellasjustrationalbenefitstoitscustomers.

“Theconnectiongoesbeyondgreatpricing,qualityproductsandconvenient

outlets.Itisalsothefeelingofthepeoplethatcustomersencounterwithin

Hi-Q.Weactivelyensurethatallaspectsofthetyrepurchaseexperience

aremadeaseasyandapproachableaspossible. Invariably thecustomer

G o o d y e a r N e w s • 3 5

ismakingatyrepurchasedecisionofnecessity,notdesire,soideallywe

wanttomaketheirexperiencetrouble-freeandeasy.We’reinthesolutions

business.

“Lookingahead,ourkeyfocusistoevolvewiththeneedsanddesiresof

our retail network and our customers. The trusted yellow-and-blue look

andupmarketfeelofHi-Qwillcontinuetoevolvewithtrendstokeepthings

fresh,buttheessenceofHi-Q,theintegrityofthebusinessandthewaywe

treatourcustomers,isclearlyawinningformula.”

Maria Petousis, TGI Director, said the survey revealed “South Africa’s

most current quintessential brands. They define a common experience,

oftenonadailybasis,andSouthAfricansacrossalldemographicgroups

arecommittedtotheminarealsense;theyputtheirmoneywheretheir

mouthsaretodemonstratethiscommitment”.

4, 5, 6 MarchSandton Convention Centre, JohannesburgSouth Africa

ECI International Ltd., Speldhurst Business Park,Langton Road, Kent, TN3 0AQ, England

T +44 (0)1892 863888 F +44 (0)1892 [email protected]

www.eci-international.com

AN INTERNATIONAL EVENT

The One Stop Show forTyres, Workshop Equipment & Accessories

tyrexpo_africa_2014.pdf 1 08/05/2012 12:51

Further information:Messe Essen GmbH · Phone: +49 201 72 44-727 · Fax: +49 201 72 44-435

E-Mail: [email protected] · www.reifen-china.com

China United Rubber Corporation Phone: +86 10 5865 0277 · Fax: +86 10 5865 0288

E-Mail: [email protected] · www.reifenchina.com

Nov.13-15, 2013

SHANGHAI · CHINA

3493AnzSATreads210x140.indd 1 16.04.13 15:10

W o r l d N e w s • 3 7

SAILUNOUTSHINESLOCALCANADIANTYREBRAND

A group of automotive journalists in Canada recently put tyres through a series of

on-road tests to compare a national brand with a value-priced brand, with astonishing

results.

Thejournalistsdidnotknowwhichtyreswereonthecarstheyweredrivinginthreesetsof

exercises:awetslalom;simulatedcountryatnormaldrivingspeedsandhotlapsonthetrack.

Aftera fulldayof testing,asurprisingvictor tookhomethehonours: the tyrewas theSailun

AtrezzoZ4+ASimportedfromChinawhichretailsintheGreaterTorontoareafor$111,whilstthe

competitivenationalbrandispricedat$189.

Atthetestday,journalistswereaskedtoratethetyresondrivecomfort,tractionunderacceleration,

steeringfeel/responsiveness,corneringstability,andoverallcontrol/predictability.Inthewetslalom

test,theSailuntyrescameoutontopinallcategories,althoughdrivecomfortwasnotratedforthis

exercise.Likewise,intheroaddrive,theSailuntyresalsoreceivedahigherratingthanthecompetitor

acrossallcategories.Onlyinthetrackexercisedidthenationalbrandoutshine,out-performingSailun

byaslimmargininthesteeringfeel/responsivenessrating.

AttheendofthedaytheSailunbrandhadaccumulatedatotalof31pointsoutof40whilethenational

tyrebrandhad30.Whilethepointsspreadisnotsignificant,theSailunbrandwonhandsdowninthis

partoftheworldonprice,pricedat70$lessexpensivethanitsrival.

www.canadianmanufacturing.com

3 8 • W o r l d N e w s

Bridgestone Europe has announced the launch of its new Firestone

European Agricultural tyres website which celebrates the successful

product return of the Firestone Agri range.

InrecentmonthsFirestonehasintroduceditsMaxiTractionIFseries,the

MaxiTractionforCombineHarvestersaswellasthePerformerseriesfor

theRowCropmarketsector.

As part of this association, Apollo Tyres with its philosophy of ‘go the

distance’ will create football based play zones in local communities

using recycled rubber in the UK and India and encourage healthy

lifestyles among youngsters.

Apollo Tyres has announced a three year regional partnership with

ManchesterUnitedFootballClub,whichwillseeApolloTyresbecome

theClub’sofficialTyrePartnerintheUKandIndia.

WhileApollo isa leadingbrand in India, the tyremanufacturer,which

has annual revenues of over US$ 2.34 billion, will leverage the high

profile partnership with Manchester United to raise awareness of its

brand among potential customers, business partners and consumer

audiencesaroundtheworld.

Commentingontheannouncement,OnkarSKanwar,Chairman,Apollo

TyresLtdsaid,“Thisisaveryimportantpartnershipforusasacompany

andclearlydemonstratesourglobalambitionsforourbusiness,andthe

brand.Veryfewsportsplatformsdeliveraglobalprofileandawareness

and we believe the impact of this relationship will be significant in

helpingtomakeApolloagloballyrecognisablebrand.”

Akeyelementofthepartnershipwillbeajointcommunitycommitment

toencourageyoungpeopleto‘gothedistance’andseekahigherlevel

ofexcellenceinbuildingsportingskillsanddevelopinghealthylifestyles.

Drawingonitsphilosophy,Apollowillbuildfootballpitchesmadefrom

recycledrubberinlocalcommunitiesacrosstheUKandIndia.

Thefirst ‘gothedistance’pitchwillbebuiltwithinthegroundsofOld

Traffordbeforesimilarpitchesarerolledoutacross theUKand India.

This initiativewill includesomespecificskillschallenges,encouraging

usersoftheApollofootballplayzonestoachieveexcellenceincontrol,

agility,speedandprecision.

Kanwarcontinued,“Itisamatterofgreatprideforustointroduceanew

healthylivinginitiativeunderourcorporatesocialresponsibility(CSR),

tocreatenewplayzones for theyouth in theUKand India. In itsaim

to stimulate the next generations to go the distance, this association

reallybrings to lifeourbrandvaluesofhighperformance,qualityand

excellence.”

Manchester United Group Managing Director, Richard Arnold

commented,“ApolloTyresisaleadingplayerinthetyreindustryandits

rateofgrowthanddevelopmentintonewterritoriesmadeitanattractive

partner for the Club. With a combined fan base close to 46 million

followersinboththeUKandIndia,weareconfidentinprovidingApollo

withacaptiveaudience.

“Thispartnershipwill allowApollonotonly topromote itsbrand,but

alsotoengageandcommunicatewithourfans,likeweobservedtoday

withtheskillsdemonstration.

“ManchesterUnitedisdedicatedtoyouthinvestmentanddevelopment,

whetherthroughourAcademyorviatheworkwedointhecommunity.”

Today’sannouncementwasmadeata launcheventat theClub’sAon

Training Complex, which was attended by the senior management of

ApolloTyres,ledbyChairman,OnkarSKanwarandManchesterUnited

GroupManagingDirector,RichardArnold.

Over three decades old, Apollo Tyres is headquartered in Gurgaon,

India, and has a manufacturing presence in Asia, Europe and Africa.

Thecompanyexportstoover100countriesandisbackedbyaglobal

workforceofapproximately16,000employees.

Harald Van Ooteghem – Senior Manager for Marketing Planning at

Bridgestone Europe says, “The new website has been developed after

we took on board the comments of our clients and incorporates a new

user-friendly Tyre Finder section. Another important development is the

Advanced Dealer Locator section which guides visitors to the closest

professionalFirestonespecialistinaswiftandefficientway.”

APOLLOTYRESANNOUNCESTHREEYEARPARTNERSHIPWITHMANCHESTERUNITED

NEWAGRICULTURALTYREWEBSITEFROMFIRESTONE

W o r l d N e w s • 3 9

GOODYEARTIRE&RUBBERCO.’SNEWZEALANDUNITISSELLINGOFFITSCHAINOFRETAILTYREANDAUTOSERVICECENTERS.Goodyear & Dunlop Tyres is selling the

52 Beaurepaires in New Zealand to local

companyBeauIdealforanundisclosedsum.

Thedealisexpectedtoclosebytheendofthe

month,thecompanysaid.

Beau Ideal, owned by TyreLine Distributors’

founder Grant Rushbrooke, would also

assumeownershipofGoodyear’s local retail

marketingandlicensingprograms.

Last year Goodyear sold its Beaurepaires

commercialtyreservicebusiness.

“Wewillcontinuetosell,distributeandoffer

through our wholesale distribution network

thesameoutstandingconsumertyresforcars,

4WDsandlighttrucks,aswellascommercial

tyres for trucksandbuses,”saidGoodyear’s

New Zealand sales and marketing director

CampbellGough.

Goodyear’s New Zealand unit posted a

2011 loss of $9.3 million against sales

of $154 million, according to its latest

financialstatements.Last June, thecompany

announced that it would shift emphasis

on consumer tyre sales to “enhance cost

competitiveness and ensure long-term value

andsuccess.” www.tirereview.com

BRIDGESTONESERVESASTITLESPONSORFORWORLDSOLARCHALLENGE2013

Tokyo – Bridgestone Corporation announced today that the Bridgestone brand will

be the title sponsor of the World Solar Challenge 2013, which will be held in Australia

October 6-13.

TheBridgestoneWorldSolarChallenge2013will seea record45 teams from26countries

competeina3000-kilometercross-countryraceusingonlysolarenergytopowerthevehicles.

The2013competitionwillbethe12thrunningoftheeventsince1987.Theeventwillfeature

three separate classes,AdventureClass,whichwill showcasecarsbuilt forpreviousevents;

Cruiser Class, which will be judged by design practicality, and Challenger Class, which will

competeforthetitleoftheworld’smostefficientsolarcar.

Officialname: Bridgestone World Solar Challenge 2013

Schedule: October 6-13, 2013

Host: Australia(Start:Darwin,Goal:Adelaide)

RaceClass: Challenger Class

fourwheels/onedriver

carsdesignedtoachieveaerodynamicefficiency

Cruiser Class

fourwheels/onedriverandonepassenger

carsdesignedforpracticality

Adventure Class

threewheels/onedriver

carsthatwerebuiltforpreviousevents

Whether it is through eco-friendly products such as our Ecopia line or our support of

environmentaleffortsaroundtheglobe,Bridgestoneiscommittedtocontinuallyworkingwith

customers,partners,andthecommunitiesinwhichweliveandworktocreateanenvironmentally

sustainablesociety.

ANEWWETWEATHERRALLYCROSSTYREFROMCOOPER

Cooper Tire has announced the arrival of their all-new 17 inch wet-weather Rallycross tyre

which has evolved from the company’s development of a special pattern for the European

Rallycross Championships.

Having carried out competitive testing in Germany, Norway and Sweden, the tyre is now

availableforsale.

The tyre has already competed in competitions in France and Portugal and achieved fastest

lap times. A Cooper spokesman states that this latest specialist wet weather pattern further

underlinesCooper’spositionasanestablishedRallycrossleader.

Name:__________________________________________________________________________Company: _________________________________________________________________________

Address:________________________________________________________________________________________________________________________________________________________________

_____________________________________________________________________________________________________________________________________________________________________________

____________________________________________________________________________________Code:________________________________________________________________________________

Profession: ___________________________________________________________________Telephone: ________________________________________________________________________

QuEsTIon: Which chinese tyre brand recently

came out tops in a canadian tyre test?AnsWER: ____________________________________________________________________________________

Name:_________________________________________________________________________________________

Company:____________________________________________________________________________________

Address:______________________________________________________________________________________

___________________________________________________________________________________________________

__________________________________________________ Code: _______________________________________

Telephone:__________________________________ Cellphone:_________________________________

4 0 • C o m p e t i t i o n / S u b s c r i p t i o n

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4 2 • O n e - o n - O n e

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