@’s, #’s, RT’s and bit.ly

The Basics of Twitter@Andrew_ShipPR

(Use #NKUPRSSA)

What is Twitter?

• Technically it’s “Micro-Blogging” 140 Characters

• Sharing experiences and telling stories

Twitter Handles

• Name on Twitter = “Twitter Handle”• The 2 S’s

@PRSarahEvans @Prblog @PRtini

• Can Include _ and numbers

The Profile

• Keyword-Rich Description

The Profile

• The Avatar

@ Mentions

• To “mention” someone add the @ symbol in front of their “handle”

# - Hashtags

• Cutting through the clutter

Chats

• People in PR like to talk• Use Hootsuite or Tweetdeck• Add Hashtag with each Tweet• Listen, Engage and Say Thank You

Lists

• Twitter allows you group followers into “lists”

The Profile

• The Main Screen

Why I love Twitter

• Connect with people through ideas• I have A.D.D• Helps you choose your words very

wisely

3 Take-Aways

• Find the Right People•Engage•Be Genuine