d e s i g n p o r t f o l i o

RYAN RICHEY

Design Phi losophy

Ident i ty & Brand Development

Logo Design

Web Design

Advert is ing Design Concepts

CONTENTS

We are a visual people. Everyday we encounter companies using media and graphic design to compete for that split second of our time where they try to con-vince us to buy into their product, ideals or lifestyle. We have become so accus-tomed to being informed visually and drawing conclusions through the media we are inundated with, it only makes sense that creative media designers, artist and creative directors continue to look for new creative ways to communicate to their audience without drowning in the vast sea of flashy, eye candy of today’s design world.

My approach to design has definitely changed as I have matured as a designer. Once falling victim to trends and swayed by popular influence I now only look to trends and influences to get a sense of where design is headed and take cues from them instead of falling victim to reproduction that gets lost in the crowd. My philosophy is: Keep it simple. Keep it clean. Make it work.

The demand for well thought out designs has never been so high. From print publishing and package design to website interfaces, clients expect and demand that their company’s branding will help move their product and elevate their com-pany’s status. It is up to me as a designer to not use my ability to think in terms of aesthetics but also to think of the needs and problems that need to be solved. No longer am I just a designer but a problem solver.

As a designer, my goal is not to wow people with amazing talent, skills or tech-niques, but to communicate in a creative, simple and effective way. In my opinion, there is much to be said in favor of simplicity. Simplicity in design, and simplicity of life. So many times we over stimulate our lives with unnecessary distractions, and the same is true about us designers. Although I have degrees that say I’ve complete my education, I will forever be a student of great design, always look-ing, always studying, always learning.

DESIGN PHILOSOPHY

Branding and Identity are massive buzz words in the business world these days, but they are often misused. As a designer it is my goal to identify what a client is really looking for. Many times a client will ask for a brand and what they mean is a logo or they will ask for an new identity and what they are looking for is a complete rebranding of their company.

The way I can describe the differences between a logo, brand, and identity is simple. Think of a Logo as a photo of your best friend. You are able to know who they are by their mug shot. That is what a logo does for a company.The Brand of a company is like the personality of your best friend. You can recognize your friend by a photo but it is the experiences you share that build the true knowledge of WHO they are. That is what a brand does; it the gut feeling someone has about a company based on experience.

The Identity of a company basically refers to all the tangible and visual things that customers identify with. In reference to your best friend, it would be their style of dress, music they like, or even thing or phrases they say.

To the right is a sample of an Identity design spurred by the rebranding of Fair Haven Baptist Church in Shelbyville, TN.

IDENTITY & BRAND DEVELOPMENT

Rebranding & Identity design for Fair Haven Baptist Church Shelbyville, TN

Rebranding & Identity design for Stepstones Ministry International Center, TX

Branding is so much more than creating a logo, website, and business cards. Branding is a painstaking process that involves market research, evaluating the competitive lanscape, honest analysis of the company’s strengths, weaknesses, oportunities and threats (SWOT) and many, many hours of creative development.

BRANDING

To the left is a very small sample the design collateral created during a complete branding project for Stepstones Ministry International whose base of operations is located Center, TX.

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To the le f t are four d i fferent logo designs that I came up with for “The Balanced Word.” I wanted to run these past you and get a fee l for what you env is ion. Hopefu l ly one of these wi l l be work great for you and we are done! But, incase they are not quiet what you had in mind let me know your opin ion on the d i rect ion of the designs.

Each of the designs p lay off of the concept of balance. Number one and three both ut i l ize graphica l ba lance. Numbers two and four p lay off of phys ica l ba lance.

I a lways l ike to show my c l ients logos in b lack and whi te f i rst but somet imes color he lps the c l ient v isual ize what’s going on, in the case of the t ransparency of one and three.

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Logo design is one of the most important and one of the most requested projects. It is a companies first chance to make a lasting impression on the consumer. So much about a company or organization can be communicated in such a short amount of time.

LOGO DESIGN

To the left is a handful of logos I have created within the last year.

Quality Web Design is so important with more and more consumers spending more and more time online and spending more and more money online. Web Design has come along way in the last ten years and it exciting to see the creativity in utilizing new and emerging technology. I am not a web developer, only a designer. I leave the code to the experts and stick to the aesthetics and user experience. Web design is quickly becoming the most requested design project.

To the right are my two favorite web designs I have created in the last year. The first was for Fair Haven Baptist Church and the second was for Stepstones Ministry International.

WEB DESIGN

Advertising is challenging and even grueling at times but so rewarding with you hit the bulls eyes with a spot on campaign. Matching up message, image, voice and response is something that helps me stretch my creative muscles and helps me to stay sharp.

ADVERTISING DESIGN CONCEPTS

To the left is an advertising concept design for CrossFit. (Concept Only)

CONTACT INFO WEB: ryanrichey@me.com ryanrichey.me

MAIL: 306 B Summertree Cir. Lindale, TX 75771

PHONE: 903.288.6038