:

21 2010

1

1 2 3 4 5 (beta )

2

2

, 123

3

4

?

1 325 +5%1 150 +13%304192 142 128 +8%+12%-3%+1% 2000 2008

5

, . .: , 2010, 0+ , , . 2010 .

6

7

7

8

19%19%14%12%10%7%6%5% 2009. . 2001-2005 ..

8

9

9

10

10

11

11

ONLINE 100 000+, 12+ , 201012 : TNS Web Index, 2010, 100 000+, 12+ , monthly, weekly, daily reach.31.9 .. = 53.1% 28.9 .. = 48.0% 23.9 .. = 39.7%

12

13: TNS Web Index, 2010, 12+ , monthly reach..-

13

% 12+ 2010: 65% 2009: 61% 2008: 60% 2010: 53% 2007: 51%14: TNS Web Index, 12+ , monthly reach.

14

22% 91%

12-24 25-44 45+ 100 000+

72%

96%

87%

38%: TNS Web Index, 2010, , % .15

15

100 000+, .. : TNS Web Index , 100 000+, . .+30%+5%+19%+26%+6%+23%

16

61%17

61% + 14% 8% 7% 10%

: TNS Web Index . 10 100 000+. monthly reach %

17

% , WAP GPRS18: TNS Web Index, 100 000+, 1 . 12+ 12-34

18

19

, :2051%

49%

20

, :2164% 36%

21

, :2238% 62%

22

, :23

43% 57%

23

, :2437% 45% 7% 10%

24

, :2517% 5

25

-: - (Affinity Index = 126) , (Affinity Index = 128) (Affinity Index = 137)

, (Affinity Index = 145)

(Affinity Index = 150)!

26

-:

(Affinity Index = 54) (Affinity Index = 66) , (Affinity Index = 70) (Affinity Index = 53) , (Affinity Index = 70) !

27

28

30.6%27.6%24.7%13.3%8.4%3.8%2.9%2.2%2.2%2.0%1.7%1.7%1.6%1.3%1.2%

-15 10, 100 000+, 12-54 , Average Daily Reach: TNS Web Index, 2010, , 12-54 , Average Daily Reach, 33 , 30 Mail.ru, 31 Rambler. 29

2929

Top- 10 Vs 09, 100 000+, 12-54 , Average Daily Reach: TNS Web Index, 2010, , 12-54 , Average Daily Reach, 33 , 30 Mail.ru, 31 Rambler.30 : 33%new in top!new in top!

3030

31

. . % 100 000+ 12+ 32: TV Index, Radio Index, TNS Web Index. 2010, , 12+ . Average Daily Reach

32

% , 33: TV Index, TNS Web Index. 2010, , 12+ . Average Daily Reach%

33

?34

3434 12+ 2010 , 1

, 12+

35

36

: TNS Teenage Research Unlimited 2009, 100 000+, 12-19

37

3853% 38%58% 20%38% 35%21% 63%25% 68%

: TNS Teenage Research Unlimited 2009, 100 000+, 12-19

38

70% 42% 34% SMS32% 24%13%

40% SMS40% 32% 28% ( )26% 21% 19%16%

, : , :

: TNS Teenage Research Unlimited 2009, 100 000+, 12-19

39

1.0 (Beta)

40

41

42Coral () . Media MarktOBI

MercuryL'OrealProcter & GambleLouis Vuitton Moet Hennessy SA

NestleSony ltdVolkswagenLenovo

L'OrealNestleBerlin-Chemie Menarini GroupSony ltdMars

Peugeot Citroen RusPhilipsHondaNissanAMF

: TNS Media Intelligence. - 2010

42

43Coral () . Media MarktOBI

MercuryL'OrealProcter & GambleLouis Vuitton Moet Hennessy SA

NestleSony ltdVolkswagenLenovo

L'OrealNestleBerlin-Chemie Menarini GroupSony ltdMars

Peugeot Citroen RusPhilipsHondaNissanAMF

FMCGFMCG, , , ITFMCG, luxury, , : TNS Media Intelligence. - 2010

43

44

: 53% 12+ 19% 12+ 201045

45

TNS 125319, , . , 6,. +7 495 9358718,web www.tns-global.ru

46