rural urban nature sharing
TRANSCRIPT
Sharing Nature How two businesses are building a network to usher in the new economy
Fred Yang - Green Drinks Shanghai Forum – 23rd July, 2015
The “Rainbow of Hope” Scheme for Farmers
Shanghai Family Farming Family
Healthy food & home-stay refreshment tour in nature.
Money to support the family to stay at home.
“Rainbow of Hope” Scheme for Farmers
Farmers of Western Hunan --Much Higher Income, Improved Land Yield
1、 Annual Income was about RMB 1,300, with the support of the project, the Annual Income is above RMB 16,000 ;
2、The yield of the agricultural land has improved after the repeated organic planting, free from pollution of chemical fertilizers and pesticides;
3、Beneficial for social stability of the Community.
Urban Residents in Shanghai
--Harvest of pollution-free. high quality green produces
1、 Enjoy the personalized service of natural organic produce, without any threat of pollution, the taste are all of excellent quality;
2、Has opportunity to visit the matching farmers, and enjoy the purity and simplicity of village life;
3、The greening of your shopping basket.
Mushrooms & Rice – Sharing Nutrients and Land
Learning from nature – we utilize the ecological cycle
Background
Meet Maarten the social entrepreneur. Maarten is a master of appreciative observation, among other things.
More than 2 years ago, Maarten and his business partner decided to build a retreat destination for escaping the ‘busy-ness’ of modern life.
To date their first Laojia destination has accommodated hundreds of city-weary travelers and gotten all 5-star ratings on AirBnB, as well as high praises from previous guests who appreciate the uniqueness, authenticity, and intimacy of the China village experience that it provides.
In the future, the Laojia brand hopes to expand to become a destination retreat for workshops, team-building, yoga retreats, and digital nomads in search of spiritual and mental refuge.
Changes
u Beautiful places underrated / at-risk
u Internet changing:
u The way people find travel destinations
u The way people Work
How sharing saved the project
u You share your story, we share our respect
u You share your problem, we share solutions
Addressing Excess / Scarcity
Urban Capital • Human • Financial • Opportunity • Connectivity • Education • Market Access • Knowledge
Rural Natural Capital • Ecosystem
Services • Quiet Places • Pristine soil, air
& water • Culture • Wisdom
The Future of the Network
Online Platform
Technology
Projects
Land
People
Organizations
Economy
Society Environment
Lean Production
Quality
Sustainability
Connectivity
The Future of the Economy
The Sustainable Economy of the Future
Social Trends
New Technology
Sharing Economy
Understanding Of Ecology
• Connectivity • Trust • Efficiency • Crowd Sourcing
• Bio-Tech • Biomimicry • Information
Technology • Lowering barriers • Global
Monitoring
• The next Green Revolution
• Permaculture • Agro-Forestry • Sustainable Forestry • Myco-symbiosis
• Environmental Awareness
• Health Awareness • Localization • Urban Stress
The Laojia Network 2015 Program
Landing Site in 400 year-old
Village
Farm House One First Tree House Cluster
Infrastructure / Energy Projects
- Bring the model
to Loajia Locations
The Laojia Network 2015 Program
Landing House
• Gather design parameters • Estimate cost • Crowd-fund • Repair and Upgrade
Farmhouse One
• Gather design parameters • Invite designers / planners to Landing House to get input • Work with local farmers to validate design • Crowd Fund • Build structures • Fill in Details / Décor through design competition, crowd-sourced design, pro-bono professionals
Tree House
• Gather design parameters • Design Structures
Recruit Farmers & Investor/Buyers
Select Chief of Hospitality / Provide Training
Bring Farmers to Site
Select House Manager
Needs u Web development for marketing and logistics, platforms to increase profitability of distribution for
local farmers by leveraging the sharing economy, promotion and knowledge exchange platforms, mobile management tools
u Architects to help envision modern upgrades to understand and preserve the intrinsic knowledge of local vernacular architecture
u Designers to make each project a unique and memorable experience for travelers
u NGO Partners
u Technical support for community master planning
u Business and company formation consulting
u Visitors
u Organic food customers
u Ideas
u Friends
u Feedback
www.laojia-net.strikingly.com www.laojia-net-fh1.strikingly.com www.rainbowofhope.strikingly.com https://www.airbnb.com/rooms/1310347?s=klkx