RULE

OF

THIRDS

41%of users focus here first

14% of users focus her first

25% of users focushere first

HOTSPOTS HOTSPOTS

HOTSPOTSHOTSPOTS

20%of users focus here first

HOTSPOTS - One of the most significant rule of thirds areas. These are the areas that most people focus on first or the most. Therefore significant pieces of the image are often placed here.

HOTSPOTS HOTSPOTS

HOTSPOTSHOTSPOTS

PRIMARY

OPTICAL

AREA

TERMINAL

AREA

PRIMARY OPTICAL AREA – TERMINAL AREA - The last place the viewer looks. Important parts of the image are therefore often put here. (E.g. A company logo)

This is often the main area of focus for the viewer as it is surrounded by the hotspots. Key information of an image is often placed here as a result.

HOTSPOTS HOTSPOTS

HOTSPOTSHOTSPOTS

The Line of Sight

T h e L i n e o f S i g h t –

PRIMARY

OPTICAL

AREA

TERMINAL

AREA

The directions in which the eye usually looks over a page.