rugby world cup 2011 twitter analysis
DESCRIPTION
An analysis of the @RugbyWorldCup twitter Handle.TRANSCRIPT
iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions
Rugby World Cup
How @RugbyWorldCup Followers describe themselves
Agenda
Ø The Power of Social Media Ø Who is iGo2? Ø Examining @RugbyWorldCup Ø Partners Ø Customers Ø Founders of iGo2 Group
Follower Statistics @RugbyWorldCup
Follower Authority @RugbyWorldCup
Most Authoritative Followers @RugbyWorldCup
Rugby World Cup Social Foot Print @RugbyWorldCup
Twitter Popularity
RWC2011 OR RWC11 OR RugbyWorldCup
Word Cloud
RWC2011 OR RWC11 OR RugbyWorldCup
Most Influential Tweeters Worksheet
Country Distribution
Digital Media Activity
Youtube Channel
Most Viewed Youtube
Youtube Comments Buzz Graph
The Power of Social Media
Ø Social Media is disruptive Ø Social Media is dynamic Ø Social Media changes everything for a business
– Sales, Marketing, Service – Human Resources – Product Management – Channels – Processes – Organisational Models
Who is iGo2 Group?
Ø A holistic approach to Corporate Social Business Ø All members are Certified Strategists in Social Media Ø Utilise proven methodologies for :
– Social Media Assessments – Social Media Strategy Development – Social Media Programs and ROI – Social Business Intelligence and monitoring – Creating Social Communities
iGo2 is a Social Business product and services company. iGo2 helps organisaDons like yours leverage the power of Social Media and Networks through relevant, focused and business oriented soluDons. We assist to connect you with your markets and customers; convert your social data to business intelligence and manage your Social Media presence for maximum impact. Whether your business is already acDve in Social Media – but needs to do it beMer – or whether you are just starDng out, iGo2 can provide everything from consultancy to a complete tailored soluDon.
iGo2 Focus Areas
Strategy : formulaDng policy and strategy through researching your brand, customers, partners and compeDtors
TacDcs: building your social presence and integraDng to your business processes; training and empowering employees
and partners.
Intelligence: monitoring, collecDng, and analyzing social data to make informed and agile business and policy
decisions.
CommuniDes: building ‘owned’ social plaUorms for listening, support, building, collaboraDng, content
Assess
Strategise
Create
Protect
Par/cipate
Share
Engage
Monitor
Social Business
Framework
8 Point Framework for Social Business
Social Strategy : Creating Customer Value
From Social Brand Ø A social brand focuses on external
communications Ø A social brand is all about
engagement with the social customer.
Ø A social brand is owned by marketing
Ø A social brand is measured by clicks, impressions, reach, Likes, comments, RTs, etc.
Ø With a social brand, budgets are usually allocated toward agencies, community management, Facebook applications, blog development, etc.
To Social Business Ø A social business focuses on internal
communications. Ø A social business is all about
engagement with employees. Ø A social business should be owned by
the entire organization Ø A social business is measured by
organizational change. Ø Most investments in social business
initiatives revolve around internal communities, social technologies, and training.
Thanks to Michael Brito
• All social data streams • Drilldown analysis • Sentiment analysis • Comparative Analysis • Drilldown to influencers • Drilldown to sources • Slice and dice • Periodic reporting – weekly, bi weekly, monthly, real time
iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions
Social Business Intelligence Services
Potential Value of Social Intelligence
Ø Crisis Management Ø Reputation Management Ø Project Monitoring Ø Improve customer service Ø Competitor intelligence Ø Partner intelligence Ø Improve product and service development Ø Improve target marketing Ø Grow revenue Ø Deflect costs Ø Improve Customer Loyalty Ø Policy or initiative review
The Social Ecosystem
Par/cipa/ng Listening, establishing reputaDon (I’m one of you)
Managed Listening, supporDng, building reputaDon, markeDng
Owned Listening, supporDng, building relaDonships, collaboraDng
External CommuniDes
Closed Network
Internal CommuniDes
Example: customer communiDes
Example: channels, members
Example: Intranets, communiDes of pracDce
Wikis
Many Social Tools Available Today
Author(s) write arDcles Users comment to author
Engagement focus: On the author
Variety of people edit the content of a single piece of content
Engagement focus: On the content
Variety of people publish comments on specific topics or quesDons Engagement focus: On the topic
Individuals publish files, picture, or video for users to comment on
Engagement focus: On the media
Individually, these tools do not equal community
Regular interac/on among members who
are united by a common interest
allows for rela/onships to be
formed
Communities Enable Relationships
Member to Member Collabora/on
Owned Communi/es
Different Objectives
RelaDonships Business ObjecDve
Common AcDvity RelaDonships
Primary Purpose
Social Networks Online CommuniDes
Primary Enabler
Community Use Cases (80% of clients)
Internal Communi/es
Corporate Communica/on
Employee Networking & Collabora/on
Innova/on
External Communi/es
Customer-‐Driven Support
Interac/ve Marke/ng
Associa/on Marke/ng
The Leader in Social Community Software
Why social communi/es?
Enhance customer support Empower employee collabora/on Engage customers Gain valuable insight
Why Telligent?
Serving the industry since 2004 Offices in Dallas, London, Paris and SeaSle More than 3,000 customers
How? World-‐class social suite
Online customer communi/es Enterprise employee communi/es Social analy/cs
Tactics – Presence Development
Some of Our Customers
Our Partners
iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions
The Founders of iGo2 Group
Ø All Cer4fied Strategists in Social Media Ø All have more than 20 years business
experience in IT and industry