ruder finn mhealth report
DESCRIPTION
The first ever mHealth report by Ruder Finn, based on a survey of over 1,000 smartphone and tablet users launched October 18, 2012. Working with pollster YouGov, we found that users of smartphones and tablets are interested in health apps but what our respondents really wanted from health-orientated apps is the ability to make appointments at the doctors and check on test results. We think that health app developers need to learn from the makers of games apps about how to engage with people on their smartphones, if the promised mHealth revolution is ever going to happen.TRANSCRIPT
2012 mHealth report From Ruder Finn London
©Ruder Finn 2012
What is mHealth?
• Mobile health or mHealth is the practice of medicine and public health supported by wireless devices such as mobile phones, tablet computers, or personal digital assistants (PDAs)
• The World Health Organization believes mHealth can control the spread of non-communicable diseases and is cost effective, scalable and sustainable
• In the US the Federal Communications Commission is pushing for mHealth to be routine medical best practice within five years.
• The Ruder Finn survey explored whether UK consumers were ready for the mHealth revolution
©Ruder Finn 2012
Ruder Finn mHealth Report• The survey was conducted by YouGov
among its online panel of GB adults• Total sample size was 2,148 adults of
whom 1,204 had access to a smartphone/ tablet. Fieldwork was undertaken between 26th -29th June 2012
• The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+)
©Ruder Finn 2012
Devices
©Ruder Finn 2012
What are people using?
iPhone
Android
Tablet (not iPad)
0 5 10 15 20 25 30 35 40
% regular users in survey
Social News Games0
20
40
60
80
100
120
Most popular apps
WomenMen
©Ruder Finn 2012
Current healthy living app use
iPhone
Blackberry
Android
iPad
Tablet (not iP
ad)05
101520
Healthy living apps usage by device
Fitness
Calorie counting
Healthy eating
0 2 4 6 8 10 12 14 16
Healthy living apps by popu-larity
©Ruder Finn 2012
Reasons why respondents don’t currently use health apps• I have no need to access health-related
apps • I prefer to talk to my doctor in person
about any health-related questions• I do not find health apps to be helpful
But 21% said they were very or fairly likely to use a service delivered via mobile technology, to better manage their health by the end of the year
©Ruder Finn 2012
What did respondents want from mHealth?
©Ruder Finn 2012
Top three apps
For personal use• An app to book an appointment with the GP• An app to view your medical records• An app to check test results
For doctors and nurses•Monitoring devices that can alert cares, doctors and nurses is there's a health emergency • An app to access test results• Devices that enable doctors and nurses to record observations and share information while away from the surgery or hospital