Priority 1 - The Team

• Trevon McKay – iOS / Android Wizard• Phillip Wiggins – Marketing Genus• Dawn Price – Copywriter Extraordinaire• Jesse Jacobson – Php Pimp• Fred Johnson – Wandering Rubist• Dan Schlossberg – General Nuisance /

Occasional Irritant

Priority 2• Web 3.0

– Aggregate existing APIs – Gamification, Discussion, Social Media, Email Marketing, Events, Content.

– Social Good – Quality over Quantity. Create a community.– Crowdsourcing – Features, Content, and Marketing– Mobile– Gamification

• Simple MVP – Fail Fast. Rinse, wash, repeat.

• Reusable – Accountability Engine / Gamification Platform / Crowdsourcing Experience

08.28.2011

The Story

THE PROBLEMPart I: Confirmation Bias

•We filter what information we choose to pay attention to•We actively seek evidence & experts that confirm our existing beliefs•We discredit any information that contradicts our viewpoint

•50% of all marriages will end in divorce•Communication break down is consider 1 of 5 reasons relationships end

THE PROBLEMPart II: “Always” Never Motivates Improvement

• Remove Confirmation Bias with real-time tracking

• Provide metrics to never hear always again

THE SOLUTION: Romantic Rivalry

THE SOLUTION: Romantic Rivalry

• Mobile – Always available and real-time

• Playful - playful deeds to each other for points and

• Rewarding -rewards ranging from the simple to the extravagan

• Incremental – Begin with easy deeds and level up to harder ones.

• Customizable - Assign deeds from a default list or enter your own

How it WorksNotice Reward

Record when you’re doing good deeds so that you notify your partner.

After notifying your partner, we keep track of your performance.

Track

Issue rewards for good performance

Demo• Assign Deed• Receive Assigned Deed• Perfom Deed• Confirm / Deny Deed

• vNext– Master Deed– Track Score

Architecture• v .000001– Php dataservice– iOS Native app

• v .1– Odata webservie– MVC website– iOS Webview

• v .5 – Community website

Marketing• Social Media – Managed by – Facebook Page– Twitter - @RomanticRivarly– Tumblr Blog (auto-posts to twitter and facebook)

• Website– Aggregates Social Media Feeds and LaunchRock– Guest bloggers– Gamify User Interactions

• Stackoverflow style suggestions for features and deeds• Track and incent retweets, likes and referrals (Launchrock style)• Leader boards (Global, Local, Friends)• Weekly giveaways for High Scoring couples

Assets

WebsiteWebsite

Coment Streams by Discque or Facebook

TumblerGuest Blogging

Leaderboards and ContestsLeaderboards and Contests Deed ListDeed ListLaunchRock Feature

RequestFeature Request

Hoot Suite

FacebookTwitter

Mailchimp

Crowd-sourced Marketing

• Give users tools to do marketing– Mailchimp campaigns with user’s lists

• Twitter tools

Communication Targets

• Therapists / Couples Counslers• Early Adapters• Couples Networks– Meetup.com groups– Church Groups

• Relationship Self Help– Polls with Woofu and twitpoll

• Emerging Marketing Enthusiasts

•Sponsored Deeds – Dinner at Chili’s

•Re-brand engine as Co-worker Rivalry, Parent / Child Accountability, ???

•Rewards – Earn deals from local merchants / big ticket items. Jewelry, Vacations

•Therapist – Metrics for couples

Business Model

1000 Beta Users

Community website To crowdsource

App Test Run & Survey

Full Launch to market & Feedback

Romantic Rivalry: Milestones (2011-2012)

Aug ’12June ’12May ’12Apr ’12Mar ’12Jan ’12Nov ’11Oct ’11Sept ’11 Feb ’12 Sept ’12

12 months

Romantic Rivalry: Baseline Costs2 Years

$250K

$2 Million

$ 3 Million

Final Development & Testing•Additional staff

Development: New Versions•Expand functionality to include •more relationships

Full Launch - $2 million•Marketing Campaign & App Party