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Creating Better Lives for Your People and Better Business Results for Your Organization
Designing for Results: A Culture of Wellness
Meet your Presenters
Amy KramerStrategic Account Executive, CRP, Master Designer Maritz Motivation Solutions
Jefferson CroyPresident and Founder, Yo-Fi Wellness
What is your current experience with wellness programs?
Stressful job
Busy personal life
Not enough time
Old habits
Inconvenient
Chronic disease
Frustrated
The typical employee’s work environment contributes to their current state of health
People don’t know how to respond to competing demands and inputs…
Work DoctorsHSA
Biometrics
Lab reports
Tired, overwhelmed
Stressed, anxious, depressed
No time, competing demands
HRA
Money stress
Family stress
…so they often do nothing
What is the #1 reported obstacle to healthy living? Time!
Commute 1 hour Work 9 hours Sleep 8 hours Eat/drink 1 hour Care for others 2 hours Household tasks 1 hour Personal business 2 hour
Source: Bureau of Labor Statistics : Time Use Survey Ages 25 - 54
Industry Response U.S. Corp. Wellness
Spend = $8 billion annually
<20% of Employees Participate
Typical Wellness Portal Page
No Instruction No Mobile No Feedback Boring!
Most solutions:
A new, holistic wellness solution for the your employee population Aligns the latest technology, software,
social and mobile applications to make wellness: Convenient, approachable, personal
Flexible, scalable, one-of-a-kind in the marketplace
Incorporates wellness into all aspects of the employees’ life Home, work, personal, social
Motivates and engages people in health
Our Approach Inspire people and their families to
engage and own their health, and be supported by the company
Provide flexibility in wearable technology
Promote wellness with a custom responsive web app. Include wellness tools and challenges. Designed to manage onsite and offsite programs and activities
Provides meaningful rewards to motivate and drive progress against goals
Delivers engaging communications that touch each person
Engaging at All Levels
3.0
2.0
1.0
Identity-Driven I Am Purpose Results
Experience-Driven I Relate Relationship Results
Exchange-Dependent I Get Business Results
MOTIVE RESULTS
The Four Pillars of Effective Motivation
My Attention
Shared IdentityShare StoriesNoveltySimpleCredible
ScarcityGoal HierarchyAutonomyBe Good +Get BetterCommitment
Progress FeedbackSocial ProofInterpersonal Feedback
Status as RewardSymbolic Rituals & RecognitionMemoriesSocial Rewards
Motivated Individual
Motivated Community
OurAttention
MyGoals
MyProgress
GoalContagion
CollectiveProgress
MyRewards
SociallyRewarding
A Total Motivational Experience
The Foundation People centered People supported It’s about
ownership and goals
Fresh, fun and engaging
A better life for every person
Program Design
A B
CDSTARTstepping & get moving
FUEL
your body & eat well
IGNITEyour spirit & improve well-being
PROMOTEbetter health &prevent disease
Attention
Enrollment
Website
Challenges
Personal and Program Communications
Surprise and Delight
Employees receive the support and tools they need to make lasting change
Rewards and incentives Schedulers and social network Fitness device integration 24x7 access on any
web-enabled device
Personalized communications Motivational wellness challenges Instructional video classes
Sample Communications
Goal Commitment
Personal Ownership Accountability Autonomy Commitment
Step It Up
Casual Stroller (0 - 4,999)
Forest Hiker (5,000 - 7,499)
Mountain Trekker (7,500 - 9,999)
Marathon Mover (10,000 - 12,499)
Himalayan Sherpa (12,500 +)
Progress Feedback
Progress to Goals Personal Reports & Dashboards Pedometer Steps & Activity Data Social Support Company Support & Environment
Rewards Engagement/Enrollment Goal Completion Event Participation Trophies and
Certificates Status and Better
Health Results Recognition
Rewards Gifts Merchandise Event Participation Surprise and Delight Sweepstakes
How it works – Enrollment
Register and create an account
Enroll in Step Up, register a device, set a goal
Use the web tools and app
How it works – Progress and Rewards
Participate in onsite and offsite activities and challenges
Get rewards
Have fun with colleagues, friends, and family
Engage in program expansion and new opportunities
Program Differentiators Personal and holistic programs to support all areas of wellness
Step Up and Get Moving Program, Mindfulness Matters, Fuel Your Body, Healthy You Preventative Program
Video streaming wellness classes Yoga, fitness, nutrition, healthy sleep and meditation
Convenience of use via, tablet, mobile or computer Wearable technology
All devices and third party applications (Jawbone, FitBit, myfitnesspal, Moves, etc.)
Data and analytics Program design Rewards and incentives
6,564+online classes COMPLETED
1 , 1 4 0 H O U R S
o f i n s t r u c t i o n
People Results
3 BILLION+
STEPS
1.5 million MILES
60 timesAROUNDthe world
10+ TEAMSself formed
Run the Nation
590 people
in the program
360 peoplemaking
GOALS
Business ResultsEnrollment continues to
grow from 60% to 84% Since 2013,
20% MORE enrollees have set & COMPLETED THEIR GOALS
higher number of registered users
Goal achievement increased for CASUAL STROLLERS & HIMALAYAN SHERPAS
YO-FI users were on average absent less, contributing to an average savings of approximately
ROI: $13,000 in annual savings over the investment cost of the program
$127,000STRONGER
MORELESS
personal connections
medication, absences
weight loss, physical activity, & better eating
How do I find out more
Amy KramerMaritz Motivation Solutions
O: 636.827.4839C: [email protected] www.maritzmotivation.com Twitter: @wellnessdynamowww.maritzmotivation.com/blog
Jefferson CroyYo-Fi Wellness, Inc.
Designing for Results: A Culture of Wellness