royal society chemistry and mobile - will russell
TRANSCRIPT
MobileRoyal Society ofChemistry
Will Russell Manager: Innovation
& Technical Development Royal Society of Chemistry [email protected]
@ChemPub
Antony WilliamsVP of Strategic InnovationRSC [email protected]
@Chemconnector
Coming Up
RSC’s Involvement in Mobile & Why 6 Different Apps with Different Development
methods 3rd Party White Label Builder Existing Service Provider Building on Existing Development Bespoke Hybrid Development Combining with existing technologies
Ahead
Who we are 1841, The Chemical Society -a time of
great scientific progress 170 years later...
Over 47,500 members worldwide Publishing business that spans the
globe. Global network reach > 350,000
scientists Over 30 journals – UK impact factor 5.4 92% of subscribers outside of UK Worlds 2nd biggest publisher of
Chemistry books Award winning tools like ChemSpider Second largest supporter of Chemistry
Education - £2.5 million a year
Our Mobile Timeline 2010 Chemistry World mk 1 2010 Publishing Platform & ChemSpider mobile
sites 2011 RSCMobile, ChemSpider and Chemistry
World (mk 2) mobile apps
2012 ChemGoggles, NPU Alerts, RSC Mobile r2
2012 Device Independence (vision)
Flickr - mujitra
Why Mobile?
The future is multi-device
Never again will we have the same interface to our readers for such a long time
http://www.flickr.com/photos/daquellamanera/6873640876/
Mobile Traffic vs non mobile trafficOur own Google Analytics
eBay mobile trade x353% American mobile users have smartphones
350 million active users of facebook mobile
Service to Readers and Authors (and requested!)
500,000 apps on Android (Play) Market?500,000 apps on iTunes?
App usage (time) exceeding mobile website usage (?)
New browserless discovery
Why Mobile - ObjectivesCustomers The world is multi-device –
opportunity with new channels Best service to readers / authors At the time 32,000 views a month
Mobile/tablet sales overtaking desktop sales
Expectation
Usage • Discoverability – no
longer just SEO• Print books being
replaced with eBook Readers
Innovate• Get into the space now
– future usage• Utilise new opportunity
A change in user behaviour – not just technology!
2: RSC Mobile Apps and Sites
ChemGoggles NPU Alerts Chemistry World 1 & 2 ChemSpider RSC Publishing Platform
ChemGoggles – latest app development - lets get exciting!
ChemGoggles
ChemGoggles
ChemGoggles Development
HowUtilising OSRA (Optical Structure Recognition Algorithm) and native camera
WhyBecause it’s a great thing to do – early developments on Android allow us to gain feedback on what the community need.
NextCan we use curation by users to train the algorithms to better recognize structure images?
NPU Alerts
Expected this December
What makes more sense a New name or the Structure?
Chemists can quickly browse molecules
1st Mobile App – Chemistry World 2010 (IOS) Online builder – Sweb Apps
Why? Why not?
Cost $39 a month
Time – App 1-2 hours (not including design)
ROI? – 2 downloads a day, discussions, mobile strategy and seeing the new world is in reach. Investment – minimal.
Chemistry World Mobile App 2
Why? Getting closer to the reader Discover new audiences Reader Demand
Existing provider of pageturning solution
Chemistry World as an App rather than just a website“I feel that apps are able to replicate this
in a way that a mobile-enhanced website can’t. The app feels luxurious, time-rich somehow, it makes you sit down, relax and enjoy the experience that is reading a good magazine. I use websites in a completely different way: to complete a task, to keep up to date, etc. All job or career-related activities so there is no time to relax!”
ChemSpider Mobile Website
CSSP Mobile shots
ChemSpider Mobile App Why?
Mobility of scientist - labs, seminars, travelling - conversations around chemicals
Put the tools in their hands Website first but wanted way to do structures
on a device - rather than Javascript
Development Alex Clark
Antony Williams and Valery Tkachenko (ChemSpider)
Based on existing structureSearch application utilising
a web service
Result
Analytics not as important as people speaking positivelyat events and saying they have used it
MobileRoyal Society ofChemistry
Mobile Optimised Site
RSC Mobile App
What can you do beyond the mobile website?
Follow journals Search and save abstracts for download
later Browse downloaded content
Follow Journals
Hybrid App (Native and Web) Challenge – one platform will not reach
everyone! Mobile web pages in a wrapper Connection needed for new content Native to device functionality for offline Ability to develop for other platforms without starting
again Utilise same MarkLogic technology as used on
Publishing Platform Ease of support
Timeline
~ 4 months development
Testing (willing volunteers!)
Android followed very quickly
Reaction? “Great app! It makes it dead simple to be up-to-date with
your research areas of interest. Easy to use, very flexible search, permits direct off-line saving of abstracts or papers, plus sharing your results with your colleagues (via e-mail, Facebook or Twitter) is just one-button away.A must for any chemist!”
Martín Resano Ezcaray, University of Zaragoza, Spain
Authentication
Wireless at institutions
Tokens? PPV? Username/Password?
3: Ahead
Constant Review Responsive / Progressive New Devices Apps / Discoverability eBook Readers HTML5 / ePub3 / PhoneGap
Customer needs and capabilities have to come ahead of technologies
RSC’s wealth of information
APIs
Who will generate the most useful apps with your/our content?
http://data.gov.uk/apps
Challenges
Authentication New Devices / Number of Devices
Functionality set on devices Testing on devices (availability) Supporting Devices / Staff training App Store approval
On going future maintenance - more technologies than just a hosted website
App Approach Part of Digital Strategy – not separate What does it offer over a mobile website?
Release on one platform first Limit initial approach on delivery – wait for customer info
to prioritise What is being asked for, what works KPI / ROI / Analytics Free – drive usage Beyond CSS – consider user journey
Review best technology implementation – not a mature strategy at this stage.
Separate “Mobile” websites may not be scalable
Tablet TV Glasses .. ..
How many devices will we need to support? Thinking Responsive
Summary Current Implementation All website development – multi device
Platform – Hybrid App – custom development
ChemSpider – partnering with an expert enthusiast and trying out ideas
Chemistry World – partnering with an organisation with bespoke dev on top of a white label platform
Chemistry World MK 1 white label building tool
Conclusions Usage – it’s not as simple as reproducing
the website How can you support others to build apps? For app development consider the impact
of support Traditional channels still serve the highest
usage We will never have such a long period with
the same interface again – in two years we could be talking glasses as mainstream
Thank you!
Will Russell [email protected]
@ChemPub
http://about.me/russellwill
Antony Williams
@ChemConnector
Personal Blog: chemconnector.com
SLIDES:
www.slideshare.net/AntonyWilliams