royal lepage awards & recognition program...royal lepage awards & recognition program • 11...

Royal LePage Awards & Recognition ProgramG U I D E L I N E S

2 0 1 9

R OYA L L EEPAG E AWA R D S & R EC O G N I T I O N PR O G R A M • 2

Contents

3 Advertising and Award Guidelines

5 National Chairman’s Club Award

7 Royal LePage Hall of Fame

9 Top Ten Award

11 Award of Excellence

13 Red Diamond Award

15 Diamond Award

17 Director’s Platinum Award

19 President’s Gold Award

21 Master Sales Award

23 Sales Achievement Award

25 A.E. LePage REALTOR® of the Year Award

27 Top 35 Under 35

29 Rookie of the Year Award

31 Royal LePage Commercial National Top 10% Award

33 Years of Service

35 Top Tier Program


Advertising and Award Guidelines

ADVERTISING GUIDELINES

Please abide by your provincial real estate board award advertising guidelines.

*The year an award is achieved must always be indicated wherever the award is referenced i.e. marketing materials, website, social media etc.

AWARD GUIDELINES

The highest sales award earned, in any given year is to be used by the sales representative (or team lead). For example, an agent who has achieved President’s Gold award in a given sales year has not also achieved the Master Sales award and Sales Achievement award. Similarly an agent who has earned the Diamond award has not also achieved the Director’s Platinum award. Only the highest sales award achieved is what is to be used by the agent in advertising or promotion.

The only instances where additional sales awards earned may be used is if an agent has also achieved provincial and/or national Top Ten status, Award of Excellence/Lifetime Award of Excellence, or any one of the Royal LePage Canada awards: A.E. LePage Agent of the Year award, the Top 35 Under 35 or the Rookie of the Year award.

If an agent has not met an award threshold, an allowance of 2% is permitted.

TEAMS AND AWARD LOGO USAGE

As it relates to Royal LePage sales awards, at no time is a team member (aside from the team lead) to use the award logo earned by the team as to give the impression that “they” as an individual earned the award.

In an advertisement, which includes a team picture, one award logo is to be used with the team name duly noted (not one logo for each member of the team).


Advertising and Award Guidelines

HOW TO DETERMINE WHETHER YOU QUALIFY

Award of Excellence: recognizes consistency in sales excellence for those who have achieved the President’s Gold award or better, for 5 out of 7 consecutive years.

To determine your 5 out of 7 consecutive years, always count back starting from the most current sales year. For example, for the 2018 sales year, count back from 2018 (as year one) back to 2012 (as year seven). If within those seven years, you have earned five President’s Gold awards (or better) then you have achieved the Award of Excellence.

An agent can lose the Award of Excellence. If after having achieved it, an agent does not maintain the President’s Gold award-level or better, for 5 of 7 consecutive years continously, the designation drops and the award must be re-earned.

Lifetime Award of Excellence: is earned 10 out of 14 consecutive years, again counting back from the most current sales year as year one.

Lifetime National Chairman’s Club: is earned 10 out of 14 consecutive years, again counting back from the most current sales year as year one.

Note: In new developments the unit is to count upon receipt of first commission payment received (as some developers stagger commission payments over the period the development is being built.)

AWARD ELIGIBILITY CRITERIA

To be eligible for award recognition, a Royal LePage agent must be registered with Royal LePage during the awards year period and on the date of the Regional Awards Gala where the winner will be recognized.

A Royal LePage agent who leaves Royal LePage, or has expressed his/her intent to leave Royal LePage will forfeit his/her right to be considered for award recognition for the previous or current award year, including National Chairman’s Club and Top 10 awards:

• where intent to leave or leaving occurs after award determination (award winner has been announced), but prior to the winner being recognized at a Regional Awards Gala, the award is forfeited; and

• where intent to leave or leaving occurs after award determination (award winner is recognized at a Regional Awards Gala) for the previous year, reference to the agent and his/her rank (if any) will be removed from all Royal LePage awards lists and marketing and promotional materials and channels.


MAIN LOGO

YEARYEAR

FREQUENCY

Annual

QUALIFICATION PERIOD

November 16 to November 15 of the given sales year.

BENEFITS & RECOGNITION

Award winners:

• announced annually in December

• receive a personal invitation to the Chairman’s Club Retreat

DOWNLOAD rlpNetwork.com/awards

YEAR-YEARYEAR-YEAR

Royal LePage National Chairman’s Club Award

LOGO VARIATIONS*

CRITERIA

The top one per cent of Royal LePage agents, and based on either gross, closed and collected commissions or number of closed units sold.

To qualify based on closed units sold, a Royal LePage agent must also have, at minimum, closed and collected the GCI required to qualify for the Royal LePage Diamond Award in their marketplace.

DESIGNATE CRITERIA

If joining Royal LePage after February 1 of a calendar year, and the recipient has qualified for

the National Chairman’s Club Award, then the recipient is considered a Designate. The year a ‘Designate’ status is earned cannot be counted towards ‘Lifetime’ status.

LIFETIME CRITERIA

Attain ‘Lifetime’ status after 10 out of 14 consecutive years in standing.** Only the member (if a team, the team leader) who earned Lifetime National Chairman’s Club is permitted to use the logo. It is not transferable.

** See page 3 on how to determine whether you qualify.


YEAR

YEARYEAR YEAR

Logo ClearanceKeep a minimum distance of one quarter the logo’s height clear on all sides.

BlackC 0 M 0 Y 0 K 100R 0 G 0 B 0Pantone BlackHEX #000000

Dark GreyC 0 M 0 Y 0 K 85Light GreyC 0 M 0 Y 0 K 30

Dark GreyR 77 G 77 B 79Light GreyR 188 G 190 B 192

CMYK/Print RGB/WebOne Colour

¼

¼

¼

SPACING & CLEARANCE COLOUR USAGE

TYPOGRAPHY EXAMPLES OF IMPROPER USAGE

YEARYEAR

Cropped out RecolouredDistorted Rotated

YEAR

YearAkzidenz-Grotesk BQ Light Condensed

YEAR

Royal LePage National Chairman’s Club Award


MAIN LOGO



BENEFITS & RECOGNITION

Inductees:

• are inducted annually in December

• receive a personal invitation to the Chairman’s Club Retreat

• receive a personalized Tiffany & Co. award

DOWNLOAD Email: [email protected]

Royal LePage Hall of Fame

CRITERIA

Members of the Lifetime Chairman’s Club become candidates for the Royal LePage Hall of Fame twenty years after earning their first National Chairman’s Club award. The selection committee will consider currently practicing Lifetime members of the National Chairman’s Club who have maintained continuous, unquestionable excellence at the highest level of the profession. Inductees will be people who have had a significant, positive impact within the industry and Royal LePage; people who are well regarded by their peers; and who are recognized as significant contributors to the communities in which they live and work.







¼

¼

¼




Hall of FameHelvetica Neue Bold

Royal LePage Hall of Fame


CRITERIA

Recognizes in ranking order at the national and provincial levels, the top ten Royal LePage sales teams and individual agents, based on closed and collected GCI, and number of closed units sold. In order to qualify in units, the agent’s GCI must be at the Top Tier level (Director’s Platinum or higher.)

DESIGNATE CRITERIA:

If joining Royal LePage after February 1 of a calendar year, and the recipient qualifies for either the National or Provincial Top Ten Awards, the recipient is considered a Designate.

FREQUENCY

Annual



DOWNLOAD

rlpNetwork.com/awards

MAIN LOGO LOGO VARIATIONS* LIST OF AWARD REGIONS

YEARR E G I O N

YEARR E G I O N

YEAR-YEARR E G I O N

YEAR-YEARR E G I O N

Royal LePage Top Ten Award

- National- Alberta- British Columbia- East Coast- Manitoba- Ontario- Quebec- Saskatchewan


YEARR E G I O N

YEARR E G I O N

YEARR E G I O N

YEARR E G I O N

YEARR E G I O N




¼

¼

¼

YEARR E G I O N

YEARR E G I O N

YEARR E G I O N

YEARR E G I O N

Cropped out RotatedDistorted Recoloured

YearHelvetica Neue Thin

RegionHelvetica Neue Regular


One Colour

BlackR 0 G 0 B 0RedR 234 G 0 B 42

BlackC 0 M 0 Y 0 K 100RedC 1 M 100 Y 92 K 0

CMYK/Print RGB/Web

Royal LePage Top Ten Award

YEARR E G I O N


YEAR

CRITERIA

For first-time inductees, repeat qualifiers, and sustaining members, attaining the Royal LePage President’s Gold Award (or any higher award level), five out of seven consecutive years.**

LIFETIME CRITERIA

Members can attain ‘Lifetime’ status after 10 out of 14 consecutive years in standing.**

** See page 3 on how to determine whether you qualify.

FREQUENCY

Annual



DOWNLOAD


MAIN LOGO LOGO VARIATIONS*

YEAR-YEAR

Royal LePage Award of Excellence


YEAR YEAR YEAR




One Colour


YEAR

¼

¼

BlackC 0 M 0 Y 0 K 100Dark GreyC 0 M 0 Y 0 K 85Light GreyC 0 M 0 Y 0 K 20

BlackR 0 G 0 B 0Dark GreyR 77 G 77 B 79Light GreyR 209 G 211 B 212

CMYK/Print RGB/Web

YEARYEAR


YEAR YearHelvetica Neue 33 Thin Extended

¼

Royal LePage Award of Excellence

YEAR


YE AR

CRITERIA

Qualifying threshold is $500,000, based on closed and collected GCI, and represents the top two per cent of all Royal LePage agents, on a national level.

FREQUENCY

Annual



DOWNLOAD



Royal LePage Red Diamond Award

YEAR -YEAR


Royal LePage Red Diamond Award

YE AR

YE AR YE AR YE AR



RedC 1 M 92 Y 100 K 0 Dark GreyC 0 M 0 Y 0 K 90Medium GreyC 0 M 0 Y 0 K 60

RedR 234 G 0 B 42Dark GreyR 65 G 64 B 66Medium GreyR 128 G 130 B 133



¼

¼


Cropped out RotatedDistorted RecolouredYearTitlingGothicFB Comp Regular

¼

YE AR


YEAR

CRITERIA

Award winners represent the top three per cent of their marketplace.

Qualifying amounts vary from region to region, and are based on closed and collected GCI.

FREQUENCY

Annual



DOWNLOAD



YEAR-YEAR

Royal LePage Diamond Award


YEAR YEAR YEAR



Dark GreyC 0 M 0 Y 0 K 65Medium GreyC 0 M 0 Y 0 K 45Light GreyC 0 M 0 Y 0 K 20

Dark GreyR 119 G 120 B 123Medium GreyR 157 G 159 B 162Light GreyR 209 G 211 B 212



¼

¼

¼

YEAR CMYK/Print RGB/WebOne Colour

YEARYEARYEAR


YEAR YearDIN Condensed LightYEAR

Royal LePage Diamond Award


YEAR

CRITERIA

Award winners represent the top five per cent of their marketplace.


FREQUENCY

Annual



DOWNLOAD



YEAR-YEAR

Royal LePage Director’s Platinum Award


YEAR




YEAR YEARYEAR


YearBebas Neue (TT) Book


One Colour

Dark PlatinumC 60 M 54 Y 57 K 29Light PlatinumC 34 M 29 Y 31 K 0

Dark PlatinumR 93 G 90 B 86

YEAR

¼

¼

¼ YEAR YEAR YEAR

CMYK/Print RGB/Web

YEAR

Royal LePage Director’s Platinum Award


CRITERIA

Award winners represent the top ten per cent of their marketplace.


FREQUENCY

Annual



DOWNLOAD



YEAR

YEAR - YEAR

Y E A R Y E A R - Y E A R

Royal LePage President’s Gold Award


Y E A RY E A R

Y E A R Y E A R Y E A R


Dark GoldC 24 M 37 Y 85 K 2Light GoldC 3 M 6 Y 33 K 0

Dark GoldR 194 G 154 B 71Light GoldR 247 G 232 B 182





¼

¼

¼

Y E A R

YearHelvetica Neue Regular

Y E A R

Y E A RY E A R


Royal LePage President’s Gold Award


Y E A R

CRITERIA

Award winners represent the top 20 per cent of their marketplace.


FREQUENCY

Annual



DOWNLOAD



AWA R D YEAR

AWA R D YEAR - YEAR

Y E A R - Y E A R

Royal LePage Master Sales Award










Y E A R

Y E A R

Y E A RY E A R


¼

¼

¼

Royal LePage Master Sales Award

Y E A RY E A R YearHelvetica Neue Regular


Y E A R

CRITERIA

Award winners represent the top 25 per cent of their marketplace.


FREQUENCY

Annual



DOWNLOAD



YEAR

YEAR - YEAR

Y E A R - Y E A R

Royal LePage Sales Achievement Award


Dark BronzeR 130 G 108 B 81Medium BronzeR 195 G 172 B 140Light BronzeR 221 G 204 B 183



Dark BronzeC 42 M 48 Y 68 K 23Medium BronzeC 25 M 30 Y 47 K 0Light BronzeC 13 M 17 Y 27 K 0





¼

¼

¼

Y E A R

Y E A R

Y E A RY E A R


Royal LePage Sales Achievement Award

Y E A RY E A R YearHelvetica Neue Regular


CRITERIA

A prestigious award that recognizes the best of the best of Royal LePage agents based on:

Productivity: closed and collected GCI and closed units sold

Leadership: active within organized real estate, attends Royal LePage events and engages on Royal LePage social media channels

• Participant best lives our ‘Helping you is what we do.™ Client Value Proposition (CVP), through community involvement, Shelter Foundation involvement and support, effectively helping clients (evidenced through a written client testimonial)

• Engaged with the Royal LePage brand, through the use of our products and services, training/coaching programs and being an effective brand ambassador (including brand compliance)

AWARD RECOGNITION

This award is given to one Royal LePage agent in each region: British Columbia, the Prairies, Ontario, Quebec and the East Coast, with one national winner selected from the regional winners. In Quebec, the award is called the “A.E. LePage Broker of the Year”.

All regional winners will receive a registration to the National Sales Conference where the national winner is announced.

MAIN LOGO

YE AR

A.E. LePage REALTOR® of the Year Award

FREQUENCY

Annual



DOWNLOAD

Email: [email protected]

LOGO VARIATIONS* LIST OF AWARD REGIONS

- National- British Columbia- Prairies- Ontario- Quebec- East Coast

YE AR


A.E. LePage REALTOR® of the Year Award



RedC 1 M 100 Y 92 K 0 Dark GreyC 0 M 0 Y 0 K 90Medium GreyC 0 M 0 Y 0 K 60

RedR 234 G 0 B 42Dark GreyR 65 G 64 B 66Medium GreyR 128 G 130 B 133



¼

¼




YearHelvetica Neue Medium

¼


CRITERIA

A national, production-based award that recognizes top producing Royal LePage agents, aged 34 years old or under, within the qualification period.

Award winners are recognized in alphabetical order, with no ranking order:

• Top 35 individual and/or team lead agents, by closed and collected GCI

• Top 35 individual and/or team lead agents, by closed units sold

FREQUENCY

Annual



DOWNLOAD



Royal LePage Top 35 Under 35 Award

��

��

� � � �

��

��

��


��

��

� � � �

��

��

� � � �

��

��

� � � �

RedR 234 G 0 B 42Light GreyR 188 G 190 B 192


RedC 1 M 100 Y 92 K 0Light GreyC 0 M 0 Y 0 K 30




¼

¼

¼

YearAcumin Variable Concept Light


Royal LePage Top 35 Under 35 Award


��

��

� � � �

��

��

� � � �

��

��

� � � �

��

��

� � � �


CRITERIA

Candidates must be licensed for two years before eligibility. This permits for 12 full months of income to be taken into consideration.

For the 2018 sales year, candidates must be first licensed with Royal LePage within the period of November 16, 2016 and November 15, 2017.

FREQUENCY

Eligibility is the award winner’s first year in the industry.


The qualifying GCI or units, in the event of a tie, are monies earned in the first 12 months from the agent’s start date, (closed and collected).

DOWNLOAD


MAIN LOGO LOGO VARIATIONS* LIST OF AWARD REGIONS

YEAR

REGION

Royal LePage Rookie of the Year Award

- National- British Columbia- East Coast- Ontario- Prairies- Quebec

R OYA L L EEPAG E AWA R D S & R EC O G N I T I O N PR O G R A M • 3 0

YEAR

REGION

YEAR

REGION

YEAR

REGION




¼


YearHelvetica Neue Regular



One Colour

BlackR 0 G 0 B 0RedR 234 G 0 B 42Dark GreyR 65 G 64 B 66

BlackC 0 M 0 Y 0 K 100RedC 1 M 100 Y 92 K 0Dark GreyC 0 M 0 Y 0 K 90

CMYK/Print RGB/Web

Royal LePage Rookie of the Year Award

¼

¼

YEAR

REGION

YEAR

REGION

YEAR

REGION


FREQUENCY

Annual



DOWNLOAD


If you have any questions, please email [email protected]

MAIN LOGO

Royal LePage Commercial National Top 10% Award

CRITERIA

Recognizes the top 10% of Royal LePage Commercial agents in ranked order based on gross, closed and collected commercial commissions.

Only agents participating in the Royal LePage Commercial program are eligible to receive this award.

LOGO VARIATIONS*

YEAR


SPACING & CLEARANCE COLOURS

EXAMPLES OF IMPROPER USAGE



¼

¼

¼


Royal LePage Commercial National Top 10% Award


BlackC 0 M 0 Y 0 K 100Red C 1 M 100 Y 92 K 0 Dark GreyC 0 M 0 Y 0 K 85Medium GreyC 0 M 0 Y 0 K 50

BlackR 0 G 0 B 0Red R 234 G 0 B 42 Dark GreyR 147 G 149 B 152Medium GreyR 88 G 89 B 91

YEAR

YEAR

YEAR YEAR

TYPOGRAPHY

YEAR YearTitlingGothicFB Extended Light

YEAR


CRITERIA

Individuals who have been with Royal LePage for 5 years or more.

FREQUENCY

5-year increment DOWNLOAD


MAIN LOGO LOGO VARIATIONS

Royal LePage Years of Service





One Colour


¼

¼

¼

BlackR 0 G 0 B 0RedR 234 G 0 B 42

BlackC 0 M 0 Y 0 K 100RedC 1 M 100 Y 92 K 0

CMYK/Print RGB/Web


Royal LePage Years of Service


FREQUENCY

Annual, based on award achievement.



DOWNLOAD

rlpNetwork.com/toptier

MAIN LOGO

MEMBERY E A R Y E A R Y E A R

MEMBER

MEMBER

Royal LePage Top Tier Program

CRITERIA

The program’s Member status is enjoyed by Royal LePage agents, who have achieved one of the following awards, in the previous year; National Chairman’s Club, Red Diamond, Diamond or Director’s Platinum Awards.

To maintain Top Tier Status, an agent must maintain Director’s Platinum or better for 2 of 3 years.

LOGO VARIATIONS**


MEMBERY E A R

MEMBERY E A R

MEMBER

SPACING & CLEARANCE COLOURS




¼

¼

¼

MEMBER

Cropped out RedesignedDistorted Recoloured

Royal LePage Top Tier Program


Dark GreyC 0 M 0 Y 0 K 70Medium GreyC 0 M 0 Y 0 K 35

Dark GreyR 110 G 111 B 113Medium GreyR 164 G 166 B 169MEMBER

MEMBERMEMBER MEMBER

TYPOGRAPHY

YearGotham Medium


Questions?Please contact:

Nelia LuisManager, Recognition & Referrals

[email protected] (416) 446-7974

DOWNLOAD award logo files from rlpNetwork:rlpNetwork.com/awards

royal lepage awards & recognition program...royal lepage awards & recognition program • 11...

Documents