roy man - ui pitfalls & ux approach
Post on 18-Oct-2014
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UI / UX
UI / UX
Pitfalls to avoid
UI elements should look like UI elements
If you find that you explain the UI in the UI
you did something wrong
BUTTONS SHOULD LOOK CLICKABLE
If you find that you explain the UI in the UI Check Clickable items!
click here wrong!
UI Animations Are Cool
Keep animations under 200ms Over 200ms appears slow!
Every feature will probably benefit 5%-10% Of your users
Speed benefits 100% dont know what to do? improve speed
Chrome product team
Which is better?
Dont Make Me Think
Theres a book about it dont make me think
Information Allow Scheming And Drilldown
Call For Action - Bottom Line First
Please Give Feedback, bla bla bla
bla bla bla, so Wed appreciate your feedback.
Explain what the end goal is, users that understand what the end goal is are far more likely to overcome things
they don't understand.
Level 50 - Take Over Cuba
Message Value Not Features
esume -building service:
a feature might be professionally designed templates
the benefit would be an eye-catching resume that stands out
but the finished story benefit would be landing your dream job.
Ash Maurya Running lean
Values achieved after using the product
Stats dont overload
Measuring everything is the right way to stats hell (clicks / UI events)
Measure key indicators first give it time then add more
Use time to give granularity 8.1% of users did today, 4.2% did yesterday
Funnel / Segment users put users in boxes and measure if they are stuck there?
Mixpanel.com event stats
Intercom.io CRM for users
Optimizely.com A/B tests
The inmates are running the asylum Alan Cooper Build Your Startup
Running Lean Ash Maurya
Pricing Predictably Irrational Dan Ariely
Lookup - Dave McClure - AARRR!
Engineers working on a big problem is ok, adding a business guy is not something you have to have.
Israel investors look for IP => traction Valley Investors look for Network & Data