roxanne macmod marketing portfolio

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roxanne macmod marketing portfolio www.linkedin.com/in/rmacmod | www.roxannemacmod.com

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Marketing Portfolio

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  • roxanne macmodmarketing portfolio

    www.linkedin.com/in/rmacmod | www.roxannemacmod.com

  • being different makes a difference

    i am an

    achieveri am a

    hotelieri am a

    traveller

    i am

    traditionali am

    digitali am

    creative

    Visited 56 cities in 21 countries in 7 years. A personal dream to immerse myself in differ-

    ent cultures and new places.

    A Marketing person must have the need to see the world and everything it offers. From this, she can understand on how better to communicate with it. New places and new experiences always inspire ideas.

    Worked in 2 luxury hotel brands Worked in 2 upscale hotel brands A total of almost 9 years in hotel environment

    with full exposure on pre-opening, operations and closing

    A Marketing person must be fully exposed to what she needs to market. An in-depth understanding of the daily operational struggles.

    service categories Top 2 out of 800 students in my Graduating

    Class (Business Major - Notre Dame Universi-ty, Philippines)

    A Marketing person must have the need to accomplish results. Results that would elevate the image of the brand which eventually reflects in the bottom line.

    With 6 years media plan designing experience and media buying background

    Good relationship with Media Sales In-depth knowledge of traditional channels

    used in the region Part of Dubais professional networking scene.

    A Marketing person should know the basics. With an understanding on the importance of building and maintaining good relationships in the industry.

    Professional Diploma, Digital Marketing 2014 Completed the course with Distinction. Fully accredited by the Digital Marketing In-

    stitute,Ireland.CertifiedbytheScottishQual-ificationsAuthority(SQA)undertheEuropeanQualificationsFramework(EQF-Level5)

    A Marketing person must always improve herself and her knowledge on the latest tools and ways to communicate.

    Modern Impressionism Workshopwith Artist Leonid Afremov (Mexico, March 2012) Impressionism Workshop in Paris Streetswith Atelier Alupi (Paris, August 2013) Photography Workshopwith Gulf Photo Plus (Paris, August 2013) Fully adept in Adobe Indesign, Illustrator &

    Photoshop. Business and Creative Writing

    A Marketing person must have an eye for visuals, skill to write and how to use the tools in merging those elements as a communication medium.

  • brandingportfolio

    BRIEF

    Activities that are solely related into defining the identity of the property, communicating on its

    uniqueness and further elevating the image of the brand.

    Pullman Dubai Deira City Centre Residences Developed all collaterals without set guidelines but by

    adopting the set requirement for the hotels and working through that

    LaunchedthefirstPullmanResidences

    Pullman Dubai Deira City Centre Hotel Appliedfullyallnewguidelinesforbothonlineandoffline

    collaterals Relaunched the hotel in the market with new positioning

    strategy

    Sofitel Abu Dhabi Corniche Completed missing collaterals Continue launching of the property through property

    brand-focus ads, media invite for features, media events, etc.

    Pullman Dubai Mall of the Emirates SuccessfulbrandingoffirstPullmanhotelintheregion Worked with 3rd party in branding for outlets

    Bonnington Jumeirah Lakes Towers Part of the team that developed the group and hotels brand Worked with the team in branding the outlets

    Paris . Sao Paulo . London . Shanghai . Dubai . Bangkok . Sydney . Berlin . Bali . Barcelona

    JOI N OU R G LOBAL LOYALTY PROG RAM AT ACCORHOTELS.COM

    Enjoy the Pullman Experience in Dubai.Pullman Dubai Deira City Centre Hotel

    Dubai, United Arab Emirates T: +971 4 294 1222 - E: [email protected] - www.pullmanhotels.com/2022

    Pullman Dubai City Centre Residences

    Dubai, United Arab Emirates T: +971 4 294 1222 - E: [email protected] - www.pullmanhotels.com/3537

    Book now at pullmanhotels.com

  • awardsportfolio

    BRIEFRecognition awarded by specialists on

    travel and service quality. Nominations and winning were made possible by Marketings well-thought

    application process and campaigns executed.

    Pullman Dubai Deira City Centre Residences Nominee,LeadingHotelApartmentsinDubai

    World Travel Awards 2015

    Pullman Dubai Deira City Centre Hotel BestRefurbishedHotelinDubai

    InternationalHotelAwards2014-15 BestRefurbishedHotelinArabia

    InternationalHotelAwards2014-15 LeadingCityHotelinDubai

    World Travel Awards 2014 LeadingCityHotelinUnitedArabEmirates

    World Travel Awards 201

    Sofitel Abu Dhabi Corniche Concierge of the Year

    HotelierMiddleEastAwards2013 Top3BestNewBusinessHotel

    BusinessTravellerMiddleEastAwards2013 LeadingBusinessHotelinAbuDhabi

    World Travel Awards 2013 BestLuxuryHotel

    LuxuryHotelAwards2013

    Pullman Dubai Mall of the Emirates Top 5 Marketing Person of the Year,

    HotelierMiddleEastAwards2011 Top 5 Spa Person of the Year

    HotelierMiddleEastAwards2011&2012 Friends of the Arts Award

    Dubai Patron of the Arts Awards 2011 & 2012 BestNewHotel

    MENATravelAwards2012 Top3BestNewHotel

    BusinessTravellerMiddleEastAwards2012

  • co-marketingportfolio

    BRIEFActivities that includes another company that

    in one way or another increases the visibility of the campaign, and at the same time elevates the property.

    Pullman Dubai Deira City Centre Hotel Air France

    Dine & Relax Campaign and Win a Chance to Fly to Paris TravelDailyandQantasAir

    Hosted200+travelprofessionalsforanetworkingevent OK! Magazine

    HostedtheFinalistNightfortheirStyleCampaign Deira City Centre Mall

    LoungePartnerforSpringFashionStyleCampaign Australian Business Council

    HospitalityPartnerforGDayDubai2014 Association of Professional Interior Designers

    HostedAPIDNetworkingClubin2013

    Sofitel Abu Dhabi Corniche Marina Mall

    Magnifiqueshoppingbookletforinternalguests-featuredin Abu Dhabi Tourism magazine as a best practice

    Institut Franais Hospitalitypartnerforculturalcampaigns

    National Bank of Abu Dhabi Spend&WinCampaignwithSofitelAbuDhabi

    Pullman Dubai Mall of the Emirates MalloftheEmirates

    Various tactical campaigns HarpersBazaar

    World of Fashion 2012 Boutique 1

    Winter Fashion Show Dubai Community for Theatre and Arts (DUCTAC)

    CATS Musical Dubai Concert Committee

    HospitalityPartner Cityscape 2012

    HospitalityPartner

    a taste of australia at la fabriqueFrom January 26 to 31, visit La Fabrique Sports Bar in Pullman Dubai Deira City Centre and discover Australian grapes at special prices.

    celebrate australia

    day

    gday dubaiHosted by the Australian Business Council and Qantas Airways and supported by Pullman Dubai Deira City Centre, celebrate Australia Day in Dubai this year in a trio of star studded events. Golf Day on January 23 - Family Day on January 24- Gala Dinner on January 25For reservation, email: [email protected]

    Need more ways to celebrate?Australian Business Council with Pullman Dubai Deira City Centre are giving away complimentary tickets for these events. Like us on www.facebook.com/pullmandubaidcc for more details.

    PULLMAN DUBAI DEIRA CITY CENTRET: 04 294 1222 | E: [email protected] | www.pullmanhotels.com/2022

    Paris, je taime...

    Dine at Pullman Dubai Deira City Centre or have a treatment at the hotels spa for a minimum spend of AED 200 and

    2 couples will get a chance to flyto Paris with Air France and

    stay at Pullman Paris for 3 nights.

    Fall in love this February with Pullman.For Valentine offers, visit

    www.pullman-dubai-deiracitycentre.com

    Dine and Relax your way to

    Paristhis

    February

    Pullman Dubai Deira City CentreT: 04 294 1222 - E: [email protected]

    D U B A I D E I R A C I T Y C E N T R E

    Book

    Now

    T: +971 4 294 1222 - E: [email protected] www.pullmanhotels.com/2022

    Pullm

    an Dubai D

    eira City Centre

    Shop and Stay

    Experience

    Shop at

    Stay atD U B A I D E I R A C I T Y C E N T R E

  • collateralsportfolio

    BRIEFFully adept in Adobe Design Series:

    Illustrator, InDesign, Photoshop, Acrobat, Distiller. Most of the creatives are done internally for financial

    and time-efficiency purposes. Below are special collateral projects that were done outside

    the scope of guideline provided.

    Pullman Dubai Deira City Centre Residences Welcome Directory Residences Brochure

    Pullman Dubai Deira City Centre Hotel Pullman Times Promotional Booklet

    Sofitel Abu Dhabi Corniche MagnifiqueShoppingBooklet MagnifiqueOffers

    Pullman Dubai Mall of the Emirates Dubai Shop and Stay Brochure (included all Accor hotels in

    Dubai that is connected to a shopping mall) MadForQuarterlyPromotionalBooklet Pullman Shopping Booklet

    Pullman Dubai Deira City Centre | T: +971 4 294 1222 - E: [email protected] - www.pullmanhotels.com/2022 Pullman Dubai Deira City Centre | T: +971 4 294 1222 - E: [email protected] - www.pullmanhotels.com/2022

    SHOP AND STAY EXPERIENCEFestival kicks off Dubais calendar of events each year with a wide variety of events, activities and promotions. From international concerts, musicals and shows, to sports, outdoor, and fashion events, Dubai Shopping Festival caters to every age segment.

    With a hotel that is connected to one of the largest malls in the City, you are staying where the excitement is.

    A few steps and you immerse yourself with hundreds of retail therapeutic offers.

    Celebrating its 20th anniversary in 2015, the Dubai Shopping Festival (DSF) is the largest shopping and

    entertainment extravaganza in the Middle East. Drawing visitors from across the globe, Dubai Shopping

    D U B A I D E I R A C I T Y C E N T R E

    Start the year right with Pullman Dubai Deira City Centre

    P U L L M A NT I M E S

    JAN-MAR 2015

    History of diner foodWalter Scott was the 17 year old young entrepreneur from Providence, Rhode Island who is credited with the idea ofwhat we now call the great American diner. In 1858, this young man had an idea to supplement his income by selling sandwiches and coffee from a basket to night workers and late night members of mens clubs. Business boomed. By 1872, Walter was able to quit his printing job and continue selling his food at night from a modified horse-drawn wagon parked in front of the Providence Journal newspaper office. Soon copycat wagons sprang up in Springfield and Worcester, Massachusetts.

    In 1920 when women received the vote, diner owners began to try and spruce up their image to try and attract women clientele. In the 1940s and 1950s, stainless steel and large windows were incorporated into the design of diners to attract the attention of passers-by. It was during the 1960s, with the introduction of fast food, that the formula for success of the American diner took such a hit. In the late 1970s, a revival began with a new interest in diners. These diners provoke an image of a kinder, gentler America and a re-newed interest in our values of yesteryear in a time of such uncertainty as well as homemade quality food.

    Try our Little Suzies Diner Brunch every Friday at Medleys. Call 04 6038201 or Email: [email protected]

    Little SuziesDINER BRUNCH

    During DSF period, Pullman offers the escape and save room package wherein you enjoy a 50% discount on your second night with breakfast included. Take your time strolling in the mall as we provide late check out during your stay.

    For reservation: Call: +971 4 603 8555 Email: [email protected] pullman-dubai-deiracitycentre.com

    SOMETHING NEW AT MEDLEYFriday 12:30-4pmstarting February. From AED 165 with soft beverage.

    T: 04 603 8201E: [email protected]

    Pullman Dubai Deira City Centre | T: 04 294 1222 | E: [email protected] prices include municipality fee and service charge. Terms & Conditions apply

    Winter Offers - January to March 2015Pullman Dubai Deira City Centre

    T: 04 294 1222 - E: [email protected] - www.pullman-dubai-deiracitycentre.com

    D U B A I D E I R A C I T Y C E N T R E

    Magnifique OffersSeptember to November 2013

    Autumn in Sofitel

    Abu Dhabi

    Corniche

    T: 02 813 7777 | E: [email protected]

    www,sofitel.com/7507

    DUBAIWELCOME TO

  • digitalportfolio

    BRIEFProfessional Diploma, Digital Marketing 2014

    Completed the course with Distinction. Fully accredited by the Digital Marketing Institute, Ireland. Certi-fied by the Scottish Qualifications Authority (SQA) under the Eu-

    ropean Qualifications Framework (EQF - Level 5)Currently undergoing a self-study on Basics of E-commerce

    Pullman Dubai Deira City Centre Residences Marketing campaign was 90% digital including Social Media,

    Emailers,Listings,GoogleRemarketing Integrated the Residences in the hotels microsite

    Pullman Dubai Deira City Centre Hotel Partnered with online loyalty and payment methods for out-

    lets with geofencing features Strong social media presence with relevant content and en-

    gaging posts ConsistentWeeklyEmailer

    Designed and Sent out Internally Updated and managed the hotels microsite (as per the

    brands guideline)

    Sofitel Abu Dhabi Corniche Introduced internal emailer Introduced group buying concept for Food & Beverage which

    generatedarevenueofAED100,000+inonemonth

    Pullman Dubai Mall of the Emirates Introduced and managed internal emailer Collected database internally Started developing a property-special mobile app Completed as one of the pilots for the Pullman microsite Developed and managed the hotels microsite (before the

    brand introduced the microsite guidelines) Introduced group buying concept for Food & Beverage which

    generated 1,000+ covers in 2 days

  • eventsportfolio

    BRIEFCSR or lifestyle related events that has garnered

    buzz and media attention.

    Pullman Dubai Deira City Centre Hotel Pullman Resident Artist

    Providing platforms for artist to display their pieces. The hotel provides the space on complimentary basis, supports them in communication as well as an open night. This is in line with the brands commitment to contemporary art.

    Dubai Civil Defense SafetyCampaignforLabourers-PressConference

    Classical Christmas Concert OpenforpublicClassicalConcertwithFrenchPianistHughLeClere.TheeventwasopenedbyDubaiChoirfromSt.Marys Church.

    Sofitel Abu Dhabi Corniche InternationalWomensDay-ArtExhibition

    In partnership with Institut Franais, a total of more than 30 art pieces were displayed for more than 1 month in the hotel to celebrate International Womens Day.

    Time Out Restaurant Awards 2013 In partnership with ITP Publication, the awards night was done in the hotel with over 300 guests from the food and beverage industry.

    Pullman Dubai Mall of the Emirates IndianPoetry&PaintingExhibition SyrianArtExhibition Ospreys Rugby CATS Musical Partnership Dialogue on Abaya Stairclimb with Gulf 4 Good NewYearsEveConcertwithMohamadHamami&

    Orchestra LaTraviataConcertwithItalianCouncilofUAE

    presents Pullman Resident Artistmichel bizet

    EMIRATS ARABES UNIS

    ADAH & INSTITUT FRANAISThe Institut francais and the Abu Dhabi Art Hub have been collabo-rating over a number of events and for artist promotion - one major event having been Abu Dhabi Art Fair 2013, where they had a joint

    booth.

    Michel Bizet supported by the French Embassy had a solo booth and show at Abu Dhabi Art Fair 2013 via this collaboration. He is now back at the Art Hub for his 3rd visit and 2nd artist residency.

    We are happy in conjunction with the Pullman and Institut franais to offer a solo exhibition of feature works he has been creating at the Art Hub in May 2013, November 2013 and recently (plexiglass

    series, March 2014).

    For more information about the artist or artwork please contact [email protected]

    To discover more of his recent works, visit: and follow: https://artsy.net/artist/michel-Bizet.

    -------

    INSTITUT FRANAISInstitut franais is the French cultural agency in the UAE. It has been

    created in 2012 and has set itself four objectives, namely French language, artistic creation, intellectual exchange and development of digital tools. At the local level, Institut franais in the UAE focuses on five strategic fields. Promoting the French language and support-ing its teaching. Developing French attractiveness especially in the

    field of advanced post graduate studies such as Master. Developing the contemporary French culture, especially in the field of visual arts. Encouraging debate and discussion especially on relevant issues re-lated to the UAE and supporting cultural and creative industries, in

    particular in publishing and media sectors.

    For more information about Institut franais and our activities:www.if-uae.com

    [email protected], Instagram: institutfrancaisuae

    Twitter: @IFintheUAE

  • financialportfolio

    BRIEFMarketing activities that made an impact on the bottom line,whether through savings, negotiations or barter agreements.

    Pullman Dubai Deira City Centre Hotel A total of AED 4,036,000 advertising equivalent on press fea-

    tures for Year 2014 A total of AED 100,000+ savings on creatives that are done

    internally

    Sofitel Abu Dhabi Corniche A total of AED 1,000,000+ advertising equivalent on press

    features for Year 2013 AnnualPartnerwithEtihadAirwaysAbuDhabiNowBookingIncen-

    tive Program by providing 80 Room Nights Received AED 150,000 worth of advertisingwithEntertainer

    MiddleEastandArabianRadioNetworkinexchangeof40roomnights

    Received AED 30,000 worth of photography in exchange of 20 room nights

    Received visibility worth of AED 100,000 with National Bank of Abu Dhabi by providing 30 room nights

    Savings of AED 500,000+ on negotiating for annual advertising bookings

    A total of AED 100,000+ savings on creatives that are done internally

    Pullman Dubai Mall of the Emirates Barter with a total of AED 92,000 worth of advertising with

    EmaratAlYoum,ameinfo.com,7Days,DotCommerceMagazineinexchange of rooms.

    A total of AED 500,000+ savings on negotiations for adver-tising

    A total of AED 200,000+ savings on creatives that are done internally

    IntroducedthepackageSpaJourneytoHeadOffice-whichisnowused as Wellness Break - one of the most saleable packages online.

    IntroducedthepackageExecutiveExperiencesforAClub-whichisnowusedbyLeClub,generatedasaleofmorethanUSD30,000+

    Escape for 3 nights stay with breakfast. Enjoy unlimited access to Leisure & Fitness facilities. Receive an AED 250 spa voucher which can be used for spa treatments. Be connected to the Mall of the Emirates with over 500 shops.

    * Terms and Conditions Apply.

    Pullman Mall of the Emirates DubaiUnwind with a Wellness Break Package

    New attitude hotels for business travelers. www.pullmanhotels.comFor further information and reservation, please contact us: +971 4 377 2000

  • roxanne macmodmarketing portfolio

    www.linkedin.com/in/rmacmod | www.roxannemacmod.com

    PROFILE With more than 9 years progressive

    hospitality experience in UAE Passion for excellence, creative,

    result-driven and team-oriented worker

    EDUCATION Graduate of Business Management

    Notre Dame Dadiangas University (Magna Cum Laude | Highest Honors |

    Top 2 of Graduating Class)Bootcamp, Professional in Digital Marketing

    DM3 Institute

    INTERESTSPainting Photography Travel

    Reading Writing Arts & Music Networking Graphic Design

    : [email protected]: +971 50 841 3939

    : ae.linkedin.com/in/rmacmod

    JOB BACKGROUNDPULLMAN DUBAI DEIRA CITY CENTRE Marketing & Communications Manager December 2013 - PresentSOFITEL ABU DHABI CORNICHE Marketing & Communications Manager December 2012 - November 2013PULLMAN DUBAI MALL OF THE EMIRATES Marketing Manager June 2011 - December 2012 (promoted) Assistant Marketing Manager April 2010 - May 2011 (promoted) Personal Assistant to the General Manager November 2009 - March 2010BANYAN TREE HOTELS & RESORTS Angsana Dubai Opening & Closing Team Personal Assistant to the Area GM/AVP November 2008 - October 2009BONNINGTON GROUP Personal Assistant to the General Manager Pre-opening Project Coordinator (promoted) August 2005 - October 2008

    PROFESSIONAL SKILLS 1* 2* 3* 4* 5*BudgetingMarketing PlanMedia PlanDirect Media BuyingEvents PlanningAdobe Indesign/IllustratorPre-openingPhotographyHootsuite - Social MediaBranding/RebrandingCopywriting

    AWARDS2015 Best Renovated Hotel - International Hotel Awards2014 Leading City Hotel of Dubai and UAE World Travel Awards2013 Leading Business Hotel of Abu Dhabi World Travel Awards Top 3 New Business Hotel Business Traveler ME Awards Best Luxury Hotel, Luxury Hotel Awards2012 Dubai Patron of the Arts Awards Best New Hotel, MENA Travel Awards2011 Top 5 Marketing Person of the Year Hotelier Middle East Awards