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Enhancing Rotaract:Engaging members and motivating volunteers

Emily Wood – District Rotaract Representative, District 9630, Australia

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2002:

1.2 million Rotarians2012:

1.2 million Rotarians

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The right people, getting the right information, at the right time

Effective communication

+What motivates Rotaractors to volunteer?

+1. The desire to help others

Community and

International Service

+2. The desire to learn new things

Professional Development

+3. The desire to make new friends

Club Service

+Channels of communicationHow do people learn about Rotaract?

83%

+What is our message?

+Bus advertising campaign

+Bus advertising campaign

+Newspaper article

+District brochure

+Social media

+Website

16+Rotary Down Under (RDU)Magazine

September 2011

Full page article

+Things to remember

Tailor communication to match people’s motivations

Promote a consistent image

Be Rotaract!

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Enhancing Rotaract:Engaging members and motivating volunteers

www.EnhancingRotaract.wordpress.com