rose wood furnitures

Naveed IqbalMi12MBAo38

Group memberzz are,.,.• Sadam Ayub• Muhammad Ali Ahsan• Muhammad Zubair

Furniture manufacturing Industry….

Companies in this industry manufacture products such as wood and metal household, office, and institutional furniture; mattresses; wood kitchen cabinets; and commercial showcases and shelving.

Customer satisfaction is our 1st priority! www.rosewood.com.pk

We furnish your living!

178,C Block, Johar Town, Lahore.UAN 111-999-000www.rosewood.com.pk

Its a registered Private Ltd. Co.


Slogan

We furnish your living!!

Who we are?• Locally owned firm• A Private Ltd. Co.

Sadam Ayub

Naveed Iqbal

M.Ali Ahsan

Muhammad Zubair


Objectives:• Furniture of pure Rosewood.• To earn reasonable profit• To provide high quality self made furniture• To capture a major part of market.• Imported quality furniture at local rate.


Capital structure• Each Person’s contribution is Rs. 3.0 million• Loan from Bank Rs. 5 million• Total capital is Rs. 17 million


Breakup of CapitalSr. No Description Amount Rs. In million

1 Building 1.75

2 Machinery 2.50

3 Overheads 1.50

4 Raw material 4.50

5 Tools & Equipment 0.50

5 Salary expenses 1.50

6 Advertisement cost 0.50

7 Delivery trucks 3.50

8 Reserves 0.50


Who competes us???

Wood’n style furniture

Wood valley furniture

Babar house of house furniture


Competitor advantages

• Location advantages• Use of Venire• Importance of Rosewood• Combination of Price & Quality• Less cost due to self-supplier


Manufacturing ProcessRaw

Material

(Trees)

Rough cutting

Dry Out

DesigningCarving

Assembling

Polish Process

Finishing


MUHAMMAD ALI AHSAN

Mi12MBAo66

Products:• Householdo Bedroom furniture o Dining furnitureo Kitchen designingo Ceiling work

• Institutional furniture• Office furniture


Bedroom furniture • Starting from Rs. 80000• Made of pure Rosewood • We use fiber also in manufacturing process


Drawing room furniture:• Starting from Rs. 35000• Wood work sofa sets are also available


Dinning room furniture• Starting from Rs.35000• Imported quality, self made dinning sets


Kitchen designing• American kitchen work • Italian type kitchen designing


Wooden ceiling and flooring• Highly expert labor• Less cost• Strength plus style


Office Furniture• Premium quality• Pure leather chairs• Original mate-finishing


MUHAMMAD ZUBAIR Mi12MBAo35

Uniqueness….• Totally Rosewood• No use of venire• High quality finishing• Well equipped workshop• Latest and imported quality• Strength plus style• Combination of Modern techniques & traditional designs


Uniqueness…• Water resistance• In time service• Highly expert engineers• Weather resistance• Low cost • Life time guaranty


What we offer in addition???• Dowry packages for middle class• Free home delivery• Fitting and extra setting at home• Services of polish-men at home• Ready On Order (ROO)• In time services


Customers

AdvertisementThroughEmployees

SocialWeb sites

DiscountPackages

Marketing Plan


Advertisement Plan• Official website• Ads on social network websites• Ads in “Daily DAWN” & “Daily Nai baat ”• Ads on cable channels


Target Market

Choice Of Quality Seekers!

• Middle class • High class• Educational Institutions• offices


4 p’s of Marketing

Target Market

Product

Price

Place

Promotion


SADAM AYUB

Mi12MBAo73

Where we are????

Workshop• Shezan Factory, Band Road, Lahore.

Showrooms• 178,C Block, Johar Town, Lahore.• Main Market, Gulberg, Lahore.


Profit Projection:

2013 2014 20150

2

4

6

8

10

12

14

16

ProfitSales


Return on Investment


2012 2013 2014 2015

18.75% 25% 29.75%15.06%

SWOT analysis


Strength• Highly Expert workmanship• Benefits of Self Supplier• Registered Private Co.• Imported quality & Local Pricing• Benefit of D.W.S.


Weakness • Seasonal business• Rosewood & climate of Pakistan• Dependency on the other firms• Lack of knowledge about customers• So many competitors


Opportunities• Awareness among people• Competitors and new working style• New imported automatic plants and revenue• New govt. policies• Customer service excellence • Improved planning systems


Threats• New entry of more competitors• Low efficiency of staff• Power shortage• More cost due to permanent labor• Inflation rate and buying power of customer


If u ask us….

Why We are offering high quality Furniture at low Prices?


Our answer is….

We are self-supplier,

We directly purchase wood from auctions,

Therefor our PUC is comparatively less than others.


Summing up!!

As we are new in the market , there are many competitors here, but we are sure to capture a large part of market with the help of our quality products and less price policy. So we can say that people will chose Rosewood to make their living more comfortable!


Thank You so much!


rose wood furnitures

Economy & Finance

style customer satisfaction

quality furniture

furniture of pure rosewood

swot analysis customer

dinning room furniture

high quality self

imported quality strength

bank rs