“If people have the skills to engage others, the

tools to build powerful campaigns, and a

community of practice to help them learn and

grow, they can win real change…”

– neworganizing.com

<2% digital

THE MEDIA LANDSCAPEPrint Radio TV

Direct Mail Online Media

THE CHANGING MEDIA LANDSCAPE

Print Radio TV

Direct Mail Online Media

MODERN CAMPAIGNS MICROTARGET, BUT THEIR DIGITAL ADS COULDN’T

DSPolitical is THE progressive

movement’s FIRST online advertising

network that enables campaigns and

organizations to deliver targeted

internet ads to ONLY those voters that

YOU choose.

TARGETING INDIVIDUAL VOTERSNOT ZIPCODES w/ DIGITAL ADS

MUCH LOWER COST PER VOTER

+

MUCH HIGHER FREQUENCY PER VOTER

+

MORE OF EVERYTHING

10% digital

BROAD 2014 ADOPTION

Including:

• 11 U.S. Senate Races

• 13 Governor’s Races

• Over 30 U.S. Congressional Races

• Ran ads in 46 states

OVER 700campaigns

Self-Service Voter File Targeted Digital Advertising for Local Candidates

1

2

3

4

Integrated.

2014 –Quick Recap

Ad Volume by State

Now it is in your hands.

DemocraticAds.com