MediaRight Technologies221 Plain StreetHanover, MA 02339781-924-1141www.MediaRight.net

Roland Laceyroland@mediaright.net

Attract More ProspectsTo Your Business

Using Search

Why Search Engine Success is Important for Building Your Practice

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Permission Based Marketing (aka Inbound Marketing)

Advertising that provides a solution for a prospect at the exact moment they are actually looking for it

Interruption Marketing

Popups, Banners, Billboards, Facebook Ads, Outblund Sales Calls, Trade Show Booths, and even Social Media

Which form of advertising is going to convert MORE prospects into customers?

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Search Engine Marketing is a great example of Permission Based Marketing

Permission Based Marketing

Google Search: What’s the reason they’re looking for a dentist in a city or town

1 in 4 Visitors Call by Phone 1 in 4 Callers Book Appointment He needs 8 prospects to generate

a booked appointment

Interruption Marketing Facebook Ads: He needed a

hook: Free Teeth Whitening

Worked quite well. Ton of people clicked on the ad and fair amount signed up for the Whitening

THE PROBLEM: No urgency, the show up rate is horrible

Real-life Statistics for a Dental Practice in Central Florida with full tracking in place

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www.MediaRight.net

www.MediaRight.net

www.MediaRight.net

Map Area Works great in your town Neighboring towns, not-so-much Fill it in completely, images, videos

Organic Results

Paid Search

Google Search Results

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I still don't know what I was waiting forAnd my time was running wild

A million dead-end streetsand every time I thought I'd got it made

It seemed the taste was not so sweet

- David Bowie

Ch-ch-ch-ch-Changes

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Just content, lots and lots of it “Doorway Pages” Each page optimized

Title Tags Meta Description Meta Keywords Keywords on the page

Content and Keywords

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Just content, lots and lots of it Doorway Pages Each page optimized

Title Tags Meta Description Meta Keywords Keywords on the page

Content and Keyword

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Article Directories Video Directories Blog Commenting

Using keywords as anchor text Often done by outsourcers and automation

Links, lots of “votes of confidence”

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Article Directories Video Directories Blog Commenting

Using keywords as anchor text Often done by outsourcers and automation

Links, lots of “votes of confidence”

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G

All content attributed to a person with Google Account Website, blog aligned to that account 3rd Party blogging platforms Social Media Press releases

Attributed to Google Author so as to avoid duplicate content filters

Unique Content – Google Authorship

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All content attributed to a person with Google Account Website, blog aligned to that account 3rd Party blogging platforms Social Media Press releases

Attributed to Google Author so as to avoid duplicate content filters

Authority – Google Authorship

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Video is a great way to connect with visitors Video is much easier to rank on the first page Video results include an attention-grabbing image

Youtube and Video Marketing

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Video is a great way to connect with visitors Video is 53 times easier to rank on the first page Video results include an attention-grabbing image

Youtube and Video Marketing

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So what does work in 2014 Roland?

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Ongoing, consistent addition of UNIQUE content Pages about the topic the searcher is seeking

Dentist in Hanover Dental implants Plymouth Oral surgeon Marshfield

Links from related Authority Websites

Penguin? Panda? Problems?It’s the Pareto Principle for me.

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www.MediaRight.net

Website With Blog

Keyword/TownOptimized Post

Keyword/TownOptimized Post

Authority Website Authority Website

FacebookThird Party

Blogging SitesDirectories

Twitter

There’s Gold in Them Thar Hills!A Content Strategy Guaranteed to Bring You More Traffic.

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GoogleWebmaster Tools

GoogleAnalytics

BingWebmaster Tools

Tracks every keyword and every page of your site that has ever appeared on the first 100 pages of search results

Tracks every action a visitor takes when they have reached your website as well as how they got there

Tracks the same information for Bing Search

Monster Metrics

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Pulls live information from Google Webmaster, Google Analytics, and Bing Webmaster into a simple interfact

Summaries of all the traffic to your site Identifies where you appear in results whether they visit

or not – improve on existing success! Help’s measure the success of your website, campaigns

and hired help

MediaRight’s Monster Metrics

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We don’t need to manage your site or campaigns Cost is as low as 50 cents a day Bonus: 2 Consulting Sessions with Roland Lacey

1. Review your website, SEO Rankings and Adwords Campaign and those of your competition

2. Review the results on Monster Metrics and create a plan of action to achieve your goals

MediaRight’s Monster Metrics

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www.mediaright.net/mm

Google Adwords Re-targeting

Google Remarketing Facebook Audiences AdRoll, etc.

Paid Search Marketing

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Local Advertisers Now Have an Upper Hand

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Nationwide competition can’t use address People Love Local: Use town names in ads Show ads within a tight local radius Build Relevency: Keywords to Ads to Landing Pages Test and Track Everything to Build ROI Better Click Rates = Lower Costs = More Prospects

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Local Advertisers Now Have an Upper Hand

So effective because it focuses on people who are already familiar with your brand and have recently demonstrated interest

Answer objections: why did they not contact you the first time around

Invite them to do something, have some fun Improve the ROI for people you invested in to get to your

site the first time

Retargeting

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Blog 2-4 times per month focusing on improving existing positions using advanced metrics

Install Google Sitemap Plugin to alert to each update

Run a tight, best keywords for you, Adwords Campaign Continuous improvement thru split-testing ads and

keywords Utilize Retargeting (start with Facebook) to further improve

conversion rate

Back to the 80/20 Rule Recommendation

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