roland harwood cutec presentation
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Presentation from Yesterday's Cutec conference in CambridgeTRANSCRIPT
© 100%Open 2010
Cutec Presentation 9th JuneRoland Harwood
10/04/2023 1
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Innovating with partners
by sharing the risks
and the rewards.
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Open Innovation Defined
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Open Business Models10/04/2023 3
Suggestion
schemes
Market
research
Ideas competition
Crowd sourcing
Royalties
In-licensing
Delivery partnership
Proprietary supplier
Joint venture
Alliances
Open source
Creative commons
Minority stake
Out-licensing
Co-branding Spinout
Majority stake
Acquisition
R&D
Customer
feedback
Co-Creation
Collaboration
Cooperation
Closed
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“Networking is only a letter away from not
working.”
Chris Powell
10/04/2023 4
Know-How or Know-Who?
© 100%Open 201010 April 2023 5Know-How & Know-Who?
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“Not all the smart people
work for you.”
Bill Joy, Sun
10/04/2023 6
Lessons Learned
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10/04/2023 7
(Reluctant) PioneersLEGO
Lego Mindstorms is LEGO’s most successful product range ever and has helped shift their strategy from a toy manufacturer to
an innovation platform.
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Lessons Learned
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Find and engage your top 1%.
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Virgin Atlantic
Virgin Atlantic’s return on investment has been 10:1, better value than using a commercial third party for system development, and for more radical ideas.
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Trust the community to
do the heavy lifting.
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Lessons Learned
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E.ON
Power to the People is a customer-led innovation programme from E.ON that launched in October 2010 seeking new £10m ideas, products or ventures.
10/04/2023 11
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Ask interesting questions.
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Lessons Learned
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Orange10/04/2023 13
Orange ran an Airlock process to find the ‘Next Orange Wednesdays’ resulting in a new £20m service proposition, Last Second Tickets, which launches next month.
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Lessons Learned
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“The future reveals itself through the
peripheral.”
JG Ballard
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McLaren & NATS
McLaren’s predictive F1 software allows air traffic controllers to predict how aircraft are likely to act at airports, overcoming costly and dangerous uncertainty.
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Lessons Learned
• Not all the smart people work for you
• Engage your top 1%.
• Innovation is a U-Shaped Process.
• Trust the community to do the heavy lifting.
• Ask interesting questions.
• Develop your peripheral vision.
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“More people pooling more resources in new
ways is the history of civilisation.”
Howard Rheingold
10/04/2023 17
And Finally…
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South Building | Somerset House | Strand |London | WC2R 1LA
Phone: +44 (0)20 8133 1006
Email: [email protected]| [email protected]
Web: www.100Open.com
Twitter: @rolandharwood | @deeyesbee
Roland Harwood
Co-Founder & Networks Partner
Thank you
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© 100%Open 201010/04/2023 19
Open Innovation Process - Discover
Exploit
People
License
Deal
Reject & Feedback
IP Reverts Back
Venture
Submission
Explore Extract Exploit
Protection
PitchWeekly
Wants
Proposition
Fast-tracked
Reject &
Feedback
Competitive
ChallengesSubmission
Expert
Review
Panel
Prizes
Awarded
Engaged
Innovator
Network
Clo
sed
Tra
ckO
pen
Tra
ck
Airlock
Joint
Venture
100%Open investor/
partner networks
Decision
90 days
YES
NO
Expert
Review
Panel
© 100%Open 2010
Two Models of Open InnovationDiscover™ and Jam™
• Starts with ‘what’ question: an innovation brief detailing a specific
unmet need
• Is a competitive marketplace amongst customers, suppliers or
users
• The innovation process is mediated by a Trusted Agent
• Innovations are extracted through a linear process
• Tend to be internal routes to market (e.g. license deals)
Discover
• Starts with a ‘who’ question: finding partners to explore a broad
opportunity
• Is a cooperative community & process , with customers, suppliers
or users
• The innovation process is facilitated through a Catalyst
• Innovations are built using an iterative process
• Tend to be external routes to market (e.g. joint ventures)
Jam
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What’s difficult about open innovation?
•Find trusted new collaboration partners
•Uncover unmet needs or spot new opportunities for
innovation
•Co-create compelling new ideas, products or services
•Filter the ideas and prototype innovations
•Build and motivate collaborative teams
•Create investable propositions with evidenced
business plans
•Form new collaborative business arrangements
•Obtain the resources and commitments necessary
•Coordinate production, communications and launch
Explore Extract Exploit
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Explore > Extract > Exploit
“Open innovation is a
U-Shaped Process.”
Paul Vanags, OXFAM