roda hotels & resorts

HIS HIGHNESS SHEIKH MOHAMMED BIN RASHID AL MAKTOUMVICE PRESIDENT AND PRIME MINISTER OF THE UAE AND RULER OF DUBAI

UNITED ARAB EMIRATES

سمو الشيخ حممد بن راشد آل مكتوم نائب رئيس الدولة ورئيس وزراء دولة اإلمارات العربية املتحدة، وحاكم ديب

اإلمارات العربية املتحدة

WITH THE GENEROUS BLESSING OF HIS HIGHNESS

SHEIKH HAMDAN BIN RASHID AL MAKTOUMDEPUTY RULER OF DUBAI & MINISTER OF FINANCE & INDUSTRY

UNITED ARAB EMIRATES

مبباركة كرمية من سمو

الشيخ حمدان بن راشد آل مكتومنائب حاكم ديب، وزير املالية والصناعة


HIS HIGHNESS SHEIKH RASHID BIN HAMDAN AL MAKTOUMCHAIRMAN OF AL MAKTOUM FOUNDATION,

CHAIRMAN OF AL NASR FOOTBALL COMPANYUNITED ARAB EMIRATES

سمو الشيخ راشد بن حمدان آل مكتومرئيس مؤسسة آل مكتوم, ورئيس نادي النرص لكرة القدم


RODA AT A GLANCE

RODA AMWAJ SUITES JBR

RODA BOUTIQUE VILLAS JUMEIRAH

RODA JEWEL OF THE CREEK

(6 PROPERTIES)

RODA BEACH RESORT JUMEIRAH

RODA HOTEL DOWNTOWN

RODA HOTEL TEHRAN

RODA HOTEL JEBEL ALI

RODA METHA HOTEL

RODA METHA SUITES

RODA GARHOUD COMPLEX

RODABOUTIQUE VILLAS

NAD AL SHEBA

نبذة عنروضة

منشأ الشركةCompany origins

Founder & Chairman

portFolio

ديب، اإلمارات العربية املتحدةDubai, UAE

Khalil Ibrahim Al Sayegh

12 عقار طور اإلنشاء )4,500 وحدة فندقية(03 properties under operation in Dubai 12 properties under development (4,500 keys)

محمد الصايغMohammed Al Sayegh

عامد وديع إلياسImad W. Elias

احملفظة التجارية

رشكة إلدارة الفنادق واملنتجعات تابعة ملؤسسة ديب العاملية للعقارHospitality management arm of Dubai International Real Estate

املكتب الرئيسيhead oFFiCe

املؤسس ورئيس جملس اإلدارة خليل إبراهيم الصايغ

03 عقارات تحت الخدمة يف ديب

نائب رئيس جملس اإلدارةViCe Chairman

الرئيس التنفيذيChieF exeCutiVe oFFiCer

Creators of experiencesEntrepreneursDevelopers of destinationsContemporary yet connected to our roots

NOT supermarket of hotels & brandsNOT a cookie-cutterNOT public (driven by stock price)

We are...

We are...

ما مييزنا!

نحن حتمًا...

نحن حتمًا...متميزون يف صنع تجارب جديدة

رواد أعامل من الدرجة األوىلصانعو وجهات سياحية

لكن متمسكون بجذورنا ومعارصون

لسنا سوبرماركت تعرض العديد من الفنادق والعالمات التجارية ال يعنينا تكرير العالمات التجارية من دون ملسة التميز

ال نهدف لربح رسيع قصري األمد

WHAT MAKES USDIffERENT

LEBANESE RESTAURANT TERRACE RODA JEWEL OF THE CREEK DUBAI

WELCOME TO RODA HOTELS

أهالً بكم يف فنادق روضــــة

MAN

AG

EMEN

T BO

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5 STAR HOTEL LOBBYRODA JEWEL OF THE CREEK DUBAI

MANAGEMENT BOARD

KHALIL IBRAHIM AL SAYEGHCHAIRMAN As the General Manager of Dubai International Real Estate & Business Manager of His Highness Sheikh Hamdan bin Rashid Al Maktoum, Khalil Ibrahim Al Sayegh brings to Roda Hotels a vast wealth of knowledge and a long standing career in real estate development.

خليل ابراهيم الصايغرئيس جملس اإلدارة

باعتباره مدير عام مؤسسة ديب العاملية للعقار، ومدير أعامل سمو الشيخ حمدان بن راشد آل مكتوم.

يتمتع خليل ابراهيم الصايغ بخربة عريقة ومعرفة واسعة يف املجال العقاري انعكست آثارها اإليجابية عىل مجموعة فنادق

روضة.

5 STAR HOTEL LOBBYRODA JEWEL OF THE CREEK DUBAI

ONE BEDROOM SUITERODA JEWEL OF THE CREEK DUBAI

MANAGEMENT BOARD

IMAD W. ELIASCEO

Imad brings over 40 years of Hospitality experience in all operating departments within a hotel. His long standing career includes being General Manager, Regional Director, Vice President and Chief Operating Officer for Hilton Hotels and Resorts and Rotana Hotels & Resorts in the Middle East.

عماد وديع الياساملدير التنفيذي

يتمتع عامد الياس بأكرث من أربعني عاماً من الخربة يف مختلف جوانب الضيافة والخدمات الفندقية، حيث شغل خالل مسريته املهنية

عدة مناصب تشمل: مدير عام، مدير إقليمي، نائب رئيس، ومدير عمليات مجموعة فنادق ومنتجعات هيلتون وروتانا يف الرشق

األوسط.

ONE BEDROOM SUITERODA JEWEL OF THE CREEK DUBAI

PRADEEP KUMARCorporate VP Finance

Pradeep has over 20 years of experience in hotel finance and revenue within the hospitality field. With extensive hotel opening and project development experience, he has focused his career in Middle East and India, with exposure to several international hotel brands.

ROBERT HAWKINSCorporate VP Technical Services

Robert has 25 years of design and project management in the hospitality, leisure, commercial and residential industries. He has extensive experience in architectural, Interiors, MEP Engineering and Energy solutions and has focused his career in Europe and the Middle East.

ADIB KARAMDirector of Architecture & Design

Adib brings 20 years of extensive industry experience having worked with leading real estate developers, design consultancies and contracting firms. He holds a Master’s Degree in Architecture from the Académie Libanaise des Beaux Arts in Beirut and is a member of the order of Engineers & Architects in Lebanon.

EXECUTIVE TEAM

LOUAY SARRAGECorporate VP Strategy and Development

Louay oversees all strategic and research initiatives in Roda Hotels and is responsible for the development of new hotel concepts and ensuring the growth of our portfolio. An alumnus of the prestigious Lausanne Hospitality Management School, Louay brings a diverse and international experience from North America, Europe and the Middle East.

MOUNA OUNICorporate Director of Marketing and Communications

Mouna brings 12 years of Marketing & communications expertise across multiple industries. She is responsible for managing the online and offline reputation of the company as well as each of its individual brands, while facilitating innovation around the guest experience.

SAIf JAZRAWI Corporate Director of Information Technology

Saif has worked with a number of reputable companies in the IT industry for the last 10 years. He has established a specialized acumen in tailoring and handling IT infrastructure designs & systems implementation, providing innovative solutions fit for the hospitality operations.

EXECUTIVE TEAM

JESSICA KHOUZAMICorporate Interior Designer

Jessica holds a Masters Degree of Arts in Interior Architecture from the prestigious Académie Libanaise des Beaux Arts in Beirut. Her experience includes architecture and interior design as well as the related technical instrumentations. She is fluent in Arabic, English, French and Spanish.

PIERRICK CIZERONCorporate Executive Chef

Pierrick graduated from the world-renowned culinary institute of Paul Bocuse in France. He carries over 17 years of international culinary experience. Under his leadership, a unique gourmet experience was created at one of Dubai's most sussessful restaurant destinations.

LARA ELIASCorporate Office Coordinator & Assistant to CEO

Lara carries a BA in dance and theater studies from the University of Arts in London. She brings with her a diverse management experience in sales and global branding, talent acquisition as well as public relations. She had previously worked in the UK with highly rated brands such as ACNE studios, American Apparel and Harrods.

AMRO MURADCorporate Architecture& Design Executive

Amro holds a Bachelor of Arts Degree in Architecture from the American University in Dubai. He has rendered his internship with premier Art Décor Works and Interno Design, improving his acumen in interior and design consultancy as well as craftsmanship in stone-works and marble decorations. He is fluent in both Arabic and English.

EXECUTIVE TEAM

5 STAR LOBBY MJLISRODA JEWEL OF THE CREEK

أصبح مجال الضيافة يف وقتنا الحارض سوقاً كبرياً يزخر بالفنادق ذات األسامء املعروفة والتي تُدار من قبل مجموعة الفنادق

العاملية، فرتى فيها ذات املعايري ونفس الروح أينام كان موقعها عىل خارطة العامل. أما نحن يف فنادق روضة فقد عمدنا منذ البداية

إىل سلوك اتجاه آخر يبتعد بنا عن هذا النهج ويعيدنا إىل عراقة الضيافة العربية األصيلة، ولكن بلمسة عرصية تالئم متطلبات

هذا العرص.

وبناًء عىل هذا نعد ضيوفنا بتوفري تجارب تلبي تطلعاتهم وتهتم بأدق تفاصيل متطلباتهم الشخصية. كام أننا نؤمن برضورة تناغم

منشأة الضيافة مع الوسط املحيط بها، وهذا ما يربر فهمنا العميق لبيئتنا املحيطة وتقاليدها االجتامعية أكرث من أي فندق عاملي،

كيف ال، وقد نشأنا وتوسعنا عىل هذه األرض.

أما بالنسبة للمستثمرين يف فنادقنا، فإننا نقدم لهم مجموعة واسعة من خدمات الضيافة املصممة خصيصاً لتالئم احتياجات

النظري وتنّوع فريد بكفاءة منقطعة تتميز أنها إال لدينا، اإلدارة صغرية الفريدة. ونحن وإن كانت وحدة عقاراتهم ومواقعها

واستجابة رسيعة من حيث تعامالتنا وعالقاتنا مع رشكائنا.

هذا وتوفر فنادق روضة أساليب الضيافة والخدمات اإلدارية باختالف الفئات الفندقية املوجودة يف السوق، من أعىل معايري

الفخامة إىل أفضل العروض امليّسة القامئة عىل أساس اختيار الخدمة. ومهام اختلف موقعنا يف السوق، تبقى قيمنا والتزاماتنا

تجاه رشكائنا ثابتة ال تتغري.

عامد وديع الياس املدير التنفيذي

كلمة املدير التنفيذي

The hospitality industry today has become a supermarket of hotel brands, each of them developed by international hotel chains using uniform standards and formulas, irrespective of the destination. Roda was created with the vision to move away from this mass production approach and return to the original essence of personalised Arabian hospitality, readapted into a contemporary setting.

To our guests, we promise them handcrafted experiences individually tailored to their distinctive lifestyles. We believe that a hospitality establishment should embrace its unique surroundings. Born in the region, Roda understands the surroundings and social intricacies in this part of the world better than any international hotel brand.

To our hotel investors, we offer them a wide range of bespoke hospitality services that are tailored to their unique properties, locations and expectations. Our compact yet efficient corporate management structure, allows us to be versatile and more responsive in our dealings and relationships with our stakeholders.

Our hospitality concepts and management services cover the full range of the market spectrum, from the highest standards of luxury to the most affordable select-service offering. Irrespective of the market positioning, our values and commitments to all our stakeholders remain the same.

Imad W EliasChief Executive Officer

CEO MESSAGE

POR

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5 STAR TWIN ROOMRODA JEWEL OF THE CREEK DUBAI

UNDER OPERATION1. RODA AMWAJ SUITES JBR – OPENED IN 20142. RODA BOUTIQUE VILLAS JUMEIRAH – OPENED IN 20143. RODA METHA SUITES – OPENED IN 2016

UNDER DEVELOPMENT4. RODA JEWEL OF THE CREEK DUBAI

PHASE 1 – OPENING 2017- RODA THE JEWEL (5 STAR HOTEL) - RODA THE JEWEL SUITES (3 DELUXE TOWERS) - RODA APART-HOTEL

PHASE 2 – OPENING 2018- RODA HALAL HOSPITALITY SUITES (2 DELUXE TOWERS)- RODA LIFESTYLE PLUS (4 STAR HOTEL)- RODA LIFESTYLE SELECT (3 STAR HOTEL)

5. RODA JEWEL OF JUMEIRAH BEACH RESORT – OPENING 20196. RODA BOUTIQUE VILLAS NAD AL SHEBA – OPENING 20187. RODA GARHOUD COMPLEX – OPENING 20198. RODA METHA HOTEL – OPENING 20189. RODA JEBEL ALI HOTEL – OPENING 201910. RODA DUBAI DOWNTOWN HOTEL – OPENING 201911. RODA LIFESTYLE SELECT TEHRAN – OPENING 2018

5 STAR TWIN ROOMRODA JEWEL OF THE CREEK DUBAI

Located in Jumeirah Beach Residences, one of the most desirable areas of Dubai, Roda Amwaj Suites offers 222 newly furnished serviced apartments for short, medium and long term lease. The property is an ideal accommodation for individuals, couples and families with children, It features 1, 2, or 3 bedroom, apartments, duplex lofts and penthouses in various sizes ranging from 99 sqm to 644 sqm.

With direct access to The Walk and the beach promenades, the property is surrounded by a wide choice of dining, shopping and entertainment options and is a stone throw away from the pristine public beaches and the Dubai Eye, due to be the world’s biggest Ferris Wheel.

RODA AMWAJ SUITES - JUMEIRAH BEACH RESIDENCE ( JBR)

PORTfOLIO

RODA AMWAJ SUITES - JBR DUBAI

RODA BOUTIQUE VILLAS - JUMEIRAH DUBAI

This unique collection of 40 standalone, hospitality-serviced villas is the first of its kind in the UAE. Located in the heart of Jumeirah within walking distance of the beach with private access to the Roda Beach Club. The villas provide a bespoke hospitality experience which is ideal for couples, families and friends. Each of the 3 or 4 bedroom villas feature modern contemporary design and home appliances, individual parking access and a cozy garden that offers our guests the luxury of complete privacy.

RODA BOUTIQUE VILLAS - JUMEIRAH DUBAI

PORTfOLIO

Roda Lifestyle is a concept that was created to bring life to the midscale and affordable hotel market segment. It was born out of the belief that affordability should not mean a sacrifice of style, or a loss of comfort.

It is not a reduction of traditional full service luxury hotels but an innovative concept that is stylish, and focused on the essential needs and lifestyles of today’s experienced travelers.

It is affordable yet rich in a personality that is expressed through its vibrant social spaces and energetic crew. The first planned hotel is due to open in Jewel of the Creek in 2018.

RODA LIfESTYLE HOTEL CONCEPTUNDER DEVELOPMENT

PORTfOLIO

RODA 3 STAR LIFESTYLE CONCEPT

RODA METHA SUITES - OUD METHA DUBAI

located in one of the most desirable areas of Dubai, Roda Metha Suites is operated by Roda Hotels & Resorts , offering 122 newly furnished serviced suites for extended stay, long and short term lease. The property provides ideal accommodation for individuals, couples and families with children, boasting Studio & 1 bedroom suites , with sizes ranging between 45 and 80 sqm. The property is surrounded by wide array of dining, shopping and entertainment options.

RODA METHA SUITES

PORTfOLIO

RODA JEWEL OF JUMEIRAH BEACH - DUBAI

Located directly on Jumeriah Beach, adjacent to the new Dubai canal, our guests will enjoy the spectacular views of the Arabian Gulf. This city resort is designed to cater to both small and big families seeking a relaxing beach vacation or a weekend retreat, while staying close to the city. This mega resort will offer a rich selection of facilities such as indoor and outdoor wedding venues, and some world famous lifestyle restaurants and entertainment venues.

RODA JEWEL Of JUMEIRAH BEACHUNDER DEVELOPMENT

PORTfOLIO

Jewel of the Creek is one of Dubai’s most monumental developments. Nestled in the heart of the Dubai Creek, the development covers an area of 123,955 m2 of land between Al Maktoum bridge and Floating Bridge.The first phase of the complex is due to open in mid 2017 and will comprise of a 445-key five star hotel, 4 towers of luxury & upscale furnished apartments, a 65 berth marina, an exhibition & entertainment pavilion, and over 20 food and beverage outlets across a versatile range of cuisines along the Dubai Creek from one side and one of the largest man-made crystal water lagoons in the region.

The second phase of the development is due to open in 2018 and will comprise of a 445-key 4 star hotel, a 405-key 3 star lifestyle hotel and two towers of a combined 389 Halal hospitality suites catering for families.

The vision for this destination in the making is to reconnect Dubai’s past with its present. Such a vision will be translatedinto reality by bringing a wealth of structural splendor and a vibrant hospitality and lifestyle to an area of supreme heritagearound Deira and the Dubai Creek.

RODA JEWEL Of THE CREEK - DUBAIUNDER DEVELOPMENT

PORTFOLIO

RODA JEWEL OF THE CREEK DUBAI

1

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JEWEL Of THE CREEK

1. 5 Star Luxury Hotel (445 Keys)2. 4 Star Hotel (456 Keys)3. 3 Star Lifestyle Hotel (405 Keys)4. Serviced Apartments (186 Keys)5. Serviced Studios (180 Keys)6. Helal Hospitality Suites (389 Keys)7. Standard Residences8. Offices

A. Exhibition / Retail Pavllion B. 17 Restaurants (2 Levels) C. 65 Berth Yacht Marina D. Multi-Purpose / Sports Hall

A true oasis amidst Dubai's most vibrant trading and business districts in the vicinity of the Dubai International Airport, this city resort provides its guests all the services and business facilities housed in a unique resort-like landscape. Featuring 2 hotels with 350 keys each, along with 350 fully serviced hotel apartments, this development will be ideal for both short-term and long-term guests coming to Dubai for business, pleasure or both.

RODA GARHOUD COMPLEX - DUBAI UNDER DEVELOPMENT

PORTfOLIO

RODA GARHOUD COMPLEX - DUBAI

PORTfOLIO

Along with its rich natural, cultural and religious touristic destinations, Iran holds great business development opportunities for many international businesses in many important sectors. An increase in international trade and visitor arrivals is expected with the imminent lifting of the long-held political sanctions.

Roda aims to cater to the great demand for quality hotels and serviced accommodations in Iran. We will make an important entry into the Iranian hospitality market with a life style hotel in Tehran due to open in 2017. The property will be located in the vicinity of the Ministry of Interior, in one of Tehran’s most vibrant business districts. It is also our aim to manage hotels in other important cities in Iran like Mashhad, Tebriz, Isfahan and Shiraz.

Furthermore, Roda has both the capability and intent on expanding our hotel management knowhow to many other gateway cities and strategic locations throughout the Middle East & Africa region.

PORTfOLIO DEVELOPMENT - INTERNATIONAL

5 STAR LOBBY CAFERODA JEWEL OF THE CREEK DUBAI

5 STAR LOBBY CAFERODA JEWEL OF THE CREEK DUBAI

5 STAR HONEYMOON SUITERODA JEWEL OF THE CREEK DUBAI

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LEBANESE RESTAURANTRODA JEWEL OF THE CREEK DUBAI

HOTEL OPERATIONSExpertise in management of hotels for third party owners.

Rooms management

Food & Beverage

Property maintenance

FINANCE & ACCOUNTINGBusiness budgeting & forecasting

Internal control & auditing

Project feasibility & business planning

IT SUPPORTHardware + Software at hotel level

System integration with Roda Group

Reservation & Distribution systems

PROCUREMENTFF& E and OS&E

Hotel amenities

Quality specifications

Global sourcing

SALES & MARKETINGTraditional & Online distribution

Ecommerce & Social media

Branding & Marketing guidelines

Public Relations

Revenue and Yield Management

HUMAN RESOURCESRecruitment & Talent Acquisition

Training & Development

Performance management

Staff administration

HOSPITALITY SERVICES

HOSPITALITY MANAGEMENT

LEBANESE RESTAURANTRODA JEWEL OF THE CREEK DUBAI

We offer advisory service to hotel owners based on our team’s experience in hotel development, property conversation and operation. This includes advice on all technical and operational specifications necessary to optimize the hotel’s functionality and efficiency, in compliance with international quality and operating standards.

TECHNICAL SERVICES

NEW PROJECTS- Technical assistance at various stages of design & construction

- Advice on initial space & cost program

- Assistance on hotel equipment (FF&E and OS&E)

- Building services (MEP)

CONVERSIONS- Technical assistance on conversions of residential properties to hotels or serviced apartments/villas

- Technical assessment to determine scope of work & cost

- Feasibility & ROI studies


TEHNICAL SERVICES

TEC

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PRESIDETIAL SUITE BEDROOMRODA JEWEL OF THE CREEK

Combining our strategic hotel advisory services with our hotel operation capabilities, we can assist owners of under-performing or distressed properties to increase their total revenues and net operating profits and improve the overall return on their investments.

Through a series of tested and proven best practices in areas relating to energy management, staff efficiency, purchasing methods, as well as market positioning and distribution, our team can uncover the full financial potential of your hotel or resort.

TURNAROUND MANAGEMENT


PRESIDETIAL SUITE BEDROOMRODA JEWEL OF THE CREEK


Our team has many years of accumulated experience in hospitality operations as well as project management. This experience makes our firm ideally suited to represent the owners’ interests during key meetings with third-party operators at the various stages of development, pre-opening or operation.

We approach each asset from an owner-centric perspective, ensuring that the owners’ strategic objectives, financial and non financial are met.

By monitoring the operator’s financial performance, budgeting, contract compliance and physical management of the asset, our asset management services are geared towards maximizing the preservation, appreciation and profitability of the hotel asset.

ASSET MANAGEMENT

ASSET M

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MARINA CLUB HOUSE RESTAURANTRODA JEWEL OF THE CREEK DUBAI

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ITALIAN RESTAURANT TERRACERODA JEWEL OF THE CREEK DUBAI


We help international brands from various industries to venture into hospitality by connecting them with hotel owners and developers seeking alternative branding for their hotel projects in the region.

Under a brand franchise or licensing platform, Roda would be able to provide its hospitality management expertise knowledge of the region to operate these hotel properties on behalf of both the licensing brand as well as the hotel owners and developers.

We also take advantage of our hotel development portfolio and operational knowhow in the region to establish food & beverage franchise partnerships with high-end restaurant concepts and world-class chefs from around the world.

BRAND fRANCHISING

ITALIAN RESTAURANT TERRACERODA JEWEL OF THE CREEK DUBAI

CONTACT US

Head Office

Al Murooj Complex, Mezzanine Floor, Between Lavender and Gardenia Buildings, Financial Center Road, P. O. Box 51534, Dubai, UAE

Tel. +971 4 317 7333 | Fax. +971 4 386 6156 | [email protected] | roda-hotels.com

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