W o o d b u r y   U n i v e r s i t y   7 5 0 0   N o r t h   G l e n o a k s   B l v d .   9 1 5 1 0  

Spring  11  Marketing Proposal By: Ashley Ayers

Rock Rebels Clothing Line

  Rock  Rebels  clothing  line  has  great  potential  to  be  successful  on  the  market.    It  is  hip,  trendy,  classic,  and  different  al  at  the  same  time,  yet  as  with  all  clothing  lines  there  are  key  issues  and  concepts  to  pay  attention  to.                

     

ROCK REBELS Branding Campaign Proposal

Rock Rebels Company Profile

!   Demographic !   Females ages 15-30

!   Price Point !   $22.00-$30.00 (US)

!   Key Points !   American Made

!   Hand Drawn Screen Prints

!   Understated and Under accessorized

Rock Rebels Customer Profile

!   Road trip kind of girl

!   Biker chick cheek

!   Motor cycle style

!   Likes leather and layers

Rock Rebels Promo Options Locations

!   Kiston

!   Tilly’s

!   Metro Park

!   Up Against the Wall

Social Media Outlets

!   Lookbook.nu

!   Facebook.com

!   Twitter

!   Tumblr

!   Metro Pop Magazine

!   Seventeen Magazine

!   Nylon

Around the City Vintage

Inspiration