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Robots and Oculus Rift What do they have to do with NetApp? Matt Watts EMEA Director, Technology and Strategy @mtjwatts © 2016 NetApp, Inc. All rights reserved. 1

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Robots and Oculus RiftWhat do they have to do with NetApp?

Matt Watts

EMEA Director, Technology and Strategy

@mtjwatts

© 2016 NetApp, Inc. All rights reserved.1

Who is NetApp?

2

(1) Q1 2016 WW All Flash Array (External) Market Share - Branded Revenue

(2) IDC Worldw ide Quarterly Enterprise Storage Systems Tracker 2015 Q4, March 2016 (Open Netw orked Enterprise Storage Systems revenue).

$5.5 BFY15 Revenue

#2WW All Flash Array

Market Share (1)

#1ONTAP, the world’s #1 branded storage

operating system (2)

1+ Exabyte-QtrFY16 Average Storage Shipped

© 2016 NetApp, Inc. All rights reserved.

Digital Technologies Are Transforming Businesses in New WaysBe faster, global, mobile, social, digital, and on-demand all of the time

© 2016 NetApp, Inc. All rights reserved.3

Improving business

operations and processes

Engaging customers with

personalized experiences

Delivering real-time

insight to respond faster

4

© 2016 NetApp, Inc. All rights reserved.5

The Data Fabric

7 © 2016 NetApp, Inc. All rights reserved.

Business Imperatives

IT Opportunities

IT is Transforming to Meet the Needs of the Digital Business

© 2016 NetApp, Inc. All rights reserved.8

Drive Growth and

New RevenueMove with

Speed and Scale

Reduce Cost

of Taking Risks

Drive Transformation

vs. Maintenance

Speed

Innovation

Leverage Disruptive

Technologies

Hardware and Software

Software Only

Software in the Cloud

Evolving our Technology Delivery

© 2016 NetApp, Inc. All rights reserved.9

The industry’s best flash platforms

EF: Extreme performance AFF: Enterprise data services SF: Next-gen data center

© 2016 NetApp, Inc. All rights reserved.10

Analytical / Business

• Consistent, ultra low latency

• Single application focused

• Leverage application services

• $/IOPS/RU

Traditional

• Integrated data protection and replication

• Integrated flash disk cloud

support

• Integrated enterprise app support

• Multi-protocol

3rd Platform

• Set and forget simplicity

• Scale-out

• Shared use features, SMT, QoS

• Complete System

Automation

Data Fabric deployment modelsHybrid Cloud is the new normal for enterprises

© 2016 NetApp, Inc. All rights reserved.11

Data Center

SnapMirror

Connected

Colocation

NetApp Private Storage

Dedicated Link

NetApp Storage

Public Cloud

Cloud Storage

AltaVault-C

Private Cloud / Service Provider Cloud

AFF/FASSelect AltaVaultStorageGRID

Business Benefits

• Speed test and development by 10x

• Shift compute Capex to Opex

• Guaranteed Data and Application Mobility

NetApp Data Fabric: The Right Platform for the Right Workload

© 2016 NetApp, Inc. All rights reserved.12

SnapMirror

Data Transport

AFF/FAS

E/EF Series

SolidFire

NetApp Data Fabric: Establishing the “Data Lake”

© 2016 NetApp, Inc. All rights reserved.13

SnapMirror

Data Transport

AFF/FAS

E/EF Series

SolidFire

StorageGRID

Local Object Stores

E Series

OpenStack Swift CEPH

Third-Party Storage

NetApp Data Fabric: Object Store Backup & Restore

© 2016 NetApp, Inc. All rights reserved.14

SnapMirror

Data Transport

AFF/FAS

E/EF Series

SolidFire

Public Cloud Object Store

Integrated Object Store Backup

StorageGRID

Local Object Stores

E Series

OpenStack Swift CEPH

Third-Party Storage

Object Store Backup

Object Store Backup

Third-Party Storage

AltaVault-C

AltaVault

Third-Party Storage

Public Cloud Object Store

Business Benefits

• Fully Encrypted for Data Security

• Reduce Costs with Deduplication and Compression

• Speed reliable restores over tape

Object Store Data Tiering

Object Store Data Tiering

NetApp Data Fabric: Integrated Archiving

© 2016 NetApp, Inc. All rights reserved.15

Object Store Backup

Object Store Backup

StorageGRID

Local Object Stores

Third-Party Storage

Third-Party Storage

Public Cloud Object Store

Integrated Object Store Backup

Public Cloud Object Store

OpenStack Swift CEPH

Third-Party StorageE Series

AltaVault-C

SnapMirror

Data Transport AltaVault

AFF/FAS

E/EF Series

SolidFire

Business Benefits

• Cost Reduction for Hardware and Software

• Maintain Data for Decommissioned Apps

• Create better Data Knowledge

Future Technology subject to change

NetApp Data Fabric: Will Connect Everything

© 2016 NetApp, Inc. All rights reserved.16

Object Store Backup

Object Store Backup

StorageGRID

Local Object Stores

Third-Party Storage

Third-Party Storage

Public Cloud Object Store

Integrated Object Store Backup

Public Cloud Object Store

OpenStack Swift CEPH

Third-Party StorageE Series

AltaVault-C

SnapMirror

Data Transport AltaVault

AFF/FAS

E/EF Series

SolidFire

Object Store Data Tiering

Third-Party Storage

FlexArray & FLIE/EF Series

SolidFire

Object Store Data Tiering

Future Technology subject to change

NetApp Data FabricA Platform for Analytics

17 © 2016 NetApp, Inc. All rights reserved.

A Data Fabric requires Visibility

18 © 2016 NetApp, Inc. All rights reserved.

Server Virtualization

Fiber Channel Switches

Multi-protocol Storage

Cloud

OnCommand Insight

The Future

19 © 2016 NetApp, Inc. All rights reserved.

Lessons learnt from

Douglas Adams

Changing Application Landscape

© 2016 NetApp, Inc. All rights reserved.21

Economics Driving Polarization of Storage

© 2016 NetApp, Inc. All rights reserved.22

Access Latency

$$$

SLC

eMLC

MLC

TLC

SCM

Solid State

95% R / 5% W

Cloud

Archive

HDD

1% R / 99% W

DRAM

TAPE

EntDrive

Performance Capacity

Google Quarterly Spend $3.5BYearly Spend $14B

All?Yearly Spend $50B<

3D

The Power of NetApp

© 2016 NetApp, Inc. All rights reserved.23

Application

Media Types

Data Fabric enabled by NetApp

SCM Flash Disks TapeCloud

Traditional Current / Evolving Emerging Future

1980 IBM 3380 2016 Micro SD Card

Technology Progress is Dramatic!

24

http://antranik.org/using-moores-law-to-predict-future-memory-trends/

The red button in a IBM 3380 cabinet is as big as three MicroSD cards

Eight 2.5GB IBM 3380 Disk Systems: 20GB

Estimated value: €1,000,000

Weight: 2,000 Kgs

One MicroSD Card: 200GB

Estimated Value: €199

0.5 Grams

© 2016 NetApp, Inc. All rights reserved.

Thank You.I tweet about this kind of stuff @mtjwatts

© 2016 NetApp, Inc. All rights reserved.25