robert paul kerssing

CURRICULUM VITAE & PORTFOLIO ROBERT PAUL KERSSING

CURRICULUM VITAE & PORTFOLIO ROBERT PAUL KERSSING© 1999-2011 KERSSING HOLDING BV - Rotterdam, The Netherlands | Version Januari 2011 | www.kerssing.com | Private and confidential. All rights reserved.

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CONTENTS


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Table of contents

Curriculum vitae 4

Worked and working for 7

Vision and process 9

Key projects 14

Other projects (selected) 25

Philips projects (selected) 32

Managed projects (Metro selected) 37

Consultancy, brand & business development (sel.) 40

Thank you 50


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CURRICULUM VITAE


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CURRICULUM

Name Robert Paul KerssingDate of birth 27.2.72Place of birth Lochem, The NetherlandsNationality Dutch

Business Kerssing Holding BVKvK Rotterdam 24359776 0000VAT 815007243B01

Email [email protected]

Web www.kerssing.com

LinkedIN nl.linkedin.com/in/kerssingFacebook www.facebook.com/robertpaulkerssingTwitter www.twitter.com/kerssingSociety6 www.society6.com/kerssing

Mobile +31(0)6 290 56 638

Languages English and Dutch , both excellent in thinking, speaking and writing.

SUMMARY

Entrepreneur and creative director / allround designer with 15 years of experience in graphic, web, community, social and mobile design.

SPECIALTIES

Entrepreneurship, creative direction, UI and UX design, mobile interface design, branding, identity development, webdevelopment and social media.

With Philips Design I have worked on the Brandbook, Socoho, Lifestyle Home and Understanding Digital Experience projects to name a few.

SOFTWARE SKILLS Word, Excel, Powerpoint, Photoshop, Illustrator, InDesign, Flash, Dreamweaver and OmniGraffle. Extended knowledge of SAAS/Open Source software such as Google Analytics, Basecamp, Wordpress, Buddypress and Expression Engine.

SOCIAL MEDIA

Extended knowledge of Facebook, Twitter, LinkedIN and other social media platforms and applications. Both from a business and consumer perspective. I give workshops and presentations in using social media as part of an on- and offline branding, communication and/or business strategy.

INTERESTS Drawing, photography, art, history, philosophy and music.

SELECTIVE TIMELINE

2011 Kerssing Holding BV

Design and creative direction, consultancy and business development.

1996 – 2010 MetroDC BV

I founded Metro in 1996. Metro grew from a one man company into a preffered supplier of Philips Design with 14 specialists in 2009 becoming a BV (Ltd) in 2006. After a relaunch in 2009 Metro is still operating in the field of high-end webdesign and development under the nameMetroDC BV. www.metrodc.nl


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2006 - 2008 TV1 Mobile

Founder and shareholder in the first technical mobile TV provider.

2006 Kerssing Holding BV

2004 - 2005 Mobypicture.com

Shareholder and creative director of the first Dutch moblog www.mobypicture.com.

2002 (april) Brasil, São Paulo

On site design- and communication services during the PostNature exhibition in São Paulo brazilië.

1999 (juni-nov.) USA, Los Angeles

Working as a senior designer for ReVerb en Red Ant Media. Projects and/or clients included: IBM, Netaid.org ( cooperation between the U.N. and Cisco ), Day.com, Tangram Interiors, Metrius (KPMG Consultancy USA),New Line Cinema and several smaller assignments.

1997 - 1998 Jaarclub 1996

Chairman of the Jaarclub 96, an initiative of Rabobank and the Rotterdam Chamber of Commerce.

1997 Theseus & Ariadne BVFounder and shareholder. T&A was the first Dutch company which enriched online search results.

1996 (juli-aug) Norway, Oslo

Conceptualising and developing the intranet for H2Oslo.

EDUCATION

1992 - 1997

HSAO Ichthus Hogeschool, (Hogeschool INHolland), Design & Communications, Rotterdam

1988 - 1992

Overgelder College, MEAO (BA, BE, CE, AE, NL, EN), Deventer

1984 - 1988

Rijksscholengemeenschap, HAVO, Lochem.

FEES EX VAT

Per hour

Senior design EUR 95,00Art direction EUR 105,00Concept & creative direction EUR 125,00Workshops and consultancy EUR 135,00

Per day

Senior design EUR 720,00Art direction EUR 800,00Concept & creative direction EUR 920,00Workshops and consultancy EUR 1.000,00

Projectpricing on offer.


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WORKED AND WORKING FOR


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5oceansAthlon CarleaseAjax Football ClubAND SoftwareArthur AndersenBakkerslandHotel Bazar RotterdamBlauw ResearchBouwmeester van LeeuwenBovagBrandfield.comBughaCannock ChaseCentrale Branche Vereniging WonenCentury ProductsCharlie DéeCorus/HoogovensCroon TBIDatevDay.com, USADEN Networks, USADer KommissarDe Zwarte Hond ArchitectenErasmus Universiteit RotterdamE-VillageExactFHV/BBDOFonds PodiumkunstenFreecrossFreeline.comFritz KokGroei en Bloei MagazineHeinekenHogeschool LeidenHoreca Branche InstituutHotel Video ReviewsIBM, USAINGIVP

Inter AccessJan TaminiauKetting PartnersKnots ResearchKPMG, USAKPNLa Biennale VeneziaLink, the Contemporary Art CompanyLiveskopeMaliebeeldMauritskliniekenMetrius.com (KPMG), USAM-FactorMinisterie van Binnenlandse ZakenMinisterie van EL & IMinisterie van LNVMobypicture.comMondriaan StichtingMunicipality of Oslo, NorwayNationaal Coördinator Terrorisme BestrijdingNetaid.org, USANew Line Cinema, USANovareseNTVPOrdentallParcel InternationalPauze MediaPeaceflame.orgPhilips Design Philips LightingPlibrico Refractory ServicesPON AutomobielenPostNature Exhibition, Sao Paolo, BrazilPPGH/JWT ColorsPutter partnersQuadremReal Estate PublishersReflex Art GalleriesReVerb L.A., USA

RookgroepRo Theater RotterdamRotterdam FestivalsRowwen Heze BandSchmelzer Management ConsultantsSchouten ZekerheidSenternovemSignumSpecialisterrenSS RotterdamTangram Interiors L.A, USATerre des HommesTelexisTurnstoneThype 98 Conferentie FontshopTribe-YTrustalertUnited Dutch BreweriesVan AbbeVan Oord Dredging & MarineVastbakeriesVeerkrachtVNO-NCWVOC RotterdamVoedingscentrumVitaeligoWijZEWillem de Kooning AcademieYamanouchi EuropeYellowbrick


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VISION AND PROCESS


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On- and offline communications in the cloud


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© 2010-2011 R.P. Kerssing | All rights reserved.


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Process


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Process

Digital transformation

1. Define digital vision2. Map transformationplan3. Shape user experience4. Scale technologies5. Activate brand potential6. Manage content and social eco-systems7. Analyse to evolve


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KEY PROJECTS


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2007 - Philips CE TV video store


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Start screen Buy content

Search results

2007 - Philips CE TV video store

In 2007 Philips initiated a working demonstrator of a video store to be shown on television screens for Cebit. The interface was eventually built in Opera and hooked up with a real video content provider in the UK. Challenge was to create a full user experience through a remote controlled UI.

Roles

- design research- wireframing- usability & interaction design- asset production


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2010 - Terre des Hommes Onbelangrijk.nl campaign


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71.000+ unique visitors in approximately 1 month during campaign.

Website with share functionality integrated with Facebook, Twitter & Hyves.

2010 - Terre des Hommes Onbelangrijk campaign

In cooperation with Bouwmeester van Leeuwen MetroDC conceptualised and produced the Onbelangrijk.nl (online) campaign for Terre des Hommes. A fully integrated campaign making use of TV, online, social media and radio.

Roles

- social media strategy

Results

- 75.000+ visitors on the previously non-existing domain www.onbelangrijk.nl within approximately 1 month- 115.000+ pages shown within approximately 1 month- 45 seconds average visiting time


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2006 - Philips Lifestyle Home


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TV User Interface Special Interest Widgets

Alternative UI Explorations

2006 - The Philips Lifestyle Home Project

Lifestyle Home presents a vision for the future of connected living that embraces a diversity of tastes, habits and needs. Three experience proto-types – each targeting a different type of person – illustrate how a family of solutions can be adapted to support many different lifestyles. People are free to select, tailor and enjoy their digital media and connected experiences to best suit their unique situation.

Roles

- teamleader Metro subteam as part of the bigger Philips team- design research- conceptual design- usability & interaction design- user testing


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2008 - TV1 Mobile


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2008 - TV1 Mobile Project

TV1 Mobile was one of the first carrier independent mobile televisionproviders in The Netherlands.

Roles

- shareholder and creative director- brand & identity development and design- design research- conceptual design- wireframing- mobile usability & interaction design- user testing


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2005 - Philips Intuitive Connected Home


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TV start screen. Personal connected agenda on your TV screen remote controlled.

Persona based development.

2005 - Philips Intuitive Connected Home

The Intuitive Connected Home II offers a stimulating vision for the future of connected living. It demonstrates how people of different backgrounds and ages can enjoy, share and creatively use digital content - at home or on the move - with incredible ease and fluidity.

Roles

- design research- conceptual design- usability & interaction design- asset production (Flash)


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OTHER PROJECTS (SELECTED)


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2001 - Biennale di Venezia | Webdesign and programming. NL/BRA 1999 - Netaid.org | Branding and webdesign. Opened by Bill Clinton. USA

2010 - Charlie Dée | Branding, webdesign and programming. 1999 - IBM THINK Jam Session | Design and screensaver programming. USA


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2009 - Metrodc.nl | Branding, webdesign, programming, photography and copy. 1999 - Metrius.com | Branding, webdesign and programming. NL/USA

2005-2007 - PON Volkswagen/Audi | Concept and design for DM webservice. 2006 - Nationaal Coördinator Terrorisme Bestrijding | Webdesign.


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Brand & identity development and design


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2008 - Iwax Mobile 2008 - Philips One Portal

2009 - MetroDC 2008 - TV1 Mobile


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2003 - Mobypicture.com 2007 - Nuvio TV

2010 - Turnstone BV 2004 - Peace Flame Foundation


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2011 - Parcel International 2008 - The Big Kiss Off | UK

2008 - IVP | NOT RELEASED 1999 - IBM THINK Jam Sessions | USA


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PHILIPS PROJECTS (SELECTED)


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2003 - TV Concepts | Art direction, presentation design and programming. 2009 - Consumer Lifestyle Hubs | Wireframing, art direction and webdesign.

2008 - Simplicity Hub | Design, art direction and webdesign. 2003 - RSNA | Flash programming and production.


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2006 - Brandpositioning in Action | Microsite design. 2006 - SFM | Wireframing and interaction design.

2007 - Shared Space | Demonstrator design and programming. 2009 - Philips 360 | Wireframing and interaction design.


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2005 - Biosensor | Demonstrator design and programming. 2008 - Customer Care | Wireframing and interaction design.

2003-2007 - In Touch CD Rom | Art direction, design and production. 2007 - Socoho | Demonstrator design and programming.


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2003 - Understanding Digital Branding | Web- and microsite design. 2004 - Understanding Digital Experience | Presentation design and infographics.

2004 - TV Archive Trends | Art direction, presentation design and programming. 2005 - TV Cineos | Art direction, presentation design and programming.


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MANAGED PROJECTS (METRO SELECTED)


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2008 - www.vanoord.com | Tailormade CMS and frontend production. 2009 - www.bezoekmijntuin.nl | Full production.

2007 - Philips Annual Report 2007 Online | Frontend production. 2009 - www.terredeshommes.nl | Design and production campaign layovers.


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2006 - Philips Medical Worldmap | Full production. 2007 - Philips Category Management | Full production.

2009 - www.loveralert.nl | Full production. 2008 - www.derkommissar.nl | Full production.


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CONSULTANCY, BRAND & BUSINESS DEVELOPMENT (SEL.)


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Social healthcare | Closed community development


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Freeline.com | Brand development and online strategy


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Schouten Zekerheid | Brand development


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THANK YOU


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robert paul kerssing

Documents

video based website

curriculum vitae

usability

brand

00 concept

social media

connected living

full production